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Synbiotic Foods Market Size

ID: MRFR//3306-HCR | 110 Pages | Author: Snehal Singh| November 2024

The synbiotic foods market is influenced by a variety of factors that collectively shape its dynamics. One of the primary drivers is the increasing awareness of the importance of gut health among consumers. Synbiotics, a combination of probiotics and prebiotics, offer a holistic approach to supporting a healthy gut microbiome. As consumers become more conscious of the link between gut health and overall well-being, there is a growing demand for synbiotic foods that promote digestive health and provide a range of potential health benefits.
Global economic factors play a significant role in the synbiotic foods market. Economic growth, rising disposable incomes, and urbanization contribute to increased consumer spending on health and wellness products, including functional foods like synbiotics. The willingness of consumers to invest in products that address specific health concerns and contribute to overall vitality supports the growth of the synbiotic foods market.
Health and wellness trends are pivotal in shaping the synbiotic foods market. As individuals seek preventive measures to support their health, the popularity of functional foods with perceived health benefits, including improved digestion and immune support, has surged. Synbiotic foods, by combining the benefits of probiotics and prebiotics, resonate with consumers looking for convenient and enjoyable ways to enhance their gut health.
Cultural influences and dietary habits also contribute to the dynamics of the synbiotic foods market. In regions where fermented and probiotic-rich foods are part of traditional diets, there is a natural acceptance and preference for synbiotic products. The incorporation of synbiotics into familiar and culturally relevant foods allows for broader acceptance and integration into diverse dietary habits.
Government regulations and health claims are critical factors in the synbiotic foods market. Compliance with regulations related to health claims, labeling, and the use of specific ingredients ensures transparency and builds consumer trust. As the market for functional foods like synbiotics expands, regulatory bodies play a crucial role in establishing standards that guide the industry and protect consumers.
Technological advancements in food formulation and processing contribute to the efficiency and quality of synbiotic foods. Innovations in probiotic strains, prebiotic ingredients, and encapsulation technologies help manufacturers develop synbiotic products with enhanced stability, shelf life, and efficacy. Additionally, advancements in food processing methods ensure that the nutritional benefits of synbiotics are preserved during production.
Environmental sustainability is an emerging consideration in the synbiotic foods market. Consumers are increasingly concerned about the environmental impact of the food industry, prompting market players to explore sustainable sourcing practices, reduce packaging waste, and adopt eco-friendly manufacturing processes. Brands that prioritize sustainability can appeal to environmentally-conscious consumers and distinguish themselves in the market.
Market volatility in terms of ingredient prices, changes in consumer preferences, and economic fluctuations can significantly impact the synbiotic foods market. Fluctuations in the prices of key ingredients, such as probiotics and prebiotics, may influence production costs and pricing for consumers. Adapting to changes in consumer preferences and addressing potential supply chain challenges is crucial for market participants to remain agile and responsive to market dynamic

Covered Aspects:

Report Attribute/Metric Details
Growth Rate 9 % (2024-2032)

Synbiotic Foods Market Scenario


The synbiotic foods market is expected to garner a revenue of USD 2.9 billion by 2032 at a CAGR of 9% during the forecast period 2024–2032. Synbiotic foods are foods products containing a combination of prebiotics and probiotics in the form of synergism that stimulate the growth and survival of the bacteria in the gut. These bacteria are mostly found in the intestine and colon of a human body in the gastrointestinal tract. Synbiotic foods help to enhance the proper gut functioning, which could not be achieved in an adequate amount through regular diet. Thus, due to increasing awareness among consumers about these products, it is expected to drive the growth of the market. Additionally, the consumption of synbiotic foods provides various benefits including improving digestive health, enhancing immune function, decreasing inflammation, and also minimizing the risk of cardiovascular diseases.


Synbiotic foods are gaining acceptance globally, owing to increasing health concerns among the population. However, the high price of synbiotic food can restrict the sales of such products, which, in turn, can hamper the growth of the market. The rising demand for functional food and beverages is also boosting the growth of synbiotic foods. Moreover, continuous R&D in this industry and strategic initiatives undertaken by major players are expected to drive the market during the review years.  

Segmentation


The synbiotic foods market has been segmented based on type, distribution channel, and region.   By type, the global market has been classified as dairy products, beverages, infant nutrition products, breakfast cereals, and others. The dairy products segment holds the major market share in global synbiotic market. However, dietary supplements are experiencing a high demand from consumers and are expected to rise during the forecast period.   The global market has been categorized, on the basis of distribution channel, as store-based and non-store-based. The store-based segment has further been bifurcated into supermarkets and hypermarkets, convenience stores, and others. The store-based segment is expected to gain major revenue share of the market. Whereas, the non-store-based segment is expected to fastest growing segment during the forecast period.   The global market has been studied with regard to four key regions—North America, Europe, Asia-Pacific, and the rest of the world.   The North American market has further been segmented into the US, Canada, and Mexico. The European market has been classified as the UK, Germany, France, Italy, Spain, and the rest of Europe. The synbiotic foods industry in Asia-Pacific has been divided into China, India, Japan, Australia and New Zealand, and the rest of Asia-Pacific. The Global market in the rest of the world has been segmented into South America, the Middle East, and Africa. 

Key Players


Yakult Honsha Co., Ltd. (Japan), H&H Group (Hong Kong), The Kellogg Company (US), Danone S.A. (France), General Mills, Inc. (US), Pfizer Inc. (US), Daflorn Ltd. (Bulgaria), Chobani Global Holdings, LLC (US), Probiotical S.p.A. (Italy), Chr. Hansen Holding A/S (Denmark), Diamond V (US), Sabinsa Corporation (US), Behn Meyer Deutschland Holding AG & Co. KG (Germany), Ajinomoto Co., Inc (Japan), and Asahi Group Holdings, Ltd (Japan) are some of the key players in the global synbiotic foods industry.  

Regional Market Summary


In 2021 the European synbiotics food market gained the largest market share due to increasing consumption of functional foods with enriched nutrients. Asia-Pacific is expected to be the fastest-growing regional market in the symbiotic market. A rise in consumer awareness regarding the benefits associated with synbiotic foods is majorly driving the growth of synbiotic foods market in this region. Growing gut-related issues among the consumers are influencing the increasing demand for synbiotic foods in rest of the world.

Global Synbiotic Foods Market, by Type



  • Dairy Products

  • Beverages

  • Infant Nutrition Products

  • Breakfast Cereals

  • Others


Global Synbiotic Foods Market, by Distribution Channel



  • Store-Based

    • Supermarkets & Hypermarkets

    • Convenience Stores

    • Others





  • Non-Store-Based


Global Synbiotic Foods Industry, by Region



  • North America

    • US

    • Canada

    • Mexico





  • Europe

    • Germany

    • France

    • Italy

    • Spain

    • UK

    • Rest of Europe





  • Asia-Pacific

    • Japan

    • China

    • India

    • Australia and New Zealand

    • Rest of Asia-Pacific





  • Rest of the World (RoW)

    • South America

    • Middle East

    • Africa




Intended Audience



  • Synbiotic products manufacturers

  • Food and beverage industry

  • Dietary supplements manufacturers

  • Retailers and wholesaler

  • E-commerce industry

  • Traders, importers, and exporters

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