Sports Apparel Market Size was valued at USD 232.5 Billion in 2022. The Sports Apparel Market industry is projected to grow from USD 247.8 Billion in 2023 to USD 413.27 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 6.60% during the forecast period (2023 - 2032). Growing engagement in sports and leisure activities across all demographics, together with athletes' growing social media fame, are anticipated to be major market drivers for the sports apparel industry.
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
Market CAGR for Sports Apparel is being driven by the increasing acceptance of sports apparel driven by its comfort and breathability. The increasing acceptance of sports apparel driven by its comfort and breathability is a driving force behind the growth in market revenue. Many manufacturers are introducing a range of sportswear materials designed to effectively absorb sweat and maintain comfort by keeping individuals cool and dry during physical activities. These materials include cotton, spandex, microfiber, nylon, polyester, calico, and various others, known for their elasticity that supports body movements during workouts. For example, in September 2022, Nike unveiled its latest material innovation for apparel manufacturing called "Forward." This material is produced through an efficient production process with fewer steps and reduced energy consumption. It boasts a lower density compared to woven or knitted materials, enhancing comfort for athletes and catering to environmentally-conscious consumers. The influence of sports aesthetics has significantly impacted fashion trends, including the popularity of items like jerseys and pleated skirts. These comfortable clothing items have set a trend in the fashion industry, appealing to consumers looking for both style and comfort. For instance, in 2020, Style Sage reported a notable increase in sales of tennis-inspired skirts due to their convenience for both outdoor and indoor activities, making them versatile choices for various occasions.
Internationally acclaimed athletes wield substantial influence over consumer preferences in the realms of fashion and lifestyle. This dynamic has prompted major sportswear corporations like Nike, Adidas, Puma, Reebok, and others to establish partnerships with these athletes for brand endorsement and product promotion. For example, in March 2021, Reebok announced a long-term partnership with all-pro defensive end Myles Garrett, encompassing the brand's lifestyle and performance categories spanning classics, running, cross-training, and heritage basketball. As a Reebok athlete, Garrett assumes a pivotal role in the brand's marketing campaigns and contributes to product innovation in performance designs. He also provides valuable product feedback and participates in footwear testing for future models. These collaborative endeavors play a significant role in fostering market growth. Furthermore, celebrities, athletes, and sports personalities are diversifying into fashion brand ownership by launching their clothing brands to cater to the burgeoning demand for comfortable apparel. As an example, in September 2021, football star Raheem Sterling introduced the tailored menswear brand "1692" in collaboration with British designer Samiyah Miah, reflecting the trend of athletes becoming entrepreneurs in the fashion industry.
As a result, it is anticipated that throughout the projection period, demand for the Sports Apparel Market will increase due to the increasing acceptance of sports apparel driven by its comfort and breathability. Thus, driving the Sports Apparel Market revenue.
The Sports Apparel Market segmentation, based on Product includes Tops and t-shirts, Trousers and tights, Shirts and t-shirts, and Others. The Tops and t-shirts segment dominated the market, accounting for 58% of market revenue (20.0 Billion). Today's consumers are increasingly looking for sportswear that not only provides performance benefits but also aligns with their fashion preferences. Tops and t-shirts offer a versatile and stylish option for various sports and fitness activities. Sports apparel brands are continuously innovating in terms of materials and technology. Moisture-wicking fabrics, temperature regulation, and lightweight materials are some of the features incorporated into tops and t-shirts to enhance comfort and performance.
The Sports Apparel Market segmentation, based on Demography, includes Men and Women. The Women segment dominated the market, accounting for 55% of market revenue (18.7 Billion). Cultural shifts and the increasing involvement of women in various sports, yoga, gym, and physical activities are significant drivers of growth in this market segment. Additionally, women constitute a larger percentage of participants in activities like running, indicating substantial growth potential for the women's segment in the forecast period.
