Superfoods Market Trends

Global Superfoods Market Overview

Superfoods Market Size was valued at USD 198.8 billion in 2023. The Superfoods industry is projected to grow from USD 216.09 Billion in 2024 to USD 387.48 billion by 2032, exhibiting a compound annual growth rate (CAGR) of 8.70% during the forecast period (2024 - 2032). Increasing customer preference for healthy food items is the key market drivers enhancing market growth.

Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

Superfoods Market Trends

• Rising consumer interest in wellness advantages and a healthy diet to boost market growth

In the recent past, rising consumer interest in wellness advantages and a healthy diet has resulted in a thriving food and beverage business. This trend is anticipated to continue throughout the projection period. Consequently, this would increase demand for superfoods in the upcoming years.

Superfood demand has benefited from rising healthcare costs, an aging population, food innovations, changing lifestyles, and medical discoveries, leading to market growth. The superfood market is further boosted by the growing desire for natural, nutrient-rich foods containing vitamins and critical minerals. Growing worries about obesity and general health in the United States also foster industry expansion. Globally, the fruits and vegetable type category is expected to rise favorably because of factors such as an increasing middle-class population, disposable income, fast urbanization, shifting consumer lifestyles, and an increase in veganism. The market for superfoods is expected to grow as a result of this. The development of online grocery shopping increased branding, and technological improvements are key trends in the abovementioned market.

The target consumer group for consuming copious amounts of fruits and vegetables has been vegans and vegetarians. Additionally, by raising information about the nutrient content, meatatarians more predisposed toward meat consumption may be persuaded to choose vegetarianism. Therefore, this condition has recently enhanced the Superfoods market CAGR globally.

However, the increasing geriatric population and rising healthcare costs are other factors driving the growth of the Superfoods market revenue.

Recent Development

Chia seeds, a well-known superfood, are the wonder meal you have been waiting for in 2023. One cannot afford to miss out on this superfood, which is full of the goodness of polyunsaturated fat, calcium, zinc, fibre, and protein. The ideal manner to take the superfood was recently determined by researchers at the University of Adelaide. Chia seeds are often consumed by soaking them in water or adding them raw to salads and smoothies. Chia seeds create a gelatinous solution when combined with liquid, which serves as a thickener.

According to a recent study, eating more cruciferous vegetables lowers the risk of both cancer and type 2 diabetes. In a new study, Penn State researchers found that some compounds in broccoli link to a receptor in mice and help to protect the lining of the small intestine, delaying the start of disease. The findings demonstrate that broccoli truly qualifies as a "superfood".

Superfoods Market Segment Insights

Superfoods Product Type Insights

Based on product type, the superfoods market segmentation includes superfruits, supersedes and super grains, edible seaweed, and others. The superfruits segment held the majority share in 2023, contributing to around ~35% respect to the Superfoods market revenue. Fruits are anticipated to increase significantly throughout the projection period and become a key market segment. Fruits are a popular choice for people worldwide since they have advantages, including fewer chances of nutrient deterioration and spoiling. Baby boomers make up another group of consumers for fresh produce and fruits. Younger people tend to be drawn to trendy diets like raw and paleo diets because they emphasize the health benefits of eating fresh produce.

January 2020: The agricultural cooperative owned by more than 700 farmer families, Ocean Spray Cranberries, Inc., today launches Ocean Spray Brew, a unique hybrid beverage made with real fruit juice and cold brew coffee. The cooperative is persistently promoting innovation to hasten Ocean Spray's journey toward health and well-being thanks to its nearly 90-year-old, famous Ocean Spray brand.

Superfoods Distribution Channel Insights

The Superfoods market data has been bifurcated by Distribution Channels into Store-Based and Non-Store Based. The Store-Based segment dominated the market in 2023 and is projected to be the faster-growing segment during the forecast period, 2024-2032. One of a specialty store's key benefits is that it specializes in a certain product category. In the area of the store's selected focus, this enables owners and personnel to achieve expertise and establish a reputation for knowledge and choice. Customers who need help finding what they're looking for in a conventional store may be drawn to a specialty store because it can sell more products in its chosen category. Specialty shops can be meeting places for enthusiasts, especially if the proprietors hold product launches and other events

Figure 2: Superfoods Market, by Distribution Channel, 2024 & 2032 (USD Million)Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

Non-Stored based was the fastest growing segment. Since selling online enables business owners to remain open round-the-clock, it may increase sales and profits more quickly than a physical location. Online sales channels also let merchants sell their goods anywhere worldwide without paying extra fees.

Superfoods Application Insights

Based on Application, the Superfoods industry has been segmented into beverages, snacks, bakery & confectionery, and others. Beverages held the largest segment share in 2023; It is anticipated that the industry will use popular superfoods more frequently as a result of the increased accessibility of smoothies and juices as well as the incorporation of these foods by well-known market organizations. In response to rising consumer demand for healthy food and beverage options, Ocean Spray focuses on creating a wide variety of cocktails, juices, and juice mixes.

