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Stress Relief Supplements Market Analysis

ID: MRFR//9159-HCR | 90 Pages | Author: Snehal Singh| September 2024

The stress relief supplements market has witnessed a significant surge in recent years, reflecting a growing societal awareness of the importance of mental well-being. As individuals grapple with the challenges of modern life, including work pressures, lifestyle changes, and the ongoing global pandemic, the demand for products addressing stress and anxiety has skyrocketed. One notable market trend is the increasing preference for natural and herbal stress relief supplements. Consumers are shifting away from traditional pharmaceutical options in favor of products with organic ingredients, viewing them as safer alternatives with fewer potential side effects.

Moreover, the market has experienced a notable uptick in innovation, with manufacturers introducing a diverse range of stress relief supplements catering to different consumer preferences. This includes capsules, powders, gummies, and even beverages, offering consumers a variety of options to incorporate stress relief into their daily routines. As a result, the market is becoming more inclusive, appealing to individuals who may have specific preferences or dietary restrictions.

Social media and online platforms have played a pivotal role in shaping market trends. Influencers and health-conscious individuals often share their experiences with stress relief supplements, influencing a broader audience. This has led to increased brand visibility and a more informed consumer base, prompting people to explore and try various products. As the market becomes more competitive, manufacturers are investing in marketing strategies to distinguish their products and build trust with consumers.

Furthermore, the stress relief supplements market is witnessing a global expansion. The stigma surrounding mental health is gradually diminishing, leading to increased acceptance and openness about seeking solutions for stress and anxiety. This cultural shift is reflected in the market's growth beyond traditional regions, with emerging markets showing a significant appetite for stress relief supplements. The increased availability of these products through e-commerce platforms has facilitated global accessibility, allowing consumers from different parts of the world to explore and purchase stress relief supplements easily.

In terms of ingredients, adaptogens are gaining popularity in stress relief supplements. Adaptogenic herbs, such as ashwagandha, rhodiola, and holy basil, are believed to help the body adapt to stress and maintain balance. Consumers are increasingly seeking products that not only provide immediate relief but also contribute to long-term well-being. The scientific community's interest in studying the efficacy of these herbs has contributed to their acceptance in mainstream markets, further driving the growth of the stress relief supplements market.

However, despite the positive trends, challenges exist in the form of regulatory scrutiny and quality control. As the market expands, regulatory bodies are intensifying their focus on ensuring the safety and efficacy of stress relief supplements. Manufacturers are responding by investing in research and development, as well as transparent labeling, to build credibility and trust with consumers.

Global Stress Relief Supplements Market Overview


Stress Relief Supplements Market Size was valued at USD 0.5 Billion in 2023. The stress relief supplements industry is projected to grow from USD 0.53 Billion in 2024 to USD 0.9001 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 6.75% during the forecast period (2024 - 2032). The two main market drivers boosting market expansion are consumers' growing knowledge of the advantages of stress management supplements and the expanding number of persons with diseases and conditions linked to stress.


Stress Relief Supplements Market Overview1


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Stress Relief Supplements Market Trends



  • Growing focus on preventive healthcare is driving the market growth


Growing worries over the incidence of lifestyle diseases like obesity, malnutrition, and nutritional inadequacies are also influencing the adoption of healthy lifestyles. The adoption of new technology and treatments, excessive use of procedures and tests, and a lack of transparency and information regarding the costs and quality of medical services have all contributed to a dramatic rise in healthcare expenditures. For instance, the National Health Expenditure Account (NHEA) show that US healthcare spending increased by 4.6% from 2020 to USD 3.6 trillion in 2028, representing 17.7% of GDP in that year. The entire cost of healthcare in the country climbed by 3.6% between 2019 and 2020, reaching USD 213.67 billion, according to the UK Office for National Statistics. Consumers are incorporating healthy alternatives into their daily routines to move away from curative healthcare due to rising medical service expenses. Thus, the demand for stress management supplements is rising globally due to increased awareness and a focus on preventative healthcare.World Dominance Supplement promises to boost your confidence and success on a global scale.