Figure 1: Sports Apparel Market, by Demography, 2022 & 2032 (USD Billion)
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
The Sports Apparel Market segmentation, based on Distribution Channels, includes Online and Offline. The Offline segment dominated the market, accounting for 60% of market revenue (20.4 Billion). Brick-and-mortar stores, hypermarkets, and specialized showrooms offer customers a physical shopping experience where they can see, touch, and try on sports apparel before making a purchase. This hands-on experience provides a level of assurance and satisfaction that online shopping may not offer. Physical stores often showcase products from well-known international sports apparel brands such as Adidas, Nike, Under Armour, Puma, and others. The presence of these brands in offline retail outlets attracts a substantial customer base, including loyal brand enthusiasts.
By region, the study provides market insights into North America, Europe, Asia-Pacific, and Rest of the World. One of the primary drivers contributing to the substantial growth of the sportswear market in North America is the rising engagement of individuals in sports activities like basketball and rugby. Additionally, North America is renowned for hosting prominent marathon races, including the Boston Marathon, Chicago Marathon, and New York City Marathon, further bolstering the demand for sports apparel.
Further, the major countries studied in the market report are The US, Canada, Germany, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.
Figure 2: SPORTS APPAREL MARKET SHARE BY REGION 2022 (USD Billion)
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
Europe's Sports Apparel Market accounts for the second-largest market share as Europe is poised for significant growth in the sports apparel market due to increased investment aimed at reducing physical inactivity among the elderly population, encouraging greater engagement in physical activities among older age groups. The increased focus on physical activity and fitness among the elderly and the general population fuels demand for sports apparel designed for different sports, fitness routines, and outdoor activities. Further, the German Sports Apparel Market held the largest market share, and the UK Sports Apparel Market was the fastest-growing market in the European region
The Asia-Pacific Sports Apparel Market is expected to grow at the fastest CAGR from 2023 to 2032. This growth is attributed to countries like China and India, where a substantial proportion of the youthful population actively engages in sports and recreational pursuits. The increasing preference for international sports apparel brands, a rising disposable income among consumers, and a desire for enhanced lifestyles are anticipated to drive the demand for sports apparel in this region. China, in particular, is at the forefront of this market expansion, benefiting from government initiatives aimed at promoting active participation in sports. It is positioned to potentially surpass the United States as the world's leading sports apparel market in the future. Moreover, China’s Sports Apparel Market held the largest market share, and the Indian Sports Apparel Market was the fastest-growing market in the Asia-Pacific region.
Leading market players are investing heavily in research and development to expand their product lines, which will help the Sports Apparel market, grow even more. Market participants are also undertaking a variety of strategic activities to expand their footprint, with important market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. To expand and survive in a more competitive and rising market climate, the Sports Apparel industry must offer cost-effective items.
Manufacturing locally to minimize operational costs is one of the key business tactics used by manufacturers in the Sports Apparel industry to benefit clients and increase the market sector. In recent years, the Sports Apparel industry has offered some of the most significant advantages to consumers seeking comfortable and functional activewear for various sports, fitness activities, and outdoor pursuits. Major players in the Sports Apparel Market, including Nike, Inc. (U.S.), Adidas AG (Germany), Puma SE (Germany), Lululemon Athletica, Inc. (Canada), Under Armour, Inc. (U.S.), Columbia Sportswear Company (U.S.), Asics Corporation (Japan), FILA Holdings Corp. (South Korea), Mizuno (Japan) and LI Ning Company Limited (China) are attempting to increase market demand by investing in research and development operations.
Adidas AG is a renowned company specializing in the design, manufacturing, and marketing of athletic and sports lifestyle products. Their diverse product portfolio encompasses footwear, apparel, and various accessories such as bags, sunglasses, fitness equipment, and sporting balls. The company employs a multi-faceted distribution strategy, including branded stores, retail outlets, wholesale channels, sporting goods chains, department stores, lifestyle retail chains, e-commerce platforms, mobile shopping apps, and franchise stores. They operate under the Adidas brand name and engage in various product franchises. Adidas conducts its business operations across the Americas, Europe, Asia-Pacific, Africa, and the Middle East, with its headquarters located in Herzogenaurach, Germany. In August 2022, Adidas introduced a new capsule collection of sportswear. This collection comprises versatile and minimalist pieces designed for all-day comfort, with a notable focus on sustainability by incorporating recycled materials into several items. The range includes a women's rib dress, a men's classic tee combined with woven pants and a coach jacket, and a women's oversized hoodie paired with a rib crop top and biker shorts, among other offerings.
