The Telerehabilitation Market has come to be the focus of strategizing on the part of companies, as they struggle to stay or come number through various strategies, in the ever-changing healthcare arena. A key strategy would be the constant development of new systems and platforms that would offer telerehabilitation. With rising demand of remote healthcare services, companies push a lot on research and development to invent unique and friendly to the user tele rehabilitation products. According to these solutions patients’ engagement would be increased, rehabilitation exercises become more effective, and the monitoring will be conducted in real-time. The innovators of these products would carve out their share of the market for themselves and keep other receivers of services in competition by tackling the broadly based issues in a healthcare provision sector via providing access to rehabilitation services for patients, their families, and patients’ caregivers.
To mention, strategic joint ventures and collaborations play a critical role in the shaping of market share among the Telerehabilitation Market. With the heterogeneity of rehabilitation treatment services and also entirely solutions required, there are collaborations happening between firms and healthcare centers, rehabilitation centers and technology partners. This co-operation allows for the establishment of telerehabilitation services within the already existing healthcare systems and enables smooth, comprehensive care for patients and, of course, helps to extend the market reach of the services. Through harnessing team talents, businesses firmly put themselves at the forefront, providing a high-end range of telerehabilitation, featuring solutions across the entire healthcare area and catering to the needs of physicians and patients from multiple clinical subspecialties.
Pricing models and reimbursements policies are an important perspective when market share positioning in regard to tele-rehabilitation Market comes into the picture. Organizations develop their health reimbursement buying criteria, knowing the quality of the contents of their telerehabilitation product, the add-on features, and the cost per provider. Through the development of several ferreanced-platforms at competitive prices some companies stress with the improving of the clinical outcomes and client satisfaction. others rent out subscriptions or tiers to cater to a wider customer base. An ideal strategic vision for this engagement should balance affordability with a value perceived by institutions to ensure obtaining significant market shares for the company and hospital concerns about costs.
To grow market share in that industry, the success of such strategies in the marketing and distribution aspects is primarily important. Businesses focus attention on building strong marketing campaigns which are designed to bring telerehabilitation platforms to the knowledge of the stakeholders (such as healthcare professionals, rehabilitation specialists, and patients). Brand perception is promoted with the creation of cognizant promotional avenues that build an image of trustworthiness, integrity and other core values. Along with that, the use of distribution channels has helped to optimize these solutions so that they can spread out and reach different healthcare areas such as rehabilitation clinics, hospitals, and individual practitioners, just among others. Partnerships with telecommunication providers and healthcare networks will lead to enhanced market share position favorably attracting broader consumer market while providing a wide range of telerehabilitation services.
Telerehabilitation Market Size was valued at USD 3.8 billion in 2022 and is projected to grow from USD 4.4 billion in 2023 to USD 14.3 billion by 2032, exhibiting a compound annual growth rate (CAGR) of 15.90% during the forecast period (2023 - 2032). The rising incidence of chronic diseases, the growing elderly population, and the rising demand for remote patient monitoring are the main market drivers propelling the market's expansion.
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
One of the main factors propelling the global market CAGR for telerehabilitation systems is the rising prevalence of chronic disorders. As cancer incidence has climbed, so has the need for cancer treatment. In the United States, more than 1.5 million new instances of cancer are reported each year, according to the Centers for Disease Control and Prevention (CDC). However, cancer treatment has a number of adverse effects that impair the patient's capacity for physical, social, psychological, and occupational functioning. Therefore, in order to regain these skills, cancer patients may need rehabilitation. Telerehabilitation programmes can assist cancer patients improve their quality of life by helping them grow more fit and lessen the negative effects of cancer treatment, such as pain and weariness. Chronic obstructive pulmonary disease, or COPD, is another chronic illness that affects people all over the world. Respiratory illnesses like chronic bronchitis and asthma are extremely common. Thus, during the forecast period, the adoption of advanced healthcare services like telerehabilitation systems will be influenced by a number of important factors including the growing incidence of chronic diseases, the aging global population, and rising disposable income globally.
