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Sugar-Free Confectionery Market Analysis

ID: MRFR//3518-HCR | 110 Pages | Author: Tejas Chaudhary| November 2024

The sugar confectionery market is a fast-moving place that always changes. It's about making, sharing and eating sweet things. As people's likes change and grow, makers need to make new products that are exciting. This is because they have different tastes all the time. Old-fashioned foods to weird tastes and strange feelings, the stores always change itself to match what people want.
Economic factors are very important in forming how the market works. Money people make, financial strength and spare cash directly change how much consumers buy of sweet treats. In good times, people might like to buy fancier and more expensive sweets. But when the economy is bad, they will probably go for cheaper choices instead. The business needs to pay attention to money changes. This way, it can deal and react rightly with customers' shifting habits.
The sugar confectionery market is greatly influenced by world trade and global connections. Sharing thoughts, materials and goods over borders results in a mix of tastes and impacts. Moreover, having many types of things from different areas lets makers try new ideas and make special items for people all over the world. Trade rules, taxes on imports and world issues also impact the market by changing the price of basic materials needed to make things. They can also decide how easy it is for businesses to sell their products in different places around the globe.
The sugar confectionery market is being changed by the increasing importance of health and wellness ideas. People want healthier choices or items with less sugar as they become more aware of how bad sugar can be for their well-being. This made candy makers use their money on research and development to make sweets that meet the needs of people who care about health. Foods that are natural, low in calories and sugar-free are getting more well known. This shows people want sweets to their cravings but without hurting health.
Distribution networks and retail outlets have a big impact on market dynamics. The emergence of e-commerce has revolutionized the way people access and buy confectionary items made of sugar. Online platforms allow customers to explore and choose from a wide variety of products since they are convenient and provide a wide range of options. While traditional brick-and-mortar establishments are still important, industry participants must change with the times to remain competitive.

Covered Aspects:

Report Attribute/Metric Details
Segment Outlook Type, Packaging, Distribution Channleand Region

Global Sugar-Free Confectionery Market Overview:


Sugar-Free Confectionery market was valued at USD 2.2 billion in 2022. The Sugar-Free Confectionery market industry is projected to grow from USD 2.31 Billion in 2023 to USD 3.13 billion by 2032, exhibiting a compound annual growth rate (CAGR) of 5.2% during the forecast period (2023 - 2032). The common perception that the sugar-free version is healthier than its traditional counterparts is credited with the growth. Due to their lower calorie content, these candies are produced with artificial sweeteners or sugar replacements such as saccharin, aspartame, sucralose, acesulfame, and neotame. Increased investment in sugar alcohol as a healthy ingredient in confectionery product manufacture is anticipated to continue as a major industry trend, thus driving the growth of the Sugar-Free Confectionery market. These are just a few of the market drivers that are driving the market.


Sugar-Free Confectionery Market Overview


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Sugar-Free Confectionery Market Trends



  • Rise in confectionery consumption worldwide to propel market growth


Due to the rise in confectionery consumption worldwide, the sugar-free chocolate market is expanding rapidly. Chocolate labeled "sugar-free" means that each serving has fewer than grams of sugar. Due to their low-calorie content and changing eating habits, customers today prefer sugar-free chocolates. The sugar-free chocolates are made with sugar substitutes like maltitol and stevia, which aid in maintaining the body's natural, ideal sugar level. Due to rising consumer demand, numerous sugar-free chocolate producers are also introducing new organic and non-GMO kinds, supporting the market's expansion.


Because of their ease and high energy level, chocolates and other confectionery items are typically eaten as snacks. However, consumers are looking for creative and healthy food products as they become more health concerned. A developing trend to grab consumers' attention is the introduction of diverse sugar-free chocolates in novel flavors and eye-catching packaging. This will help expand chocolate and confectionery products, including sugar-free chocolates. Thus, this factor is driving the market CAGR.


