Taste Modulators Market Size was valued at USD 1.7 billion in 2023. The taste modulators industry is projected to grow from USD 1.8 Billion in 2024 to USD 3.34 billion by 2032, exhibiting a compound annual growth rate (CAGR) of 10.17% during the forecast period (2024 - 2032). Consumers' awareness of the negative effects of excessive salt consumption, as well as demand for flavored fizzy beverage products is the key market drivers enhancing the market growth.
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
A rise in the number of people suffering from acute diseases has been attributed to an increase in the number of hours spent in front of laptop and smart phone screens, as well as a sedentary lifestyle, lack of physical activity, and an unhealthy diet. Individuals' unhealthy diets are generally made up of ultra-processed foods and beverages with high sugar, salt, and fat content. These ingredients help manufacturers make processed foods that are tastier, juicier, and more addictive. Individuals get diabetes and obesity as a result of them.
The growing number of diabetics and obese people has raised awareness of the dangers of eating too much sugar and salt. Rising awareness has prompted manufacturers of packaged foods and beverages to create sugar, salt, and fat-free products without sacrificing taste. As a result, the increase in diabetes and obesity would fuel the flavor modulators industry.
Furthermore,diabetes and obesity are becoming more commonplace worldwide. Soft drinks with added sugar are a significant source of extra calories and glycemic load in the diet. Obesity increases the risk of many illnesses, including cancer and Type-2 diabetes. High-intensity sweeteners, a type of sugar substitute, lower sucralose concentration while maintaining sweetness intensity.
The taste modulators market segmentation, based on type, is divided into sweet modulators, salt modulators, and fat modulators. Sweet modulators dominated the market in 2021, with a market share of roughly 59%. Sweet modulators, as the name implies, mimic the taste of sugar or sucrose. They stimulate the brain or cells in the same way as sweet tastes do. It has no calories, unlike sugar, which has a significant calorific content. Sweet modulators have employed a variety of foodstuffs, including candies, yogurt, smoothies, cakes, syrups, drinks, chocolates, and biscuits. They are utilized in both foods and beverages. The growing understanding of the negative effects of sugar consumption, such as weight gain, heart disease, diabetes, cellular aging, and cognitive loss, will drive the need for sweet modulators to substitute sugar in the previously stated items.
Figure 1: Taste Modulators Market, by type, 2024 & 2032 (USD billion)
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
The taste modulators market segmentation, based on application, is divided into the bakery, dairy, confectionery, meat products, snacks & savory products, beverages, frozen desserts, seafood, and others. The beverages market dominated the market, accounting for around 44% of revenue. The beverage is a non-water drink. Among many other drinks, soda, coffee, tea, beer, sparkling water, milkshakes, fruit juices, energy drinks, and wine are examples. Drinks are frequently used as refreshment or as a complimentary drink with meals. They are consumed on a number of occasions. Tea, for example, is eaten more than once in every South Asian home. Similarly, coffee is a popular beverage in the Western world. Sugar, salt, and other flavoring agents are used in these beverages to improve their taste, texture, viscosity, and appearance.
By Region, the study provides the market insights into North America, Europe, Asia-Pacific and Rest of the World. North America taste modulators dominates the flavor modulators market and will maintain its dominance during the projected period due to increased customer demand for healthier products and increased consumption of low-fat and low-calorie foods.
Further, the major countries studied in the market report are The U.S, Canada, German, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.
Figure 2: TASTE MODULATORS MARKET SHARE BY REGION 2024 (%)
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
Europe taste modulators market accounts for the second-largest market share due to the Consumption of energy drinks and sports drinks is higher in North American and European countries, which is likely to drive market expansion in both areas. Further, the Germany taste modulators market held the largest market share, and the UK taste modulators market was the fastest growing market in the European region
The Asia-Pacific Taste Modulators Market is expected to grow at the fastest CAGR from 2022 to 2030. Also, the increase in the number of diabetics in the Asia Pacific region will drive the quickest growth during the projection period. Due to increased meat consumption, population expansion, and increased awareness about healthful and nutritional food products, APAC has a significant demand for taste modulators. Moreover, China taste modulators market held the largest market share, and the India taste modulators market was the fastest growing market in the Asia-Pacific region
Leading market players are spending a lot of money on R&D to increase their product lines, which will help the taste modulators market grow even more. Market participants are also taking a range of strategic initiatives to grow their worldwide footprint, with key market developments such as new product launches, contractual agreements, mergers and acquisitions, increased investments, and collaboration with other organizations. Competitors in the taste modulators business must offer cost-effective items to expand and survive in an increasingly competitive and rising market environment.
One of the primary business strategies adopted by manufacturers in the taste modulators sector to benefit clients and expand the market sector is to manufacture locally to reduce operating costs. In recent years, taste modulators business has provided medicine with some of the most significant benefits. The taste modulators market major player such as Givaudan (Switzerland), Koninklijke DSM N.V. (Netherlands), Kerry Group plc (Ireland), Sensient Technologies Corporation (US) and others are working to expand the market demand by investing in research and development activities.
