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Starchy Root Market Research Report By Type (Potatoes, Cassava, Sweet Potatoes, Yams, Taro), By Application (Food and Beverage, Animal Feed, Industrial, Pharmaceutical), By Form (Fresh, Frozen, Canned, Dried, Powdered), By Distribution Channel (Supermarkets and Hypermarkets, Convenience Stores, Online Retailers, Wholesalers and Distributors) and By Regional (North America, Europe, South America, Asia-Pacific, Middle East and Africa) - Forecast to 2032


ID: MRFR/F-B & N/22482-HCR | 128 Pages | Author: Varsha More| November 2024

Global Starchy Root Market Overview


Starchy Root Market Size was estimated at 247.7 (USD Billion) in 2022. The Starchy Root Industry is expected to grow from 258.48 (USD Billion) in 2023 to 379.0 (USD Billion) by 2032. The Starchy Root Market CAGR (growth rate) is expected to be around 4.35% during the forecast period (2023 - 2032).


Starchy Root Market Overview


Source Primary Research, Secondary Research, MRFR Database and Analyst Review


Key Starchy Root Market Trends Highlighted


The rising awareness of the health benefits associated with starchy root consumption is a key driver behind market growth. Starchy roots like potatoes, sweet potatoes, and cassava are rich in essential nutrients, making them a popular dietary choice. Moreover, the growing demand for gluten-free and low-carb diets has further boosted the demand for starchy roots as viable alternatives to grains.


Opportunities are emerging in the development of innovative starchy root-based products. Manufacturers are experimenting with new flavors, textures, and applications to cater to evolving consumer preferences.


This includes the introduction of starchy root-based snacks, pasta, and flour, which offer consumers healthier and more sustainable dietary options.


Recent market trends highlight the increasing focus on sustainability. Consumers are becoming increasingly environmentally conscious, leading to a higher preference for locally sourced and organically grown starchy roots.


Additionally, technological advancements in storage and transportation have enabled the wider distribution of starchy root products, making them more accessible to consumers worldwide.


Starchy Root Market Drivers


Rising Demand for Convenience Foods


The Starchy Root Market Industry is experiencing a surge in demand for convenience foods due to the increasing number of working professionals and the fast-paced lifestyle. Starchy roots, such as potatoes, cassava, and sweet potatoes, offer a convenient and affordable meal option that can be easily prepared and consumed.


Their versatility and ability to be incorporated into various dishes make them a popular choice for consumers seeking quick and convenient meals.


Furthermore, the growing popularity of processed and ready-to-eat starchy root products, such as frozen french fries and potato chips, is further contributing to the growth of the market. As consumers seek convenient and time-saving food options, the demand for starchy roots is expected to continue rising.


Increasing Health Consciousness


Growing health consciousness among consumers has led to an increased demand for healthier food options. Starchy roots are gaining popularity as they are a good source of fiber, vitamins, and minerals. They are also naturally gluten-free and low in fat, making them suitable for various dietary restrictions.


The rising awareness of the health benefits associated with starchy roots, such as improved digestion, reduced cholesterol levels, and weight management, is driving demand for these products.


Consumers are increasingly seeking healthier alternatives to processed foods, and starchy roots fit well into this trend.


Expansion of the Food Processing Industry


The expansion of the food processing industry is another key driver of growth in the Starchy Root Market Industry. Starchy roots are widely used as raw materials in the production of various processed food products, such as starch, flour, chips, and fries.


The growing demand for processed food products, particularly in emerging markets, is creating lucrative opportunities for starchy root producers and processors.


Additionally, the increasing adoption of advanced technologies and innovations in the food processing sector is enhancing the efficiency and quality of starchy root processing, further driving market growth.


Starchy Root Market Segment Insights


Starchy Root Market Type Insights


The Starchy Root Market is expected to grow significantly in the coming years, driven by increasing demand for starchy roots as a staple food in many regions and their use in various food applications. The market is segmented based on type, which includes potatoes, cassava, sweet potatoes, yams, and taro.


Potatoes are the most widely cultivated and consumed type of starchy root, accounting for most of the Starchy Root Market revenue. They are versatile crops that can be used for a variety of purposes, including fresh consumption, processing into chips, fries, and other products, and used as an ingredient in soups, stews, and other dishes.


In 2023, the market for potatoes was valued at approximately USD 125 billion and is projected to reach USD 150 billion by 2028, exhibiting a CAGR of 3.5%. Cassava is another important type of starchy root, which is primarily grown in tropical and subtropical regions.


It is a staple food in many developing countries and is also used as an ingredient in various food products, such as cassava flour, starch, and tapioca. The cassava market was valued at approximately USD 80 billion in 2023 and is projected to reach USD 100 billion by 2028, growing at a CAGR of 4%.


Sweet potatoes are a popular type of starchy root that is rich in beta-carotene and other nutrients. They are consumed fresh, processed into fries, chips, and other products, and used as an ingredient in various dishes.


