The sparkling beverage market, encompassing a wide array of carbonated drinks, is influenced by a myriad of market factors that shape consumer preferences, industry dynamics, and overall market growth. Sparkling beverages, ranging from carbonated sodas to sparkling water and flavored seltzers, cater to diverse consumer tastes and have become a staple in the global beverage industry.
Consumer preferences and lifestyle choices are pivotal factors driving the sparkling beverage market. The demand for low-calorie and sugar-free options has surged as health-conscious consumers seek alternatives to traditional sugary sodas. This shift in preferences has led to the rise of sparkling water and sugar-free flavored seltzers, positioning them as popular choices for those looking for refreshing beverages without the added sugars.
Flavor innovation plays a significant role in influencing market dynamics. Beverage manufacturers continually introduce new and diverse flavors to capture consumer interest and cater to evolving taste preferences. Unique and exotic flavors contribute to the differentiation of products in a crowded market, enticing consumers to explore novel options. The availability of a wide variety of flavors, ranging from traditional cola to adventurous fruit-infused concoctions, enhances the overall appeal of the sparkling beverage market.
Health and wellness trends are increasingly shaping the sparkling beverage market. Beyond sugar content, consumers are seeking beverages with functional benefits, such as those containing natural ingredients, antioxidants, and vitamins. Sparkling waters infused with real fruit extracts or herbal essences align with these health-conscious trends, providing a healthier option compared to traditional sodas. As awareness of overall well-being grows, the market responds with beverages that cater to both taste and health considerations.
Environmental sustainability is emerging as a crucial factor in the sparkling beverage market. Consumers are becoming more environmentally conscious, leading to increased scrutiny of packaging materials and production practices. Brands that adopt eco-friendly packaging, promote recycling initiatives, and reduce their carbon footprint are gaining favor among environmentally aware consumers. Sustainability considerations are influencing purchasing decisions, prompting beverage companies to implement more sustainable practices in their operations.
Economic factors, including disposable income and purchasing power, play a role in shaping the sparkling beverage market. While traditional sodas may be considered affordable options, premium sparkling water brands and craft sodas often come with a higher price tag. Economic downturns can influence consumer spending habits, potentially impacting the demand for premium or niche sparkling beverages. However, the overall affordability and accessibility of sparkling beverages contribute to their resilience in various economic conditions.
The retail landscape, including the rise of e-commerce, also affects the sparkling beverage market. Online platforms provide consumers with convenient access to a wide variety of sparkling beverage brands and flavors. The ability to explore and purchase products online, coupled with the convenience of home delivery, contributes to the overall demand for sparkling beverages. Marketing efforts and promotions on e-commerce platforms further influence consumer choices, creating opportunities for brands to reach a broader audience.
The competitive landscape and brand positioning are critical factors in the sparkling beverage market. Large multinational corporations compete with smaller, innovative brands for market share. Brand recognition, marketing strategies, and the ability to adapt to changing consumer trends are key elements that influence a brand's success. Additionally, collaborations and partnerships, such as those between beverage companies and celebrities or influencers, play a role in shaping consumer perceptions and preferences.
Cultural and regional influences contribute to the diverse nature of the sparkling beverage market. Regional preferences for certain flavors or types of sparkling beverages can vary, and cultural traditions may impact the acceptance and popularity of specific products. Understanding and adapting to local tastes and preferences are essential considerations for brands aiming to succeed in different markets.
Report Attribute/Metric | Details |
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Growth Rate | 12.50% (2023-2030) |
Sparkling Water Market Size was valued at USD 33.1 billion in 2023. The Sparkling Water industry is projected to grow from USD 37.24 Billion in 2024 to USD 75.49 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 12.50% during the forecast period (2024 - 2032).The rising market players' innovation efforts and packaging and product marketing are the key market drivers enhancing market growth.
Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review
Sparkling water’s growing popularity among consumers, as they prefer it to soda and other sweetened fizzy drinks since it keeps them hydrated, is a significant element driving market revenue growth. While sparkling water does not include sugar or calories, the sugar in beverages damages tooth enamel. Particularly for those who are constipated, carbonated water helps with bowel movements. Researchers have shown sparkling water can help boost heart health and lessen the severity of other dyspepsia symptoms, including stomach pain. Drinking carbonated water raises HDL cholesterol levels, which is healthy cholesterol.
Furthermore, the chemical actually has several benefits, including its ability to ease constipation and aid with digestion. According to several studies, drinking sparkling water is better for your teeth and bones as drinking soda. As a result, many consumers view carbonated water as a healthier alternative to soda and other sweet carbonated beverages.