Koninklijke DSM N.V. (Royal DSM, abbreviated DSM) is a Dutch multinational firm involved in the domains of health, nutrition, and materials. DSM, headquartered in Heerlen, employed 21,054 employees in about 50 countries at the end of 2017 and reported net sales of €8.632 billion in 2018[1] and €9.204 billion in 2021. In June 2022, Koninklijke DSM N.V (the Netherlands) announced a merger with Firmenich. (Denmark). Firmenich is a market leader in the fragrance and flavor industries. This acquisition will strengthen the company's position in the nutrition, health, and beauty markets. According to industry sources, the merger should be completed by 2023.
Givaudan is a Swiss multinational maker of flavorings, perfumes, and active cosmetic chemicals. It is the world's largest firm in the flavor and fragrance industries as of 2008. Givaudan's flavors and perfumes are often manufactured to order and sold under strict secrecy agreements. [4] ScentTrek, a method that captures the chemical constitution of fragrance from living plants, is used by Givaudan. In February 2020, Givaudan announced the completion of its acquisition of Ungerer & Company, a flavor, fragrance, and specialty Ingredients Company based in the United States. Ungerer has a considerable market presence in North America, as well as a well-developed position and a large client base in all of its fields. Givaudan will benefit from the purchase as it integrates and expands its product portfolio, allowing it to service a newer consumer base with a broader product offering.
Givaudan (Switzerland)
Koninklijke DSM N.V. (Netherlands)
Kerry Group plc (Ireland)
Sensient Technologies Corporation (US)
Ingredion Incorporated (US)
Carmi Flavor & Fragrance Co. Inc. (US)
Firmenich SA (Switzerland)
International Flavors & Fragrances Inc. (US)
Symrise (Germany)
The Flavor Factory (US) among others
In March 2022, Sweegen's whole Signature Bestevia® array of nature-based sweeteners and sweetener systems is now available to brands in Mexico after the country's food safety authorities validated the Codex Alimentarius (Codex) standards for steviol glycosides made by various technologies. One example is Sweegen's bioconversion technique for producing clean, non-GMO stevia sweeteners such as Rebaudiosides B, D, E, I, M, and Nalong. Sweegen provides market-leading solutions that customers and consumers need, thanks to their significant knowledge in flavor modulators and texturants.
In November 2021, Taste Mod for Protein, a clean label solution for concealing off-notes in plant-based proteins, has been released by Flavorchem, a flavor and ingredient provider. The discovery is the first in a series of "high-performance" flavor modulators aimed at improving the sensory experience of functional foods and beverages, which have seen an increase in demand during the pandemic. Flavor Mod for Protein enhances the flavor of a variety of goods, such as ready-to-drink nutritional beverages, snack and performance bars, and functional blends and mixes.
In February 2022, the merger with Dupont Nutrition & Biosciences was finalized. (The United States). IFF and DuPont have merged to form a leader in high-value ingredients and solutions for the food and beverage, home and personal care, and health and wellness industries. The transaction valued the combined company at USD 45.4 billion on an enterprise value basis. This will allow IFF to enter new markets and reach a bigger audience with its taste-modifier product.
Taste Modulators Type Outlook
Sweet Modulators
Salt Modulators
Others
Taste Modulators application Outlook
Dairy & Frozen Desserts
Bakery & Confectionery
Beverages
Snacks & Savoury
Meat
Poultry
Seafood
Taste Modulators Regional Outlook
North America
US
Canada
Europe
Germany
France
UK
Italy
Spain
Rest of Europe
Asia-Pacific
China
Japan
India
Australia
South Korea
Australia
Rest of Asia-Pacific
Rest of the World
Middle East
Africa
Latin America
| Report Attribute/Metric | Details |
| Market Size 2023 | USD 1.7 billion |
| Market Size 2024 | USD 1.8 billion |
| Market Size 2032 | USD 3.3 billion |
| Compound Annual Growth Rate (CAGR) | 10.17% (2024-2032) |
| Base Year | 2023 |
| Market Forecast Period | 2024-2032 |
| Historical Data | 2019- 2023 |
| Market Forecast Units | Value (USD Billion) |
| Report Coverage | Revenue Forecast, Market Competitive Landscape, Growth Factors, and Trends |
| Segments Covered | Type, Application and Region |
| Geographies Covered | North America, Europe, Asia Pacific, and the Rest of the World |
| Countries Covered | The U.S, Canada, Germany, France, UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil |
| Key Companies Profiled | Givaudan (Switzerland), Koninklijke DSM N.V. (Netherlands), Kerry Group plc (Ireland), Sensient Technologies Corporation (US), Ingredion Incorporated (US), Carmi Flavor & Fragrance Co., Inc. (US), Firmenich SA (Switzerland). |
| Key Market Opportunities | There is a rising market need for new beverages. |
| Key Market Dynamics | There is a high demand for flavored fizzy beverage items. |
Taste Modulators Market Highlights:
Frequently Asked Questions (FAQ) :
The taste modulators market size was valued at USD 1.7 Billion in 2023
The market is projected to grow at a CAGR of 10.17% during the forecast period, 2024-2032.
North America had the largest share in the market
The key players in the market are Givaudan (Switzerland), Koninklijke DSM N.V. (Netherlands), Kerry Group plc (Ireland), Sensient Technologies Corporation (US).
The anterior taste modulators category dominated the market in 2023.
The minimally invasive spine surgery had the largest share in the market.
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