Furthermore, the market for stress relief supplements is seeing a vital trend called product creation gain traction. Major businesses are developing cutting-edge products to keep their dominance in the market for stress relief supplements. For instance, the pharmaceutical company Cosmos Holdings, based in the US, debuted its exclusive Sky Premium Life Brainlit in March 2022. It is an advanced formulation made to maintain and enhance brain function. Even though there is a significant unmet need for effective treatment for sadness, anxiety has recently been on the rise. Thus, driving the stress relief supplements market revenue.


Stress Relief Supplements Market Segment Insights


Stress Relief Supplements Source Insights


The stress relief supplements market segmentation, based on source includes ashwagandha, chamomile, lavender, melatonin, rhodiola, l-theanine and others. The ashwagandha segment dominated the market. Ashwagandha is a herb that is frequently used in ayurvedic medicine. It has adaptogenic properties that lessen the detrimental effects of long-term stress by supporting the adrenal glands' normal functioning. The adrenal glands create the stress hormones cortisol and adrenaline. A well-liked supplement called ashwagandha is both risk-free and efficient at lowering stress.


Stress Relief Supplements Form Insights


The stress relief supplements market segmentation, based on form includes Capsules & Tablets, Oils, Powder and Others. The capsules & tablets segment dominated the market. Tablets often come at affordable prices and offer high-quality substitutes. They last longer than other forms do. Capsules are typically preferred because they are easier to ingest than tablets, even though they cost more and have a shorter shelf life than other forms.


Stress Relief Supplements Category Insights


The stress relief supplements market segmentation, based on category includes conventional and organic. The conventional segment dominated the market. The ingredients used to create traditional stress-reducing supplements are grown using regular farming practices. Contrary to organic growth, conventional component growing uses synthetic chemicals, including pesticides, fertilizers, hormones, and antibiotics. Organic produce contains lower levels of pesticide residue than stuff grown conventionally.


Stress Relief Supplements Distribution Channel Insights


The stress relief supplements market segmentation, based on distribution channel, includes store based and non-store based. The store-based category generated the most income. The store-based component comprises supermarkets and hypermarkets, specialty shops and other retailers. Supermarkets and hypermarkets are predicted to be the largest sub-segment because these sales channels account for most of the sales of supplements that reduce stress. Specialty stores are heavily reliant on the selling of supplements for stress management. It is projected that it will grow the quickest during the review time.


Figure 1: Stress Relief Supplements Market, by Distribution Channel, 2024 & 2032 (USD Billion)


Stress Relief Supplements Market, by Distribution Channel, 2022 & 2032


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Stress Relief Supplements Regional Insights


By region, the study provides the market insights into North America, Europe, Asia-Pacific and Rest of the World. The North American stress relief supplements market area will dominate this market. Customers in the area are turning towards preventive healthcare as they become more worried about their health. Several variables, including an ageing population, a focus on preventative healthcare, increased consumer awareness, and internet sales, are driving up demand for stress-relieving supplements in the US. The Population Reference Bureau's Population Bulletin predicts that by 2060, there will be 95 million Americans aged 65 and older, nearly double from 52 million in 2018. Thus, the ageing population and rising healthcare costs are anticipated to fuel market growth in North America.


Further, the major countries studied in the market report are The US, Canada, German, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.


Figure 2: STRESS RELIEF SUPPLEMENTS MARKET SHARE BY REGION 2024 (USD Billion)


STRESS RELIEF SUPPLEMENTS MARKET SHARE BY REGION 2022


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Europe stress relief supplements market accounts for the second-largest market share. Due to the region's increased emphasis on preventative healthcare and growing health consciousness, the market for supplements that reduce stress is experiencing explosive growth. Demand is high due to the rapidly growing geriatric population, strong consumer awareness, and skyrocketing popularity of internet platforms. Further, the German stress relief supplements market held the largest market share, and the UK stress relief supplements market was the fastest growing market in the European region


The Asia-Pacific Stress relief supplements Market is expected to grow at the fastest CAGR from 2023 to 2032 supported by the increasing efforts made by the suppliers of supplements for stress alleviation. Due to the increasing emphasis on brand promotion by businesses on well-known social media platforms and the expansion in organized retailing, the region may have the quickest growth rate in the future. Moreover, China’s stress relief supplements market held the largest market share, and the Indian stress relief supplements market was the fastest growing market in the Asia-Pacific region.


