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Spring Water Market Share

ID: MRFR//10291-HCR | 128 Pages | Author: Sakshi Gupta| November 2024

In the highly competitive Spring Water Market, companies employ various market share positioning strategies to distinguish themselves and capture a larger portion of the consumer base. One common approach is differentiation, where companies focus on unique product features or attributes to set their brand apart from competitors. This can include special filtration processes, distinctive packaging, or the addition of unique minerals for health benefits. By emphasizing these differences, companies aim to create a perceived value that attracts consumers and builds brand loyalty.

Another key strategy involves pricing. Some companies opt for a cost leadership approach, offering their spring water at lower prices compared to competitors. This can be particularly effective in attracting price-conscious consumers who seek value for their money. On the other hand, premium pricing is employed by companies positioning their spring water as a high-quality, exclusive product. This strategy often relies on premium packaging, marketing campaigns, and associations with luxury or wellness.

Geographic positioning is crucial in the Spring Water Market, considering the influence of water source and regional preferences. Companies often highlight the purity and quality of their water source, whether it's a pristine mountain spring or a unique underground aquifer. This geographic emphasis not only contributes to the perceived quality of the product but also resonates with consumers who may have a preference for water from specific regions. Marketing efforts often play a pivotal role in communicating the origin story of the spring water, creating a connection between the brand and the consumer.

Target market segmentation is another aspect of market share positioning in the Spring Water Market. Companies tailor their products and marketing strategies to specific consumer demographics, such as health-conscious individuals, environmentally conscious consumers, or those seeking convenience. By understanding the distinct needs and preferences of these segments, companies can develop targeted messaging and product offerings that resonate with their chosen audience.

Innovation is a continuous driver of market share in the Spring Water Market. Companies invest in research and development to introduce novel products or packaging formats that appeal to evolving consumer trends. This could include environmentally friendly packaging, innovative bottle designs, or the incorporation of technology for enhanced convenience, such as smart caps that remind consumers to stay hydrated.

Collaborations and partnerships are becoming increasingly common strategies in the Spring Water Market. Companies may team up with wellness influencers, fitness brands, or environmental organizations to amplify their brand message and gain access to new consumer segments. Such collaborations can help create a positive brand image and leverage the credibility and reach of partners.

Covered Aspects:

Report Attribute/Metric Details
Growth Rate 9.20% (2023-2032)

Global Spring Water Market Overview


Spring Water Market Size was valued at USD 214.9 Billion in 2023. The Spring Water is projected to grow from USD 234.7 Billion in 2024 to USD 474.5 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 9.20% during the forecast period (2024 - 2032). Increasing worries about a range of health issues, such as gastrointestinal illnesses, as well as an increase in the number of urban residents and disposable income, are the key market drivers enhancing the market growth.


Spring Water Market Overview


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Spring Water Market Trends



  • Increasing concerns regarding various health problems is driving the market growth


The need for clean and hygienic packaged solutions is rising as awareness of numerous health issues, such as gastrointestinal disorders brought on by drinking contaminated water, grows. Drinking water shortages in some areas further raise the need for clean drinking water, which drives up product sales and boosts market expansion.


Because customers place more value on health and wellness, nutrient-fortified water is becoming more popular. The demand among business travellers, professionals who are in the workforce, and for domestic consumption has been rising. Products with labels like "alkaline," "electrolyte-rich," "fortified," "caffeinated water," and "fortified with additional hydrogen or oxygen" have been more and more well-liked over the past few years.


Customers are prioritizing their health and wellness more and more, which is driving up demand for bottled purified and ultra-purified solutions. These bottles are a healthier alternative to high-calorie, sugary, carbonated beverages like sports drinks and juices, thus consumers opted for them when they were on the go. Beverage Industry reported in September 2021 that bottled water sales increased by 4.7% in 2020. Due to greater availability to information on healthy beverages and consumer dissatisfaction with high-quality alcoholic beverages, consumers are increasingly choosing premium or ultra-purified bottled options.


