Still Wine Market Trends

Still Wine Market Analysis

The still wine market is expected to grow at a significant CAGR during the forecast period. Still wine is a popular type of table wine made from fermented fruit (grape) juice. However, it is free from effervescence or carbon dioxide bubbles and therefore lacks fizziness. The rising consumption of wine as a premium alcoholic beverage is driving market growth. The global still wine market is expected to be worth USD 55.8 billion by the end of the forecast period.

COVID-19 Analysis

The COVID-19 pandemic greatly affected the global demand for wine. The poor performance of the travel and tourism industry, one of the significant demand-generating industries during the period, led to a decrease in wine sales. Similarly, the closure of hotels and restaurants also led to a huge fall in demand. The market restrictions on end distribution units affected their sales too. Moreover, the travel restrictions also caused disruptions in the supply chain. On the other hand, the production units were also functioning irregularly during the period, causing a great loss to the market.

Drivers

The growing popularity of wine as an alcoholic and healthy beverage is driving the growth of the global still wine market. Still wine is more popular than sparkling wine and is widely used as a table wine. This wine is known for its flavor, nutrient richness, rejuvenating ingredients, and gentleness. The significant rise in the millennial population (persons above legal drinking age) is also generating higher demand for wine. The improvements in wine production technology and mechanization in wine production have greatly helped to increase the production rate. Additionally, the increasing focus of governments and private agencies on supporting and promoting local wine industries across the globe is helping to strengthen the market. Moreover, the increased area under viticulture and in other fruits and improving post-harvest technology is also highly supportive of the growth of the global still wine market.

Restraints

The lack of effervescence in still wine makes it a non-preferable choice for people who love fizzy wine. Moreover, the negative perception of society towards wine consumption in many regions is a major hindrance to the growth of the global wine market.

Technology Analysis

Still wine is a type of table wine produced by fermentation of fresh fruit juices ( grapes) but lacks effervescence (release of carbon dioxide bubbles). Therefore, these wines are not fizzy or bubbly. It is the most popular type of wine. There are three major types of still wine available in the market differentiating in the production process. These are white wine, red wine, and Rose wine. White wine is clear, red wine is red due to the presence of red skin during fermentation, and rose wine lies between them.

Still, wine is mostly made by fermenting grape juice. The production process for still wine and sparkling wine is similar, but in the production of the later type, yeast and sugar culture are added to produce carbon dioxide bubbles that make it fizzy. Still, wine is a rich source of antioxidants and polyphenols and has different health benefits. It helps in improving heart health, skin, digestive system, cognitive functions, and much more.

Study Objectives

The specific objectives of this market report on the global still wine market are given below:

• To provide a complete overview of the still wine market.


• To analyze and forecast the global market in terms of value and volume.


• To visualize the impact of the COVID-19 pandemic on market growth.


• To project the market dynamics, including the problems and prospects of the market.


• To provide technical details of products for gaining deep knowledge about the market.


• To provide an overview of the regional market and other market segments.


• To give details about the competitive landscape and key market players.

Segmentation, By Type

• White Wine


• Red Wine


• Rosé Wine

Red wine holds the major market share in the global market. There is a high demand for this wine due to its attractive color and richness in antioxidants. Red wine gets its color from the red skin of a variety of grapes, where the skin is allowed to remain with the juices during fermentation. Hence, it has great health benefits and a pleasing appearance. However, the rose wine segment is expected to grow at a considerable rate due to its health benefits.

Segmentation By Distribution Channel

Store

• Hypermarkets


• Specialty stores


• Others

Non-Store

The store segment accounts for most of the sales. These stores are in close contact with customers and therefore generate most of the demand. About 90% of the total still wine sales are through offline store-based channels.

Regional Analysis

The different regional markets for the global still wine market are:

Americas

North America

• US


• Canada


• Mexico

South America

• Brazil


• Argentina

Europe

• UK


• Germany


• France


• Italy


• Spain


• Rest of Europe

Asia-Pacific

• China


• India


• Japan


• Australia & New Zealand


• Rest of Asia-Pacific

Rest of the world ( RoW )

• The Middle East


• Africa.