Due to the increased prevalence of numerous health issues like obesity, diabetes, and cardiovascular diseases, customers have recently favored sugar-free and low-calorie products. The World Health Organization found that since 1975, obesity has increased by 18%. This has significantly impacted how well sugar-free chocolates are selling. Consumers are gravitating towards meals that provide enjoyment without sugar due to changing lifestyles and in response to various dietary guidelines. Hence, these reasons have helped to fuel the growth of the sugar-free chocolate industry worldwide.


The rising number of diabetic cases has also opened up a huge market for sugar-free candy. 34.2 million Americans had diabetes in 2018, according to the National Diabetes Statistical Report, 2020, from the U.S. Department of Health and Human Services. It also concluded that adult diabetes prevalence rose with age. In contrast to 26.8% of the population aged 65 or older, diabetes affected 21.4% of all U.S. people aged 18 or older. Thus, it is anticipated that this aspect will accelerate Sugar-Free Confectionery market revenue globally.


Sugar-Free Confectionery Market Segment Insights:


Sugar-Free Confectionery Type Insights


The Sugar-Free Confectionery market segmentation, based on type includes sweets, candy, candy nuts, chocolates, chewing gum, and others. The chocolates segment held the majority share in 2022 in the Sugar-Free Confectionery market data. In 2022, sugar-free chocolate candy dominated the market with a share of more than 40.0%. Maltitol, considered safe for diabetic individuals, is the primary sweetener used in most of these products. Dark chocolate is a popular product in this category since it contains more cocoa and less sugar and milk. This is because darker chocolate has a higher cocoa content.


Sugar-Free Confectionery Packaging Insights


The Sugar-Free Confectionery market segmentation, based on packaging includes sachets, boxes, others. The boxes segment dominated the market growth in 2022 and is projected to be the faster-growing segment during the forecast period, 2022-2032. Many people are drawn to new product developments like candy with additional flavors infused into it. Manufacturers are exploring novel encapsulation processes for sugar-free confectionery to establish a novel product in the market and acquire momentum. Since the packaging is the first aspect of the finished product that customers will notice when evaluating a product's quality, the manufacturer must choose appealing packaging. Based on the details provided on the package, the buyer distinguishes the sugar-free candy from other brands before even tasting it., hence contributing in the growth of the Sugar-Free Confectionery market.


Sugar-Free Confectionery Distribution Channel Insights


The Sugar-Free Confectionery market segmentation, based on distribution channel includes, Store-Based, Non-Store-Based. The Store-Based segment held the majority share in 2022 in the Sugar-Free Confectionery market data. The three main store-based distribution channels are supermarkets, hypermarkets, and convenience stores. The sales of these beverages have expanded due to more shelf space in physical venues such as supermarkets, convenience stores, grocery stores, health food stores, and pharmacies.


Figure 2: Sugar-Free Store-Based Market, by Bacteria, 2022 & 2032 (USD Billion)


Sugar-Free Store-Based Market, by Bacteria, 2022 & 2030


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Sugar-Free Confectionery Regional Insights


By region, the study provides the market insights into North America, Europe, Asia-Pacific and Rest of the World. North America Sugar-Free Confectionery market accounted for USD 1.0076 billion in 2022 with a share of around 45.80% and is expected to exhibit a significant CAGR growth during the study periodAwareness of the negative effects of the U.S.'s growing sugar consumption is a big factor in the marketing of sugar-free candy. The main cause of the growing obesity problem is well-known to be sugar. The CDC National Center for Health Statistics reports that from 2017 to 2018, the prevalence of obesity was 42.4%. Many have been attempting to reduce their daily sugar intake by favoring sugar-free goods. New product development, partnerships, partnerships, expansions, mergers, and acquisitions are the main strategies used by the organisations in the market.


Further, the major countries studied in the market report are: The U.S, Canada, Germany, France, UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.


Figure 2: SUGAR-FREE CONFECTIONERY MARKET SHARE BY REGION 2022 (%)


SUGAR-FREE CONFECTIONERY MARKET SHARE BY REGION 2022


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Europe Sugar-Free Confectionery market accounts for the second-largest market share. The European market's need for items without added sugar is boosting market expansion in this country. Market expansion is aided by rising customer choice for sugar-free treats emphasizing tooth friendliness and calorie savings. Moreover, UK Sugar-Free Confectionery market held the largest market share, and the Germany Sugar-Free Confectionery market was the fastest growing market in the region.


