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Subscriber Data Management Market Share

ID: MRFR//4901-HCR | 100 Pages | Author: Aarti Dhapte| December 2024

The Subscriber Data Management (SDM) market is a dynamic and serious scene where organizations utilize different market share situating systems to acquire an upper hand. One common methodology is separation, where organizations center around offering special and creative elements in their SDM arrangements. This could incorporate high level investigation abilities, continuous data handling, or upgraded safety efforts. By hanging out in the market with unmistakable contributions, organizations plan to draw in a specialty client base looking for explicit functionalities. Another fundamental technique of market share positioning is cost management. A couple of organizations perspectives cost efficaciousness, doing SDM without compromising quality at reasonable costs. This strategy aims at a larger market that serves the cost-conscious customers who are looking for lasting solutions, yet it hadn’t been friendly to her wallet. Cost initiative often includes efforts to optimise internal cycles, take advantage offering scale economies and streamline operation in order to maintain a competitive pricing structure.


The market division is also a ruling phenomena in the SDM field. The organizations are actively specific client segments, and their needs and preferences can be dedicated to satisfy through the design that recognizes these demands effectively. With this approach, organizations are capable of focusing in select services, obtaining niche markets. For instance, an organization may have the experience of SDM solutions to those who need practical insight into media communications managers’ issues and practicalities. Collaborations and organizations are found to play a key role in the establishment of share place in the SDM market. Important alliances with other technology suppliers, infrastructure integrators or industry associates are often organized by corporations to facilitate a more holistic and integrated solution. by amalgamating energies and assets; organizations will be able to provide a stronger SDM that has wider capabilities. Vital bodies also present opportunities for market in roads expansion and growth. Being relatively ahead in innovation and product development enables businesses to attract attention from early adopters and informed clients. Constant innovation initiatives, coupled with the commitment to staying on track with current industry trends, enables companies to introduce breakthrough functions and features, literally placing them at the helm of market. Geological extension is another fundamental path for market share placing in the SDM dataset.


Organizations may focus on the markets in which insights deviate from their traditional position and gain new competitive advantages. They can also start fleshing out improving existing fruits of their enterprises, among other strategies. Working out the complexities of the provincial hierarchy, administrative domains, and specific end-user needs in different markets are critical while developing successful strategies for market expansion. This type of strategy allow enterprises applaud the different types of clients and increase market share international. Client driven systems are progressively acquiring conspicuousness in the SDM market. Organizations focus on understanding the developing requirements of their clients and fitting their answers in like manner. Giving fantastic client care, standard preparation projects, and responsiveness to client input add to serious areas of strength for building, enduring connections. Fulfilled clients are bound to become steadfast supporters, adding to a positive brand picture and expanded market share.

Covered Aspects:

Report Attribute/Metric Details
Base Year For Estimation 2023
Forecast Period 2024-2032
Growth Rate 14.83% (2024-2032)

Subscriber Data Management Market Overview


The Subscriber Data Management Market is projected to grow from USD 7.48 billion in 2024 to USD 22.64 billion by 2032, exhibiting a compound annual growth rate (CAGR) of 14.83% during the forecast period (2024 - 2032). Additionally, the market size for Subscriber Data Management was valued at USD 6.4 billion in 2023.


Telecommunication network providers are constantly developing new technologies that include 3G, 4G-LTE, and wireless internet, and the expansion in the number of mobile subscribers and mobile phones are the key market drivers contributing to market growth and expansion.


Figure 1: Subscriber Data Management Market Size, 2024 - 2032 (USD Billion)


Subscriber Data Management Market Overview

Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review


Subscriber Data Management Market Trends


Growing mobile subscribers and mobile phones are driving the market growth

The market CAGR for subscriber data is driven by rising mobile subscribers and mobile phones. The increase in the number of people using smartphones and mobile phones, the acceptance of virtualization of network functions and IP structures, and rising subscriber interest in LTE & VoLTE innovations are all propelling the Market Expansion. In addition, the need to reduce network operational costs by utilizing high capacity-per-node is boosting the market. SDM Market solution consolidates and maintains network carriers' subscriber data. It also benefits carrier networks by cutting operational costs while providing constant user connectivity.