The fastest-growing segment in the Superfoods industry is Bakery & Confectionery. Rising demand for superfoods among bakers is anticipated to be driven by customer demand for inventive and delectable baked goods and confections. The rising demand for cakes and pastries prepared with fruits and grains is blamed for the expansion of the bakery and confectionary industry.

Superfoods Regional Insights

By Region, the study provides market insights into North America, Europe, Asia-Pacific, and the Rest of the World. The North America Superfoods market accounted for USD 87.67 billion in 2023 and is expected to exhibit a significant CAGR growth during the study period. Due to its growing popularity among consumers, the demand for superfoods is expanding quickly. The U.S. Food and Drug Administration recently announced that food manufacturers can now make a qualified health claim that connects consuming omega-3 fatty acids to a lower risk of coronary heart disease on foods that contain those nutrients.

Further, the major countries studied in the market report are The U.S., Canada, Germany, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.

Figure 3: SUPERFOODS MARKET SHARE BY REGION 2023 (%)

Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

Europe's Superfoods market accounts for the second-largest market share. The expanding significance of food products with added fiber is blamed for expanding the superfoods industry in Europe. Further, the Germany Superfoods market held the largest market share, and the UK Superfoods market was the fastest-growing market in the European region.

The Asia-Pacific Superfoods Market is expected to grow at the fastest CAGR from 2024 to 2032. due to the region's growing urbanization and shifting eating patterns. The main justification for choosing healthy snacks over fatty foods is the area's fast-rising obesity rate. It is anticipated that the growing working population and lack of physical exercise brought on by busy lifestyles in nations like Japan, China, and Australia will increase demand for processed food items made with wholesome ingredients like superfoods. Moreover, the China Superfoods market held the largest market share, and the India Superfoods market was the fastest-growing market in the Asia-Pacific region.

Superfoods Key Market Players & Competitive Insights

Major industry players are investing a lot of money in R&D to expand their product offerings, which will spur further growth in the Superfoods market. Market participants are also undertaking a variety of key development to expand their footprint, with significant market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. In order to grow and remain in a market that is becoming more and more competitive, Superfoods industry must provide affordable products.

One of the primary business strategies adopted by manufacturers in the Superfoods industry to benefit clients and expand the market sector is to manufacture locally to reduce operating costs. In recent years, Superfoods industry has provided with some of the most significant benefits. The Superfoods market major player such as NEXE Innovations Inc, Nestle, and others are working to expand the market demand by investing in research and development activities.

To replace non-biodegradable plastic, the firm used 3D printing to design, prototype, and patent the world's first composting single-serve coffee pod. In March 2022, NEXE Innovations Inc., a pioneer in producing plant-based products, and PSC Natural Foods partnered in retail distribution. PSC Natural Foods Ltd., a well-known organic and natural foods distributor with over 200 locations serving Vancouver Island and British Columbia, is owned by Horizon Distributors Ltd.

Also, Nestlé S.A. is an international food and beverage processing conglomerate firm located in Vevey, Vaud, Switzerland.

In April 2020, Nestlé introduced nesQino, a clever and user-friendly product that enables users to create custom, healthy superfood drinks at home or work using only natural ingredients. A silent, digitally connected Q-cup machine, superfood sachets, and three distinct base sachets—smoothie, oat shake, and milkshake—make up the nesQino system, which was first introduced in China.

Key Companies in the Superfoods market includes

• Nutiva


• Sunfood Superfoods


• NUA Naturals


• Del Monte Pacific Group


• Archer Daniels Midland


• Creative Nature


• Healthy Truth


• Nature’s Superfoods LLP


• Ocean Spray


• The Green Labs LLP


• Suncore Foods


• Apax Partners


• Supernutrients


• Bulk Superfoods, among others

Superfoods Industry Developments

November 2021: A selection of additional high-value superfood inventions will be made available by Naturya, including Chia Pudding, which combines whole and powdered chia seeds with real fruit powders. It promotes immunity, balance of cholesterol, and protection against oxidative stress.

January 2020.: Ocean Spray Cranberries Inc. just introduced Brew, a Superfruit juice with Cold Brew Coffee. There will be tastings of cranberry lemonade and cranberry blueberry cold brew coffee.

Superfoods Market Segmentation

Superfoods Type Outlook

• Superfruits


• Superseeds and Supergrains


• Edible Seaweed


• Others

Superfoods Distribution Channel Outlook

• Store-Based


• Non-Store Based

Superfoods Application Outlook

• Beverages


• Snacks


• Bakery & Confectionery


• Others

Superfoods Regional Outlook

• North America
  
  
  
  • US
  
  
  • Canada
  
  
  
  


• Europe
  
  
  
  • Germany
  
  
  • France
  
  
  • UK
  
  
  • Italy
  
  
  • Spain
  
  
  • Rest of Europe
  
  
  
  


• Asia-Pacific
  
  
  
  • China
  
  
  • Japan
  
  
  • India
  
  
  • Australia
  
  
  • South Korea
  
  
  • Australia
  
  
  • Rest of Asia-Pacific
  
  
  
  


• Rest of the World
  
  
  
  • Middle East
  
  
  • Africa
  
  
  • Latin America