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Telecom API Market Share

ID: MRFR//1733-HCR | 100 Pages | Author: Ankit Gupta| November 2024

The Telecom API is where companies go to get bigger shares of the market. They do this so they can beat out others and be on top in their business sector. The way telecom API providers place themselves in the market is very important to their success and staying power. A usual way is to be different, where businesses try and make their products or services stand out from others by having unique parts, better things it does or excellent customer care. This plan not only pulls in new clients but also creates brand love with the ones already there. By always coming up with new ideas and being on top of tech, telecom API providers can make a special spot for themselves in the market.


Another important plan is cost leadership, where businesses concentrate on getting big savings and working smart to give their services for less money than others. This method tries to grab price-focused areas of the market, drawing in customers looking for cheaper deals. Working together and joining forces is also a big plan in the telecom API market. By making friends with other businesses, telecom API suppliers can grow bigger and use the good points they have in common. This not only opens new markets but also makes the total worth better. A customer-focused strategy is very important for getting a big position in the market. This involves giving customers better choices, lower prices and working together to meet their needs. Knowing what customers want and like helps telecom API companies change their services to suit them better.


By giving each customer a special plan and good help, businesses can create strong ties with their buyers. This keeps customers coming back and telling others to use the company too. Happy customers usually stay loyal and tell others about the services. This helps grow the market in a natural way, making more people interested. Furthermore, international expansion is a strategy adopted by telecom API providers looking to broaden their market presence. As the global demand for telecom API services continues to rise, companies can explore untapped markets by entering new regions. Adapting services to meet the specific needs of diverse markets can be challenging, but it presents an opportunity for growth and increased market share. By strategically expanding their geographic footprint, telecom API providers can mitigate risks associated with reliance on a single market and tap into diverse customer bases.

Covered Aspects:

Report Attribute/Metric Details
Base Year For Estimation 2022
Historical Data 2019- 2021
Forecast Period 2023-2032
Growth Rate 16.26% (2023-2032)

Telecom API Market Overview


The Telecom API Market is projected to grow from USD 192.06 billion in 2024 to USD 407.9 billion by 2032, exhibiting a compound annual growth rate (CAGR) of 9.87% during the forecast period (2024 - 2032). Additionally, the market size for telecom API was valued at USD 165.2 billion in 2023. 


Increasing adoption of cloud-based services and the proliferation of mobile devices are the key market drivers enhancing the market growth.


Figure 1: Telecom API Market Size, 2024-2032 (USD Billion)


Telecom API Market Overview 2024


Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review


Telecom API Market Trends


Growing demand for API monetization is driving the market growth


Market CAGR for telecom API is increased by the rising demand for monetization. As more companies use APIs to develop their products and services, the demand for API monetization solutions is growing. This trend is expected to continue, with APIs becoming increasingly important for generating revenue and improving customer engagement.


The increasing adoption of 5G Technology is another trend driving market growth. The roll-out of 5G technology is expected to significantly impact the Telecom API market, enabling faster data transfer rates and improved connectivity. Telecom APIs are an essential part of the 5G ecosystem, as they allow developers to create innovative applications and services that leverage the capabilities of 5G networks.


Emerging Edge computing is a distributed computing paradigm that brings computation and storage of data closer to the location where it is needed, reducing latency and improving performance. This trend is expected to impact the Telecom API market, as edge computing requires APIs to be able to interact with multiple devices and platforms across the network. As a result, the demand for edge computing solutions is expected to drive the growth of the Telecom API market in the coming years. Telecom API has prominent applications in all areas involving mobile applications and services such as location tracking apps, messaging apps, online mobile payments, and voice & video calls, among others. With the rising number of mobile service subscribers, the demand for mobile-based technologies has increased significantly.


Telecom APIs allow end-to-end IoT solutions as they act as a singular point of interaction between several nodes within a network, reducing the multiple third-party service providers for system integration. The growing IoT penetration is anticipated to be driving the Telecom API market revenue.


