Test & Measurement Equipment Companies

*Disclaimer: List of key companies in no particular order

Competitive Landscape of Test & Measurement Equipment Market:

The global test and measurement (T&M) equipment market is a crucial cog in the machinery of innovation, ensuring quality and performance across various industries. This dynamic landscape is characterized by established players, niche specialists, and emerging disruptors, all vying for market share. Understanding the competitive strategies, key factors influencing market share, and the emergence of new players is vital for navigating this complex terrain.

Some of the Test and Measurement Equipment companies listed below:

• ROHDE&SCHWARZ


• Spirent Communications PLC


• National Instruments


• Teledyne Technologies Incorporated


• Keysight Technologies


• ADVANTEST Corporation


• EXFO INC


• Yokogawa Electric


• Anritsu Corporation


• IKM Instrutek AS


• VIAVI Solutions Inc


• Fortive Corporation


• Spectris PLC

Strategies Adopted by Key Players:

• Product Differentiation: Established players like Keysight Technologies, National Instruments, and Rohde & Schwarz prioritize cutting-edge technology and specialize in specific segments like RF test or semiconductor validation. Niche players excel in cost-effective solutions for specific applications, while emerging companies focus on disruptive technologies like AI-powered analytics or IoT-enabled remote monitoring.


• Market Expansion: Companies are actively expanding their reach through acquisitions, partnerships, and geographic diversification. Fortive's acquisition of Tektronix exemplifies this, strengthening their position in the general-purpose test market.


• Service-Oriented Approach: Recognizing the importance of after-sales support, leading players are offering comprehensive calibration, repair, and training services. This ensures customer satisfaction and recurring revenue streams.


• Digital Transformation: Adoption of cloud-based solutions, data analytics, and automation is transforming the market. Companies are developing software platforms that integrate seamlessly with their equipment, offering remote monitoring, predictive maintenance, and data-driven insights.

Factors for Market Share Analysis:

• Product Portfolio: The breadth and depth of a company's product offerings, catering to diverse needs across various industries, is crucial.


• Technological Innovation: Leading the way in developing cutting-edge equipment and software solutions attracts customers seeking the latest advancements.


• Brand Reputation: Established brands with a track record of reliability and quality command a premium, while emerging players need to build trust through competitive pricing and exceptional customer service.


• Distribution Network: A robust global distribution network ensures efficient reach and timely delivery, impacting market penetration.


• Price Competitiveness: Balancing cost-effectiveness with feature sets is crucial, especially in price-sensitive segments.

New and Emerging Companies:

The T&M market is witnessing a surge of new entrants, bringing fresh perspectives and innovative solutions. Some examples include:

• Keysight spin-offs: Keysight Ixia, focused on network test solutions, and Keysight Land Mobile Radio, specializing in wireless test equipment, are carving out their niches.


• Software-driven players: Companies like NI VeriStand and NI TestStand are revolutionizing test automation with software-centric solutions.


• IoT-enabled startups: Companies like Avia Test Systems are developing IoT-based test platforms for remote monitoring and data-driven insights in the industrial sector.

Latest Company Updates:

Oct 2023- In June 2023, the European Commission implemented the Important Project of Common European Interest of the European Commission in the domain of microelectronics and communications technology (IPCEI ME/CT), which will allow funding for approximately 100 European projects to bolster the semiconductor industry in Europe. Munich, Memmingen, Teisnach, and Duisburg are the four German locations where Rohde & Schwarz are participating in the effort with a project. The German Federal Ministry for Economic Affairs and Climate Action (BMWK) has sponsored 31 initiatives in Germany as part of the IPCEI ME/CT. This project is one of them. Additionally, Rohde & Schwarz will contribute to the project by investing in its R&D. For this reason, the Rohde & Schwarz initiative aims to create a brand-new, fiercely competitive millimeter wave test and measurement system in Europe. The development of a cutting-edge European gallium nitride/silicon carbide (GaN/SiC) semiconductor technology will be a significant component of this endeavor.

Jan 2023- SimORBIT, the first high-accuracy orbital modeling software solution created especially for Low Earth Orbit (LEO) satellite simulation, is now available, according to Spirent Communications plc, the industry leader in test and assurance solutions for next-generation devices and networks. Spirent SimORBIT was developed in collaboration with SpacePNT, a company that develops spaceborne receivers, to help engineers more accurately and realistically forecast low-Earth orbits (LEOs) and their unique properties for GNSS/PNT testing. Accurate lab testing is essential as field testing space-based applications are very costly and challenging. To deliver the realism required for high-value testing, the new era of LEO satellites requires extremely precise modeling of the Low Earth Orbit environment. This modeling must also accurately depict the unique gravitational and atmospheric impact LEO satellites are going to encounter in space.