Furthermore, 5G introduces new requirements for the sorts of data stored and handled in the core network, as well as new services that must be verified and authorized. SDM fulfills these duties by ensuring that recorded data is accessible upon request and in real-time while controlling access and guaranteeing security. SDM's single platform easily manages this complexity. On the other hand, SDM's cloud-native building design easily enables various deployment options to service various applications for network segmentation and computing at the edge while maintaining a low total expense of ownership and OPEX. These elements are projected to generate several prospects for growth for this market shortly.


The enormous increase in COVID-19 cases and the global shutdown to prevent transmission of the virus have put many companies on high alert. Due to the considerations above, technical investment in all firms decreased throughout the pandemic. Yet, the surge in subscribers throughout numerous platforms positively influenced the customer information management business in general. COVID-19 contributed to the worldwide Subscriber Data Management Business and its growth.


For instance, telephone subscriptions in urban areas grew from 675.58 million in June to 677.95 million in September 2019. Over the same period, urban connectivity fell from 160.78 to 160.63. The need for the market examined was produced by securely maintaining the data about the rise in the total number of members. Thus, it is anticipated that demand for Subscriber Data will increase throughout the projected timeframe due to the rising number of mobile subscribers and mobile phones. Thus, driving the Subscriber Data Management market revenue.


Subscriber Data Management Market Segment Insights


Subscriber Data Management Solution Insights


Based on Solutions, the global Subscriber Data Management market segmentation includes user data repository, identity repository, equipment identity register and network congestion analysis. The user data repository segment dominated the market, accounting for 43% of market revenue (USD 2.4 Billion) in 2022. The rise in cyberattacks involving subscription identification phishing will likely increase the need for this market. Even without being aware of the subject matter of conversations, traffic statistics, or localized EMEI, data might be misused for unauthorized surveillance or spying.


Subscriber Data Management Network Type Insights


Based on network types, the global Subscriber Data Management market segmentation includes mobile network and fixed network. The mobile network category generated the highest market revenue of about 56% (USD 3.1 billion) in 2022. Worldwide mobile subscriber uptake and rising demand for mobile internet access in locations where conventional technologies are insufficient have fueled the sector's expansion. It offers telecom carriers with technology for integrating data from diverse data sources.


Figure 2: Global Subscriber Data Management Market, by Network Type, 2022 & 2032 (USD Billion)


Global Subscriber Data Management Market, by Network Type, 2022 & 2032

Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review


Subscriber Data Management Deployment Model Insights


Based on deployment model, the global subscriber data management market segmentation includes on-premises and cloud. The on-premises segment dominated the market, accounting for 60% of market revenue (USD 3.30 Billion) in 2022. This is owing to the multiple benefits of the on-premises implementation, such as high data protection and safety.


Subscriber Data Management Organization Size Insights


The global subscriber data management market segmentation, based on organization size, includes small-medium enterprises and large enterprises. The large enterprise segment dominated the market, accounting for 51% of market revenue (USD 2.81 Billion) in 2022. Large corporations are rapidly implementing these services, boosting the overall market growth.


Subscriber Data Management Application Insights


The global subscriber data management market segmentation, based on application, includes home location register, home subscriber server, proxy solution, and revenue assurance. The proxy solution segment dominated the market, accounting for 39% of market revenue (USD 2.15 Billion) in 2022. It is a decentralized solution with an operational plane and an information plane. This approach is used in conjunction with the 5G network.


Subscriber Data Management Regional Insights


By region, the research provides market insights into North America, Europe, Asia-Pacific, and the Rest of the World. The North American Subscriber Data Management market will dominate during the projected timeframe, owing to a substantial number of key organizations and Industry Leading Players in this domain which will boost the market growth.


Further, the major countries studied in the market report are the US, Canada, German, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.


Figure 3: Global Subscriber Data Management Market Share by Region 2022 (USD Billion)


Global Subscriber Data Management Market Share by Region 2022

Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review


Europe region’s Subscriber Data Management market accounts for the second-highest market share, owing to the enormous number of telecommunications providers and consumers, which will boost market demand. Further, the German Subscriber Data Management market holds the largest market share, and the UK Subscriber Data Management market is expected to grow and expand significantly in the European region during the projected timeframe.


