Stoma Ostomy Care Market Trends

Global Stoma or Ostomy Care Market Overview

Stoma or Ostomy Care Market Size was valued at USD 3.28 Billion in 2023. The Global Stoma or Ostomy Care industry is projected to grow from USD 3.42 Billion in 2024 to USD 4.87 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 5.52%during the forecast period (2024 - 2032). 

The stoma is an artificial opening that allows farces to pass from the urinary tract or from the intestine. It is created with the help of the surgery tools at the lower part of the abdomen to release the waste linked with the digestive system. The different segments of ostomy include colostomy, urostomy, and ileostomy. These surgeries are performed over the patients according to the demand of the disease. The ostomy surgeries are performed on the patients who are suffering from inflammatory bowel diseases (IBD) which includes ulcerative colitis or Crohn’s disease, infection, malfunctioning or blockage of the intestine or urinary tract, intestinal cancer, and any damages in the specific part due to accident.

The ostomy surgery allows the patients to discharge the biological waste through the small or large intestine, the end opening of the intestine is brought to the skin surface through the surgical process, where an external accessory like a pouch or bag is placed outside of the body. Near about 1.6 million people are suffering from inflammatory bowler disease in the United States and according to the reports currently in the US, 97,220 cases of colon cancer and about 26,240 cases of stomach cancer, which are continuously increasing the demand for stoma or ostomy which is therefore stimulating the growth of the market. There is a number of factors, boosting the market growth of the stoma or ostomy care which include, the advancement of the ostomy products, the contribution of the manufacturing companies in the advanced technologies, ease the usage of the products, will drive the market growth. Ostomy products provide control over the pH, which prevents skin infection, is likely to boost the market growth. This report contains all the information on the stoma or ostomy care market and the market strengths. The report also contains the culmination of dynamics, segmentation, key players, regional analysis, and other important factors. And a detailed analysis of the stoma or ostomy and forecast to 2024 is also included in the report.

In June 2022, Hollister Incorporated, a worldwide medical goods manufacturer, announced a new arrangement for their Hollister ostomy care products and a renewal of the existing contract for their portfolio of continence care products. Hollister's commitment to delivering exceptional care and advancements for individuals with ostomies and those utilizing intermittent catheters in American Medical Association member hospitals and health systems is evident in these significant announcements. Hollister places a strong emphasis on prioritizing the needs and satisfaction of its customers who use their ostomy and continence care products. The firm's research and development efforts are motivated by a strong focus on actively listening to and responding to client needs for products and solutions that prioritize human dignity and improve the overall quality of life.

In January 2023, Premier, Inc. awarded Hollister Incorporated an exclusive SURPASS® contract for enterostomal therapy products, making them the sole provider of these goods. Premier's SURPASS program strives to enhance healthcare outcomes, optimize cost reductions, and demonstrate exceptional supply chain performance in vital sectors of the supply chain through a dedicated portfolio. Thanks to the new arrangement, Premier SURPASS members now have the opportunity to access the entire range of Hollister Ostomy products. CeraPlusTM Ostomy Products are the sole products manufactured in the United States that have ceramide, a substance that helps maintain the integrity of the skin. To maintain the peristomal skin in optimal condition, it is imperative to use strategies that minimize transepidermal water loss, which can lead to injury and dryness. Hollister Inc. offers a transitional service that assists patients with ostomies and catheters, in addition to their range of products.

The major factors driving the ostomy care & accessories market are the increase in the number of geriatric people who are highly susceptible to gastrointestinal diseases and the rise in the prevalence of inflammatory bowel diseases (IBDs) such as Crohn's disease and ulcerative colitis. In addition, the rise in cases of bladder cancer, colorectal cancer, diverticulosis, and diverticulitis contributes to the increase in ostomy surgeries. Increased healthcare expenditures have led to the development of Greenfield and Brownfield hospitals. Because of the installation of new capital systems outfitted with cutting-edge technology in various healthcare facilities, the medical device industry's revenue has increased.

