Increase in focus on health & fitness and a rise in the trend of athleisure wear is expected to drive market expansion shortly at a CAGR of 6.60% during the forecast period 2023 to 2032

Market Research Future (MRFR) has published a cooked research report on the “Sports Apparel Market” that contains information from 2018 to 2032. The Sports Apparel Market is estimated to register a CAGR of 6.60% during the forecast period of 2023 to 2032.

MRFR recognizes the following companies as the key players in the global Sports Apparel Market— Nike, Inc. (U.S.), Adidas AG (Germany), Puma SE (Germany), Lululemon Athletica, Inc. (Canada), Under Armour, Inc. (U.S.), Columbia Sportswear Company (U.S.), Asics Corporation (Japan), FILA Holdings Corp. (South Korea), Mizuno (Japan) and LI Ning Company Limited (China)

Sports Apparel Market Highlights

The global Sports Apparel Market is accounted to register a CAGR of 6.60% during the forecast period and is estimated to reach USD 413.27 billion by 2032.

Increasing health consciousness, a growing inclination towards an active lifestyle, and a desire for a fit appearance are driving consumers to integrate sports and fitness activities into their daily lives. Moreover, the increasing engagement of women in both professional and domestic sports and fitness pursuits is anticipated to be a significant driver of market growth in the foreseeable future.

Segment Analysis

The global Sports Apparel Market has been segmented based on Product, Demography, and Distribution Channel

Based on product, the market is segmented into tops and t-shirts, trousers and tights, shirts and t-shirts, and others. The tops and t-shirts segment was attributed to holding the largest market share in 2022. The annual growth rate of female participation in sports is consistently rising, accompanied by an increased engagement in outdoor recreational activities among the general population. Furthermore, industry stakeholders are introducing fresh designs and collections of tops and t-shirts. For instance, in August 2022, the luxury fashion label H&M introduced its new sportswear brand 'H&M Move' in response to the escalating demand for activewear among consumers. This brand encompasses functional tops, lightweight jackets, an extensive range of tights and bras, as well as specialized items designed for training and running.

Based on demography, the Sports Apparel Market has been segmented into Men and Women. The women segment was expected to hold the largest market share in 2022. The increasing participation of women in sports and outdoor recreational activities is expected to drive demand for sports apparel items like tights, sports tops, and others. To meet this growing demand, major players in the market are introducing new collections tailored specifically for women. As an example, in August 2021, a prominent European fashion brand focused on women's clothing, "ONLY," ventured into the sports apparel segment with its "Only Play" collection. This strategic move aimed to bolster the brand's reputation as a forward-thinking fashion provider by offering a wide array of products that cater to the rising demand among millennial women.

Based on the Distribution Channel, the Sports Apparel Market has been segmented into Online and Offline. The OFFLINE segment was attributed to holding the largest market share in 2022. The expansion of the offline segment can be attributed to the increasing preference for brick-and-mortar stores, hypermarkets, and dedicated showrooms. These establishments provide access to products from renowned international brands such as Adidas and Nike. The segment's growth is driven by factors such as the availability of discounts, the opportunity for customers to try products before buying, and the advantage of instant gratification, all of which contribute to the overall market growth.

Regional Analysis

The global Sports Apparel Market, based on region, has been divided into the North America, Europe, Asia-Pacific, and Rest of the World. North America consists of the US and Canada. The Europe Sports Apparel Market comprises Germany, France, the UK, Italy, Spain, and the rest of Europe. The Sports Apparel Market in Asia-Pacific has been segmented into China, India, Japan, Australia, South Korea, and the rest of Asia-Pacific. The Rest of the World Sports Apparel Market comprises of Middle East, Africa, and Latin America.

The largest market share for the Sports Apparel Market was maintained by the North American regional sector. The robust expansion of the recreational industry in this region has resulted in an increased utilization of the product. For example, according to data from the Bureau of Economic Analysis, in 2019, the recreational economy in the United States contributed 2.2% to the current dollar GDP, amounting to USD 459.8 billion. Additionally, the substantial participation of school students in sports has driven demand for the product, further contributing to increased consumption.

Moreover, the Europe market has been persistently growing over the forecast period. There is a growing awareness of health and fitness in Europe, with individuals increasingly prioritizing physical activity and exercise. This trend has led to a surge in demand for sportswear designed to support various fitness activities, including running, yoga, cycling, and gym workouts.

In Asia Pacific, Increased government investment in sports has significantly boosted the demand for sports apparel, exerting a substantial influence on market growth. For instance, according to data from the Economic Times in February 2020, the Indian government allocated USD 401.6 million to its sports budget, representing an increase of USD 7.103 million from the previous year. Moreover, the thriving sports sectors, particularly cricket, which sees a substantial number of participants playing the game professionally and recreationally, play a pivotal role.

Furthermore, the rest of the world's Sports Apparel Market is divided into the Middle East, Africa, and Latin America. The sports industry in this region is experiencing notable growth, leading to an increased demand for sports apparel. For example, according to data from the South African government (Gov.Za) released in July 2019, the sports sector was estimated to contribute USD 609.1 million to the GDP of the Western Cape Province. In South America, significant growth is expected due to the gradual reduction in the unemployment rate, resulting in increased purchasing power for many individuals.

Key Findings of the Study

• The global Sports Apparel Market is expected to reach USD 413.27 billion by 2032, at a CAGR of 6.60% during the forecast period.


• The Asia-Pacific region accounted for the fastest-growing global market because of the due to growth in the purchasing power of consumers and the increase in the middle-class population.


• Based on Demography, the Women segment was attributed to holding the largest market in 2022, with an approximate market share of 55–60%.


• Nike, Inc. (U.S.), Adidas AG (Germany), Puma SE (Germany), Lululemon Athletica, Inc. (Canada), Under Armour, Inc. (U.S.), Columbia Sportswear Company (U.S.), Asics Corporation (Japan), FILA Holdings Corp. (South Korea), Mizuno (Japan) and LI Ning Company Limited (China)