In the dynamic realm of the Synchronous Motor market, companies employ diverse strategies to gain and fortify their market share. Positioning strategies are pivotal in shaping a brand's identity and attracting potential customers. One prevalent tactic involves differentiation, where companies emphasize unique features or technological advancements in their synchronous motors. For instance, some businesses focus on motors with higher efficiency, better power factor correction, or advanced control systems, aiming to set themselves apart by offering superior performance compared to competitors.
Furthermore, cost leadership is a significant strategy where companies aim to become the most cost-effective option in the market. This might involve optimizing manufacturing processes, sourcing materials efficiently, or negotiating favorable supplier contracts to offer competitive pricing without compromising on quality. By positioning themselves as the most economical choice while maintaining high standards, these companies target price-conscious segments and expand their consumer base.
Another pivotal approach is niche targeting, where companies concentrate on specific segments within the synchronous motor market. Instead of catering to the broader market, they focus on serving specialized customer needs. For instance, a company might specialize in synchronous motors designed explicitly for industrial automation, renewable energy applications, or specific machinery. This focused strategy allows them to become experts in their niche, catering precisely to unique requirements and solidifying their position within that specialized market segment.
Moreover, customer-centric strategies prioritize exceptional customer service, after-sales support, and customization options. By understanding and addressing individual customer needs, these companies build a loyal customer base and generate positive word-of-mouth referrals, significantly impacting their market share. Providing tailored solutions and ensuring a seamless customer experience can differentiate a company and foster lasting relationships with clients.
Collaborations and partnerships also play a pivotal role in market share positioning within the synchronous motor industry. Companies may form alliances with other industry players or technology providers to enhance their product offerings. For instance, a motor manufacturer might collaborate with automation software developers to create integrated solutions that offer added value to customers. Such partnerships not only improve product capabilities but also expand market reach through shared networks and combined expertise.
Continual innovation and staying ahead in technological advancements are vital strategies for companies in the synchronous motor market. Investing in research and development to introduce new features, improve efficiency, and stay updated with emerging trends is crucial. By consistently offering innovative solutions, these companies attract early adopters and maintain a competitive edge, thereby solidifying their market share.
In summary, the market share positioning strategies in the Synchronous Motor market are diverse and multifaceted. Companies employ a mix of differentiation, cost leadership, niche targeting, customer-centric approaches, collaborations, and innovation to carve their space in this competitive landscape. Understanding consumer needs, leveraging unique strengths, and adapting to market dynamics are essential for businesses aiming not only to capture market share but also to sustain and grow their presence in this rapidly evolving industry.
Report Attribute/Metric | Details |
---|---|
Market Opportunities | · Enhanced demand for synchronous motors in the automation sector |
Market Dynamics | · Demands in the expanding oil and gas industry |
Synchronous Motor Market Size was valued at USD 22.84 Billion in 2023. The Synchronous Motor market industry is projected to grow from USD 23.94 Billion in 2024 to USD 33.24 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 4.19% during the forecast period (2024 - 2032). Increased demand for synchronous motors in automation, rising oil and gas industry requirements, and high efficiency are the key market drivers enhancing the market growth.
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
Market CAGR for synchronous motor is being driven by the rising demand for synchronous motors in automation industry. Synchronous motors involve alternating current motors that consist of a revolving rotor with coils which pass magnets at the same rate as that of the alternating current, and the rotor is driven by the resulting rotating magnetic field. The synchronous motors are available in industrial capacities ranging from small to large, based on the use for which they are intended. Small synchronous motors are utilized in applications requiring constant speed, while larger synchronous motors with higher efficiency ratings provide greater efficacy for converting AC energy to work and ensure power factor correction. The speed and torque characteristics of synchronous motors make them optimal for compressors that reciprocate and driving more horsepower.
Additionally, According to the energy agency (IEA), electric motors account for approximately fifty percent of the world's electricity usage. AC motors are regarded as an integral part of the industrial sector. Diverse industrial applications, including conveyors, mixers, pumps, fans, hoists, and crushers, are powered by AC motors. With the increasing emphasis on enhancing the emission criteria for environmental support in regions such as North America, there has been a strong emphasis on increasing the motors' efficiency. IE5 is one of the future-oriented standards that have been established in this regard. Modern technological advancements have facilitated the development of electric motors for a variety of end-user industries, including the automotive, oil and gas, and power generation industries, among others.