Colorectal cancer is the most prevalent cancer in men and the second most prevalent cancer in women worldwide, with the greatest prevalence rates in North America, Australia, New Zealand, Europe, and Japan. Most cases of colorectal cancer are diagnosed in patients over the age of 60. New cases of colorectal cancer are anticipated to rise in the future years. The most common treatment for colorectal cancer is surgery, which in 10% of cases results in a permanent ostomy and is expected to drive the market in the future years.

The COVID-19 outbreak is expected to have a negative impact on the ostomy care & accessories market, as many clinics and hospitals were restructured to increase hospital capacity for COVID-19 patients. Due to the rapidly increasing number of COVID-19 cases, elective surgical procedures became potentially backlogged; only elective emergency procedures were performed.

In October 2022, the global medical device manufacturer Hollister Incorporated announces the publication of a patient support program study in the Journal of Wound Ostomy & Continence Nursing (JWOCN) in October 2022. The purpose of this study is to establish a link between support service interactions and improved outcomes in the areas of stoma barrier leakage, correct fit, and epidermis health. Hollister developed Secure StartSM services, the first transition service of its kind, to assist individuals with an ostomy across the continuum of care. Secure Start continues to demonstrate how their post-operative ostomy support programs help patients increase their knowledge and reduce unscheduled care visits.

Covid 19 Analysis Of Stoma or Ostomy Care Market 

On the flip side, the outbreak of covid 19 pandemics, the global market of stoma or ostomy market size fluctuates, from import, flexibly chain, future impact on the business and to the strategies of fare control provincial government. Improvement patterns of the industry (2021-2025), macroeconomic approaches and modern traditional format attributes, and the mechanical arrangement has been incorporated. According to the reports, the global market of stoma or ostomy care market will rise because of the covid 19 outbreak and it will provide a moderate growth rate during the forecast period 2020 to 2028. Considering the covid 19 facts, this report is a thorough investigation about how the pandemic whipped the industry from top to bottom. 

Stoma or Ostomy Care Market Trends

Drivers

The increasing generality of inflammatory bowel disease (IBD), awareness about ostomy/stoma care among the people, colorectal cancer and the availability of the equipment used for the treatment in the market, and the fixed reimbursement policies of the private and government organizations are the major factors driving the growth of the stoma or ostomy care market.

On the other hand, the risk involves with the surgery, complications of the post-hospital care, the pessimistic emotional and psychological impacts of having stoma or ostomy are predicted to hamper the market growth of the stoma or ostomy care .

Opportunities

The growing awareness among the patients through education programs regarding the usage of the ostomy product is the most essential factor to shoot up the growth of the market, the developing countries are able to raise the reimbursement systems, it can be considered as a second major factor. Apart from this, the increasing geriatric populations which ultimately give rise to the number of patients who are suffering from defective bladder and colorectal cancer, rising ostomy surgeries of the bowel, are the other major factors for the stoma or ostomy care market growth.

With the rising online sales of ostomy products with the help of the internet, the emerging markets are creating growth opportunities, and medical tourism in the Asian countries is expected to create new opportunities for the stoma/ostomy care market in the forecast period 2021-2028. According to the ostomy life study from the demographic data of  the Coloplast ostomy in 2016, there are about 53% female and 47% male patients have regular peristomal body profile.

Restraints

The weak economic condition of the developing countries, lack of indemnification for the ostomy care bags, a postoperative complication of the surgery, high risks linked with ostomy surgeries, unfavorable psychological and emotional impact of the ostomy or stoma are predicted to hinder the growth of the stoma or ostomy care market.  

Challenges

The availability of substitutes in the market and the lack of awareness among the people are the major hurdles in the growth of the market.

