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Succinic Acid Market Share

ID: MRFR//1382-HCR | 140 Pages | Author: Chitranshi Jaiswal| December 2024

Market share positioning strategies play a vital role in the success and growth of any industry, and the succinic acid market is no exception. Succinic acid, a key chemical compound used in various industries such as pharmaceuticals, food and beverage, and agriculture, relies heavily on effective positioning strategies to capture and retain market share. One prevalent approach is differentiation, where companies strive to distinguish their succinic acid products from competitors by highlighting unique features or benefits. This might include emphasizing superior quality, purity, or eco-friendly production methods. By positioning their products as premium or specialized offerings, companies can attract discerning customers willing to pay a premium for perceived value.

Use of succinic acid as an intermediate for producing paint and coatings, metal treatment chemicals, plasticizers, alkyd resins, photographic chemicals, lacquers, perfumes, industrial solvents, and manufacturing dyes. Also, it is largely used in producing medicines for cancer, contraceptives, anrhoers, antiphogistic, antiplegm, antispasmers, and sedatives.

Another common strategy is cost leadership, wherein companies aim to become the lowest-cost producer of succinic acid in the market. This involves optimizing production processes, leveraging economies of scale, and efficient supply chain management to drive down costs. By offering competitive pricing, companies can appeal to cost-conscious customers and gain market share by capturing price-sensitive segments. Additionally, aggressive pricing strategies such as discounts, rebates, or bulk purchase incentives can further enhance market penetration and deter competitors from undercutting prices.

Innovation also plays a crucial role in market share positioning within the succinic acid industry. Companies invest in research and development to introduce novel applications, formulations, or production techniques that provide a competitive edge. Whether it's developing bio-based succinic acid derived from renewable resources or creating value-added derivatives with enhanced functionalities, innovation can help companies carve out new market niches and expand their customer base. Moreover, being perceived as an industry innovator can enhance brand reputation and customer loyalty, further solidifying market position.

Strategic partnerships and alliances are another effective means of strengthening market share positioning in the succinic acid market. Collaborating with complementary businesses, such as chemical distributors, manufacturers, or research institutions, can facilitate access to new markets, technologies, or resources. Joint ventures or licensing agreements may also enable companies to leverage each other's strengths and capabilities, accelerating product development or market expansion efforts. Furthermore, strategic alliances can enhance brand visibility and credibility through co-branding or co-marketing initiatives, thereby increasing competitive advantage and market share.

Geographical expansion is a fundamental strategy for capturing additional market share in the succinic acid industry. Companies may pursue international expansion to tap into new regions with growing demand or to diversify risk across multiple markets. Establishing local manufacturing facilities or distribution networks enables companies to better serve regional markets while minimizing transportation costs and delivery times. Moreover, adapting products and marketing strategies to suit cultural preferences and regulatory requirements in different countries can enhance market penetration and competitiveness.

Lastly, customer-centric strategies focus on understanding and fulfilling the needs of target customers to drive market share growth. This involves conducting market research to identify customer preferences, pain points, and unmet needs, then tailoring product offerings, services, and marketing messages accordingly. Building strong customer relationships through personalized communication, excellent service, and responsiveness can foster loyalty and advocacy, encouraging repeat business and positive word-of-mouth referrals. Additionally, soliciting customer feedback and incorporating it into product development processes demonstrates commitment to continuous improvement and customer satisfaction, ultimately strengthening market positioning.

Covered Aspects:

Report Attribute/Metric Details
Growth Rate 6.00% (2023-2030)

Global Succinic Acid Market Overview


Succinic Acid Market Size was valued at USD 0.19 Billion in 2023. The Succinic Acid industry is projected to grow from USD 0.21 Billion in 2024 to USD 0.32 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 5.4% during the forecast period (2024 - 2032). Use of succinic acid as an intermediate for producing paint and coatings, metal treatment chemicals, plasticizers, alkyd resins, photographic chemicals, lacquers, perfumes, industrial solvents, and manufacturing dyes. Additionally, the increasing use of succinic acid in food and beverages are the key market drivers enhancing market growth.


Succinic Acid Market Overview


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Succinic Acid Market Trends




  • The increasing use in food and beverages to boost market growth




The increasing use of succinic acid in food and beverages is one of the key drivers of the succinic acid market. Succinic acid is a naturally occurring dicarboxylic acid that is widely used as a food additive due to its ability to enhance flavor, improve shelf life, and act as a pH regulator. In the food and beverage industry, succinic acid is commonly used in the production of food additives such as flavors, seasonings, and preservatives. It is also used as a fermentation ingredient in the production of alcoholic beverages and as a natural acidulant in the production of soft drinks, energy drinks, and other beverages.


