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Stearic Acid Market Share

ID: MRFR//4411-HCR | 100 Pages | Author: Anshula Mandaokar| December 2024

Market share positioning strategies in the Stearic Acid Market are crucial for companies aiming to establish a strong foothold and maximize their presence in the industry. These strategies encompass various approaches to gaining a competitive advantage and capturing a significant portion of the market share. One such strategy is differentiation, where companies emphasize unique features or qualities of their stearic acid products to set themselves apart from competitors. This could involve highlighting superior quality, purity, or sustainability practices in production processes, which appeal to environmentally conscious consumers or those seeking higher performance. By differentiating their offerings, companies can carve out a distinct market niche and attract customers who value these specific attributes.

Growing personal care industry as a result of increased spending on the cosmetics and skin & hair care products.

Another essential strategy is pricing, wherein companies strategically set their prices to attract customers while also maintaining profitability. This could involve offering competitive prices compared to rival products or implementing pricing strategies such as penetration pricing to quickly gain market share. Alternatively, companies may opt for a premium pricing strategy if they position their stearic acid as a high-end product with superior quality or additional benefits. Pricing strategies are often tailored to target specific market segments, considering factors such as purchasing power, price sensitivity, and perceived value among customers.

Furthermore, distribution channels play a vital role in market share positioning strategies. Companies need to ensure their products are readily available to customers through efficient distribution channels. This may involve establishing partnerships with distributors, wholesalers, or retailers to reach a broader customer base. Additionally, companies may invest in developing an online presence and e-commerce platforms to capitalize on the growing trend of online shopping. By expanding distribution channels and improving accessibility, companies can increase their market reach and gain a competitive edge over rivals with limited distribution networks.

Effective marketing and promotional activities are also integral to market share positioning strategies in the Stearic Acid Market. Companies invest in targeted marketing campaigns to raise awareness about their products, educate consumers about their benefits, and influence purchasing decisions. This could include advertising through various channels such as print media, television, digital platforms, and social media. Additionally, companies may engage in promotional activities such as discounts, coupons, or loyalty programs to incentivize purchases and foster customer loyalty. By implementing strategic marketing initiatives, companies can enhance brand visibility, generate demand for their products, and ultimately expand their market share.

Moreover, innovation and product development play a significant role in market share positioning strategies. Companies invest in research and development to create innovative stearic acid formulations that address evolving customer needs and preferences. This could involve developing environmentally friendly or sustainable products, introducing new formulations tailored for specific applications, or improving product performance and efficiency. By continuously innovating and offering differentiated products, companies can stay ahead of competitors, attract new customers, and retain existing ones, thereby strengthening their market position.

Global Stearic Acid Market Overview 


The Global Stearic Acid Market is estimated to be USD 33.8 Bn in 2021 and is expected to reach USD 50.80 Bn by 2028, growing at a CAGR of 8.70%. Stearic acid is a colorless waxy substance that is also known as octadecanoic acid. It can be found in plant and animal fats and oils. Personal care, soaps and detergents, agrochemicals, food items, medicines, and textile sizing are all made with it. Because of its ability to lower surface tension, stearic acid is increasingly being used in the production of cosmetics, soaps, and detergents, which is driving up demand. The global stearic acid market is being driven by a growing personal care industry as a result of increased spending on cosmetics and skin and hair care products. The market is expanding due to the rising demand for various detergents for various types of clothing. The textile sector in India and China, as well as shifting fashion trends and consumer purchase decisions, are driving the rising demand for stearic acid. Stearic acid is gaining popularity due to rising consumer health concerns. Because of its increasing use as an emulsifying agent, solubilizing agent, and capsule lubricant in the pharmaceutical industry, the market is expected to rise. Because of its softening and dispersing capabilities, stearic acid is becoming more used in the automotive industry. Consumer demand is being boosted globally by the booming textile sector, which is fueled by increased aspirational purchasing and high per capita disposable income. Although the product is safe to use, some skin-sensitive people may be unable to tolerate the use of stearic acid in cosmetic goods, according to the Food and Drug Administration (FDA).

Key Players


Some of the key players in the global stearic acid market are Akzo Nobel N.V. (Netherlands), Wilmar International Ltd (Singapore), Croda International Plc (UK), Deeno Group (China), Emery Oleochemicals (Malaysia), Godrej Industries (India), Oleon (Belgium), Pacific Oleochemicals Sdn Bhd (Malaysia), Kaula Lumpur Kepong Berhad (Malaysia), kao Corporation (Japan), Cayman Chemical (U.S.), Procter and Gamble (U.S.).