Puma SE is a prominent manufacturer of sporting goods and equipment, specializing in the design, development, and marketing of footwear, apparel, and accessories catering to men, women, and children. The company's product portfolio includes brands such as PUMA, stichd, and Cobra Golf. Puma also grants licenses to various independent entities to produce and market fragrances, eyewear, watches, and accessories. Puma's distribution channels encompass company-owned and licensed retail stores, e-commerce platforms, and wholesale operations. Additionally, the company is involved in sponsoring national sports teams worldwide. With a presence spanning Europe, the Middle East, Africa (EMEA), the Americas, and the Asia-Pacific region, Puma is headquartered in Herzogenaurach, Bavaria, Germany. In May 2022, Puma initiated a strategic partnership with Sonee Sports, a sports and lifestyle marketplace based in the Maldives. This collaboration aims to introduce the Puma brand in the Maldives and expand its offline retail presence. It also explores various distribution avenues in the new market, including e-commerce, partnerships with sports clubs, and other distribution channels.
Key companies in the Sports Apparel Market include
Sports Apparel Industry Developments
In January 2023: The athletic clothing manufacturer Lululemon has announced the launch of a new e-commerce website named "Lazada" in an attempt to grow its market share in Asia Pacific. The brand is launching its flagship store on Lazmall. Moreover, this is the first Asian e-commerce partnership for the brand.
November 2022: In November 2022, Nike introduced its web3 platform named "SWOOSH," designed for the release of virtual apparel and footwear for avatars. This technological innovation was aimed at strengthening and expanding the brand's presence, particularly among the younger demographic.
December 2021: In December 2021, Adidas India announced the launch of its shopping application in India, featuring augmented reality (AR) technology. This launch served as the foundation for a membership program, including the Creators Club. This program enabled members to engage in shopping, reviews, participation in various activities, running, and training to accrue points and unlock rewards. This strategic move is expected to enhance the company's consumer engagement levels and broaden its outreach.
| Report Attribute/Metric | Details |
| Market Size 2022 | USD 232.5 Billion |
| Market Size 2023 | USD 247.8 Billion |
| Market Size 2032 | USD 413.27 Billion |
| Compound Annual Growth Rate (CAGR) | 6.60% (2023-2032) |
| Base Year | 2022 |
| Market Forecast Period | 2023-2032 |
| Historical Data | 2018- 2022 |
| Market Forecast Units | Value (USD Billion) |
| Report Coverage | Revenue Forecast, Market Competitive Landscape, Growth Factors, and Trends |
| Segments Covered | Product, Demography, and Distribution Channel, and Region |
| Geographies Covered | North America, Europe, Asia Pacific, and the Rest of the World |
| Countries Covered | The US, Canada, Germany, France, UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil |
| Key Companies Profiled | Nike, Inc. (U.S.), Adidas AG (Germany), Puma SE (Germany), Lululemon Athletica, Inc. (Canada), Under Armour, Inc. (U.S.), Columbia Sportswear Company (U.S.), Asics Corporation (Japan), FILA Holdings Corp. (South Korea), Mizuno (Japan) and LI Ning Company Limited (China) |
| Key Market Opportunities | · Rising Popularity among Consumers for Performance-Enhancing Sports Apparel |
| Key Market Dynamics | · Rising Popularity among Consumers for Performance-Enhancing Sports Apparel to foster Market Growth Prospects |
Frequently Asked Questions (FAQ) :
The Sports Apparel Market size was valued at USD 232.5 Billion in 2022.
The Sports Apparel Market is projected to grow at a CAGR of 6.60% during the forecast period, 2023-2032.
North America had the largest share of the market
The key players in the market are Nike, Inc. (U.S.), Adidas AG (Germany), Puma SE (Germany), Lululemon Athletica, Inc. (Canada), Under Armour, Inc. (U.S.), Columbia Sportswear Company (U.S.), Asics Corporation (Japan), FILA Holdings Corp. (South Korea), Mizuno (Japan) and LI Ning Company Limited (China).
The Tops & T-shirts type dominated the market in 2022.
The Offline base had the largest share in the market.
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