Stress Relief Supplements Key Market Players & Competitive Insights


Leading market players are investing heavily in research and development in order to expand their product lines, which will help the stress relief supplements market, grow even more. Market participants are also undertaking a variety of strategic activities to expand their footprint, with important market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. To expand and survive in a more competitive and rising market climate, stress relief supplements industry must offer cost-effective items.


Manufacturing locally to minimize operational costs is one of the key business tactics used by manufacturers in the stress relief supplements industry to benefit clients and increase the market sector. In recent years, the stress relief supplements industry has offered some of the most significant advantages to market. Major players in the stress relief supplements market attempting to increase market demand by investing in research and development operations include ADM (US), PharmalineaLid (sloyenia), Virtue Vilamins LIC (US), NaturesPlus (US), The Himalaya Drug Company (india), Plant Therapy Essential Oil: Corporate (US), Cureveda (india), Naturalite Asia Co.Lid. (Koreo), Ricola (Swizedland), and Nutraceutical international Corporation.


An international personal care and drug company established in Bangalore is Himalaya Wellness Company (formerly Himalaya Drug Company). It was first founded in 1930 in Dehradun by Mohammad Manal. Ayurvedic elements are used in the health care products this company produces, which goes by the name Himalaya Herbal Healthcare. Its operations are dispersed among locations in India, the United States, the Middle East, Asia, Europe, and Oceania, and its goods are sold in 106 nations worldwide.


The company Nutraceutical International Corporation produces and sells dietary supplements. The business sells soaps, creams, dietary supplements, and other items for personal care. Nutraceutical International serves an international clientele. To and via distributors and retailers of natural and health products, Nutraceutical markets and distributes branded nutritional supplements around the world. The primary objective of Nutraceutical is to buy, operate, and merge natural products companies that produce, sell, and distribute branded nutritional supplements.


Key Companies in the stress relief supplements market include



  • ADM (US)

  • PharmalineaLid (sloyenia)

  • Virtue Vilamins LIC (US)

  • NaturesPlus (US)

  • The Himalaya Drug Company (india)

  • Plant Therapy Essential Oil: Corporate (US)

  • Cureveda (india)

  • Naturalite Asia Co.Lid. (Koreo)

  • Ricola (Swizedland)

  • Nutraceutical international Corporation


Stress Relief Supplements Industry Developments


February 2023: PreCon Health Inc. will be acquired, according to Thorne HealthTech Inc. Thorne and PreCon collaborated to develop two formulations for improved brain health that can prevent traumatic brain injuries and help people who have already sustained them.


Stress Relief Supplements Market Segmentation


Stress Relief Supplements Source Outlook (USD Billion, 2018-2032)



  • Ashwagandha

  • Chamomile

  • Lavender

  •  Melatonin

  • Rhodiola

  • L-theanine

  • Others


Stress Relief Supplements Form Outlook (USD Billion, 2018-2032)



  • Capsules & Tablets

  • Oils

  • Powder

  • Others


Stress Relief Supplements Category Outlook (USD Billion, 2018-2032)



  • Conventional

  • Organic 


Stress Relief Supplements Distribution Channel Outlook (USD Billion, 2018-2032)



  • Store-Based

  • Non-Store-Based


Stress Relief Supplements Regional Outlook (USD Billion, 2018-2032)



  • North America

    • US

    • Canada



  • Europe

    • Germany

    • France

    • UK

    • Italy

    • Spain

    • Rest of Europe



  • Asia-Pacific

    • China

    • Japan

    • India

    • Australia

    • South Korea

    • Australia

    • Rest of Asia-Pacific



  • Rest of the World

    • Middle East

    • Africa

    • Latin America



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