A major factor in the product's increasing penetration has been packaging. In June 2020, ZenWTR unveiled new bottle wrapping for bottles composed of plastic recovered from the ocean. The product comes in 1 litre, 23.7 ounce, and 16.9 ounce packets. The 9.5 pH level of the pure crisp H2O is achieved through vapour distillation, ionisation, and offering in infinitely recyclable bottles. The business has been engaged in supply chain development, research, and security. The business has taken a significant step towards developing a sustainable product with this. In order to make each 1-liter package, the corporation would employ up to five ocean-bound plastic bottles, saving nearly 70 million in total. Thus, driving the Spring Water market revenue.


Spring Water Market Segment Insights


Spring Water Distribution Channel Insights


The Spring Water Market segmentation, based on distribution channel, includes specialty stores, online retail, and hypermarkets/supermarkets. Hypermarkets/supermarkets segment accounted for the largest revenue share in 2022. The simplicity of choosing the needed brand of bottled water with a specific combination of minerals more rapidly will drive market expansion throughout the forecast period. The following stores carry a variety of brands, including Aquafina, Dasani, Nestlé, and Danone. Growing health and hygiene concerns, together with an increase in COVID-19 instances, have pushed customers to choose packaged water over more conventional options in these establishments. Additionally, it is anticipated that the opening of nightclubs, bars, and outdoor activities at resorts and hotels will increase bottled drinking water consumption through this channel.


Spring Water Packaging Type Insights


The Spring Water Market segmentation, based on packaging type, includes bottled and canned. Bottled segment dominated the Spring Water Market in 2023. Due to the fact that contaminants in running water are typically the source of diseases including dysentery, diarrhoea, and typhoid, consumers are looking for water-saving measures, and businesses are tackling the same problems. For instance, Aquafina provides filtered, sodium-free, purified drinking options. Dasani similarly provides purified options for clean, safe drinking that have minerals added. The market is being driven by customers' increased desire for the sparkling category as a healthier substitute for sugary drinks like cola to reduce sugar content levels. Type 2 diabetes, obesity, and other linked health problems are all brought on by the body's excessive sugar levels.


Figure 1: Spring Water Market, by Packaging Type, 2022 & 2032 (USD Billion)


Spring Water Market, by Packaging Type, 2022 & 2032


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Spring Water Regional Insights


By region, the study provides the market insights into North America, Europe, Asia-Pacific and Rest of the World. The North America Spring Water Market dominated this market in 2022 (45.80%). The rising popularity of healthy living, intense exercise, and other physical and outdoor pursuits are further factors contributing to the strong demand for bottled water. The majority of Americans prefer packaged water to water directly from the faucet because they believe it to be safer and more practical. Additionally, the growing consumer demand for environmentally friendly and sustainable packaging options is anticipated to present both established manufacturers and fresh competitors with profitable business opportunities. Further, the U.S. Spring Water market held the largest market share, and the Canada Spring Water market was the fastest growing market in the North America region.


Further, the major countries studied in the market report are The US, Canada, German, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.


Figure 2: SPRING WATER MARKET SHARE BY REGION 2024 (USD Billion)


SPRING WATER MARKET SHARE BY REGION 2022


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Europe Spring Water market accounted for the healthy market share in 2022. During the forecast period, the market for spring water is anticipated to develop significantly due to the increasing percentage of health-conscious customers and the rising use of packaged drinks. Additionally, Germany had the most market share in this region, while the U.K. had the market that was growing the fastest. Further, the German Spring Water market held the largest market share, and the U.K Spring Water market was the fastest growing market in the European region


The Asia Pacific Spring Water market is expected to register significant growth from 2023 to 2032. One of the main factors promoting the market expansion is the rising awareness of the value of health and wellness in nations like China, India, Malaysia, and Indonesia. This is because there is a higher need for sanitary consumables. The demand for bottled options is rising along with the knowledge of the value of hygienic beverage options, opening up new opportunities for market expansion in the area. Moreover, China’s Spring Water market held the largest market share, and the Indian Spring Water market was the fastest growing market in the Asia-Pacific region.


Spring Water Key Market Players & Competitive Insights


Leading market players are investing heavily in research and development in order to expand their product lines, which will help the Spring Water market, grow even more. Market participants are also undertaking a variety of strategic activities to expand their global footprint, with important market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. To expand and survive in a more competitive and rising market climate, Spring Water industry must offer cost-effective items.