In addition to its use in the food and beverage industry, succinic acid is also used in a variety of other applications, including as a chemical intermediate in the production of polymers, resins, and other chemicals. It is also used in the production of pharmaceuticals, cosmetics, and personal care products. Overall, the succinic acid market is expected to continue growing in the coming years, driven by factors such as the increasing demand for sustainable and eco-friendly products, the expanding use of succinic acid in various end-use industries, and the rising popularity of bio-based chemicals. Therefore, such factors related to Succinic Acid have enhanced the Succinic Acid market CAGR across the globe in recent years.


The well-known cosmetics company BYOMA will formally introduce its new BYOMA Body line for bodycare in 2024. Nine new products were introduced by the brand: Sensitive Skin Body Wash, Brightening Body Wash, Brightening Body Lotion, Nourishing Body Oil, Smoothing Body Serum, and Smoothing Body Polish.


2023 will see Researchers at the Center for Advanced Bioenergy and Bioproducts Innovation (CABBI) have created a cost-effective method for producing succinic acid, a crucial industrial chemical, from sugarcane, marking a significant advancement in the manufacturing of ecologically friendly chemicals. The University of Illinois and Princeton University researchers engineered a hardy, acid-tolerant yeast as the fermenting agent, saving money on steps in the downstream processing process, and so developed an efficient, end-to-end pipeline for this important organic acid. Succinic acid is a widely used additive for food and beverages and has diverse applications in agricultural and pharmaceutical products.


Succinic Acid Market Segment Insights


Succinic Acid Type Insights


The Succinic Acid market segmentation, based on type, includes Bio-Based, Synthetic. The Bio-Based segment held the majority share in 2022 of the Succinic Acid market revenue. The bio-based segment of the succinic acid market is a significant and rapidly growing segment, as succinic acid can be produced from renewable resources such as sugar, corn, and wheat. The bio-based succinic acid segment is expected to continue growing at a high rate, driven by factors such as increasing demand for sustainable and eco-friendly products, and growing adoption of bio-based chemicals in various end-use industries.


Succinic Acid Grade Insights


The Succinic Acid market segmentation, based on type, includes Food, Pharmaceutical, and Industrial. The Pharmaceutical segment held the majority share in 2022 of the Succinic Acid market revenue. The pharmaceutical industry is also a major user of succinic acid, which is used as an excipient in the production of drugs and as a pH regulator in the formulation of oral medications. The pharmaceutical segment of the succinic acid market is expected to grow at a steady rate, driven by factors such as the increasing demand for medications and the growing need for safer and more effective drug delivery systems.


Succinic Acid Application Insights


Based on application, the Succinic Acid market segmentation includes Chemical Intermediates, Food additives, and Medicine. The Food Additive segment dominated the market in 2022 and is projected to be the faster-growing segment during the forecast period, 2023-2030. The food additive segment of the succinic acid market is also significant and growing, as succinic acid is used as a flavor enhancer, pH regulator, and preservative in various food and beverage applications. The food additive segment is expected to continue growing at a high rate, driven by factors such as the increasing demand for processed food and beverage products, and the growing consumer preference for natural and organic food ingredients. These all factors for Succinic Acid positively impact the market growth.


Figure 2: Succinic Acid Market, by Grade, 2022 & 2030 (USD Billion)Succinic Acid Market, by GradeSource: Secondary Research, Primary Research, MRFR Database and Analyst Review


Succinic Acid Regional Insights


By region, the study provides market insights into North America, Europe, Asia-Pacific, and the Rest of the World. The Asia-Pacific region held the largest market share in the succinic acid market and is expected to continue to dominate the market during the forecast period. The growth of the Asia-Pacific succinic acid market is driven by factors such as the increasing demand for bio-based chemicals, the growing population, and the rapid industrialization and urbanization in countries such as China, India, and Japan. In addition, favorable government policies and initiatives promoting the use of bio-based chemicals and sustainable products in the region are expected to further boost the growth of the succinic acid market. Furthermore, the increasing investments by major players in the region to expand their production capacities and increase their presence in the market are expected to further drive the growth of the Asia-Pacific succinic acid market.


Further, the major countries studied in the market report are The U.S., Canada, Germany, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil


Figure 3: SUCCINIC ACID MARKET SHARE BY REGION 2022 (%)SUCCINIC ACID MARKET SHARE BY REGIONSource: Secondary Research, Primary Research, MRFR Database and Analyst Review


Europe’s Succinic Acid market accounts for the third-largest market share. The European succinic acid market is also growing, driven by factors such as the increasing demand for bio-based chemicals, strict environmental regulations, and the growing adoption of sustainable products in various end-use industries. Further, the Germany Succinic Acid market held the largest market share, and the UK Succinic Acid market was the fastest-growing market in the European region.