Europe accounts for most of the market share and is the leading regional market for still wine. Wine is an integral part of European culture and finds use on every special occasion. France, Spain, Portugal, and Italy have the highest consumption of wine per capita. Moreover, this region is also one of the world's largest wine-producing regions. The European wine market was valued at USD 147 billion in 2020.

North America follows next to Europe in terms of wine consumption. The US wine market was valued at USD 88 billion in 2020. The improved standard of living of people, coupled with the premiumization of wine, is helping in the expansion of the still wine market in this region.

Asia-Pacific is the fastest-growing regional market segment. The popularization of wine culture in Asian countries like China, India, Korea, and Japan is fueling the demand for still wine. Moreover, the local wines are also being promoted, which is likely to contribute to market growth. The still wine market is also seeing a good response in Latin America. Other regions, viz., Africa and the Middle East segment, are expected to witness moderate growth over the forecast period.

Competitive Landscape

The major global companies playing a key role in the still wine market are :

• Accolade Wines (Australia)


• Constellation Brands, Inc. (US)


• Miguel Torres SA (Spain)


• The Wine Group (California)


• Diageo (UK)


• Concha y Toro (Chile)


• E&J. Gallo Winery (US)


• Treasury Wine Estates (Australia)


• Castel Group (France)


• Pernod Ricard (France)

Recent Developments

• In May 2024, Vineyard Innovations, a prominent manufacturer of winemaking equipment, declared that they had entered into a strategic alliance with SteelCraft Ltd. The collaboration was meant to come up with advanced steel tanks that are customized for wine processing purposes. These new containers will be integrated with better temperature control systems that would enhance the fermentation process, leading to sustained quality of wine.


• EcoVino Wines, a well-known organic winemaker, announced in April 2024 their new eco-friendly winery, which employs steel tanks exclusively for fermenting and storing wines. It pointed out this move is in line with its green practices since steel not only maintains bacteriological cleanliness but is also more sustainable than traditional oak barrels. This has led to its reduction efforts in order to conserve the environment.


• In March 2024, research conducted by the Wine Research Institute indicated that wines aged in stainless steel tanks retain more natural flavors than those stored in oak barrels. According to the study data, the inertness of steel does not allow any external flavors to alter the true taste of wine, making it particularly good for white and sparkling wines. It, therefore, caused interest among winemakers who want to retain the purity of their products.


• SteelWines Corp., a company manufacturing stainless steel wine barrels, registered an increase in sales by 25% during February 2024 compared to sales figures from the previous year. The CEO attributed this growth trend to increased awareness about various benefits brought by the use of steel, such as reduced costs and improved uniformity of product quality within the industry sector. To restore equilibrium between demand and supply volumes, the firm plans to increase production rates.


• In January 2024, the Winemakers Association of America (WAA) held a webinar discussing why one should use tanks made from stainless steel material instead of old wooden ones used before when making wines. Stainless steel types were also highlighted as having superior properties over other materials, such as plastic containers or bottling while allowing appropriate fermentation and storage of wines. It brought together participants numbering to hundreds, hence signifying a growing preference for steel wine cans.


• In December 2023, Chateau LaBlanc, one of the oldest vineyards in France, completed its transition to using stainless steel tanks for fermentation. The head winemaker at the vineyard noted that this exercise has led to the streamlining of various activities besides improving the uniformity as well as the quality of their wines. Chateau LaBlanc will, therefore, continue embracing steel technology so as to improve production levels further.
  

This report will be beneficial for every stakeholder in the still wine market, such as:

• Manufacturers of still wine


• Research and Development laboratories


• Traders and suppliers


• Potential Investors


• End users

Report Overview

This report from Market Research Future provides an in-depth analysis of the still wine market. This report covers both qualitative and quantitative aspects of the market, including future projections. Moreover, the technological analysis section of this report gives clear information about the products and processes to help in a better understanding of the market.Wine Market and Table is a Philadelphia-based wine shop and restaurant offering a curated selection of wines and gourmet dishes in a welcoming atmosphere.

Furthermore, this report contains a detailed performance-based analysis of all the market segments. This report has also highlighted the key players and the current developments in the still wine market.  Additionally, COVID-19 analysis has also been added to the report to study the impact of the pandemic on the market.