Manufacturing locally to minimize operational costs is one of the key business tactics used by manufacturers in the global Spring Water industry to benefit clients and increase the market sector. In recent years, the Spring Water industry has offered some of the most significant advantages to medicine. Major players in the Spring Water market, including Orient Beverages Pvt. Ltd., Nestle S.A., Pepsico, Inc., Ten Spring Water, Danone, 3 Spring Water, Mountain Valley Spring Water, Tata Consumer Products Limited, CG Roxane, LLC, and Coca-Cola, are attempting to increase market demand by investing in research and development operations.


Manufacturer and marketer of foodstuffs and beverages is Nestle SA (Nestle). Baby foods, bottled water, cereals, chocolates and confectionary, coffee, culinary products, plant-based meals, chilled and frozen foods, dairy products, nutritional products, ice cream, and pet care items are all included in the company's product line-up. Aero, Purina Alpo, Milkybar, Cerelac, Nescafe, Nespresso, Nido, Perrier, S.Pellegrino, Acqua Panna, Nestea, Milo, Maggi, Buitoni, Cailler, Movenpick, Purina, Boost, Gerber, and Kit Kat are some of the brand names under which Nestle sells its goods. Asia, Oceania, the Americas, Europe, the Middle East, and Africa are all commercial hubs for the company. In Vevey, Waadt, Switzerland, Nestle has its headquarters. In April 2021, Nestle SA made the decision to sell its North American bottled water business, now known as BlueTriton Brands, to private equity firm One Rock Capital Partners for USD 4.3 billion.


Water purification products are produced, processed, and distributed by Primo Water Corp (Primo). Water dispensers, bottled water, filtration tools, premium spring, sparkling and flavoured water, filtration tools and coffee are all part of its product line. The company sells its goods under a variety of brands, including Aquaterra, Alhambra, Eden, Crystal Springs, PureFLO Deep Rock, Sierra Springs, and Crystal Rock. The company's water exchange, water direct, and water replenishment businesses are among its razorblade offerings. Additionally, Primo offers coffee services, brewers and filtration equipment, as well as bottled water delivery services. The corporation has operations in both North America and Europe through subsidiaries. Tampa, Florida, in the United States, is where Primo is based. After acquiring Mountain Valley Water Company of Los Angeles in October 2020, Primo Water Corporation will have more than 8,000 customers overall.


Key Companies in the Spring Water market include



  • Orient Beverages Pvt. Ltd.

  • Nestle S.A.

  • Pepsico, Inc.

  • Ten Spring Water

  • Danone

  • 3 Spring Water

  • Mountain Valley Spring Water

  • Tata Consumer Products Limited

  • CG Roxane, LLC

  • Coca-Cola


Spring Water Industry Developments


February 2020: The first plant-based water bottle in the area, the Al Ain Plant Bottle, has been introduced, according to Agthia Group PJSC. A Memorandum of Understanding (MoU) for the start of a PET water bottle collecting programme in the United Arab Emirates was also signed by Agthia and Veolia, a world leader in optimised resource management.


May 2020: A 5% ABV bottled water with vegan and gluten-free claims was introduced by Kopparberg Brewery in the United Kingdom. In European Morrisons and Tesco supermarkets, it is offered in flavours such mixed berries, black cherries, and passion fruit.


May 2020: A 12-ounce aluminium can of high-pH premium alkaline water was recently added to the growing product lineup of TEN Alkaline Spring. It offers a new, cheaper price point for the option that is wrapped in aluminium and is being sold for about 50% less money per ounce.


Spring Water Market Segmentation


Spring Water Distribution Channel Outlook



  • Specialty Stores

  • Online Retail

  • Hypermarkets/Supermarkets


Spring Water Packaging Type Outlook



  • Bottled

  • Canned


Spring Water Regional Outlook



  • North America

    • US

    • Canada



  • Europe

    • Germany

    • France

    • UK

    • Italy

    • Spain

    • Rest of Europe



  • Asia-Pacific

    • China

    • Japan

    • India

    • Australia

    • South Korea

    • Australia

    • Rest of Asia-Pacific



  • Rest of the World

    • Middle East

    • Africa

    • Latin America



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