Value Chain Analysis

On the basis of the system, the stoma or ostomy care market is segmented into a one-piece system, two-piece system, and skin barriers. The two-piece system segments considered for the high market shares of about 55.6% in the year 2018. Two-piece systems are very easy to operate, long-lasting and it is very suitable for changing the bag from the stoma, without detaching the skin barrier. On the other hand, the one-piece segment was the second-largest shareholder in the global market of stoma or ostomy care in the year 2018, as compared to the two-piece ostomy system one-piece ostomy system is more frugal.

Stoma or Ostomy Care Market Segment Insights

Stoma or Ostomy Care Application Insights

On the basis of the application or usability, the stoma or ostomy market is segmented into closed-end bags, drainable bags, and others. 

Stoma or Ostomy Care End-Users Insights

On the basis of the end-user, the stoma or ostomy market is segmented into hospitals, home care, clinics, and ambulatory surgical centers.

Stoma or Ostomy Care Regional Insights 

The Americas were the largest shareholders, holding shares of 45% in the year 2021. On The basis of the region, United States accounted for the largest shares of the market and it is the leading market in the region, holding shares of 86.4% in the year 2017. The further growth of the market is predicted to reach new heights because of the growing numbers of stoma or ostomy surgical procedures in the US.

 According to the America Cancer Society, 101,420 new colon cancer cases and 44,180 new rectal cancer cases are likely to propel the growth of the market in the year 2019. During the forecast period, Asia Pacific is predicted to register a CAGR of 7.6%. The European stoma or ostomy market is predicted to register the largest share in the market after the Americas, a market share of 38.1% in the year 2017. The advancement of the technologies, rising incidence of the congenital disabilities and bladder cancer, are the major factor for the growth of the market in these regions. Germany holds a share of 27.1% in the year 2017 and followed by the UK. 

The lowest market share comes under the Middle East and Africa, the rising awareness among people, and the availability of the products will upgrade the growth of the market during the forecast period.In February of 2022, Coloplast introduced its most recent product innovation, the SenSura® Mio. Singapore is the first country in Southeast Asia to introduce SenSura® Mio, which seeks to improve the quality of life for ostomates, or individuals who have undergone ostomy surgery and are now living with stoma. The SenSura® Mio range offers the optimal suit for all stoma body profiles: regular, inward, and external. Using BodyFit® technology, an elastic adhesive technology, SenSura® Mio provides the ideal fit for ostomy appliances to prevent incontinence and cutaneous problems. It provides a discrete pouching solution while providing a secure body contact for protection and a flexible fit during movement.

Stoma or Ostomy Care Market Competitive landscape 

The competitive landscape provides a detailed study of the competitors in the global stoma or ostomy care market. Details of the companies include revenue generated, market potential, company overview, global presence, investment in development and research, company financials, production facilities and sites, company strengths and weakness, production capacities, product width and breadth, product launch, and application dominance.

Major Key players

• Coloplast Corp. (Denmark)


• ConvaTec Inc. (UK)


• 3M (North Carolina)


• Smith & Nephew (UK)


• Braun Melsungen AG (Germany)


• Hollister Incorporated (US)


• Flexicare Medical Limited (UK)


• Welland Medical Limited (West Sussex)


• Marlen Manufacturing & Development Co. (Ohio)


• Tytex A/S (Denmark).

Report Overview

The following report comprises of –

• Market overview 


• Covid 19 Analysis


• Market Dynamic


• Drivers


• Opportunities


• Restraints 


• Challenges


• Cumulative Growth Analysis


• Value Chain Analysis


• Segmentation Overview 


• By Application 


• By End-Users


• Regional Analysis


• Competitive landscape

Recent Developments

• In 2019, Coloplast A/S (Denmark) launched SenSura Mio Baby and SenSura Mio Kids products.


• In 2018, Coloplast A/S (Denmark) enlarged its SenSura Mio ostomy product line through the launch of SenSura Mio Concave. The product is easily available in Japan, the UK, Germany, Denmark, Italy, the Netherlands, and Finland