Global Tarragon Market Overview
The Tarragon Market Size was estimated at 1.42 (USD Billion) in 2022.The Tarragon Market Industry is expected to grow from 1.5(USD Billion) in 2023 to 2.5 (USD Billion) by 2032. The Tarragon Market CAGR (growth rate) is expected to be around 5.81% during the forecast period (2024 - 2032).
Key Tarragon Market Trends Highlighted
The market for tarragon will continue to grow as there is an increase in demand for food herbs from different parts of the world. The distinct flavor and aroma of tarragon, whether fresh or dried, has made it a versatile ingredient for marinades, beverages, and sauces. Tarragon, on its own health benefits on anti-inflammatory properties that are said to boost antioxidants. For instance, respiratory conditions and indigestion have shown improvement when treated with some desirable effects that are worth pursuing further, such as providing food supplements or remedies based on tarragon. Additionally, the current trend towards “farm-to-table” dining and increasing interest in organic and sustainable ingredients provide opportunities for local growers who can cater high-quality products to the growing consumer demands of locally produced foods. On the other hand, recent developments have seen tarragon essential oils increasingly being used in skin care products and aromatherapy, which is gaining acceptance among the masses. In addition, this oil has been known to have therapeutic and soothing effects, thereby making it a favorite product for use during spa treatment or relaxation purposes. Furthermore, tarragon is increasingly being used as a natural preservative due to its antimicrobial properties in both food and beverages, thus promoting innovation in food processing and packaging.
Source: Primary Research, Secondary Research, MRFR Database and Analyst Review
Tarragon Market Drivers
Growing Demand for Natural and Organic Ingredients
Consumers are increasingly seeking natural and organic products, driven by concerns about health and well-being. Tarragon is a natural herb that offers a range of health benefits, including antioxidant and anti-inflammatory properties. The rising demand for natural ingredients is expected to drive growth in the Tarragon Market Industry over the forecast period.
Expansion of the Food and Beverage Industry
The food and beverage industry is a major end-user of tarragon, which is used as a flavoring agent in a variety of products, including beverages, confectionery, and savory dishes. The growth of the food and beverage industry, particularly in emerging markets, is expected to create significant demand for tarragon in the coming years.
Rising Popularity of Ethnic Cuisine
Tarragon is a key ingredient in many ethnic cuisines, including French, Italian, and Middle Eastern dishes. The growing popularity of ethnic cuisine around the world is expected to drive demand for tarragon as consumers seek authentic flavors and ingredients.
Tarragon Market Segment Insights
Tarragon Market Product Type Insights
The Tarragon Market segmentation is segmented into Product Type, Source, Application, and Region. Product Type The product type segment includes Fresh Tarragon, Dried Tarragon, and Tarragon Powder. The fresh tarragon segment held the largest market share in 2023, accounting for 65.4% of the revenue. The dried tarragon segment is projected to exhibit the highest CAGR of 6.5% during the forecast period, owing to its longer shelf life and ease of transportation. Tarragon powder is gaining popularity due to its intense flavor and convenience.The Tarragon Market is expected to witness significant growth over the next ten years. The growth of the market is attributed to the rising demand for natural and organic ingredients in the food and beverage industry. Tarragon is a versatile herb that can be used in various culinary applications, including salads, soups, stews, and sauces. It is also used in traditional medicine for its digestive and anti-inflammatory properties. Europe is the largest market for tarragon, accounting for over 40% of the revenue in 2023. The region is expected to maintain its dominance over the forecast period, owing to the strong demand for tarragon in the food and beverage industry.Asia-Pacific is expected to be the fastest-growing market, with a CAGR of 7.2% during the forecast period. The growth in this region is attributed to the rising disposable income and the increasing demand for convenience foods.
Source: Primary Research, Secondary Research, MRFR Database and Analyst Review
Tarragon Market Application Insights
The application segment plays a crucial role in shaping the dynamics of the Tarragon Market. Culinary applications dominate the market, accounting for the largest revenue share in 2023. Tarragon's unique flavor and aroma enhance various culinary preparations, driving its demand in the food and beverage industries. The pharmaceutical segment is another significant application, leveraging tarragon's medicinal properties in herbal remedies, dietary supplements, and essential oils. Tarragon extracts possess antimicrobial, anti-inflammatory, and digestive benefits, contributing to the growth of this segment.Cosmetics applications also hold a notable share, utilizing tarragon extracts in skincare and haircare products for their antioxidant and nourishing qualities. Overall, the diverse applications of tarragon continue to drive market expansion, with projections indicating a steady growth trajectory in the coming years.