Asia Pacific Sugar-Free Confectionery Market is expected to grow at the fastest CAGR from 2022 to 2032. The World Health Organization reported that in August 2017, there was a sharp rise in type 2 diabetes cases. 90% of the 96 million individuals in the area who have diabetes, 90% of which are type 2, can be prevented by cutting back on sugar intake. As a result, the market for sugar-free candy is predicted to grow significantly in the area. Further, the China Sugar-Free Confectionery market held the largest market share, and the India Sugar-Free Confectionery market was the fastest-growing market in the region.


Sugar-Free Confectionery Key Market Players & Competitive Insights


Major market players are spending a lot of money on R&D to increase their product lines, which will help the Sugar-Free Confectionery market grow even more. Market participants are also taking a range of strategic initiatives to grow their worldwide footprint, with key market developments such as new product launches, mergers and acquisitions, contractual agreements, increased investments, and collaboration with other organizations. Competitors in the Sugar-Free Confectionery industry must offer cost-effective items to expand and survive in an increasingly competitive and rising market environment.


One of the primary business strategies adopted by manufacturers in the Sugar-Free Confectionery industry to benefit clients and expand the market sector is to manufacture locally to reduce operating costs. In recent years, Sugar-Free Confectionery industry has provided medicine with some of the most significant benefits. The Sugar-Free Confectionery market major player such THE HERSHEY COMPANY, Nestlé, Mars Incorporated, Mondelez International, Chocoladefabriken Lindt & Sprüngli AG.


In order to meet the needs of the most recent trends and advancements in the food and feed sector, BENEO is a partner. Sweet Collection, a collection of sugar-free candies with real flavours, was presented by Beneo. By including a healthy indulgence and sensual immersion, the collection focuses on excitement and authenticity. The business worked with taste development partner Symrise to produce the best flavour.


Nestlé S.A. is an international food and beverage processing conglomerate firm located in Vevey, Vaud, Switzerland. According to revenue and other measures, it has been the largest publicly traded food company since 2014. Nestlé S.A. expanded its line of sugar-free goods in July 2019. In 2019, the company introduced its sugar-free KitKat chocolate bars to the Japanese market. In 2020, it began selling its sugar-free goods internationally.


Key Companies in the Sugar-Free Confectionery market includes



  • THE HERSHEY COMPANY

  • Nestlé

  • Mars Incorporated

  • Mondelez International

  • Chocoladefabriken Lindt & Sprüngli AG

  • Ferrero

  • HARIBO of America Inc.


Sugar-Free Confectionery Industry Developments


October 2021: Lindt & Sprüngli Chocolate Factory AG made investments in US production plants. This will aid long-term product volume growth and the expansion of its North American logistics network.


February 2020: Sweet Collection, sugar-free candies with real flavors, was presented by Beneo. The collection focuses on excitement and authenticity by including a healthy indulgence and sensual immersion. The business worked with taste development partner Symrise to produce the best flavor.


Sugar-Free Confectionery Market Segmentation:


Sugar-Free Confectionery Type Outlook (USD Billion, 2018-2032)



  • Sweets

  • Candy

  • Candy Nuts

  • Chocolates

  • Chewing Gum

  • Others


Sugar-Free Confectionery Packaging Outlook (USD Billion, 2018-2032)



  • Sachet

  • Box

  • Others


Sugar-Free Confectionery Distribution Channel Outlook (USD Billion, 2018-2032)



  • Store-Based

  • Non-Store-Based


Sugar-Free Confectionery Regional Outlook (USD Billion, 2018-2032)



  • North America

    • US

    • Canada



  • Europe

    • Germany

    • France

    • UK

    • Italy

    • Spain

    • Rest of Europe



  • Asia-Pacific

    • China

    • Japan

    • India

    • Australia

    • South Korea

    • Australia

    • Rest of Asia-Pacific



  • Rest of the World

    • Middle East

    • Africa

    • Latin America



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