Sports Bras Market Research Report Information By Product Type (Compression Sports Bras, Encapsulation Sports Bras, Criss Cross Back, Racerback, and Pullover), By Application (Running, Cycling, Fitness and Yoga), By Price Range (Economy and Premium), By Distribution Channel (Supermarkets/Hypermarkets, Specialty Stores and Online), By Material (Cotton, Nylon, Spandex, Lycra, and Polypropylene) By Impact (High, Medium and Low), and By Region (North America, Europe, Asia-Pacific, South America, and Middle East and Africa) - Forecast Till 2032

Sports Bras Market Overview

Sports Bras Market Size was valued at USD 9,805.88 million in 2023. The Sports Bras market is projected to grow from 2024 to USD 21,351.39 million by 2032, exhibiting a compound annual growth rate (CAGR) of 8.96% during the forecast period (2024 - 2032). The demand for sports bras is driven globally by increasing number of sportswomen boosts market growth, and technology-integrated sports bras. Also shift towards comfort and functionality and rise of inclusivity and diversity will expand the global sports bra market.

Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

Sports Bras Market Trends

Emergence of Sustainable and Ethical Practices

Sustainability is becoming more and more popular as a major market trend. Customers are looking for Sports Bra brands that emphasize ethical and sustainable practices as they become more aware of the impact their purchases have on the environment and society. This entails utilizing environmentally friendly materials like bamboo, organic cotton, and recycled textiles and implementing moral production procedures that guarantee decent labor standards and lessen carbon emissions. Companies who include sustainability in their business plans are appealing to consumers who care about the environment and setting themselves apart as pioneers in the ethical fashion industry. Sportswear is a broad category of clothing intended for activities where performance and functionality are key components. People have been wearing sportswear for everyday events as well as for participating in sports in recent years. Sportswear differs from other types of clothing due to the demand for its function. It must withstand extreme physical and environmental performance conditions with requirements for covering and assisting the energetic body without sacrificing comfort. Sports consumption analysis shows that sportswear is acquired by different types of individuals and for many reasons. For instance, people may consider purchasing sportswear just to play sports or identify with a team. Others may consider buying athletic clothing for non-sports purposes, such as expressing a sporty image. For example, A sportswear company called Nike has produced a new sustainable material called Nike Forward for their products. They use a range of recycled polyester, cotton, and nylon. An average women's sweatshirt from Nike can range anywhere from 640 SEK to 1300 SEK.

Another sportswear company, Adidas, claims that they are trying to improve their products' lifespan so that they last longer and reduce waste. The average price for a hoodie at Adidas ranges between 649 SEK to 2 639 SEK. ICIW is a sportswear company that actively promotes itself as sustainable and practices environmentally friendliness. They claim that they choose fabrics and materials from producers within the EU. They only produce their clothing inside the EU for environmental reasons. An average women's hoodie at ICIW costs between roughly 550 SEK and 899 SEK.

Another sportswear company, Adidas, claims that they are trying to improve their products' lifespan so that they last longer and reduce waste. The average price for a hoodie at Adidas ranges between 649 SEK to 2 639 SEK. ICIW is a sportswear company that actively promotes itself as sustainable and practices environmentally friendliness. They claim that they choose fabrics and materials from producers within the EU. They only produce their clothing inside the EU for environmental reasons. An average women's hoodie at ICIW costs between roughly 550 SEK and 899 SEK.

Sports Bras Market Segment Insights

Sports Bras Product Type Insights

Based on product type, the Sports Bras Market has been segmented into compression sports bras, encapsulation sports bras, criss cross back, racerback, and pullover. The compression sports bras segment accounted for the largest market share of 37.00% in 2023. Compression sports bras have a cropped top appearance and compress breast tissue towards the chest. There is little to no structure inside them. These bras typically lack fasteners, the under band cannot be opened and closed. Instead, they need to be pulled over the head and shoulders. The problem is that the under band provides the primary support in any bras. Compression bras are easy to fit and available in XS, M, L, and XL sizes; however, if the cup size is B or higher, they give inadequate support and are not suggested. When picking this style of bra, keep in mind that compressed breast tissue does not shrink, but rather redistributes itself. The stretch in the under band enables the breast to move upwards, outwards, or inwards. These bras are effective for small to medium breast sizes.