The expansion of the global market for telerehabilitation systems will be fueled by the emergence of cutting-edge technologies. During the forecast period, technological advancements in areas like machine learning, predictive and advanced analytics, blockchain, big data, and IoT, as well as augmented and virtual reality, are anticipated to spur the adoption of telehealth solutions like telerehabilitation. Industry 4.0, which refers to the use of cutting-edge digital technologies and intelligent automation in business and production processes, has been positively influenced by the introduction of advanced technologies such as three-dimensional (3D) printing, additive manufacturing, the Industrial Internet of Things (IIoT), augmented reality, virtual reality, artificial intelligence (AI), and big data analytics. For a tactical and operational edge, Industry 4.0 aids in the creation of interconnected and intelligent systems. As Industry 4.0 takes hold, healthcare organisations are increasingly utilizing sensors and IoT to efficiently monitor patients and administer therapy in real time. Since virtual reality systems are anticipated to deploy self-monitoring and analytic capabilities to drive operational efficiencies, the healthcare industry is anticipated to adopt Industry 4.0 technology and become more sophisticated and intelligent. Thus, driving the telerehabilitation market revenue.
The Telerehabilitation Market segmentation, based on component includes Hardware and Software. The software segment dominated the market. The support given to healthcare systems has resulted in a marked increase in the usage of diverse software. Additionally, the software enhances outcomes and encourages greater engagement. The market is expected to expand at the fastest rate due to the increasing need for patient care cost reduction, the growing requirement for accurate and timely information acquisition, and the quickly rising medical costs.
The Telerehabilitation Market segmentation, based on services, includes Clinical Assessment and Clinical Therapy. The clinical therapy category generated the most income. The need for physical therapy is being driven by the expanding number of people taking part in fitness programmes and outdoor or sporting activities. The demand for telerehabilitation is also being driven by the increase of osteoarthritis patients.
Figure 1: Telerehabilitation Market, by Services, 2022 & 2032 (USD billion)
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
The Telerehabilitation Market segmentation, based on therapy includes Physical Therapy, Occupational Therapy and Others. The physical therapy segment dominated the market. The segment is expanding as a result of the increasing occurrence of diseases, accidents, and impairments. Growth is also being stimulated by the increasing popularity of telerehabilitation among physiotherapists. Additionally, World Physiotherapy vigorously promoted the use of telerehabilitation in response to the COVID-19 outbreak. Physical therapists can consult with patients online and recommend exercises for them with the use of telerehabilitation as well.
The Telerehabilitation Market segmentation, based on application includes Cardiovascular, Orthopedic, Neurology, Pediatric and Others. The orthopedic segment dominated the market because orthopaedic doctors have quickly adopted telerehabilitation services due to their effectiveness. Approximately 62.0% of orthopaedic surgeons are interested in promoting telerehabilitation for their patients, according to a Kinex Medical report. A research titled "Telerehabilitation of the Knee Joints of Patient with Polytrauma" found that telerehabilitation required orthopedics to consult patients much less frequently than traditional rehabilitation did. Additionally, telerehabilitation using a machine learning algorithm resulted in higher patient satisfaction than the orthopedic surgeon's standard rehabilitation.
By region, the study provides the market insights into North America, Europe, Asia-Pacific and Rest of the World. The North American telerehabilitation market area will dominate this market. The availability of advanced healthcare technologies and an increase in e-visits are the key drivers of market expansion. For instance, the governor of California enacted a new law in 2019 allowing commercial health insurance. By facilitating the growth of telehealth technology in the area and enhancing access to healthcare services, it will benefit consumers. In addition, the market is growing as a result of the rising cases of chronic diseases and the advanced healthcare system.
Further, the major countries studied in the market report are The US, Canada, German, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.