Tarragon Market Form Insights
The Tarragon Market is segmented by Form into Whole, Ground, and Essential Oil. The Whole segment is expected to hold the largest market share over the forecast period, owing to its wide usage in culinary applications. The Ground segment is expected to grow at a significant rate, driven by increasing demand for convenient and ready-to-use products. The Essential Oil segment is expected to witness steady growth, driven by rising consumer awareness about the health benefits of tarragon essential oil. The Tarragon Market revenue for the Whole segment is projected to reach USD 1.2 billion by 2024, while the Ground segment is expected to reach USD 0.8 billion by the same year.The Essential Oil segment is expected to reach USD 0.2 billion by 2024.
Tarragon Market Distribution Channel Insights
The Tarragon Market revenue is expected to surpass USD 2.5 billion by 2032, exhibiting a CAGR of 5.81% during the forecast period (2024-2032). Distribution channels play a crucial role in reaching end consumers. Supermarkets/hypermarkets emerged as the leading distribution channel for the Tarragon Market, accounting for over 50% of the market share in 2023. The vast network and accessibility of these retail stores make them a preferred choice for consumers. Online retail is gaining traction, driven by convenience, wider product selection, and doorstep delivery options.Its share is projected to reach 25% by 2032. Food service channels, including restaurants, cafes, and hotels, account for a significant portion of the market, benefiting from the rising popularity of tarragon in culinary applications.
Tarragon Market End User Insights
The end user segment in the Tarragon Market is broadly classified into household consumers, the food beverage industry, and the pharmaceutical industry. Household Consumers account for the majority of the Tarragon Market revenue, owing to the increasing demand for tarragon in home cooking and culinary applications. The Food Beverage Industry holds a significant share of the market due to the extensive use of tarragon in food flavoring, beverages, and confectionery products. The Pharmaceutical Industry is projected to witness steady growth in the coming years, driven by the rising demand for tarragon extracts and essential oils in the production of herbal medicines and dietary supplements.
Tarragon Market Regional Insights
Regionally, North America is the largest market for tarragon, followed by Europe and APAC. The market growth in North America is attributed to the increasing demand for tarragon in the food and beverage industry, as well as the growing popularity of herbal teas and supplements. Europe is the second-largest market for tarragon, with France being the major consumer. The demand for tarragon in Europe is primarily driven by its use in traditional dishes and beverages. APAC is the fastest-growing market for tarragon, with China and India being the key contributors.The increasing demand for tarragon in APAC is attributed to the growing awareness of its health benefits and its use in traditional medicine. South America and MEA are relatively smaller markets for tarragon, but they are expected to witness steady growth over the forecast period. 
Source: Primary Research, Secondary Research, MRFR Database and Analyst Review
Tarragon Market Key Players And Competitive Insights
Major players in the Tarragon Market industry are constantly striving to gain a competitive edge by investing in research and development, expanding their product portfolios, and enhancing their distribution channels. Leading Tarragon Market players are adopting various strategies, such as mergers and acquisitions, collaborations, and partnerships, to strengthen their market positions. The development of the Tarragon Market is being shaped by the increasing demand for natural and organic ingredients in food and beverage products, as well as the growing popularity of Tarragon in culinary applications. The competitive landscape is expected to remain dynamic, with new entrants and established players vying for market share.McCormick Company, Inc., a leading spice and flavoring company, has a strong presence in the Tarragon Market. The company offers a wide range of Tarragon products, including dried Tarragon, ground Tarragon, and Tarragon essential oil. McCormick Company, Inc. has a distribution network and a strong brand reputation, which gives it a competitive advantage in the market. The company is also investing in research and development to create new Tarragon-based products and applications.Symrise AG, another major player in the Tarragon Market, is a supplier of fragrances, flavors, and cosmetic ingredients. The company offers a variety of Tarragon products, including Tarragon extract, Tarragon oil, and Tarragon powder. Symrise AG has a strong focus on innovation and sustainability, which has helped it establish a leading position in the market. The company is also expanding its presence through acquisitions and partnerships, which is expected to further strengthen its competitive position.
Key Companies in the Tarragon Market Include
Tarragon Market Industry Developments
The tarragon market is projected to reach USD 2.5 billion by 2032, exhibiting a CAGR of 5.81% during the forecast period. Rising demand for tarragon in the food and beverage industry, particularly in the production of beverages, sauces, and marinades, is a key driver of market growth. Additionally, increasing consumer awareness about the health benefits of tarragon, such as its antibacterial and anti-inflammatory properties, is contributing to market expansion.Recent developments in the tarragon market include the launch of new tarragon-flavored products by major food and beverage companies. For instance, in 2023, Coca-Cola introduced a limited-edition tarragon-flavored Coke in select markets. Furthermore, the growing popularity of tarragon essential oil in aromatherapy and personal care products is creating additional growth opportunities for the market.
