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Sustainable Packaging Market Share

ID: MRFR//3809-HCR | 111 Pages | Author: Pradeep Nandi| July 2024

In the ever-evolving landscape of sustainable packaging, market share positioning strategies play a pivotal role in determining a company's success and influence. As consumers increasingly prioritize environmentally-friendly practices, companies within the sustainable packaging market must carefully craft their positioning strategies to capture market share and maintain a competitive edge.

Industries like personal care, food packaging, and beverage packaging have shown great interest in eco-friendly, green, and sustainable packaging materials seeing customers shift of interest to an eco-friendly lifestyle. The factors that led to the growth of sustainable packaging are the introduction of biodegradable plastics which are lightweight, emits lower carbon, and consume less natural resources

Sustainable packaging has gained market with the introduction of green and eco-friendly packaging solutions to metal cans, plastic bottles, corrugated cardboard boxes, etc. Plastic is known to be one of the most non-degradable substances used in the packaging industry. To prevent the environmental issue and the rising concern about global warming industrial trend of packaging is constantly shifting towards sustainable packaging

One common approach to market share positioning involves differentiation through innovative packaging materials and designs. Companies strive to distinguish themselves by offering unique, eco-friendly packaging solutions that resonate with environmentally-conscious consumers. This may involve utilizing biodegradable materials, such as compostable plastics or plant-based alternatives, to reduce environmental impact while still ensuring product integrity and functionality.

Moreover, companies often leverage their commitment to sustainability as a key differentiator in the market. By aligning their brand identity with values such as environmental stewardship and social responsibility, companies can appeal to consumers who prioritize ethical consumption choices. Emphasizing transparent supply chains, carbon footprint reduction efforts, and engagement in community sustainability initiatives can further bolster a company's positioning as a leader in sustainable packaging.

Furthermore, strategic partnerships and collaborations can be instrumental in expanding market share within the sustainable packaging sector. By joining forces with suppliers, manufacturers, and other industry stakeholders, companies can leverage collective expertise and resources to drive innovation and scale production capabilities. Collaborative efforts also enable companies to access new markets and customer segments, thereby strengthening their position within the competitive landscape.

In addition to differentiation and collaboration, pricing strategies play a crucial role in market share positioning within the sustainable packaging market. While eco-friendly materials and production processes may incur higher costs, companies can strategically price their products to remain competitive while still capturing value from environmentally-conscious consumers. Offering tiered pricing options, volume discounts, and incentives for bulk purchases can help companies attract customers while maximizing profitability.

Furthermore, effective marketing and communication strategies are essential for conveying the value proposition of sustainable packaging solutions to consumers. Companies must educate customers about the environmental benefits of their products, emphasizing factors such as recyclability, biodegradability, and reduced carbon footprint. Utilizing various channels such as social media, advertising, and public relations, companies can raise awareness and foster positive associations with their brand and products.

Moreover, continuous innovation and adaptation are critical for maintaining market share positioning in the dynamic sustainable packaging market. As consumer preferences evolve and new technologies emerge, companies must stay ahead of the curve by investing in research and development efforts. By continually improving product offerings, enhancing manufacturing processes, and exploring novel materials, companies can stay competitive and seize opportunities for growth.

Overall, market share positioning strategies in the sustainable packaging market require a multifaceted approach that encompasses differentiation, collaboration, pricing, marketing, and innovation. By carefully aligning their efforts with consumer preferences and industry trends, companies can establish a strong foothold in the market while driving positive environmental impact. As sustainability continues to gain prominence on the global agenda, companies that prioritize eco-friendly practices are well-positioned to thrive in the increasingly competitive landscape of sustainable packaging.

Covered Aspects:

Report Attribute/Metric Details
Base Year For Estimation 2021
Forecast Period 2024-2030
Growth Rate 10.30% (2024-2030)

Global Sustainable Packaging Market Overview


Sustainable Packaging Market Size was valued at USD 336.7 billion in 2021. The sustainable packaging industry is projected to grow from USD 371.4 billion in 2022 to USD 737.6 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 10.30% during the forecast period (2024 - 2030). Growing consumer awareness of sustainable packaging, strict bans on the use of single-use plastics, and rising environmental concerns caused by packaging waste in landfills are the key market drivers enhancing sustainable packaging market growth.


Global Sustainable Packaging Market Overview

Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review

Sustainable Packaging Market Trends




  • Rising consumer awareness of the risks associated with using plastic materials for packaging to propel the market growth




The market for sustainable food packaging is expanding due to rising consumer awareness of the negative effects of utilizing single-use and non-biodegradable plastic goods for food packing. The widespread use of single-use and non-biodegradable plastic packaging materials negatively impacts the environment. Plastic takes hundreds of years to disintegrate in a landfill. Throughout that time, it will remain in the environment, harming the environment in various ways and ultimately endangering the lives of people, animals, and plants. For instance, the World Economic Forum study states that Austria and Germany lead the world in recycled waste at 52% and 56%, respectively. Additionally, some nations, like Wales, have high expectations regarding recycling. While the E.U. is considering setting a 2030 target of at least 65%, Wales aims for zero waste by 2050. Therefore, over the next few years, it is anticipated that growing consumer awareness of the risks associated with using plastic materials for food packaging will fuel the market CAGR.


