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Synthetic Rubber Market Share

ID: MRFR//3520-CR | 110 Pages | Author: Anshula Mandaokar| October 2022

Market share positioning strategies in the Synthetic Rubber Market are critical for companies aiming to gain a competitive edge and maximize their presence in the industry. These strategies revolve around various approaches aimed at capturing a larger portion of the market and solidifying a company's position within it.

Rapid urbanization, growing demand for durable rubber, and continuous growth of automotive & transportation sector.

One key strategy employed by companies in the Synthetic Rubber Market is differentiation. This involves creating synthetic rubber products with unique features or attributes that set them apart from competitors. Whether it's superior durability, enhanced performance in specific applications, or environmentally friendly formulations, differentiation allows companies to carve out a niche for themselves within the market. By offering something that competitors don't or can't easily replicate, companies can attract customers looking for specialized solutions and build a loyal customer base.

Another important aspect of market share positioning is pricing strategy. Companies may choose to compete on price by offering synthetic rubber products at lower prices than their competitors. This can be particularly effective in price-sensitive markets or when targeting cost-conscious customers. However, it's essential to strike a balance between offering competitive prices and maintaining profitability. Some companies may opt for a premium pricing strategy, positioning their synthetic rubber products as high-quality, premium options for customers willing to pay a premium for superior performance or reliability.

In addition to differentiation and pricing strategies, effective marketing and branding play a crucial role in market share positioning. Building a strong brand identity and effectively communicating the value proposition of synthetic rubber products can help companies stand out in a crowded market. This may involve investing in advertising campaigns, participating in industry events and trade shows, or leveraging digital marketing channels to reach target customers. By building brand awareness and establishing a positive reputation, companies can increase demand for their products and gain market share over time.

Distribution and channel management also play a significant role in market share positioning within the Synthetic Rubber Market. Companies must ensure their products are readily available to customers through efficient distribution channels. This may involve partnering with distributors, wholesalers, or retailers to reach customers in different geographic regions or industry segments. By strategically managing their distribution channels, companies can expand their reach and accessibility, making it easier for customers to purchase their synthetic rubber products over those of competitors.

Furthermore, innovation and research & development (R&D) are essential for maintaining a competitive edge in the Synthetic Rubber Market. Companies that invest in R&D to develop new and improved synthetic rubber formulations or manufacturing processes can differentiate themselves from competitors and capture market share. Whether it's developing synthetic rubbers with enhanced performance characteristics, improved sustainability profiles, or reduced production costs, innovation allows companies to stay ahead of evolving customer needs and market trends.

Lastly, strategic partnerships and collaborations can be valuable for companies looking to strengthen their market share positioning. By partnering with other organizations, such as raw material suppliers, manufacturers, or research institutions, companies can leverage complementary strengths and resources to drive growth and innovation. Strategic partnerships can also help companies enter new markets or expand their product offerings, further solidifying their position within the Synthetic Rubber Market.

Synthetic rubber Market Overview


The synthetic rubber market size is projected to be worth USD 28.87 billion by 2030, registering a CAGR of 4.77% during the forecast period (2022–2030). The market was valued at USD 19.10 billion in 2021.


The prime driver of the global synthetic rubber market is its extensive use in tire manufacturing for passenger and heavy-duty vehicles. Synthetic rubber is used for manufacturing low rolling resistance tires, which consume less energy, have lower fuel consumption, and reduce CO2 emissions. Moreover, the increasing adoption of these tires in electric vehicles (EVs) and the rising sales of EVs promote market growth. In addition to this, the use of synthetic rubber in the construction industry is another prime driver of the global market.


However, stringent regulations regarding the production and processing of rubber are expected to act as restraints for global market growth. On the other hand, the price volatility of crude oil, a key raw material, is a challenge faced by the players in the synthetic rubber market. Nevertheless, the devulcanization of synthetic rubber and the use of end-of-life tires for energy carriers and fuel is likely to open up growth opportunities for players in this market.


In 2024, Deesawala Rubber Industries, a manufacturer of EPDM synthetic rubber products, announced on Thursday the opening of its fourth manufacturing plant in Hyderabad. The 40,000-square-foot manufacturing complex on 1.50 acres of land includes machinery and a testing lab facility. A fully operating plant will increase manufacturing capacity from eight to 25 tonnes per day.


COVID-19 Impact on the Synthetic Rubber Market:


According to the United Nations, a 3.5% contraction in GDP was witnessed by the COVID-19 pandemic in 2020. However, global economic activity has gained significant momentum in 2021 and is set to expand 5.6% in 2021, according to World Bank. However, this recovery is uneven and largely reflects sharp rebounds in some major economies. The recovery is envisioned to continue into 2022, with global growth moderating to 4.3%. However, yet the global GDP is expected to remain 1.8% below pre-pandemic projections. In response, for protecting workers from the spread of the COVID-19, the companies in the market have restricted travel and face-to-face meetings for the employees.


