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Synbiotic Foods Market Analysis

ID: MRFR//3306-HCR | 110 Pages | Author: Snehal Singh| November 2024

The synbiotic foods market is characterized by a dynamic interplay of factors that influence both the supply and demand sides of the industry. One of the primary drivers propelling the growth of the synbiotic foods market is the increasing awareness of the symbiotic relationship between probiotics and prebiotics for gut health. Synbiotics, which combine these beneficial microorganisms and their nourishing substrates, offer a holistic approach to supporting the gut microbiome. The market has witnessed a surge in demand as consumers seek functional foods that not only provide probiotic benefits but also foster the growth and activity of these beneficial bacteria through prebiotic components.
Changing dietary habits and a focus on overall well-being significantly impact the market dynamics of synbiotic foods. As consumers become more conscious of the connection between diet and health, there is a growing interest in foods that offer functional benefits beyond basic nutrition. Synbiotic foods align with this trend, offering a convenient and tasty way for individuals to incorporate gut-friendly ingredients into their daily diets. The market has responded with an array of synbiotic products, ranging from yogurts and beverages to cereals and snacks, providing diverse options for consumers with varying taste preferences.
Geographical variations play a crucial role in shaping the market dynamics of synbiotic foods. Different regions have diverse dietary patterns, cultural influences, and levels of awareness regarding gut health. For instance, markets in Asia may have a long history of incorporating fermented foods rich in probiotics, influencing the types of synbiotic products sought by consumers. This diversity requires manufacturers to adapt their synbiotic offerings to cater to regional tastes and preferences.
The healthcare and wellness sectors significantly contribute to the demand dynamics of synbiotic foods. The recognition of the gut microbiome's impact on overall health has led to collaborations between the food industry and healthcare professionals. Synbiotic foods are increasingly recommended by healthcare practitioners and dietitians, further driving consumer interest and market growth. The integration of synbiotics into medical nutrition products and supplements also plays a role in expanding the market reach.
The retail landscape and distribution channels are integral to the market dynamics of synbiotic foods. Synbiotic products are distributed through various channels, including supermarkets, health food stores, pharmacies, and online platforms. The accessibility and visibility of synbiotic brands in these channels impact consumer awareness and purchasing decisions. E-commerce has played a significant role in the market's expansion, providing consumers with easy access to a wide variety of synbiotic options and facilitating the growth of niche and specialty brands.
Competition within the synbiotic foods market is shaped by factors such as formulation, taste, brand reputation, and marketing strategies. Companies aim to differentiate their synbiotic products by offering unique blends of probiotics and prebiotics, as well as incorporating flavors and textures that appeal to consumers. Marketing efforts often focus on educating consumers about the health benefits of synbiotics and communicating the specific strains of probiotics used in their products.
Government regulations and health claims significantly influence the market dynamics of synbiotic foods. Regulatory bodies set standards for health claims related to probiotics and prebiotics, requiring scientific evidence to support product efficacy. Compliance with these regulations is crucial for manufacturers to ensure the credibility and legality of their synbiotic products. Establishing clear and accurate health claims on packaging is vital for consumer trust and informed decision-making.
Consumer trends towards natural and clean label products impact the market dynamics of synbiotic foods. There is a preference for synbiotic products with transparent labeling, free from artificial additives and preservatives. Manufacturers responding to these trends often emphasize the use of natural ingredients and highlight the absence of unnecessary additives in their synbiotic formulations.

Synbiotic Foods Market Scenario


The synbiotic foods market is expected to garner a revenue of USD 2.9 billion by 2032 at a CAGR of 9% during the forecast period 2024–2032. Synbiotic foods are foods products containing a combination of prebiotics and probiotics in the form of synergism that stimulate the growth and survival of the bacteria in the gut. These bacteria are mostly found in the intestine and colon of a human body in the gastrointestinal tract. Synbiotic foods help to enhance the proper gut functioning, which could not be achieved in an adequate amount through regular diet. Thus, due to increasing awareness among consumers about these products, it is expected to drive the growth of the market. Additionally, the consumption of synbiotic foods provides various benefits including improving digestive health, enhancing immune function, decreasing inflammation, and also minimizing the risk of cardiovascular diseases.


