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Surface Treatment Chemicals Market Share

ID: MRFR//3666-HCR | 140 Pages | Author: Anshula Mandaokar| November 2024

Market share positioning strategies play a crucial role in the Surface Treatment Chemicals Market, as companies seek to establish their presence and gain a competitive edge in the industry. Here are some key pointers outlining the strategies employed by market players:

Product Differentiation: Companies in the surface treatment chemicals market differentiate their products through unique formulations, innovative technologies, and distinctive features. By offering specialized solutions tailored to specific industries or applications, companies can attract customers seeking superior performance, durability, or environmental sustainability in surface treatment processes.

Strategic Partnerships and Collaborations: Collaborations with key stakeholders such as equipment manufacturers, end-users, and research institutions enable companies to expand their market reach and enhance their product offerings. By forming strategic partnerships, companies can leverage complementary strengths, access new distribution channels, and accelerate product development efforts.

Market Segmentation: Effective market segmentation allows companies to target specific customer segments with tailored solutions that address their unique needs and preferences. By identifying niche markets or emerging applications within industries such as automotive, aerospace, electronics, and construction, companies can optimize their marketing efforts and capture market share more effectively.

Geographic Expansion: Expansion into new geographic regions or markets presents opportunities for companies to increase their market share and revenue streams. By establishing a presence in regions with high demand for surface treatment chemicals or rapid industrial growth, companies can capitalize on emerging opportunities and gain a competitive advantage over rivals.

Investment in Research and Development: Continuous investment in research and development (R&D) enables companies to innovate new products, improve existing formulations, and stay ahead of evolving customer demands and industry trends. By developing cutting-edge technologies, eco-friendly solutions, or proprietary additives, companies can strengthen their market position and differentiate themselves from competitors.

Focus on Customer Service and Support: Providing exceptional customer service and technical support is essential for building strong relationships with customers and enhancing brand loyalty. Companies that offer comprehensive technical assistance, training programs, and after-sales support can differentiate themselves as trusted partners and preferred suppliers in the surface treatment chemicals market.

Vertical Integration: Vertical integration allows companies to control the entire value chain, from raw material sourcing to distribution and sales. By integrating backward into raw material production or forward into end-user applications, companies can streamline operations, reduce costs, and ensure consistent quality throughout the supply chain, thus strengthening their market position.

Brand Building and Marketing Initiatives: Investing in brand building and marketing initiatives helps companies increase brand visibility, awareness, and recognition among target audiences. By leveraging various marketing channels such as advertising, trade shows, digital marketing, and social media, companies can effectively communicate their value proposition, showcase their expertise, and differentiate their products from competitors.

Cost Leadership: Cost leadership strategies involve optimizing production processes, minimizing operating expenses, and offering competitive pricing to attract price-sensitive customers. By achieving economies of scale, improving production efficiency, and optimizing supply chain management, companies can lower production costs and gain a competitive advantage in the surface treatment chemicals market.

Continuous Improvement and Adaptation: In today's dynamic business environment, companies must continuously adapt to changing market conditions, customer preferences, and regulatory requirements. By embracing a culture of continuous improvement, agility, and innovation, companies can stay ahead of the competition, seize new opportunities, and maintain their market share positioning in the surface treatment chemicals market.

Covered Aspects:

Report Attribute/Metric Details
Base Year For Estimation 2023
Forecast Period 2024-2032
Growth Rate 7.89% (2023-2032)

Global Surface Treatment Chemicals Market Overview


Surface Treatment Chemicals Market Size was valued at USD 6.70 Billion in 2023. The Surface Treatment Chemicals industry is projected to grow from USD 7.30 Billion in 2024 to USD 13.40 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 7.89% during the forecast period (2024 - 2032). Booming construction industry and rise in surface treatment chemical product launches are the key market drivers enhancing the market growth.


Surface Treatment Chemicals Market Overview


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Surface Treatment Chemicals Market Trends




  • Booming Construction Industry Propels Market Growth




Market CAGR for surface treatment chemicals are used in construction activities to aid in the removal of formwork and the improvement of concrete surface quality when sprayed on freshly cast concrete and in situations where water curing is difficult or unreliable. Elements such as strong demand for larger living areas, strong federal government policies for residential development, a rapidly increasing commercial sector, and other similar elements are propelling the growth of the building and construction industry. According to the United States Census Bureau, the total number of new residential construction projects started in the United States in 2020 was 1,379.61 thousand units, and in 2021 it was 1,610 thousand units, an increase of 16.7%. Furthermore, in Q3 of 2021. The development of offices began in Germany, with projects such as the Markisches Zentrum Redevelopment (due for completion in Q4 2023), Minden Headquarters Building (due for completion in Q3 2024), Kolbenhoefe Mixed-Use Complex (due for completion in Q4 2023), and others. As a result, the expansion of the building and construction industry drives the expansion of the surface treatment chemicals market.