The COVID-19 pandemic continues to expand rapidly and has severely disrupted supply chains, created significant volatility in global financial markets and changed the communication and business landscape.


The supply chain for synthetic rubber witnessed interruptions around the globe due to restrictions on transportation, lack of working staff, and bans by government. The shutting of factories and production in China created imbalance in the supply chain, leading to a sharp increase in the prices of various rubber items. The global rubber industry is interdependent with many other industries such as automotive & transportation, construction, healthcare, electronics, consumer goods, among many others. The decreased demand of products from these end use industries led to the manufacturers cutting down their production capacities, thus affecting the rubber prices. The dip in the production and manufacturing of rubber-based products has hit these industries as well.


Synthetic Rubber Market Dynamics


Drivers




  • Inreasing Use Of Synthetic Rubber In Tire Manufacturing




The growing demand for automobiles due to the consumers' rising per capita disposable income and the rapid adoption of electric vehicles are expected to boost the need for synthetic rubber in automobile tire production. The advancements in the automotive and heavy-duty industries to fulfill the current demands and future requirements of consumers have led to the development of innovative and safe components for use in automobiles. The key requirements for a tire for an electric vehicle are high rolling resistance, lightweight, less noise, and the ability to offer high mileage and fuel efficiency. SSBR has a high rolling resistance and promotes lower fuel consumption, which is why the demand for synthetic rubber in tire manufacturing of EVs is expected to increase during the review period. Synthetic rubber, similar to natural rubber, has many uses in the automotive industry for tires, door and window profiles, seals such as O-rings and gaskets, hoses, belts, matting, and flooring. Thus, the increasing use of synthetic rubber in tire manufacturing is expected to drive the growth of the global synthetic rubber market during the forecast period.


Restraints




  • Stringent Regulations And Adverse Effects Associated With Rubber Processing




Soot is produced during the vulcanization of synthetic rubber. It consists of fine black particles, mainly composed of carbon, produced by incomplete combustion of coal, oil, wood, and other fuels. The compounds of soot such as sulfur dioxide and nitrogen oxide combine with the moisture, resulting in the formation of acid rain. This worsens the water quality, damages soil and crops, and changes the nutrient balance in the ecosystem, and results in nitrogen pollution. Inhalation of these particles leads to respiratory diseases, causing coronary heart diseases, asthma, and bronchitis, among others. Fine particles of less than 3 microns can penetrate easily into the air passage, causing cancer and bronchial problems. In contrast, larger particles trapped in the nose may result in breathing problems and irritation. Furthermore, the Registration, Evaluation, Authorization, and Restriction of Chemicals (REACH) has imposed strict policies regarding the use of hazardous chemicals and disposal of polluted wastewater from rubber processing. Thus, the adverse effects associated with rubber production and stringent regulations are factors expected to hamper the global market growth during the study period.


Opportunity




  • Devulcanization Of Synthetic Rubber




The lack of recycling programs for vulcanized elastomers, such as scrap tire rubber, is an environmental, social, and economic problem due to their low degradability and large volume. These scrap tires are responsible for the proliferation of mosquitoes and other disease-carrying vectors, along with potential soil contamination due to the presence of stabilizers, plasticizers, and other chemical substances leached from rubber. However, there are methods that can be used to obtain recycled materials with enhanced properties so that the rubber becomes processable and mouldable. Once the rubber can flow, it can be re-vulcanized as virgin rubber and incorporated into thermoplastics to produce high toughness materials. The technique known as devulcanization is used for regaining this fluidity. Devulcanized rubber is specifically intended to substitute virgin polymer or as an extender in rubber compounds and can be used in applications such as tires, conveyor belts, mill linings, anti-vibration products, and noise attenuation.


Challenges




  • Volatile Raw Material Prices




Synthetic rubber, which is consumed extensively as compared to natural rubber, used in the manufacturing of high-performance seals is produced from crude oil. Thus, the fluctuations in the crude oil prices are likely to have a corresponding impact on the cost of synthetic rubber. In addition, the price of rubber is highly volatile and can be influenced by many other factors such as climatic conditions, policy changes in the countries that are the major consumers, fluctuations in currency exchange rates, and supply and consumption. In addition to this, oil prices are particularly the decisions about output made by producers such as the Organization of Petroleum Exporting Countries (OPEC), independent petro-states such as Russia, and private oil-producing firms such as ExxonMobil. Geopolitical events and severe weather that disrupt the supply of crude oil and petroleum products can affect crude oil and petroleum product prices and create uncertainty about future supply or demand, which could lead to higher volatility in prices. The volatility of oil prices is tied to the low responsiveness, or inelasticity, of the supply and demand to price changes in the short term.