North America, Succinic Acid market, is expected to grow at the fastest CAGR from 2023 to 2030. The growing demand for bio-based chemicals, increasing investments in research and development activities, and rising adoption of sustainable products in various end-use industries such as pharmaceuticals, food and beverages, and personal care. The market in this region is expected to continue growing at a steady pace during the forecast period.. Moreover, the U.S. Succinic Acid market held the largest market share, and the Canada Succinic Acid market was the fastest-growing market in the North American region.


Succinic Acid Key Market Players & Competitive Insights


Major market players are spending a lot of money on R&D to increase their product lines, which will help the Succinic Acid market grow even more. Market participants are also taking a range of strategic initiatives to grow their worldwide footprint, with key market developments such as new product launches, contractual agreements, mergers and acquisitions, increased investments, and collaboration with other organizations. Competitors in the Succinic Acid industry must offer cost-effective items to expand and survive in an increasingly competitive and rising market environment.


The major market players are investing a lot of money in R&D to expand their product lines, which will spur further market growth for Succinic Acid. With significant market development like new product releases, contractual agreements, mergers and acquisitions, increased investments, and collaboration with other organizations, market participants are also undertaking various strategic activities to expand their presence. To grow and thrive in a market climate that is becoming more competitive and growing, competitors in the Succinic Acid industry must offer affordable products.


Manufacturing locally to cut operating costs is one of the main business tactics manufacturers use in the Succinic Acid industry to benefit customers and expand the market sector. Major Succinic Acid market players, including Merck KGaA, Ernesto Ventos. S.A., ThyssenKrupp AG, BioAmber, Inc., Myriant Corporation, Succinity GmbH, Technip Energies, NIPPON SHOKUBAI CO., LTD., KAWASAKI KASEI CHEMICALS, Anhui Sunsing Chemicals Co., Ltd., Gadiv Petrochemical Industries Ltd., Spectrum Chemical Manufacturing Corp., FUSO CHEMICAL CO., LTD., S.S. Pharmachem, and R-Biopharm AG, and others, are attempting to increase market demand by funding R&D initiatives.


Merck KGaA is a German multinational pharmaceutical and chemical company. The company operates in three business segments: Healthcare, Life Science, and Performance Materials. Merck KGaA's product portfolio includes prescription medicines, over-the-counter medicines, vitamins, and consumer health products, as well as laboratory and biotech equipment and solutions. The company is also involved in the research and development of new drugs and therapies for various diseases and medical conditions.


Ernesto Ventós is a Spanish fragrance company. The company specializes in creating fragrances for perfumes, personal care products, and home fragrances. Ernesto Ventós uses natural and synthetic ingredients to create unique and high-quality fragrances that are tailored to the specific needs and preferences of its clients. The company also provides technical support and consultancy services to its clients, helping them to develop and produce their own fragrances.


Key Companies in the Succinic Acid market includes




  • Merck KGaA




  • Ernesto Ventos. S.A.




  • ThyssenKrupp AG




  • BioAmber, Inc




  • Myriant Corporation




  • Succinity GmbH




  • Technip Energies




  • NIPPON SHOKUBAI CO., LTD.




  • KAWASAKI KASEI CHEMICALS




  • Anhui Sunsing Chemicals Co., Ltd.




  • Gadiv Petrochemical Industries Ltd.




  • Spectrum Chemical Manufacturing Corp.




  • FUSO CHEMICAL CO., LTD.




  • S.S. Pharmachem




  • R-Biopharm AG among others




Succinic Acid Industry Developments


August 2022: Technip Energies has announced the purchase of Biosuccinium technology from DSM, adding a technology solution to its growing Sustainable Chemicals portfolio.


Succinic Acid Market Segmentation


Succinic Acid Type Outlook




  • Bio-Based




  • Synthetic




Succinic Acid Grade Outlook




  • Food




  • Pharmaceutical




  • Industrial




Succinic Acid Application Outlook




  • Chemical Intermediate




  • Food Additive




  • Medicine




Succinic Acid Regional Outlook




  • North America




    • US




    • Canada






  • Europe




    • Germany




    • France




    • UK




    • Italy




    • Spain




    • Rest of Europe






  • Asia-Pacific




    • China




    • Japan




    • India




    • Australia




    • South Korea




    • Australia




    • Rest of Asia-Pacific






  • Rest of the World




    • Middle East




    • Africa




    • Latin America





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