The Subscriber Data Management (SDM) market is a dynamic and quickly developing area formed by different market factors that impact its development and direction. One of the essential drivers pushing the development of the SDM market is the heightening interest for cutting edge data management arrangements in the broadcast communications industry. With the multiplication of cell phones and the flood in data utilization, telecom administrators are progressively perceiving the requirement for productive subscriber data taking care of. SDM arrangements offer these administrators the capacity to make due, verify, and approve subscriber data really, improving generally functional proficiency. More significantly, the increasing focus to deliver a seamless and personalized client experience is one of essential factors propelling growth in SDM market. To meet the changing demands of price customers require more customized services; Telecom operators are thus resorting to SDM solutions which help them consolidate and analyze subscriber data hence enabling them to tailor their service and marketing strategies at individual preferences. This also developed client loyalty and helps to maintain an upper edge of marketing in media communications that are very engrossed. 5G innovation is also acting a significant role in shaping SDM Market Landscape. The necessity of reliable management techniques for subscriber data also increases with the expanding implementation of the 5G companies worldwide. The
5G options slowed down and network type demand more current SDM solutions to manage the increase of robust complexity of subscriber data. Rest over, the SDM market experiences a surge relevant as telecom providers look for mobile and future-proof solutions to meet demands of 5G companies. The issues of security and reliability as well as administrative homogeneity are other market factors, which affect the development of the SDM market. With data breaks and security difficulties becoming increasingly common, telecommunication operators are focusing on engaged solutions for subscriber data management. Following the rules of the data security laws like GDPR (General Data Insurance Guideline) is important in order for administrators ensures they do not bear any legal ramification and build trust with their customer base. Following successful SDM agreements that ensure effective security features and compliance with regulatory standards are being developed as impetus in the market. One more factor that should be mentioned which contributes to the attractiveness of SDM market is its cutthroat scene.
Competition has been ramped up because the sale is anchored on numerous suppliers of products which have shifting additional advantages and features. Market players continue to evolve, as a measure of separating their contributions from that of competition and have an edge. This innovation involves the development of manmade insight and AI functionalities into SDM arrangements, permitting the execution of more brilliant mechanized procedure of information management. Additionally, there is a trend in the global realm that points to digital transformation across industries and this contributes to growing demands for SDM. With the advancement of organizations on electronic stages and facilities, the requirement for efficient end client profile administration turns out to be a crucial need. SDM-oriented agreements do not only satisfy the needs of the telecom directors, but they also find their uses in trusted areas such as healthcare, finance and power sectors.
Report Attribute/Metric | Details |
---|---|
Market Size Value In 2023 | USD 6.4 Billion |
Growth Rate | 14.83% (2024-2032) |
The Subscriber Data Management Market is projected to grow from USD 7.48 billion in 2024 to USD 22.64 billion by 2032, exhibiting a compound annual growth rate (CAGR) of 14.83% during the forecast period (2024 - 2032). Additionally, the market size for Subscriber Data Management was valued at USD 6.4 billion in 2023.
Telecommunication network providers are constantly developing new technologies that include 3G, 4G-LTE, and wireless internet, and the expansion in the number of mobile subscribers and mobile phones are the key market drivers contributing to market growth and expansion.
Figure 1: Subscriber Data Management Market Size, 2024 - 2032 (USD Billion)
Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review
The market CAGR for subscriber data is driven by rising mobile subscribers and mobile phones. The increase in the number of people using smartphones and mobile phones, the acceptance of virtualization of network functions and IP structures, and rising subscriber interest in LTE & VoLTE innovations are all propelling the Market Expansion. In addition, the need to reduce network operational costs by utilizing high capacity-per-node is boosting the market. SDM Market solution consolidates and maintains network carriers' subscriber data. It also benefits carrier networks by cutting operational costs while providing constant user connectivity.
Furthermore, 5G introduces new requirements for the sorts of data stored and handled in the core network, as well as new services that must be verified and authorized. SDM fulfills these duties by ensuring that recorded data is accessible upon request and in real-time while controlling access and guaranteeing security. SDM's single platform easily manages this complexity. On the other hand, SDM's cloud-native building design easily enables various deployment options to service various applications for network segmentation and computing at the edge while maintaining a low total expense of ownership and OPEX. These elements are projected to generate several prospects for growth for this market shortly.
The enormous increase in COVID-19 cases and the global shutdown to prevent transmission of the virus have put many companies on high alert. Due to the considerations above, technical investment in all firms decreased throughout the pandemic. Yet, the surge in subscribers throughout numerous platforms positively influenced the customer information management business in general. COVID-19 contributed to the worldwide Subscriber Data Management Business and its growth.
For instance, telephone subscriptions in urban areas grew from 675.58 million in June to 677.95 million in September 2019. Over the same period, urban connectivity fell from 160.78 to 160.63. The need for the market examined was produced by securely maintaining the data about the rise in the total number of members. Thus, it is anticipated that demand for Subscriber Data will increase throughout the projected timeframe due to the rising number of mobile subscribers and mobile phones. Thus, driving the Subscriber Data Management market revenue.
Based on Solutions, the global Subscriber Data Management market segmentation includes user data repository, identity repository, equipment identity register and network congestion analysis. The user data repository segment dominated the market, accounting for 43% of market revenue (USD 2.4 Billion) in 2022. The rise in cyberattacks involving subscription identification phishing will likely increase the need for this market. Even without being aware of the subject matter of conversations, traffic statistics, or localized EMEI, data might be misused for unauthorized surveillance or spying.
Based on network types, the global Subscriber Data Management market segmentation includes mobile network and fixed network. The mobile network category generated the highest market revenue of about 56% (USD 3.1 billion) in 2022. Worldwide mobile subscriber uptake and rising demand for mobile internet access in locations where conventional technologies are insufficient have fueled the sector's expansion. It offers telecom carriers with technology for integrating data from diverse data sources.
