Stand Up Pouches Market Analysis

Global Stand-Up Pouches Market Overview

Stand-up pouches Market Size was valued at USD 27.86 billion in 2023. The stand-up pouches industry is projected to grow from USD 29.51 Billion in 2024 to USD 48.36 billion by 2032, exhibiting a compound annual growth rate (CAGR) of 6.37% during the forecast period (2024 - 2032). Rising packaged goods demand and consumer preference for stand-up pouches due to convenience, visual appeal, and many value-added features are expected to fuel market growth.

Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review

Stand-Up Pouches Market Trends

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  The emerging trend of westernization of food consumption patterns to boost the market growth

  
  

The increased demand for on-the-go snacks has increased the market for re-closable stand-up pouches, which provide consumers with convenience. Furthermore, changing consumer lifestyles and food choices and evolving food technology drive market demand. Switching to pouch packaging, particularly stand-up pouches, helps to minimize material costs. Emmerson Packaging estimates that stiff packaging costs three to six times more per unit than flexible packaging. Flexible packaging costs roughly twice as much as printed folding cartons. As a result, choosing stand-up pouches over a rigid option implies favorable stand-up pouches market growth.

The increased concern about sustainability drives sellers to use recyclable and sustainable pouches. As a result, the stand-up pouches industry is expected to see capital investments in sustainable product innovation as well as the expansion of new recycling sectors.

Lifestyle changes, as well as simple access to health and nutrition information, are driving demand for delicious yet healthy foods, convenience foods, and single-serve options. Because of the rapid changes in the food and beverage industry, there is an increased demand for practical packaging choices, such as Stand-Up Pouches, which have enhanced the market CAGR across the globe in recent years.

Furthermore, many consumers now regard stand-up pouches as a quality indicator, making them a requirement for suppliers to signal premiumization through this style of packaging. Furthermore, Stand-Up pouches safeguard meals by keeping out outside elements such as moisture, light, air, and bacteria. Thus lifestyle changes and the rise in the adoption of single-serve food options are driving the growth of Stand-Up Pouches Market revenue.

API Group and its subsidiary Accredo Packaging, which creates more sustainable packaging solutions for the food and consumer goods markets, announced in January last year that they are working with Reynolds Consumer Products' Presto Products Fresh-Lock team. This cooperation is aimed at launching the first ever eco-friendly flexible stand-up pouch which makes use of content with over 50% post-consumer recycled (PCR) – material suitable for a complete package of food.

Mondi paired with a Japanese consumer goods company, Kao, in 2022 to develop recyclable, lightweight packaging for their Goldwell hair-lightening products. The packaging includes flexible, re-closable stand-up pouches as powdered goods that are recyclable mono-materials, thus helping Kao reduce its environmental footprint without compromising on strength and durability.

Figure 1: Total Sales of packaged food in Thailand in USD billionSource: US Department of Agriculture

Secondary reasons driving market growth include convenience, pouch affordability, and rising demand for packaged food and beverages. Stand-up pouches are typically made of lightweight materials, which reduces the cost of transportation greatly. Demand is further spurred by the fact that pouches are available with a variety of closure choices, such as a spout, zipper, and tear notch.

Stand-Up Pouches Market Segment Insights

Stand-Up Pouches Material Insights

The stand-up pouches market segmentation, based on material, includes plastic, metal, paper, and others. Plastic is largely utilized to make films and laminates, which are commonly used in the production of stand-up pouches. The plastic material category dominated the market in 2021 and is expected to do so again during the forecast period. The paper material category is expected to increase at the fastest rate over the projection period. Growing environmental worries about plastic waste are predicted to enhance paper usage during the projection period, benefiting the segment's growth. Because of the increased emphasis on sustainability, paper is also being frequently used in the production of stand-up pouches.