Synbiotic foods are gaining acceptance globally, owing to increasing health concerns among the population. However, the high price of synbiotic food can restrict the sales of such products, which, in turn, can hamper the growth of the market. The rising demand for functional food and beverages is also boosting the growth of synbiotic foods. Moreover, continuous R&D in this industry and strategic initiatives undertaken by major players are expected to drive the market during the review years.  

Segmentation


The synbiotic foods market has been segmented based on type, distribution channel, and region.   By type, the global market has been classified as dairy products, beverages, infant nutrition products, breakfast cereals, and others. The dairy products segment holds the major market share in global synbiotic market. However, dietary supplements are experiencing a high demand from consumers and are expected to rise during the forecast period.   The global market has been categorized, on the basis of distribution channel, as store-based and non-store-based. The store-based segment has further been bifurcated into supermarkets and hypermarkets, convenience stores, and others. The store-based segment is expected to gain major revenue share of the market. Whereas, the non-store-based segment is expected to fastest growing segment during the forecast period.   The global market has been studied with regard to four key regions—North America, Europe, Asia-Pacific, and the rest of the world.   The North American market has further been segmented into the US, Canada, and Mexico. The European market has been classified as the UK, Germany, France, Italy, Spain, and the rest of Europe. The synbiotic foods industry in Asia-Pacific has been divided into China, India, Japan, Australia and New Zealand, and the rest of Asia-Pacific. The Global market in the rest of the world has been segmented into South America, the Middle East, and Africa. 

Key Players


Yakult Honsha Co., Ltd. (Japan), H&H Group (Hong Kong), The Kellogg Company (US), Danone S.A. (France), General Mills, Inc. (US), Pfizer Inc. (US), Daflorn Ltd. (Bulgaria), Chobani Global Holdings, LLC (US), Probiotical S.p.A. (Italy), Chr. Hansen Holding A/S (Denmark), Diamond V (US), Sabinsa Corporation (US), Behn Meyer Deutschland Holding AG & Co. KG (Germany), Ajinomoto Co., Inc (Japan), and Asahi Group Holdings, Ltd (Japan) are some of the key players in the global synbiotic foods industry.  

Regional Market Summary


In 2021 the European synbiotics food market gained the largest market share due to increasing consumption of functional foods with enriched nutrients. Asia-Pacific is expected to be the fastest-growing regional market in the symbiotic market. A rise in consumer awareness regarding the benefits associated with synbiotic foods is majorly driving the growth of synbiotic foods market in this region. Growing gut-related issues among the consumers are influencing the increasing demand for synbiotic foods in rest of the world.

Global Synbiotic Foods Market, by Type



  • Dairy Products

  • Beverages

  • Infant Nutrition Products

  • Breakfast Cereals

  • Others


Global Synbiotic Foods Market, by Distribution Channel



  • Store-Based

    • Supermarkets & Hypermarkets

    • Convenience Stores

    • Others





  • Non-Store-Based


Global Synbiotic Foods Industry, by Region



  • North America

    • US

    • Canada

    • Mexico





  • Europe

    • Germany

    • France

    • Italy

    • Spain

    • UK

    • Rest of Europe





  • Asia-Pacific

    • Japan

    • China

    • India

    • Australia and New Zealand

    • Rest of Asia-Pacific





  • Rest of the World (RoW)

    • South America

    • Middle East

    • Africa




Intended Audience



  • Synbiotic products manufacturers

  • Food and beverage industry

  • Dietary supplements manufacturers

  • Retailers and wholesaler

  • E-commerce industry

  • Traders, importers, and exporters

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