Figure 1: Use of plastics in different sectors on a daily basis


Use of plastics in different sectors on a daily basisSource: Secondary Research, Primary Research, MRFR Database, and Analyst Review


Furthermore, numerous programs and laws have been put in place to support manufacturers of sustainable packaging as governments all over the world are aware of the concerns related to environmental issues. Favorable government policies providing subsidies to package producers, particularly in industrialized nations, give attractive opportunities for market participants to increase their current output levels. As a result, the sustainable packaging market is expanding primarily due to increased government measures to limit the amount of plastic trash dumped in landfills. By 2025, the U.K. Government's Industrial Strategy Challenge Fund for the Smart Sustainable Plastic Packaging Initiative intends to reduce plastic waste dramatically. The amount invested in projects to establish the U.K. as a leader in intelligent and sustainable plastic packaging has increased to £60 million (USD 80.51 million).


Additionally, plant-based packaging materials are becoming increasingly popular in the cosmetics industry since they are recyclable, compostable, and biodegradable. L'Oréal Group, a cosmetics and personal care product manufacturer, is committed to using sustainable packaging materials. Manufacturers are increasingly choosing the packaging of personal care products. In November 2022, Procter & Gamble Fabric and Home Care collaborated with machining manufacturer Paboco to trial its Lenor liquid fabric conditioner brand in 'first-generation' paper-based bottles in the Netherlands. Therefore, it is projected that increased investment in sustainable packaging will drive market value in the coming years.


However, leaders in the consumer goods industry, like Unilever and P&G, are moving toward sustainable packaging options. Hindustan Unilever, for instance, has promised to switch to sustainable packaging by 2025. The leading market players' initiative is anticipated to fuel the expansion of the market. Thus, it acts as another trend driving the growth of the sustainable packaging market revenue.


Sustainable Packaging Market Segment Insights


Sustainable Packaging Packaging Type Insights


The sustainable packaging market segmentation, based on packaging type, includes tubes, bags & pouches and corrugated boxes. The corrugated box category held the majority share in 2021 regarding the sustainable packaging market revenue due to the box's frequent use as a shipping container. Since this type of packing is designed for longer storage times, manufacturers across industries need lightweight but sturdy shipping boxes to ensure packaged products' safety and protection throughout shipment.


Sustainable Packaging Material Insights


The sustainable packaging market segmentation is based on materials, paper & paperboard, glass, metal and plastic. The paper & paperboard segment dominated the market in 2021 and is projected to be the faster-growing segment during the forecast period, 2022-2030. The sector is anticipated to grow due to increased government campaigns to inform customers about the advantages of paper & paperboard packaging and ecologically friendly products. Hence, this would have a positive impact on market growth.


August 2020 To broaden the range of Sonoco's sustainable packaging options, the company purchased Sustainable Paper Can Solutions Producer.


Figure 2:  Sustainable Packaging Market by Material, 2021 & 2030 (USD Billion)Sustainable Packaging Market by Material, 2021 & 2030Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Sustainable Packaging Process Insights


The sustainable packaging market data has been segmented by process into degradable packaging, recycled packaging and reusable packaging. The recycled packaging segment dominated the market in 2021 and is projected to be the faster-growing segment during the forecast period, 2022-2030. Customers are becoming more concerned about the environmental effects of packaging, and many merchants are using recycled content in packaging as a remedy.


April 2022 The WestRock Company and Recipe Unlimited have partnered to introduce a line of recyclable paperboard products to keep 31 million plastic containers out of Canada's landfills each year.

In June 2023 New York and Maine started the year with bans going into effect for food packaging that contains chemicals of concern, specifically per- and poly-fluoroalkyl substances (PFAS), also known as “forever chemicals.” This leaves packaging manufacturers with the challenge of producing sustainable and chemical-free packaging that delivers the needs of its food and beverage customers.


Sustainable Packaging Regional Insights


By region, the study provides market insights into North America, Europe, Asia-Pacific, and the Rest of the World. The Asia Pacific sustainable packaging market accounted for USD 145.5 billion in 2021 and is expected to exhibit a 43.20 % CAGR during the study period. This dominance is linked to the escalating government programs and laws that motivate firms to choose environmentally friendly packaging. The biggest manufacturing powerhouse in the world, China, is present in the region, altering packaging practices and materials to be more environmentally friendly.


Further, the major countries studied in the market report are: The U.S., Canada, Germany, France, the U.K., Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.


Figure 3:  SUSTAINABLE PACKAGING MARKET SHARE BY REGION 2021 SUSTAINABLE PACKAGING MARKET SHARE BY REGION 2021

Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


North American sustainable packaging market accounts for the second-largest market share because of the active efforts made by the regional administrations. The region's demand is driven by customer desire for environmentally friendly products and green packaging, supported by government programs. For instance, the Canadian government has developed several recycling infrastructures to aid recycling around the nation and has severely restricted the use of polystyrene cups and containers to reduce the amount of solid waste disposed of. Further, the U.S. sustainable packaging market held the largest market share, and the Canada sustainable packaging market was the fastest-growing market in the North American region.