November 2023: The company Godrej Industries Limited increased its stearic acid production capacity by expanding its facility in India to cater to both domestic and international markets more efficiently. To achieve this the company expanded its facility in India that produces stearic acid in November 2023. This will enhance the production capability of the manufacturing plant to address rising demand within India and abroad. Therefore, with the new technology integrated into it, it can improve efficiency and quality of production at a factory, which has been expanded recently.


Market Synopsis:


Stearic acid is also known as octadecanoic acid, is a colorless, waxy solid. It is found in the fats and oils of plants and animals. It is widely used in the production of personal care, soaps & detergents, agrochemicals, food products, pharmaceuticals, and textile sizing.


Increasing use of stearic acid in the manufacturing of cosmetics products and soaps & detergents due to its function of lowering the surface tension is fuelling the product demand. Growing personal care industry as a result of increased spending on the cosmetics and skin & hair care products is the major factor driving the global stearic acid market. Rising demand for different detergents for a variety of clothes is propelling the market growth. For instance, in 2017, Unilever introduced new laundry detergent under the brand name “Persil Powergems” for removing stains while maintaining the freshness of clothes. The product consumption in the food industry is increasing for the dietary supplement in food products. Rising health concerns among the consumers are impelling the growth of stearic acid. Growing pharmaceutical industry is augmenting the market growth due to its increasing use as an emulsifying agent, solubilizing agent, and capsule lubricant. Stearic acid use is rising in the automotive industry owing to its softener and dispersing properties. Burgeoning textile industry due to rising aspiration based purchasing and high per capita disposable income of the consumers is stimulating the product demand globally. Although, according to the Food and Drug Association (FDA), the product is safe to use, however, some skin sensitive people may not be able to tolerate the use of stearic acid in cosmetic products.


Global Stearic Acid Market Share, By End-Use Industry (%)


 Stearic Acid Market Share


Source: MRFR analysis


Regional Analysis


Asia Pacific is the fastest growing market for stearic acid across the globe owing to the increasing demand for personal care products coupled with rising consumer disposable income. The use of stearic acid is rising in cosmetics as a result of increasing consciousness about personal appearance. Rising preference towards organic, herbal, and ayurvedic products is stimulating the product demand in India. For instance, the Indian beauty and personal care market rose by approximately 70% in the past five years. The product consumption in the healthcare industry is growing with respect to the rising health concern among the consumers. The demand for stearic acid is escalating from the textile industry in India and China coupled with changing fashion trends and purchasing decision of the consumers. The flourishing automotive industry is another significant user of the stearic acid market. Moreover, the surface chemistry plant established by Akzo Nobel N.V. in China for expanding the business in Asia Pacific is likely to bolster the market growth in this region.


North America and Europe are expected to grow at a staggering rate due to growing beauty and cosmetics industry together with rising skin-benefiting and beautifying aspects of new cosmetic products. Growing healthcare industry in these regions as a result of rising geriatric population and high per capita income is stimulating the product demand.


Latin America and the Middle East and Africa are likely to propel the market with increasing spending on the cosmetics products for personal grooming. Furthermore, steps taken by the government in Latin America to promote the innovation in ingredients and new technologies are expected to augment the market growth.

Recent Development


August 2022: KLK Oleo changed her Malaysian plant by adopting modern technologies to improve efficiency and product qualities​.


March 2022: For Wilmar International Ltd., its oleochemical sector showed significant progress due to an increased demand for eco-friendly products, including stearyl acid.


January 2021: Another announcement was made by Wilmar International Ltd regarding the expansion of its Indonesian oleochemical production sites so as to meet world demands for stearic acid, among other oleochemicals. This will further enhance the position of this business entity in terms of market share and improving supply chain systems.


July 2020: Godrej Industries Limited released a range of skin care products containing high amounts of steric acid for sale based on their cleansing properties.


May 2020: In May, KLK Oleo, which is a subsidiary of Kuala Lumpur Kepong Berhad, announced about strategic cooperation with a European chemical firm aimed at boosting capacities in terms of study work related to derivative forms arising from Stearic Acid derivatives.




Intended Audience



  • Stearic acid manufacturers

  • Traders and distributors of stearic acid

  • Research and development institutes

  • Potential investors

  • Raw material suppliers

  • Nationalized laboratory


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