Synthetic Rubber Market Segmentation


By Type



  • Styrene-Butadiene Rubber (SBR)

  • Ethylene Propylene Diene Monomer (EPDM)

  • Butyl Rubber

  • Polyisoprene

  • Others


By Application



  • Construction

  • Automotive & Transportation

  • Medical

  • Others


Regional Analysis


Based on region, the global synthetic rubbers market has been divided into Asia-Pacific, Europe, North America, Latin America, and the Middle East & Africa. Asia-Pacific accounted for the largest market share of 35.44% in 2021. Asia-Pacific has been segmented into China, India, Japan, South Korea, Australia & New Zealand, and the rest of Asia-Pacific. The high growth in the region is attributed to rapid population growth, urbanization, and factors such as the presence of a large number of producers, cheap labor costs, and growing application segments in the region. China remains the largest producer and consumer of synthetic rubber in 2021. India has also witnessed a rapid increase in consumption over the past few years. Moreover, increasing capacity addition in Southeast Asia, including Singapore and Thailand, South Korea, and China, is likely to project a positive outlook for the growth of Asia-Pacific region.


North America accounted for the second-largest market share of 25.48% in 2021 and is expected to register a CAGR of 5.27% during the forecast period. The North American market has been divided into the US and Canada. The US is the second-largest consumer of synthetic rubber, followed by China. The growth in the US is due to the presence of large-scale end-use industries, extensive technological and R&D capabilities, and widespread production facilities. Henceforth, the US is expected to drive regional growth during the assessment period. The European market has been segmented into Germany, the UK, France, Spain, Italy, Russia, and the rest of Europe. The growth in this region is attributed to the large-scale production of motor vehicles, and the sector represents the largest private investor in research and development (R&D). Moreover, Latin America and Middle East & Africa accounted for merely a single-digit market share of around 7.84% and 5.82%, respectively.


Competitive Landscape


The global synthetic rubber market is expected to showcase healthy growth throughout the forecast period. The global market represents strong numbers in terms of consumption and is expected to grow year on year. The global synthetic rubber market is fragmented in nature with several organized and unorganized players operating in the market.


The key players operating in the global market have large production bases and advanced manufacturing facilities at the domestic and international levels. This helps them supply the product to various end users globally in less time than small-scale manufacturers, providing a competitive edge in the global market. These players compete on the basis of technological capabilities, production output, sales network, pricing, and product differentiation.


Some of the key players operating in the global synthetic rubber manufacture are LANXESS (Germany), Kumho Petrochemical Co., Ltd (South Korea), LG Chem Ltd (South Korea), Sinopec (China), Versalis S.p.A. (Italy), TSRC Corporation (Taiwan), ZEON CORPORATION (Saudi Arabia), Group Dynasol (Europe), Kraton Corporation (US), JSR Corporation (Japan), PJSC Nizhnekamskneftekhim (Russia), SIBUR (Russia), The Goodyear Tire & Rubber Company (US), Trinseo (US), and PetroChina (China). The market is highly fragmented, with the presence of many global, regional, and various unorganized players.


Some of the key developments include:



  • Kumho Petrochemical acquired a 50% share of Kumho Polychem shares by its joint venture partner, JSR Corporation. This will enhance the company's expertise and competitiveness in the synthetic rubber industry.

  • PJSC Nizhnekamskneftekhim launched new products that include solution styrene-butadiene synthetic rubber (SSBR) and styrene-butadiene-styrene thermoplastic elastomers (TPE SBS).

  • Trinseo announced the sale of synthetic rubber business based in Schkopau, Germany, to Synthos S.A. for USD 491 Million.

  • PJSC Nizhnekamskneftekhim started scaling up the production of polybutadiene SKD-777. In 2018, it had started the batch method for polybutadiene SKD-777.

  • SIBUR and TAIF have initiated to combine their petrochemical businesses. This merger will make the company's petrochemical operations more competitive in the global market, improve resilience to market fluctuations, and unlock further growth potential.


Report Overview:


The synthetic rubber market is segmented by type, application, and region in the report. In terms of insights, this report has focused on various levels of analysis such as market dynamics, value chain analysis, Porter's five forces, competitive landscape, and company profiles—all of which comprise and discuss views on the global synthetic rubber emerging and fast-growing segments, regions, and countries.


Objectives of the Study



  • To get a comprehensive overview of the global synthetic rubber market

  • To get wide-ranging information about the key factors driving the market and market opportunities

  • To gain information regarding the key players in the industry, their product portfolio, strategies, and key developments

  • To gain insights into the key country/region in which the market is growing


Intended Audience



  • Construction Companies

  • Automotive Companies

  • Transportation Companies

  • Medical Companies

  • Research Institutes

  • Academic Institutes

  • Government Organizations

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