Telecom API Market Segment Insights


Telecom API Type Insights


The Telecom API market segmentation, based on type, includes presence detection, location determination data, and others. The presence detection segment type dominated the market. The growing need for innovation in the market is to adapt new technology and data to appreciate the telecom API market. It is estimated to balance development during the forecast period.


Figure 2: Telecom API Market, by Type, 2022 & 2032 (USD billion)


Telecom API Market, by Type, 2022 & 2032


Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review


Telecom API Service Insights


The Telecom API market segmentation, based on services, includes SMS, payment API, location API, and others. The SMS service category generated the most revenue in the market. SMS APIs are used for messaging services; companies are utilizing SMS services for personalized marketing efforts and enhancing customer engagement and experience, propelling the demand for messaging APIs.


Telecom API End User Insights


The Telecom API market segmentation, based on end users, includes enterprise, internal telecom developers, and others. The enterprise segment dominated the market by creating applications for external users majorly used in the announcement of offers, promotional activities, and changes in company policies, among others. Organizations mostly use bulk messaging tools & software that drive the market growth for telecom APIs.


Telecom API Regional Insights


By Region, the study provides market insights into North America, Europe, Asia-Pacific, and the Rest of the World. The North American Telecom API market will dominate the market, owing to the rise in usage of numerous cloud-based services by different manufacturing systems and several sales channels. Furthermore, due to the expansion in funding, North America's web-based information technology industry is expected to rise speedily. In addition, major emerging nations have seen increased demand for services based on softwares. Thus, all of the factors are driving the growth of the North American telecom application programming interface (API) market.


Further, the major countries studied in the market report are The U.S., Canada, German, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.


Figure 3: TELECOM API MARKET SHARE BY REGION 2022 (%)


TELECOM API MARKET SHARE BY REGION 2022


Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review


Europe Telecom API market accounts for the second-largest market share due to the early adoption of technologies such as 5G and IoT. With the integration of 4G or 5G technology and APIs, communication services such as voice & video calls and video & speech integration services are delivered efficiently, and the productivity of businesses is improved to a greater extent. Further, the German Telecom API market held the largest market share, and the UK Telecom API market was the significant growing market in the European region.


The Asia-Pacific Telecom API Market is expected to grow at the fastest CAGR from 2023 to 2032. It is due to the region's many mobile users and rapid digital transformation. In addition, technological developments are enabling a way to grow the telecom API market in the Asia-Pacific region. Moreover, China’s Telecom API market held the largest market share, and the Indian Telecom API market was the rapid growing market in the Asia-Pacific region.


For instance, the expansion and growth of the industry are expected to have moderate growth due to the growing penetration of mobile devices and increasing demand for advanced telecom services.


Telecom API Key Market Players & Competitive Insights


Leading market players are investing heavily in research and development to expand their product lines, which will help the Telecom API market grow even more. Market competitors are also undertaking various strategic activities to expand their footprint, with important market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. To expand and survive in a more competitive and rising market climate, the Telecom API industry must offer cost-effective items.


Manufacturing locally to minimize operational costs is one of the key business tactics manufacturers use in the Telecom API industry to benefit clients and increase the market sector. In recent years, the Telecom API industry has offered some of the most significant advantages to medicine. Major players in the Telecom API market, including LocationSmart (US), Vodafone Group PLC (UK), Google (US), Vonage (US), Orange S. A., and others, are attempting to increase market demand by investing in research and development operations.


Infobip Ltd. was founded in Croatia in 2006. A Croatian IT and telecommunications company include omnichannel communications, a contact center, Chatbot, customer engagement, customer data platforms, and identity and security services. Infobip serves mobile network operators and enterprises, notably banks, social networks, and corporations. According to the Croatian Chamber of Economy, Infobip is one of the world's important provider of A2P SMS services. In April 2020, Infobip Ltd. established cooperation with Span, an information technology company that provides professional services and technical assistance to customers and organizations around the world as they seek to enhance their information systems. Through Infobip’s full customer interaction and experience portfolio of Conversations, Moments, and Answers, this alliance could allow Span to design integrated customer experiences throughout all customer journey phases.