The Asia-Pacific Subscriber, Data Management Market, is expected to grow quickly during the projected timeframe. This is owing to a growth in the total number of subscribers as the APAC population develops, boosting overall demand. Moreover, China’s Subscriber Data Management market dominates the market share, and the Indian Subscriber Data Management market, is expected to expand and grow steadily in the Asia-Pacific region during the projected timeframe.


Subscriber Data Management Key Market Players & Competitive Insights


Leading market players invested heavily in research and Development (R&D) to scale up their manufacturing units and develop technologically advanced solutions, which will help the Subscriber Data Management market grow worldwide. Market participants are also undertaking various organic or inorganic strategic approaches to strengthen and expand their global footprint, with significant market developments including new product portfolios, contractual deals, mergers and acquisitions, capital expenditure, higher investments, and strategic alliances with other organizations. Businesses are also coming up with marketing strategies such as digital marketing, social media influencing, and content marketing to increase their scope of profit earnings. The Subscriber Data Management industry must offer cost-effective and sustainable options to survive in a highly fragmented and dynamic market climate.


Manufacturing locally to minimize operational expenses and offer aftermarket services to customers is one of the critical business strategies organizations use in the global Subscriber Data Management industry to benefit customers and capture untapped market share and revenue. Major Subscriber Data Management market players, including Hewlett Packard Enterprise Company, Huawei Technologies Co. Ltd, Nokia Corporation, and others, are attempting to expand market share and demand by investing in R&D operations to produce sustainable and affordable solutions.


Cisco Systems, Inc. is an IT and communications firm that designs, manufactures, and sells Internet Protocol-based networking devices and services. The company operates in three regional segments: North America, EMEA, and Asia-Pacific. Switches, NMI & Modules, Routers, Optical Communication, Network Points, Next-Generation Firewalls, Sophisticated Malware Protection, VPN Clients, and Web Security are among its product categories. Sandra Lerner and Leonard Bosack formed the firm on December 10, 1984, headquartered in San Jose, California. Cisco System, Inc. improved its customer information management and identity management. It published security updates for flaws affecting the Cisco Identity Services Engine, preventing attackers from exploiting flaws to evade permission and gain access to system files.


Telefonaktiebolaget LM Ericsson is a Swedish company that provides unified telecom services and technology. The corporation, formed in 1876, constructs, distributes and manages telecommunications networks by providing the appropriate hardware, software, and services. As 5G changes the security environment, Telefonaktiebolaget LM Ericsson’s identification security component allowed service to customers’ points during January 2022 to enhance safety for geographies and use applications with more stringent security needs.


Key Companies in the Subscriber Data Management market include



Subscriber Data Management Industry Developments


November 2022: Cisco System, Inc. improved its customer information management and customer identity management, as well as published security updates for flaws affecting the Cisco Identity Services Engine, preventing attackers from exploiting flaws to evade permission and gain access to system files.


January 2022: As 5G changes the security environment, Telefonaktiebolaget LM Ericsson's identification security component allowed service to customers' points during January 2022 to enhance safety for geographies and use applications with more stringent security needs. Ericsson manages and secures subscriber data to successfully accommodate a boom in novel applications, new devices, and the transition from user mobile internet access to businesses and industries.


February 2020: Enea's Openwave Mobility introduced the Enea Unified Data Manager, a hardware-agnostic, cloud-based network component for both 4G and 5G storage and management, in February 2020.


Subscriber Data Management Market Segmentation


Subscriber Data Management Solution Outlook




  • User Data Repository




  • Identity Repository




  • Equipment Identity Register




  • Network Congestion Analysis




Subscriber Data Management Network Type Outlook




  • Mobile Network




  • Fixed-line Network




Subscriber Data Management Deployment Model Outlook




  • Cloud




  • On-premises




Subscriber Data Management Organizational Size Outlook




  • Small-Medium Enterprise




  • Large Enterprise




Subscriber Data Management Application Outlook




  • Home Location Register




  • Home Subscriber Server




  • Proxy Solution




  • Revenue Assurance




Subscriber Data Management Regional Outlook





  • North America



    • US




    • Canada






  • Europe



    • Germany




    • France




    • UK




    • Italy




    • Spain




    • Rest of Europe






  • Asia-Pacific



    • China




    • Japan




    • India




    • Australia




    • South Korea




    • Australia




    • Rest of Asia-Pacific






  • Rest of the World



    • Middle East




    • Africa




    • Latin America






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