Surface treatment chemical manufacturers are heavily investing in new product launches of chemicals used as cleaning agents in a variety of industries including medical & healthcare, building & construction, and others. As a result, manufacturers of surface treatment chemicals are introducing new products with current technological developments.


For instance, AFFIX Labs produced a long-lasting surface treatment chemical solution to eradicate COVID-19 in July 2020. Si-Quat destroys active viruses such as SARS-COV-2 by combining a proven disinfectant with a chemical bonding technique. Similarly, similar launch techniques used by surface treatment manufacturers support the market's expansion financially.


Technological advancements are the major trend gaining traction in the chemical surface treatment market. The cutting-edge surface coating method protects against wear-prone applications. They are meant to be wear-resistant, prevent abrasion, and guard against caustic/acidic chemicals and cleaning agents in order to optimize line efficiency. To address consumer demand, prominent chemical surface treatment companies are focusing on developing breakthrough technology solutions.


For example, the Swiss automation manufacturer ABB released low-voltage flameproof actuators for explosive situations in January 2022. ABB's low-voltage fireproof motors are resistant to even the worst weather conditions thanks to cutting-edge surface treatment.


Surface Treatment Chemicals Market Segment Insights


Surface Treatment Chemicals Type Insights


The Surface Treatment Chemicals Market segmentation, based on type includes Anodizing Solution, Paint Strippers, Passivation, Pickling, Anti-Corrosion, Cleaners and Others. The cleaners category of the surface treatment chemicals market is the fastest expanding. This is due to the growing demand for environmentally friendly and efficient cleaners in a variety of industries, including automotive, aerospace, and electronics. cleansers are numerous sorts of cleansers that are used to remove impurities from surfaces before treatment, such as degreasers, acid cleaners, and alkaline cleaners. The use of eco-friendly cleaners is growing as people become more concerned about the environment as well as their own health and safety.


Surface Treatment Chemicals Substrate Type Insights


The Surface Treatment Chemicals Market segmentation, based on Substrate Type, includes Metal, Plastic, and Wood. The plastics category is likely to lead the market over the forecast period. Plastics' choice over metals in various end-use industries such as transportation and construction can be credited to the market's growth in this segment. Plastics are particularly simple to manufacture since they can be easily moulded and machined. They also require less finishing.


Figure1: Surface Treatment Chemicals Market, by Substrate Type, 2022&2032(USD Billion)


Surface Treatment Chemicals Market, by Substrate Type, 2022&2032


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Surface Treatment Chemicals Application Insights


The Surface Treatment Chemicals Market segmentation, based on application, includes Automotive & Transportation, Industrial Machinery, Construction, and Electrical & Electronics. In 2022, the automotive & transportation segment held the greatest share of the surface treatment chemicals market. Surface treatment chemicals offer a variety of benefits, including enhanced cleaning, corrosion protection, and sealing, as well as increased paint adherence and metal forming and treatment. As a result of these advantages, surface treatment chemicals are frequently used in transportation vehicles to protect the surfaces of automobiles and aircraft. variables such as rising passenger car usage, a thriving industrial sector, and other variables are propelling the growth of the automobile industry.


Vantage, a major global supplier of organically derived specialty ingredients, formulation components, and expertise, will present its SPARK INNOVATION platform at the 2024 Beauty Accelerate exhibition in Los Angeles. Designed to suit the demands of new and rapidly growing businesses seeking off-the-shelf solutions, this fast formulation capability provides full-service product development options based on the Company's extensive natural ingredient portfolio.


Surface Treatment Chemicals Regional Insights


By region, the study provides the market insights into North America, Europe, Asia-Pacific and Rest of the World. The North American Surface Treatment Chemicals Market area will dominate this market, due to increased demand from a variety of end-use industries, including construction, aerospace, and automotive.


Further, the major countries studied in the market report are The US, Canada, German, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.


Figure2: SURFACE TREATMENT CHEMICALS MARKET SHARE BY REGION 2022 (USD Billion)


SURFACE TREATMENT CHEMICALS MARKET SHARE BY REGION 2022


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Europe Surface Treatment Chemicals Market accounts for the second-largest market share due to rising demand for automobiles. Further, the German Surface Treatment Chemicals Market held the largest market share, and the UK Surface Treatment Chemicals Market was the fastest growing market in the European region.


The Asia-Pacific Surface Treatment Chemicals Market is expected to grow at the fastest CAGR from 2023 to 2032. This is due to the region's expanding manufacturing and industrial sectors, particularly in China and India. The area's automotive, aerospace, and construction industries are the primary drivers of demand for chemical surface treatment. Moreover, China’s Surface Treatment Chemicals Market held the largest market share, and the Indian Surface Treatment Chemicals Market was the fastest growing market in the Asia-Pacific region.