Figure 2: TELEREHABILITATION MARKET SHARE BY REGION 2022 (%)
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
Europe telerehabilitation market accounts for the second-largest market share. The revenue generated by home healthcare in the United Kingdom is expected to rise over the course of the forecast period due to a number of benefits provided by healthcare technologies, such as patient empowerment through reduced reliance on medical professionals, improved care quality, ongoing monitoring of health-care parameters, ease of access, and lower costs than institutional care. The market is also expanding due to technical advancements in rehabilitation and increased public awareness of remote patient monitoring. Further, the German telerehabilitation market held the largest market share, and the UK telerehabilitation market was the fastest growing market in the European region
The Asia-Pacific Telerehabilitation Market is expected to grow at the fastest CAGR from 2023 to 2032. The rising geriatric population in Japan is encouraging the adoption of telerehabilitation services. The provision of telerehabilitation services offers tremendous investment opportunity in developing countries like China and India, where the healthcare infrastructure is growing and the physician-to-patient ratio is low. The region's market growth is boosted by a number of government initiatives that encourage digital health technologies. Moreover, China’s telerehabilitation market held the largest market share, and the Indian telerehabilitation market was the fastest growing market in the Asia-Pacific region.
Telerehabilitation Key Market Players & Competitive Insights
Leading market players are investing heavily in research and development in order to expand their product lines, which will help the telerehabilitation market, grow even more. Market participants are also undertaking a variety of strategic activities to expand their global footprint, with important market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. To expand and survive in a more competitive and rising market climate, telerehabilitation industry must offer cost-effective items.
Manufacturing locally to minimize operational costs is one of the key business tactics used by manufacturers in the global telerehabilitation industry to benefit clients and increase the market sector. In recent years, the telerehabilitation industry has offered some of the most significant advantages to medicine. Major players in the telerehabilitation market attempting to increase market demand by investing in research and development operations include American Well; Doctor On Demand, Inc.; Hinge Health, Inc.; MIRA Rehab Limited; Koninklijike Philips N.V; Cisco; NeoRehab; Jintronix; C3O telemedicine; Care Innovation, LLC.; Bosch Healthcare; Cloud Physio; and Medvivo Group.
For rehabilitation consultations, NeoRehab offers a telemedicine system with clinical validation. Clinicians including physiotherapists, audiologists, speech pathologists, and occupational therapists can offer their patients affordable treatments no matter where they are by using the eHAB system. The system was created by skilled rehabilitation professionals and provides a straightforward, understandable solution for both professionals and their clients. eHAB is a telerehabilitation technology that has received clinical validation and is backed by multiple peer-reviewed research. In 2020, NeoRehab unveiled a brand-new eHAB platform to satisfy the needs of patients with chronic pain who live in outlying areas. Primary care professionals should be able to provide telehealth services with the aid of this new technology, which will also enhance the functionality, dependability, affordability, and patient security of teleconsultations.
The Medvivo service offers integrated solutions to the whole range of health and social care issues endangering the ability of the vulnerable and people with long-term diseases to live at home by bringing together the wide variety of expertise required. Medvivo offers creative, practical, clinically oriented solutions with demonstrated real-world advantages for service users and commissioners by fusing technical innovation with clinical competence. The Medvivo ethos emphasises resilience, service continuity, sustainability, and value for money while delivering a service that comprehends and responds to the needs of its users. This is done by collaborating across social and health boundaries to provide a truly integrated model of care closer to home and at any time of day.
Key Companies in the telerehabilitation market include
Telerehabilitation Industry Developments
January 2019 To provide consistent care for their wounded personnel no matter where they are, MedRisk told the addition of a telerehab component to their on-site physical therapy programme.
January 2019 The debut of version 3.0 of eWellness Healthcare Corporation's PHZIO Digital treatment platform, a state-of-the-art PHZIO platform provider for the physical therapy and telehealth markets, was announced.
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