Reliance Jio Infocomm Limited, doing business as Jio, is an Indian telecommunications company, located in Navi Mumbai, Maharashtra, India. It operates a national network with coverage across all 22 telecom circles. Jio offers 4G and 4G+ services all over India and 5G services in many cities. It is India's largest mobile network operator and the world's third-largest mobile network operator. Jio launched a fiber-to-the-home service, offering home broadband, television, and telephone services. In 2021, Reliance Jio achieved Open application programming interface (API) Platinum conformance certification, demonstrating the growing trend toward leveraging Open application programming interfaces (APIs) to assist in developing open ecosystems for telecom businesses.


Key Companies in the Telecom API market include



  • LocationSmart (US)

  • Nokia Corporation (Finland)

  • Vodafone Group PLC (UK)

  • Fortumo (Estonia)

  • Orange S.A. (France)

  • Verizon Communications Inc. (US)

  • Google (US)

  • Telefónica S.A. (Spain)


Telecom API Industry Developments



May 2024: when Digital Nasional Berhad (DNB) and Ericsson put forward a plan suggesting the onset of digitalization for businesses in Malaysia, supported by the world leader 5G capabilities. These pilot industry moves will pave the way for futuristic technologies that would enable business transformation across various industries leading to Malaysia becoming a top digital nation.


February 2024: when NTT DOCOMO INC., one of Japan’s major mobile operators with more than eighty-nine million subscribers, picked AWS to commercially deploy its nationwide 5G Open Radio Access Network (RAN) throughout Japan. AWS assists DOCOMO by allowing it to develop its 5G Core on AWS, which operates on hybrid cloud architectures.


February 2024: American-based multinational telecommunication company AT&T and Ericsson-owned Vonage collaborated to develop API accesses that widen network connection reach for developers and enterprises. Developers can use Vonage’s communications and network APIs to easily integrate communications into applications, systems or workflows.


September 2023: German carrier Deutsche Telekom announced the commercial launch of network application programming interfaces (APIs) under the brand “MagentaBusiness API.” With this move, Deutsche Telekom has made it possible for developers and business customers to build apps and services that communicate using their network in Germany. 


November 2023: Twilio and Nexmo, among other key players, integrated artificial intelligence into their APIs, thereby making them smarter as well as more effective at automating tasks or personalizing communication purposes. For instance, Google Cloud launched Anthos Service Mesh in April 2023 which was built on Apigee technology and is designed to manage and secure API traffic across hybrid environments. Ericsson invested over CAD470m from government co-funding during the next five years starting April 2023 towards research & development activities on next-generation technologies, including AI/ML, Advanced 5G, 6G, Cloud RAN and Core Network. For instance, in 2021, Indian CSP Reliance Jio achieved OpenAPI Platinum conformance certification, indicating a trend towards the use of Open APIs to create open ecosystems for startups in the telecom industry.



2024 (ongoing): More and more businesses are adopting Telecom APIs thanks to the rise of online communication, mobile data usage, and digital payments. This means faster growth for the market.


Telecom API Market Segmentation


Telecom API Type Outlook




  • Presence Detection




  • Location Determination Data




  • Others




Telecom API Service Outlook




  • SMS




  • Payment API




  • Location API




  • Others




Telecom API End User Outlook




  • Enterprise




  • Internal Telecom Developer




  • Others




Telecom API Regional Outlook




  • North America






    • US




    • Canada







  • Europe






    • Germany




    • France




    • UK




    • Italy




    • Spain




    • Rest of Europe







  • Asia-Pacific






    • China




    • Japan




    • India




    • Australia




    • South Korea




    • Australia




    • Rest of Asia-Pacific







  • Rest of the World






    • Middle East




    • Africa




    • Latin America




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