Stand-Up Pouches Type Insights

The Stand-Up Pouches market segmentation by category into aseptic, standard, and retort. The standard type of category led the market in 2021 and is likely to do so again during the forecast period. However, the aseptic type of stand-up pouches category is expected to develop at the fastest rate over the forecast period. The aseptic stand-up pouch is a sterilized packaging product used to package thermally sterilized products such as food, beverages, and pharmaceuticals. Yogurt, ice cream mixes, fruit juices, infant food, and salad dressings are among the products commonly packaged in aseptic stand-up pouches. Aseptic stand-up pouches extend the shelf life of items with little to no preservatives. Hence, aseptic stand-up pouches will drive market growth.

Stand-up pouches Application Insights

Based on application, the stand-up pouches market data has been segmented into food & beverage, healthcare, personal care, and others. The food and beverage application category had the highest market revenue share in 2021 and is expected to maintain its dominance during the forecast period. The growing use of stand-up pouches in the packaging of food goods such as ready-to-eat meals, grains, gourmet products, breakfast cereals, frozen fruits and vegetables, and frozen fruit pulp, among others, is expected to drive product demand over the projected period. Furthermore, the stand-up pouch is often used for packaging a variety of beverage goods such as flavored juices, energy drinks, tea, and coffee.

Figure 2: Stand-up pouches Market, by Application, 2021 & 2030 (USD Million)

Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review

Stand-up pouches Regional Insights

By region, the study provides market insights into North America, Europe, Asia-Pacific, and the Rest of the World. In Asia-Pacific, the Stand-Up Pouches market accounted for the largest share at 43.20%, and the market was USD 10.28 billion in 2021. High demand for packaged food like ready-to-eat meals, together with the growing popularity of stand-up pouches due to their shelf readiness, mobility, and lightweight, are projected to drive market expansion throughout the forecast period.

Further, the major countries studied in the market report are The U.S., Canada, Germany, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.

Figure 3: STAND-UP POUCHES MARKET SHARE BY REGION 2021 (%)

Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review

North American stand-up pouch market has the second highest market share of stand-up pouches market owing to less material usage when compared to rigid packaging goods and the growing adoption of stand-up pouches by CPG makers due to their marketing benefits and aesthetic appeal.

During the forecast period, Europe's stand-up pouch market stands Up Pouches market is expected to grow with the highest CAGR. The growing popularity of snack foods is expected to boost regional market expansion. Growing consumer acceptance of stand-up pouches, owing to their convenience, practicality, and portability, is expected to drive demand development in the area over the forecast period.

Food processing growth, rising healthcare costs, and retail development are boosting demand in the Asia-Pacific Stand-Up Pouches market. According to the US Department of Agriculture, China's stand-up pouch market share will account for more than half of food and beverage income in 2021, and food processing and manufacturing production volume will expand by 6.3% in 2021 despite the ongoing COVID-19 outbreak. As a major supplier of products such as coffee, tea, sauces, and liquid detergents in Southeast Asia, this format is popular in the region. This has prompted businesses such as Mespack, a Duravant subsidiary, to concentrate their efforts in the region on this segment of their portfolio.

Stand-Up Pouches Key Market Players & Competitive Insights

Major market players are spending a lot of money on R&D to increase their product lines, which will help the Stand-Up Pouches market grow even more. Market participants are also taking a range of strategic initiatives to grow their worldwide footprint, with key market developments such as new product launches, contractual agreements, mergers and acquisitions, increased investments, and collaboration with other organizations. Competitors in the Stand-Up Pouches industry must offer cost-effective items to expand and survive in an increasingly competitive and rising market environment.

One of the primary business strategies adopted by manufacturers in the Stand-Up Pouches industry to benefit clients and expand the market sector is to manufacture locally to reduce operating costs. The Stand-Up Pouches markets major players such as Amcor Ltd. (Australia), The Dow Chemical Company (US), Berry Plastics Corporation, Smurfit Kappa Group (Dublin), Ampac Holdings LLC (US), Clondalkin Group, and others are working on expanding the market demand by investing in research and development activities. Furthermore, various Stand-up pouches industry producers are focusing on developing sustainable solutions and are always working on consumer and market needs.