Tarragon Market Segmentation Insights
Tarragon Market Product Type Outlook
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Fresh Tarragon
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Dried Tarragon
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Tarragon Powder
Tarragon Market Application Outlook
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Culinary
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Pharmaceutical
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Cosmetics
Tarragon Market Form Outlook
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Whole
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Ground
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Essential Oil
Tarragon Market Distribution Channel Outlook
Tarragon Market End User Outlook
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Household Consumers
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Food Beverage Industry
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Pharmaceutical Industry
Tarragon Market Regional Outlook
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North America
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Europe
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South America
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Asia Pacific
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Middle East and Africa
Tarragon Market Report Scope
| Report Attribute/Metric |
Details |
| Market Size 2022 |
1.42(USD Billion) |
| Market Size 2023 |
1.5(USD Billion) |
| Market Size 2032 |
2.5(USD Billion) |
| Compound Annual Growth Rate (CAGR) |
5.81% (2024 - 2032) |
| Report Coverage |
Revenue Forecast, Competitive Landscape, Growth Factors, and Trends |
| Base Year |
2023 |
| Market Forecast Period |
2024 - 2032 |
| Historical Data |
2019 - 2023 |
| Market Forecast Units |
USD Billion |
| Key Companies Profiled |
Frontier Natural Products, Watkins, Nature's Best, Terrasoul Superfoods, McCormick Company, Mountain Rose Herbs, Starwest Botanicals, Oregon's Wild Harvest, Earth's Natural Alternative, Penzeys Spices, The Spice House, Herb Pharm, Simply Organic, Eden Foods, Frontier Coop |
| Segments Covered |
Product Type, Application, Form, Distribution Channel, End User, Regional |
| Key Market Opportunities |
Growing demand for natural flavors in food and beveragesExpanding use in traditional herbal medicinesEssential oil market growth in aromatherapy and personal careThe rising popularity of home cooking and gardeningIncreasing investment in research and development |
| Key Market Dynamics |
Rising Demand for Convenience Foods and ReadytoEat MealsIncreasing Health and Wellness AwarenessExpansion of Food Processing IndustryGrowing Culinary Influence from Different CuisinesShift towards Plant-Based Diets |
| Countries Covered |
North America, Europe, APAC, South America, MEA |
Frequently Asked Questions (FAQ) :
The Tarragon Market is expected to reach USD 2.5 billion by 2032, exhibiting a CAGR of 5.81% during the forecast period 2024-2032.
The Asia-Pacific region is projected to dominate the Tarragon Market throughout the forecast period, accounting for the largest market share. North America and Europe are anticipated to hold significant market shares due to the rising demand for Tarragon in the food and beverage industry.
Tarragon finds extensive applications in the food and beverage industry as a culinary herb. It is utilized as a flavoring agent in various cuisines, beverages, and culinary preparations. Additionally, Tarragon is employed in the pharmaceutical and cosmetic industries for its medicinal properties.
Some of the prominent players operating in the Tarragon Market include Robertet SA, Symrise AG, Givaudan SA, Firmenich SA, and International Flavors Fragrances Inc. These companies engage in various strategies such as product innovation, mergers and acquisitions, and geographical expansion to maintain their market positions.
The increasing demand for natural and organic ingredients in food and beverage products is a primary growth driver for the Tarragon Market. Moreover, the growing popularity of Tarragon as a medicinal herb and its utilization in the pharmaceutical and cosmetic industries contribute to market expansion.
The Tarragon Market may face challenges related to fluctuating raw material prices, climate change impacting cultivation, and competition from synthetic flavors and fragrances. Additionally, stringent regulations regarding the use of herbs and botanicals in certain regions can pose obstacles to market growth.
The COVID-19 pandemic had a mixed impact on the Tarragon Market. While the demand for Tarragon in the food and beverage industry witnessed a decline due to disruptions in the hospitality sector, there was an increased demand for Tarragon-based herbal remedies and supplements.
The future of the Tarragon Market is expected to be characterized by a growing focus on sustainability and traceability in the supply chain. Moreover, advancements in extraction and processing technologies are anticipated to enhance the quality and efficiency of Tarragon production. Additionally, research into the therapeutic applications of Tarragon may open up new avenues for market growth.
The Tarragon Market is influenced by factors such as consumer preferences for natural and organic ingredients, regulatory policies governing the use of herbs and botanicals, climatic conditions affecting Tarragon cultivation, and technological advancements in extraction and processing techniques.
The Tarragon Market is projected to reach a valuation of approximately USD 3.5 billion by 2027, exhibiting a steady growth trajectory throughout the forecast period.
