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Sputter Coatings Market Share

ID: MRFR//4200-HCR | 137 Pages | Author: Anshula Mandaokar| November 2024

The Sputter Coatings market employs different strategies in order to grow their market share; therefore, they opt to compete their rivals in the industry. For instance, one approach can be differentiation where firms concentrate on providing distinct sputter coating solutions that are innovative as well as uncommon. By making investments in research and development (R&D), companies can develop coatings with higher performance standards than those currently available hence attracting a niche segment of customers. This allows them to command high prices in the market and occupy a special status.

Another strategy is cost leadership where businesses focus on being low price providers in this field of business. In addition to optimizing production processes so that they become efficient over time, companies should review their raw material sourcing procedures so that they procure less expensive inputs. By doing this alone will enable these organizations reach out many people who may want low cost but quality products which are not the case when it comes to most cost sensitive markets like sputter coatings as a result firms attain bigger sales volumes leading them to own substantial portions of such industries

Also, market segmentation is a main strategy in the field of Sputter Coatings. Companies identify unique client needs, tastes and preferences and segment their products and marketing accordingly. The approach allows businesses to address the distinct requirements of various segments thereby generating a more customized and appealing value proposition. An awareness of the varied customer demands within the market ensures that business entities get deeply rooted in some specific niches thus building loyalty among consumers as well as repeat sales.

Another important aspect of market share strategies is brand positioning. This helps companies differentiate themselves from competitors and build confidence with customers through a strong positive image investment in marketing, advertising and public relations activities that shape a favourable perception about the brand which influences purchase decisions and builds brand loyalty.

In order to maintain its market position in the dynamic Sputter Coatings industry, continuous innovation should be practiced without relenting by any company. Customer attention can be caught by companies that are ahead on technological advancements, sustainability initiatives and product improvements for those who seek revolutionary products. Leading innovation enables enterprises to establish standards within an industry hence attracting early adopters while also gaining competitive advantage over rivals.

The Sputter Coatings industry has several dynamic market share positioning strategies including differentiation, cost leadership, targeting, collaboration, geographical expansion, brand positioning and continuous innovation. Successful implementation of these strategies enables firms to successfully navigate through competitive environment by capturing bigger shares of the markets in order to sustain long term growth within this changing sector.

Global Sputter Coatings Market Overview


The global sputter coatings market was valued at USD 4.9 billion in 2018 and is expected to register a CAGR of 5.1% during the forecast period, 2019–2025. Sputtering is a technology involving the deposition of very thin film of electrically conductive materials with 3-5 µm thickness onto a substrate. Sputter coatings generate a transparent conductive oxide (TCO) film on the material. The electrically conductive materials or metals used are generally gold, silver, platinum, and palladium, among others. The range of substrates on which these coatings can be applied are insulators (glass, plastic), metals & dielectric, and semiconductors, among others. The material which is to be coated is called as sputter target, which is placed in a rotary or in a planar form. Sputter coating is a commonly employed for coating architectural glass, solar panels, consumer electronics displays, and automotive glasses, among others.


The escalating growth of the electricals & electronics industry in the developing economies due to the rising per-capita income, increasing consumer purchasing power, and lowering prices of electronics devices is fueling the growth of the sputter coatings market. The growth in the architectural construction in countries of Asia-Pacific and the Middle East & Africa are incorporating glass to a large extent, which in turn drives the demand for glass coatings, thus boosts the market for sputter coatings in these regions. The rising demand for functional and decorative coatings in the automotive & transportation industry is also contributing to the growth of the product market. Furthermore, the technological advances in healthcare are expected to provide growth impetus to the market in the coming years.


However, the high cost of electrically conductive material may restrain the market growth during the forecast period. Also, the technological barriers of sputter coating technology are challenging the market growth.


Market Segmentation The global sputter coatings market has been segmented based on target material, substrate,application, and region. Based on the target material, the market has been segmented into pure material, alloys, compounds, and others. On the basis of the substrate, the global sputter coatings market has been categorized into ceramic, metals & dielectric, glass, plastic, semiconductors, and others.   By application, the market has been bifurcated into automotive & transportation, architecture, electrical & electronics, energy, and others.


Regional Analysis


Geographically, the global sputter coatings market has been studied with respect to five key regions, namely North America, Latin America, Europe, Asia-Pacific, and the Middle East & Africa.


Asia-Pacific dominated the global sputter coatings market in 2018 and is projected to continue its dominance during the forecast period. Some of the major electronics hubs, such as Japan, South Korea, and Taiwan, as well as due to the growing electronics demand from the emerging economies, such as China and India are driving the growth of the sputter coatings market in the region. Rising per capita disposable income, increasing consumer purchasing power, rising need for smart built up and thinner electronics, decreasing prices of electronics items, and lucrative government initiatives are some of the factors contributing to the growth of the electronics industry in the region. The continuous population expansion in countries such as India and China are propelling the demand for energy at a rapid pace, which, in turn, is fueling the demand for solar energy in the region. The rapid urbanization in the countries in Asia-Pacific are driving the demand for architectural glass coatings, thereby supporting the growth sputter coatings market. The growing automotive production and sales in the region due to the rising per-capita income and improving standards of living are also contributing to the product market growth.


North America  accounted for the second-largest market share of the global sputter coatings market. The developed end-user industries such as automotive & transportation, electricals & electronics, solar energy sector, among others are significantly contributing to the growth of the product market. Moreover, the strict government regulation relating to the use of low emitting glass is a major boost to the market growth in the region. The US is majorly contributing to the regional market growth.


The European market is expected to show surge in demand for sputter coatings during the forecast period due to the growing encouragement by the government for the use of low emission glass.


The market in the Middle East & Africa and Latin America held the least market shares of the global market and are likely to show slow growth during the forecast period due to the slow economic growth in the regions.


Key Players


Some of the prominent players operating in the global sputter coatings market are JX Nippon Mining & Metals Corporation (Japan), Tosoh SMD, Inc. (US), Hitachi Metals, Ltd. (Japan), Mitsui Mining & Smelting Co., Ltd (Japan), Umicore (Belgium), Hereaus Deutschland Gmbh & Co. Kg. (Germany), Materion Corporation (US), IANGYIN ENTRET COATING TECHNOLOGY CO. LTD (China), Honeywell International Inc (US), and GRIKIN Advanced Materials Co. Ltd (China).Recent DevelopmentJan 2022 SDI Group PLC hardened 5.5% to 211p after it announced the acquisition of a UK manufacturer of physical vapor deposition equipment. The technology products firm paid roughly £4.9mln for Scientific Vacuum Systems (SVS), a market leader in the manufacture of sputter coaters for top brand razor blade coating. SVS is expected to make earnings before interest and tax of £700,000 or so in the year to the end of September 2021 on revenues of about £2.5mln. As a result of continued strong customer demand throughout December, the board now expects that underlying profit prior to tax for the 12 months to 31 January 2022 will be substantially ahead of existing market outlooks.


Intended Audience



  • Sputter coatings market manufacturers

  • Traders and distributors of sputter coatings

  • Production process industries

  • Potential investors

  • Raw material suppliers

  • Nationalized laboratory 

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