Mondi is a worldwide packaging and paper firm employing around 21,000 people across more than 30 countries, mostly in Europe, Russia, North America, and South Africa. The group's headquarters are in Weybridge, England, and Vienna, Austria. Mondi struck a cooperation with Thimonnier, a leading designer and maker of flexible plastic pouches, in April 2022. The firms hoped to create a new recyclable mono-material berlingot sachet for liquid soap refills through this collaboration. Furthermore, when compared to rigid plastic bottles, the innovative new packaging reduces plastic use by more than 75%. Mondi joined forces with Henkel, the world's top adhesive solution provider, in February 2022. The firms collaborated to create a totally recyclable mono-material refill pouch for Pril. Furthermore, the firms collaborated on a packaging solution for Henkel's hand dishwashing solutions that allows plastic bottles to be supplied from adjustable pouches.

Shako Flexipack Pvt Ltd, founded in 1992, has been the leading manufacturer in the Flexible Packaging Industry. Shakoflex also offers technical and package design services to a diverse range of industries and end-user applications. Shakoflex provides Rotogravure, Flexographic, and Digital Flexible Packaging to customers worldwide, improving tamper evidence, security, and shelf appeal. For example, Shako Flexipack Pvt. Ltd. released a Jumbo 5-liter Stand-up pouch for food and non-food applications earlier this year, which has a longer shelf life, is more ecologically friendly due to its lighter weight, and is more cost-effective.

List of the Key Companies in the Stand-Up Pouches market include

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  Amcor Ltd. (Australia)

  
  


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  The Dow Chemical Company (US)

  
  


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  Berry Plastics Corporation

  
  


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  Smurfit Kappa Group (Dublin)

  
  


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  Ampac Holdings LLC (US)

  
  


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  Clondalkin Group

  
  


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  Sealed Air Corporation (US)

  
  


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  Astrapak Limited

  
  


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  Bemis Company Inc. (US)

  
  


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  Coveris Holdings S.A. (US)

  
  


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  Mondi Plc. (Austria)

  
  


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  Sonoco Products (US), among others

  
  

Stand-Up Pouches Industry Developments

August 2022: Flexible Pouches, a California-based packaging company, invented clear stand-up pouches to preserve food quality and exhibit products most appealingly in August 2022. Flexible Pouches' transparent stand-up pouches are both economical and environmentally beneficial. The method provides a complete view of the substance from all angles for safe eating and easy access.

August 2022: SCG Chemicals Public Company Limited created a monome stand-up pouch with a full polyethylene structure, making recycling easier than current multi-material packaging with indivisible layers of different materials. This packaging solution is eco-friendly, functions effectively when needed, and comes in two varieties: monome and monome+ high barrier.

In March 2023, COLINES and TotalEnergies teamed up to develop non-laminated recyclable stand-up pouches for food contact applications. The two firms developed unlaminated stand-up pouches made entirely from PE to decrease the thickness of packaging materials.

Stand-Up Pouches Market Segmentation

Stand-Up Pouches Material Outlook

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  Plastic

  
  


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  Metal

  
  


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  Paper

  
  


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  Others

  
  

Stand-Up Pouches Type Outlook

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  Aseptic

  
  


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  Standard

  
  


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  Retort

  
  

Stand-up pouches Application Outlook

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  Food & Beverage

  
  


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  Healthcare

  
  


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  Personal Care

  
  


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  Others

  
  

Stand-Up Pouches Regional Outlook

• North America
  
  
  
  • US
  
  
  • Canada
  
  
  
  


• Europe
  
  
  
  • Germany
  
  
  • France
  
  
  • UK
  
  
  • Italy
  
  
  • Russia
  
  
  • Spain
  
  
  • Rest of Europe
  
  
  
  


• Asia-Pacific
  
  
  
  • China
  
  
  • Japan
  
  
  • India
  
  
  • South Korea
  
  
  • Australia & New Zealand
  
  
  • Rest of Asia-Pacific
  
  
  
  


• Latin America
  
  
  
  • Mexico
  
  
  • Brazil
  
  
  • Argentina
  
  
  • Rest of Latin America
  
  
  
  


• Middle East & Africa
  
  
  
  • Turkey
  
  
  • GCC Countries
  
  
  • South Africa
  
  
  • Rest of the Middle East & Africa