Surface Treatment Chemicals Key Market Players & Competitive Insights


Leading market players are investing heavily in research and development in order to expand their product lines, which will help the Surface Treatment Chemicals Market, grow even more. Market participants are also undertaking a variety of strategic activities to expand their footprint, with important market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. To expand and survive in a more competitive and rising market climate, Surface Treatment Chemicals industry must offer cost-effective items.


Manufacturing locally to minimize operational costs is one of the key business tactics used by manufacturers in the Surface Treatment Chemicals industry to benefit clients and increase the market sector. In recent years, the Surface Treatment Chemicals industry has offered some of the most significant advantages to medicine. Major players in the Surface Treatment Chemicals Market, including JCU CORPORATION (Japan), Platform Specialty Products Corporation (The U.S.), Quaker Chemical Corporation (The U.S.), and Nihon Parkerizing Co.,Ltd. (Japan) and others, are attempting to increase market demand by investing in research and development operations.


The Sherwin-Williams Company is an American corporation headquartered in Cleveland, Ohio. It principally manufactures, distributes, and sells paints, coatings, floorcoverings, and associated goods to professional, industrial, commercial, and retail customers in North and South America and Europe. Sherwin-Williams had operations in over 120 countries. In 2020, Sherwin-Williams announced the acquisition of RPM International Inc.'s Performance Coatings Group, which includes the trademarks Rust-Oleum, Zinsser, and Varathane. The acquisition was made to help Sherwin-Williams grow its product offering in the DIY and Industrial Coatings markets.


BASF SE is a European multinational corporation and the world's largest chemical producer. The company's headquarters are in Ludwigshafen, Germany. BASF has subsidiaries and joint ventures in over 80 countries and runs six integrated manufacturing sites as well as 390 other manufacturing locations throughout Europe, Asia, Australia, the Americas, and Africa. BASF has customers in over 190 countries and serves a wide range of sectors. In 2021, BASF introduced the Chemetall Surface Treatment products, a new line of surface treatment products. These treatments are intended to increase the performance and longevity of metal surfaces in industries ranging from automotive to aerospace to electronics.


DuPont reported in 2023 that Coryor Surface Treatment Company and Nippon Paint Taiwan had unveiled a number of innovative offerings, including printed Tedlar PVF solutions and PVF coating, at the Taipei Building Show in Taiwan. Tedlar films, according to the business, have proven to be effective in the most extreme situations. Tedlar film delivers unparalleled UV and weather resilience, from preventing deterioration on solar panels to keeping airplane interiors clean and new. Tedlar® films are even resistant to the harshest chemical cleansers, such as bleach and alcohol-based solvents.


Key Companies in the Surface Treatment Chemicals market include



  • PPG Industries (The U.S.)

  • Henkel AG & Co. KGa (Germany)

  • Nippon Paint Holdings Co., Ltd. (Japan)

  • Solvay SA (Belgium)

  • OC Oerlikon (Switzerland)

  • McGean-Rohco Inc. (The U.S.)

  • JCU CORPORATION (Japan)

  • Platform Specialty Products Corporation (The U.S.)

  • Quaker Chemical Corporation (The U.S.)

  • Nihon Parkerizing Co.,Ltd. (Japan)


Surface Treatment Chemicals Industry Developments


July 2021, Plascoat Systems Limited, a UK-based specialty manufacturer of coatings for high-performance industrial and automotive applications, has been acquired by Axalta Coating Systems. The acquisition aims to broaden Axalta's product offering and boost its presence in Europe.


March 2021, Henkel AG & Co. KGaA announced the acquisition of The Bergquist Company's Surface Treatment business in the United States. The acquisition was made to help Henkel strengthen its position in the surface treatment industry for electronic components.


December 2020, PPG Industries, Inc. has announced the purchase of Industria Chimica Reggiana (ICR) S.p.A., an Italian maker of Automotive Refinish Coatings. PPG's product range in the European market will be expanded as a result of the acquisition.


Surface Treatment Chemicals Market Segmentation


Surface Treatment Chemicals Market By Type Outlook



  • Anodizing Solution

  • Paint Strippers

  • Passivation

  • Pickling

  • Anti-Corrosion

  • Cleaners

  • Others


Surface Treatment Chemicals Market By Substrate Type Outlook



  • Metal

  • Plastic

  • Wood


Surface Treatment Chemicals Market By Application Outlook



  • Automotive & Transportation

  • Industrial Machinery

  • Construction

  • Electrical & Electronics


Surface Treatment Chemicals Regional Outlook



  • North America

    • US

    • Canada



  • Europe

    • Germany

    • France

    • UK

    • Italy

    • Spain

    • Rest of Europe



  • Asia-Pacific

    • China

    • Japan

    • India

    • Australia

    • South Korea

    • Australia

    • Rest of Asia-Pacific



  • Rest of the World

    • Middle East

    • Africa

    • Latin America



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