Increased demand for power supply and advantages such as high efficiency, power factor correction, and optimal power usage will increase market demand worldwide. In addition, the expanding use of synchronous motors in the oil & gas industry is anticipated to expand the market for synchronous motors. In addition to industrial applications, the product has a variety of uses in record players, ball mills, and tape recorders. This will contribute to the expansion of the market.
For instance, the rising demand for electric vehicles as a result of green energy trends and the need to reduce environmental degradation caused by vehicle emissions will create new growth opportunities for the market for synchronous motors. This results in driving the Synchronous Motor market revenue.
The Synchronous Motor market segmentation, based on Mount Type includes Horizontal Mounting Synchronous Motor, and Vertical Mounting Synchronous Motor. Horizontal mounting synchronous motor category held the largest market in 2022. The increasing demand for synchronous motors in various end user industries is expected to grow the market for synchronous motor market.
The Synchronous Motor market segmentation, based on Voltage Class, includes Medium Voltage, and Low Voltage. The medium voltage segment, which commanded a majority of the market in 2022, will continue to hold the top spot in the coming years. Due to the extensive use of medium-voltage synchronous motors in gearless elevators, packaging machines, and pharmaceutical equipment, the segment is expected to expand over the projected timeframe.
Figure1: Synchronous Motor Market, by Voltage Class, 2022 & 2032 (USD Billion)
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
The Synchronous Motor market segmentation, based on Application, includes Compressors, Pumps, Fans, Extruders, Mixers, and Others. Apparently, the fans segment will experience the highest CAGR during the forecast period. The segmental surge is attributable to a large number of fans operating at a fixed speed as a result of the use of synchronous motors, which aid in controlling variable motor speed capabilities. In addition, the building automation system employs fans for the conditioning, heating, and ventilation systems. Other industries that utilize fans include mining, cement, oil & gas, chemicals, petrochemicals, effluent, and pulp & paper.
The Synchronous Motor market segmentation, based on End User, includes Oil & Gas, Chemicals & Petrochemicals, Mining, Metals, and Others. Oil & gas category is expected to hold the largest share of this market in 2022. Oil and natural gas are key industries in the energy market and have a significant impact on the economy as the primary fuel sources. Oil and gas production and distribution entail highly complex processes and systems. The increasing demand for synchronous motor in oil and gas industry is driving the market for synchronous motor market.
By region, the study provides the market insights into North America, Europe, Asia-Pacific and Rest of the World. The North American Synchronous Motor market area will dominate this market; owing to the power generation industry in the region is anticipated to be driven by the region's rising renewable capacity. As a result of the expansion of the power generation sector in North America, the market for synchronous motors is anticipated to experience robust growth over the forecast period.
Further, the major countries studied in the market report are The US, Canada, German, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.
Figure2: Synchronous Motor Market Share By Region 2022 (USD Billion)
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
Europe Synchronous Motor market accounts for the second-largest market share owing to local government initiatives advocating the use of renewable energy sources. Due to the high sales of electric vehicles in the country, Norway is one of the most important markets in Europe for the sale of electric vehicles. Further, the German Synchronous Motor market held the largest market share, and the UK Synchronous Motor market was the fastest growing market in the European region
The Asia-Pacific Synchronous Motor Market is expected to grow at the fastest CAGR from 2023 to 2032. As a result of the region's stringent regulations on vehicle emissions and growing concern for CO2 emissions, there are fewer automobiles on the road in the region. Moreover, China’s Synchronous Motor market held the largest market share, and the Indian Synchronous Motor market was the fastest growing market in the Asia-Pacific region.
Leading market players are investing heavily in research and development in order to expand their product lines, which will help the Synchronous Motor market, grow even more. Market participants are also undertaking a variety of strategic activities to expand their footprint, with important market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. To expand and survive in a more competitive and rising market climate, Synchronous Motorindustry must offer cost-effective items.
Manufacturing locally to minimize operational costs is one of the key business tactics used by manufacturers in the Synchronous Motor industry to benefit clients and increase the market sector. In recent years, the Synchronous Motor industry has offered some of the most significant advantages to motor industry. Major players in the Synchronous Motor market, including ABB, Siemens, General Electric, Rockwell Automation Inc., Toshiba Corporation, WEG SA, Hitachi Ltd, and Bosch Group, and others, are attempting to increase market demand by investing in research and development operations.