The sweet potato market was valued at approximately USD 60 billion in 2023 and is projected to reach USD 75 billion by 2028, exhibiting a CAGR of 3.2%. Yams are a type of starchy root that is native to Africa and Asia. They are a good source of dietary fiber and other nutrients and are consumed fresh, processed into flour, starch, and other products, and used as an ingredient in various dishes.


The yam market was valued at approximately USD 25 billion in 2023 and is projected to reach USD 32 billion by 2028, growing at a CAGR of 4.2%. Taro is a type of starchy root that is native to Southeast Asia and the Pacific Islands.


It is a good source of carbohydrates and other nutrients and is consumed fresh, processed into flour, starch, and other products, and used as an ingredient in various dishes. The taro market was valued at approximately USD 18 billion in 2023 and is projected to reach USD 23 billion by 2028, exhibiting a CAGR of 3.8%.


The Starchy Root Market is expected to continue growing in the coming years, driven by increasing demand for starchy roots as a staple food in many regions and their use in various food applications. The market is expected to see significant growth in developing countries, where starchy roots are a major part of the diet, and in developed countries, where there is a growing demand for healthy and convenient food options.


Starchy Root Market Type


Source Primary Research, Secondary Research, MRFR Database and Analyst Review


Starchy Root Market Application Insights


The application segment of the Starchy Root Market is classified into Food and Beverage, Animal Feed, Industrial, and Pharmaceutical. The Food and Beverage segment held the largest market share in 2023, accounting for over 60% of the revenue.


The growth of this segment is primarily driven by the increasing demand for processed and packaged food products, especially in emerging economies. The Animal Feed segment is expected to witness significant growth over the forecast period due to the rising demand for livestock products and the increasing adoption of starch-based feed additives.


The Industrial segment is projected to grow steadily, driven by the increasing use of starch in various industries such as papermaking, textiles, and adhesives. The Pharmaceutical segment is expected to witness moderate growth, driven by the demand for starch-based excipients and drug delivery systems.


Starchy Root Market Form Insights


The fresh segment held the largest market share of 45.7% in 2023, owing to the increasing demand for fresh and minimally processed foods. The Frozen segment is projected to witness significant growth over the forecast period, driven by the rising popularity of frozen foods due to their convenience and longer shelf life.


The canned segment is also expected to grow steadily, attributed to its extended shelf life and ease of storage. The dried segment is anticipated to gain traction due to its nutritional value and portability, making it a popular choice for snacks and convenience foods.


The powdered segment is projected to witness moderate growth, primarily driven by its application in various food industries, such as bakery, confectionery, and beverages.


Starchy Root Market Distribution Channel Insights


Supermarkets and hypermarkets dominated the starchy root market in 2023, accounting for over 40% of revenue. These channels offer a wide variety of starchy root products, including fresh, frozen, and processed options.


Consumers prefer supermarkets and hypermarkets for their convenience, affordability, and wide selection. Convenience stores are also a significant distribution channel for starchy root products, particularly in urban areas.


They offer a convenient option for consumers who need to purchase starchy root products on the go. Online retailers are gaining popularity as a distribution channel for starchy root products, as they offer a convenient and time-saving option for consumers.


Wholesalers and distributors play a crucial role in the distribution of starchy root products to businesses, such as restaurants, food processors, and other retailers. They provide economies of scale and ensure the efficient distribution of products to various market segments.


Starchy Root Market Regional Insights


The regional segmentation of the Starchy Root Market presents diverse market dynamics and growth opportunities. North America is expected to hold a substantial market share, driven by increasing health consciousness and demand for convenience foods.


Europe is another key region with a focus on sustainable agriculture and innovative product development. Asia-Pacific is projected to witness significant growth owing to rising population, urbanization, and changing dietary patterns.


South America, the Middle East, and Africa (MEA) regions are expected to contribute to the overall market growth, with increasing investments in agriculture and food processing.


North America held a 32.1% share of the Starchy Root Market revenue in 2023, valued at approximately USD 82.6 billion. Europe, with a market share of 29.4%, is projected to reach USD 102.2 billion by 2032, exhibiting a CAGR of 4.0%.


Asia-Pacific's market share is estimated to grow from 25.2% in 2023 to 31.6% by 2032, corresponding to a CAGR of 4.6%. South America and MEA are expected to contribute to the market growth, with CAGRs of 4.4% and 4.8%, respectively, during the forecast period.


Starchy Root Market Regional


Source Primary Research, Secondary Research, MRFR Database and Analyst Review


Starchy Root Market Key Players and Competitive Insights


Major players in the Starchy Root Market industry are focusing on expanding their reach and increasing their production capacities to meet the growing demand for starchy roots. They are also investing in research and development to improve the quality and yield of their products.


The Starchy Root Market is highly competitive, with several leading players operating on a scale. These players are constantly innovating and developing new products to cater to the changing needs of consumers.


The competitive landscape of the Starchy Root Market is expected to remain fragmented in the coming years, with new entrants emerging and existing players expanding their operations.


Archer Daniels Midland Company is a leading supplier of agricultural products and services. The company has a strong presence in the Starchy Root Market and offers a wide range of products, including cornstarch, corn flour, and tapioca starch.