The European sustainable packaging market growth is expected to grow at a substantial CAGR from 2022 to 2030. The need for sustainable packaging has grown across Europe due to strict government controls on single-use plastics and greater sustainability awareness. The government's actions to encourage sustainable packaging solutions are a key component in the market's expansion. Moreover, U.K. sustainable packaging market held the largest market share, and the France sustainable packaging market was the fastest-growing market in the European region.


Sustainable Packaging Key Market Players & Competitive Insights


Major market players are spending a lot on R&D to increase their product lines, which will help the sustainable packaging industry grow even more. Market participants are also taking various strategic initiatives to grow their worldwide footprint, including new product launches, contractual agreements, mergers and acquisitions, increased investments, market developments and collaboration with other organizations. Competitors in the industry must offer cost-effective items to expand and survive in an increasingly competitive and rising market industry.


Major market players are investing a lot in R&D to expand their product offerings, which will spur further growth in the sustainable packaging industry. Additionally, market participants are launching new products, entering into contracts, acquiring companies, increasing investments, market developments, and collaborating with other organizations as part of various strategic activities to expand their presence. To grow and remain in a market that is becoming more competitive and growing, industry competitors must provide affordable products.


One of the primary business strategies manufacturers adopt in the sustainable packaging industry to benefit clients and expand the sector is manufacturing locally to reduce operating costs. In recent years, sustainable packaging industry has provided medicine with some of the most significant benefits. The sustainable packaging market major player such as Amcor Limited, Ardagh Group S.A., Ball Corporation, Crown Holdings Incorporated, DS Smith PLC, Elopak AS, Emerald Packaging, Mondi Group, Nampak Ltd, PlastiPak Holdings Inc, Sealed Air Corporation, Sonoco Products Company, SGF packaging Co. Ltd and Tetra Pak International S.A.


A packaging and paper company, Mondi plc employs around 21,000 people and has about 100 production facilities in more than 30 nations, mostly in Europe, North America, Russia, and South Africa. In July 2022, for the Italian luxury pasta product maker Antico PastificioUmbro, Mondi and converter FioriniInternational worked together to create a novel paper packaging solution. The new packaging, which is 100% recyclable and can be used for all pasta products, can reduce the annual usage of plastic by up to 20 tonnes.


Also, the Sonoco Products Company, based in the United States, is the world's largest manufacturer of composite cans, tubes, and cores. It also provides a variety of consumer packaging, industrial products, protective packaging, and packaging supply chain services. In September 2021, Sonoco collaborated with AMP Robotics, a leader in artificial intelligence (A.I.), robotics, and infrastructure for the garbage and recycling business, to add stiff paperboard cans as a new material category to AMP's neural network.


List of the Key Companies in the sustainable packaging market includes



  • Amcor Limited

  • Ardagh Group S.A.

  • Ball Corporation

  • Crown Holdings Incorporated

  • DS Smith PLC

  • Elopak AS

  • Emerald Packaging

  • Mondi Group

  • Nampak Ltd

  • PlastiPak Holdings Inc

  • Sealed Air Corporation

  • Sonoco Products Company

  • Sgf packaging Co. Ltd

  • Tetra Pak International S.A.


Sustainable Packaging Industry Developments


April 2021 Amcor and Nestle collaborate to put sustainable packaging on store shelves. The new packaging technology, used for the entire line of Smarties Chocolate Block and Bar products, is recyclable and can be thrown away in home recycling bins, reiterating Amcor's commitment to more ecologically responsible packaging now and in the future.


September 2021 Heinz and WestRock collaborated to replace the shrink-wrapped multipacks of Heinz pasta, Heinz soups, and Heinz Beanz on store shelves with recyclable paperboard made by WestRock. The Heinz Eco-Friendly Sleeve is made from sustainably managed forests and is recyclable. Compared to a fully enclosed wraparound box and a conventional paperboard sleeve design, the novel wrap design consumes 10% less material and 50% less material than adhesive.


Sustainable Packaging Market Segmentation


Sustainable Packaging Packaging Type Outlook



  • Tubes

  • Bags & Pouches

  • Corrugated Box


Sustainable Packaging Material Outlook



  • Material

  • Paper & Paperboard

  • Glass

  • Metal

  • Plastic


Sustainable Packaging Process Outlook



  • Degradable Packaging

  • Recycled Packaging

  • Reusable Packaging


Sustainable Packaging Regional Outlook



  • North America

    • US

    • Canada



  • Europe

    • Germany

    • France

    • UK

    • Italy

    • Spain

    • Rest of Europe



  • Asia-Pacific

    • China

    • Japan

    • India

    • Australia

    • South Korea

    • Australia

    • Rest of Asia-Pacific

    • Rest of the World



  • Middle East

    • Africa

    • Latin America



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