Figure 1: Sports Bras Market, by product type, 2023 & 2032 (USD Million)

Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

Sports Bras Application Insights

Based on application, the Sports Bras Market has been segmented into running, cycling, fitness and yoga. The fitness sports bras segment accounted for the largest market share of 34.90% in 2023. Fitness bras are usually designed for various fitness activity’s purpose must be adaptable and excellent for a variety of exercises, such as weightlifting, cardio workouts, and strength training. It provides moderate support and comfort, making them an excellent choice for gym visitors who engage in a variety of activities. These bras include a regular or racerback style for ease of movement. Sports bras are designed pieces of apparel that make sure the stability and comfort of a woman during physical activity, specifically sports and exercise. In a variety of physical fitness activities including cycling, running, yoga, and other high-impact workouts sports bra plays an important role in athletic clothing for women who participate in physical activities.

Figure 2: Sports Bras Market, by application, 2023 & 2032 (USD Million)

Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

Sports Bras Price Range Insights

Based on price range, the Sports Bras Market has been segmented into economy and premium. The economy sports bras segment accounted for the largest market share of 73.82% in 2023. Sports bras designed at economic price for those shoppers who have budget-constraint while still providing essential features. These bras are made to offer essential support and comfort while engaging in physical activities at a lower cost. Usually made from affordable yet long-lasting fabrics including polyester blends, they provide excellent elasticity and breathability to ensure the person remains comfortable while exercising. These bras typically offer basic support and are suitable for light exercises such as walking or yoga. These budget-friendly sports bras have a basic design without any standout features, including non-adjustable straps and a standard band size, to minimize manufacturing expenses. These bras are usually adopted by consumers with low disposable income.

Figure 3: Sports Bras Market, by Price Range, 2023 & 2032 (USD Million)

Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

Sports Bras Distribution Channel Insights

Based on distribution channel, the Sports Bras Market has been segmented into supermarkets/hypermarkets, specialty stores and online. The specialty stores sports bras segment accounted for the largest market share of 40.78% in 2023. Specialty stores that sell lingerie products including bras offer an exclusive shopping experience that allows clients to receive personalized fittings and assistance from trained employees. Furthermore, specialty stores frequently have a wide range of brands, styles, and sizes that cater to consumers' different interests and body types.

Figure 4: Sports Bras Market, by Distribution Channel, 2023 & 2032 (USD Million)

Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

Sports Bras Material Insights

Based on material, the Sports Bras Market has been segmented into cotton, nylon, spandex, lycra, and polypropylene. The spandex segment accounted for the largest market share of 34.30% in 2023. Spandex is a synthetic cloth that has been artificially processed to be highly flexible. It is the spandex that makes a sports bra stretchable. Spandex-based sports bras are very stretchy, making them ideal for active individuals. Spandex is also known as elastane and is usually referred to as a synthetic material with the ability to extend up to five times from its natural length without losing its shape. This element makes spandex sports bras ideal to have a tight yet very stretchy fit that easily moves with the body.

Figure 5: Sports Bras Market, by Material, 2023 & 2032 (USD Million)

Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

Sports Bras Impact Insights

Based on impact, the Sports Bras Market has been segmented into high, medium and low. The High segment accounted for the largest market share of 45.64% in 2023. High impact bras are used for activities that need maximum breast movement with considerable bounce.  These bras are usually distributed the weight equally and helps in lowering the weight on shoulders and back. These include cross-fit training, running, dancing, kickboxing, and any other sport that requires a lot of jumping, among others. These bras give maximum support while keeping bust movement to a minimum. These emphasize more vigorous kinds of exercise, such as jogging, racquet sports, aerobics, and dancing. Popular brands such as Nike, Adidas and others offer high impact bras for customers.

Figure 6: Sports Bras Market, by impact, 2023 & 2032 (USD Million)

Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

Sports Bras Regional Insights

By Region, the study segments the market into North America, Europe, Asia Pacific, South America, and the Middle East & Africa. The North America Sports Bras market accounts for the largest market share 41.78% in 2023 and is expected to exhibit 8.96% CAGR. North America in the sports bras market is witnessing substantial growth due to an increase in the number of women who actively participate in sports. Furthermore, as women become more aware of the differences between sports bras and regular bras, the sports bras market in the region will develop even faster throughout the projected period. Also, one of the major factors driving the considerable rise of the Sports Bras Market in this region is the growing number of women participating in sports and fitness activities. Women are becoming more health conscious, which is leading to a desire for an active healthy lifestyle, including increased engagement in various sports, yoga, and gym activities.