Figure 2: Global Subscriber Data Management Market, by Network Type, 2022 & 2032 (USD Billion)
Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review
Based on deployment model, the global subscriber data management market segmentation includes on-premises and cloud. The on-premises segment dominated the market, accounting for 60% of market revenue (USD 3.30 Billion) in 2022. This is owing to the multiple benefits of the on-premises implementation, such as high data protection and safety.
The global subscriber data management market segmentation, based on organization size, includes small-medium enterprises and large enterprises. The large enterprise segment dominated the market, accounting for 51% of market revenue (USD 2.81 Billion) in 2022. Large corporations are rapidly implementing these services, boosting the overall market growth.
The global subscriber data management market segmentation, based on application, includes home location register, home subscriber server, proxy solution, and revenue assurance. The proxy solution segment dominated the market, accounting for 39% of market revenue (USD 2.15 Billion) in 2022. It is a decentralized solution with an operational plane and an information plane. This approach is used in conjunction with the 5G network.
By region, the research provides market insights into North America, Europe, Asia-Pacific, and the Rest of the World. The North American Subscriber Data Management market will dominate during the projected timeframe, owing to a substantial number of key organizations and Industry Leading Players in this domain which will boost the market growth.
Further, the major countries studied in the market report are the US, Canada, German, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.
Figure 3: Global Subscriber Data Management Market Share by Region 2022 (USD Billion)
Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review
Europe region’s Subscriber Data Management market accounts for the second-highest market share, owing to the enormous number of telecommunications providers and consumers, which will boost market demand. Further, the German Subscriber Data Management market holds the largest market share, and the UK Subscriber Data Management market is expected to grow and expand significantly in the European region during the projected timeframe.
The Asia-Pacific Subscriber, Data Management Market, is expected to grow quickly during the projected timeframe. This is owing to a growth in the total number of subscribers as the APAC population develops, boosting overall demand. Moreover, China’s Subscriber Data Management market dominates the market share, and the Indian Subscriber Data Management market, is expected to expand and grow steadily in the Asia-Pacific region during the projected timeframe.
Leading market players invested heavily in research and Development (R&D) to scale up their manufacturing units and develop technologically advanced solutions, which will help the Subscriber Data Management market grow worldwide. Market participants are also undertaking various organic or inorganic strategic approaches to strengthen and expand their global footprint, with significant market developments including new product portfolios, contractual deals, mergers and acquisitions, capital expenditure, higher investments, and strategic alliances with other organizations. Businesses are also coming up with marketing strategies such as digital marketing, social media influencing, and content marketing to increase their scope of profit earnings. The Subscriber Data Management industry must offer cost-effective and sustainable options to survive in a highly fragmented and dynamic market climate.
Manufacturing locally to minimize operational expenses and offer aftermarket services to customers is one of the critical business strategies organizations use in the global Subscriber Data Management industry to benefit customers and capture untapped market share and revenue. Major Subscriber Data Management market players, including Hewlett Packard Enterprise Company, Huawei Technologies Co. Ltd, Nokia Corporation, and others, are attempting to expand market share and demand by investing in R&D operations to produce sustainable and affordable solutions.
Cisco Systems, Inc. is an IT and communications firm that designs, manufactures, and sells Internet Protocol-based networking devices and services. The company operates in three regional segments: North America, EMEA, and Asia-Pacific. Switches, NMI & Modules, Routers, Optical Communication, Network Points, Next-Generation Firewalls, Sophisticated Malware Protection, VPN Clients, and Web Security are among its product categories. Sandra Lerner and Leonard Bosack formed the firm on December 10, 1984, headquartered in San Jose, California. Cisco System, Inc. improved its customer information management and identity management. It published security updates for flaws affecting the Cisco Identity Services Engine, preventing attackers from exploiting flaws to evade permission and gain access to system files.
Telefonaktiebolaget LM Ericsson is a Swedish company that provides unified telecom services and technology. The corporation, formed in 1876, constructs, distributes and manages telecommunications networks by providing the appropriate hardware, software, and services. As 5G changes the security environment, Telefonaktiebolaget LM Ericsson’s identification security component allowed service to customers’ points during January 2022 to enhance safety for geographies and use applications with more stringent security needs.
Hewlett Packard Enterprise Company
Nokia Corporation
Oracle Corporation
Amdocs Inc.
Cisco Systems
Computaris International Ltd
ZTE Corporation
Openwave Mobility Inc.
Procera Networks Inc.
November 2022: Cisco System, Inc. improved its customer information management and customer identity management, as well as published security updates for flaws affecting the Cisco Identity Services Engine, preventing attackers from exploiting flaws to evade permission and gain access to system files.
January 2022: As 5G changes the security environment, Telefonaktiebolaget LM Ericsson's identification security component allowed service to customers' points during January 2022 to enhance safety for geographies and use applications with more stringent security needs. Ericsson manages and secures subscriber data to successfully accommodate a boom in novel applications, new devices, and the transition from user mobile internet access to businesses and industries.
February 2020: Enea's Openwave Mobility introduced the Enea Unified Data Manager, a hardware-agnostic, cloud-based network component for both 4G and 5G storage and management, in February 2020.
User Data Repository
Identity Repository
Equipment Identity Register
Network Congestion Analysis
Mobile Network
Fixed-line Network
Cloud
On-premises
Small-Medium Enterprise
Large Enterprise
Home Location Register
Home Subscriber Server
Proxy Solution
Revenue Assurance
US
Canada
Germany
France
UK
Italy
Spain
Rest of Europe
China
Japan
India
Australia
South Korea
Australia
Rest of Asia-Pacific
Middle East
Africa
Latin America
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