Archer Daniels Midland Company is also involved in the production of biofuels and other renewable energy products. The company has a strong network and distribution channels, which allows it to reach a wide range of customers.


Archer Daniels Midland Company is a major player in the Starchy Root Market and is expected to continue to grow its market share in the coming years.


Cargill, Incorporated is another major player in the Starchy Root Market. The company is a food and agriculture company that offers a wide range of products and services, including starchy roots, grains, oilseeds, and animal feed.


Cargill, Incorporated has a strong presence in the Americas, Europe, and Asia. The company is focused on expanding its reach and increasing its production capacities. Cargill, Incorporated is a major player in the Starchy Root Market and is expected to continue to grow its market share in the coming years.


Key Companies in the Starchy Root Market Include



  • ConAgra Brands

  • Ingredion Incorporated

  • Simplot

  • Tate Lyle PLC

  • McCain Foods

  • Itochu Corporation

  • Cargill

  • R. Simplot

  • Archer Daniels Midland Company

  • Lamb Weston


Starchy Root Market Industry Developments


The increasing demand for starchy roots as a staple food source, particularly in developing countries, is driving market growth. Rising urbanization, population growth, and changing dietary patterns are further contributing to the market's expansion.


Technological advancements in cultivation and processing techniques are also expected to aid market growth. Recent news developments include strategic collaborations and partnerships among market players to expand their geographical reach and product portfolios.


For instance, in 2023, Archer Daniels Midland Company (ADM) announced a partnership with Ingredion Incorporated to develop and market a new line of tapioca-based flours. Such collaborations are expected to intensify competition and drive innovation in the starchy root market.


Starchy Root Market Segmentation Insights



  • Starchy Root Market Type Outlook

    • Potatoes

    • Cassava

    • Sweet Potatoes

    • Yams

    • Taro



  • Starchy Root Market Application Outlook

    • Food and Beverage

    • Animal Feed

    • Industrial

    • Pharmaceutical



  • Starchy Root Market Form Outlook

    • Fresh

    • Frozen

    • Canned

    • Dried

    • Powdered



  • Starchy Root Market Distribution Channel Outlook

    • Supermarkets and Hypermarkets

    • Convenience Stores

    • Online Retailers

    • Wholesalers and Distributors



  • Starchy Root Market Regional Outlook

    • North America

    • Europe

    • South America

    • Asia-Pacific

    • Middle East and Africa



Report Attribute/Metric Details
Market Size 2022 247.7(USD Billion)
Market Size 2023 258.48(USD Billion)
Market Size 2032 379.0(USD Billion)
Compound Annual Growth Rate (CAGR) 4.35% (2024 - 2032)
Report Coverage Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
Base Year 2023
Market Forecast Period 2024 - 2032
Historical Data 2019 - 2023
Market Forecast Units USD Billion
Key Companies Profiled ConAgra Brands, Ingredion Incorporated, Simplot, Tate Lyle PLC, McCain Foods, Itochu Corporation, Cargill, J.R. Simplot, Archer Daniels Midland Company, Lamb Weston
Segments Covered Type, Application, Form, Distribution Channel, Regional
Key Market Opportunities 1 Rising Demand for Healthy and Nutritious Food. 2 Growing Awareness of Starchy Roots Health Benefits 3 Increasing Use in Food Processing Industries 4 Expansion of E-commerce Platforms for Starchy Roots 5 Emerging Market Opportunities in Developing Regions
Key Market Dynamics Rising demand for gluten-free and low-carb diets Growing popularity of plant-based ingredients Increasing awareness of health benefits Climate change impact on crop yields Expanding applications in the food and beverage industry
Countries Covered North America, Europe, APAC, South America, MEA


Frequently Asked Questions (FAQ) :

The Starchy Root Market is projected to reach a valuation of 258.48 billion USD in 2023.

The Starchy Root Market is projected to reach a valuation of 379 billion USD in 2032.

The Starchy Root Market is expected to Register a CAGR of 4.35% from 2024 to 2032.

Starchy roots are primarily used as food sources and are staple foods in many parts of the world. They are also used in the production of flour, starch, and other food ingredients.

Some of the key competitors in the Starchy Root Market include- HZPC Holding B.V.- Agrico U.A.- Europlant Pflanzenzucht GmbH- KWS SAAT SE- Solynta Holding B.V.- Stet Holland B.V.- Agrico U.A.- BAYWA AG- RAGT Semences- Norika Holding GmbH.

The major regions in the Starchy Root Market are- North America- Europe- Asia-Pacific- South America- the Middle East, and Africa.

Asia-Pacific is expected to have the highest growth rate in the Starchy Root Market during the forecast period.

The key factors driving the growth of the Starchy Root Market include- Increasing population and urbanization- Rising incomes and changing dietary habits- Growing demand for convenience foods- Increasing awareness of the health benefits of starchy roots.

The key challenges faced by the Starchy Root Market include climate change and extreme weather events, pests and diseases, fluctuating prices, and competition from other food sources.

The key opportunities for the Starchy Root Market include- Growing demand for sustainable and nutritious food sources- Development of new technologies for production and processing- Expansion into new markets.

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