Further, the major countries and region studied are: The U.S, Canada, Mexico, UK, Germany, France, Italy, Spain, China, India, Japan, South Korea, Australia & New Zealand, Brazil, Argentina, GCC Countries, Turkey, Northern Africa, and Southern Africa.

Figure 7: SPORTS BRAS MARKET SHARE BY REGION 2023 (%)

Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

Sports Bras Key Market Players & Competitive Insights

The market for the sports bra market is very competitive, major players are competing based on product quality, reliability, and affordability. Thus, to remain competitive manufacturers must innovate and provide safe products that meet the needs of the sports bra market. Decathlon, Nike Inc, Puma, Adidas, Louis Vuitton (LVMH), Wacoal, Jockey, Under Armour, Inc., Lululemon Athletica Inc., H&M Group are some of the major players in the market. These market players are offering a range of sports bra designed to provide comfort and flexibility along with the evolving needs of athletes. Also, the market players are focusing on providing products that meet strict standards, and enhanced features such as adjustable straps to provide personalized fit, under bust bands to keep bra securely in place, targeted ventilation for managing sweat effectively and others. While global players have been dominating the market, several regional market players have a significant presence in their respective markets. These players are facing intense competition from established brands, such as Adidas, Nike, Puma and Others. These regional market players can differentiate themselves by offering unique features and providing competitive pricing.

To increase their market share, major players are making different strategies such as collaborations, partnerships, and acquisitions. They are also investing heavily in research and development to create advanced technology and innovative products that cater to the changing demands of sports bra market. Regional expansion and diversification of product offerings are other tactics that players employ to strengthen their position in the market.

Key Companies in the Sports Bras Market Include

• Louis Vuitton (LVMH) (France)


• Wacoal (Japan)


• Lululemon Athletica Inc. (Canada)


• H&M Group (Sweden)


• Under Armour Inc (USA)


• Decathlon (France)


• Nike Inc. (USA)


• Puma (Germany)


• Adidas (Germany)


• Jockey (USA)

Sports Bras Industry Developments

March 2024: Decathlon's CEO Barbara Martin Coppola announced increased investments in India, citing it as a key market with rapid growth potential. Plans include expanding production and retail presence to capitalize on rising sports participation and income levels.

February 2024: PUMA India has partnered with Delhi Capitals as their official kit sponsor for the WPL and IPL seasons, featuring branding on jerseys and emphasizing local culture with the Delhi Metro map design. The collaboration aims to deepen engagement with cricket and local sports talent.

Sports Bras Market Segmentation

Sports Bras Product Type Outlook

• Compression Sports Bras


• Encapsulation Sports Bras


• Criss Cross Back


• Racerback


• Pullover

Sports Bras Application Outlook

• Running


• Cycling


• Fitness


• Yoga

Sports Bras Price Range Outlook

• Economy


• Premium

Sports Bras Distribution Channel Outlook

• Supermarkets/Hypermarkets


• Specialty Stores


• Online

Sports Bras Material Outlook

• Cotton


• Nylon


• Spandex


• Lycra


• Polypropylene

Sports Bras Impact Outlook

• High


• Medium


• Low

Sports Bras Regional Outlook

• 
  

  North America

  
  
  
  
  • US
  
  
  • Canada
  
  
  • Mexico
  
  
  
  


• Europe
  
  
  
  • UK
  
  
  • Germany
  
  
  • France
  
  
  • Italy
  
  
  • Spain
  
  
  • Rest of Europe
  
  
  
  

• 
  

  Asia-Pacific

  
  
  
  
  • China
  
  
  • India
  
  
  • Japan
  
  
  • South Korea
  
  
  • Australia & New Zealand
  
  
  • Rest of Asia-Pacific
  
  
  
  

• 
  

  South America

  
  
  
  
  • Brazil
  
  
  • Argentina
  
  
  • Rest of South America
  
  
  
  


• Middle East & Africa

• 
  
  
  
  • GCC Countries
  
  
  • Turkey
  
  
  • Northern Africa
  
  
  • Southern Africa