ABB Ltd. is a multinational Swedish-Swiss corporation with its headquarters in Zürich, Switzerland. ASEA was created in 1988 when Allmanna Svenska Elektriska Aktiebolaget (ASEA) of Sweden and Brown, Boveri & Cie of Switzerland merged. A later abbreviation for Brown Boveri was ABB. Both companies were significant electrical equipment manufacturers when they were founded in the late 1800s, a business in which ABB is still engaged. Since then, the business has also expanded into robotics and automation technology. The Electrification division of ABB provides products and services from substation to outlet. Customers consist of a vast array of industrial and utility enterprises, as well as commercial and residential structures. The company has significant exposure to a number of swiftly expanding markets, such as renewable, e-mobility, data centers, and smart buildings. In 2020, ABB announced that it had reached an agreement to sell its solar inverter division to the Italian manufacturer Fimer. All of ABB's production and research and development facilities in Finland, Italy, and India, as well as 800 employees in 26 countries, are included in the transaction.
Siemens is the largest industrial manufacturer in Europe and the largest German multinational conglomerate. It is headquartered in Munich and has a number of overseas branches.
Digital Industries, Smart Infrastructure, Mobility, Healthcare, and Financial Services are the company's key divisions. The company is a prominent manufacturer of medical diagnostic equipment; its medical healthcare division, which generates approximately 12 percent of the company's total revenues, is its second-most profitable division after the industrial automation division. In 2022, Siemens and Swedish electric industrial vehicle manufacturer Volta Trucks announced a strategic partnership to deliver and scale eMobility infrastructure for charging to facilitate the transition to fleet electrification.
May 2020: ZCL Group developed a YRKK series high voltage wrapping type slip ring induction motor for industrial consumers in Russia. Our company manufactures this series of high voltage slip ring induction motors in accordance with international slide ring motor standards and the specific customization needs of our customers.
July 2019: Hyundai has introduced the Kona, an electric SUV, to the Indian market. A permanent-magnetic synchronous motor that generates approximately 395 Nm of torque is utilized by the vehicle. Companies engaged in the production of electric vehicles prioritize the use of synchronous motors to deliver outstanding efficiency and performance.
April 2019: Tesla recently unveiled a new motor technology for its Model S lineup that is anticipated to increase range by 10%. The motor technology is referred to as a synchronous motor with a permanent magnet or synchronous reluctance motor.
December 2023
The board of directors of Bondada Engineering has authorized the acquisition of a 60% stake in Atpole Technologies (ATPOLE) for Rs 2.19 crore in cash.
ATPOLE is an industry-leading producer of torque controllers and motors for industrial, defense, and two- and three-wheeled vehicles. In addition to sophisticated torque controllers, they specialize in the design, development, and manufacturing of brushless dc (bldc) and permanent magnet synchronous motors (pmsm). As of November 2023, its revenue amounted to Rs 15.08 lakh.
Given that Atpole Controllers is a prominent manufacturer of sophisticated torque motors and acquisitions for EV 2&3 Wheelers, Drones, Defense, and Industrial application motors, the acquisition will aid the company's foray into the renewable energy sector. After this, the Company intends to significantly expand its presence in the extant BLDC motor business segment by leveraging its energy businesses to provide services to all electric vehicle manufacturing companies.
By completing this acquisition, the organization would advance its renewable energy objectives and promote energy conservation.
60% of the paid-up share capital of ATPOLE will be acquired by the company in the form of 30,000 equity shares for a total financial consideration of Rs 2.19 crore.
The completion period may extend to a maximum of ten days from the date of this disclosure, according to the company.
Bondada Engineering operates as an infrastructure firm specializing in operations and maintenance (O&M) and engineering, procurement, and construction (EPC) for clients in India's solar energy and telecommunications sectors.
In H1 FY24, the consolidated net profit of the company amounted to Rs 14.69 crore, a significant increase from the Rs 4.35 crore recorded in H1 FY23. H1 FY24 net sales increased by 152.8% year-over-year to Rs 295.72 crore.
Friday, December 29, 2023, saw the scrip close at Rs 397.25, a 5% increase.
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