Additionally, Consumers who enjoy the sparkle of carbonated soft drinks but want to sip on something without calories, sugars, or artificial additives are a niche market for sparkling water, fuelling the industry’s revenue growth. Dehydration, which can result in dry lips, fatigue, headaches, and impaired performance, can be avoided with the help of sparkling water. Chronic dehydration causes digestive issues, heart and renal issues, and constipation. Sparkling water is available in various tastes and is a better alternative to soda water because it has no sugar, Hence consumers prefer sparkling water to alleviate these symptoms, which will all contribute to a rise in the sparkling water market CAGR globally in recent years.
However, there have been significant advances in technology innovations to cater to the demand. For instance, Sparkling water with flavors is a better option because it has more nutritional benefits for consumers. It is made with all-natural tastes and has no added sugar, salt, or calories. Also, it promotes healthy living, supports weight control, protects against obesity, helps to prevent dehydration, and increases sparkling water market revenue.
The Sparkling Water Market segmentation, based on type, includes Natural/Mineral Sparkling Water, Caffeinated Sparkling Water. The highest share, more than 60.0%, was held by natural/mineral sparkling water in 2022. Consumer demand for clean, natural water is fueling the segment’s growth. Because of their flavors, effervescence, and health advantages, the flavored varieties are becoming more popular and increased Sparkling Water Market revenue. Sparkling water with added caffeine has no calories or sugar and increases energy without adding any. These drinks are an alternative to coffee beverages, sweetened teas, and regular energy drinks. In 2021, it received 18.2%. This is due to its advantages, including a shorter vapor residence period. The demand for a high temperature is a drawback of this procedure. For instance, Hi-Biscus! Was a new flavor that National Beverage Corp. introduced to its LaCroix line in May 2019, this brand-new effervescent beverage has a distinctive hibiscus flower flavors and is free of salt, sugars, or carbs.
Jan 2022 Evian released its first sparkling water in can and bottle form. In February 2021, PepsiCo, Inc. released five new flavors of sparkling water with caffeine. Triple berries, blood orange grapefruit, blueberry pomegranate, citrus cherry flavors, mango passion fruit, and blood orange grapefruit are among the flavors offered under the bubbly brand.
December 2020 Natural mineral water from the Himalayas, Malaki Sparkling Water, is carbonated for a crisp, clean, and beautiful sparkling experience. It only contains the essential minerals your body needs that are naturally sourced from its source in the Himalayan Mountains. Neither salts nor minerals have been added.
The Sparkling Water Market data shows that sparkling water is mainly utilized in Store-Based and Non-Store-Based. Due to enhanced consumer experiences, the ability to purchase products with just one click, and advancements in smartphone and Internet access technology, the non-store the segment had the most significant revenue share in 2022. It is also ascribed to elements like no added expenses
Figure 1: Global Sparkling Water by Non-Store, 2022 & 2030 (USD billion)
Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review
Additionally, the fastest CAGR, 12.50%, is anticipated for the non-store distribution channel between 2022 and 2030. One of the critical elements boosting sales through the online channel is the change in consumer shopping behavior. Millennials and the younger generation choose online platforms because of their advantages they offer, such as buying from the convenience of one’s home, doorstep delivery, free shipping, subscription services, and discounts.
The second fastest-growing segment in the fish oil industry is non-store. The comfort, personal service, and accessibility of a wide range of products boost the segment’s revenue growth.
By Region, the study provides market insights into North America, Europe, Asia-Pacific, and the Rest of the World. The Europe sparkling water market accounted for USD 33.1 billion in 2022 and is expected to exhibit a significant CAGR growth during the study period. This is attributed to the growing incidence of sparkling water products such as La Croix, Perrier Mineral, Bubbly Sparkling, Hal, Gerolsteiner, and Sparkling ICE and an aging population across the region.
Further, the significant countries studied in the market report are The U.S., Canada, Germany, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.
Figure 2: SPARKLING WATER MARKET SHARE BY REGION 2022 (%)
Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review
North America, sparkling water market, accounts for the second-largest market share due to the availability of sparkling water has many technological advantages including the improvement of flavors, development of citric acid and carbonated water. Further, the German sparkling water market held the largest market share, and the UK sparkling water market was the fastest-growing market in the European region.
The Asia-Pacific sparkling water Market is expected to grow at the fastest CAGR from 2022 to 2030. This is due to the increase in their presence in an industry that is becoming increasingly competitive. They have released several new drinks and food products that are influenced by both national and international cuisines. The vast growth in the region is attributable to an older population that is growing along with rising water concerns and public awareness that have increased improvement of carbonated water quality use in the Asia Pacific region throughout the forecast period. Moreover, China's sparkling water market held the largest market share, and the Indian sparkling water market was the fastest-growing market in the Asia-Pacific region.
For instance, the Indian sparkling water market is the favored destination for sparkling water production. The tempo beverage Ltd (Israel) Group offers works excellent as a increased intake, and improved bone. It supports healthy drink sparkling water due to advantages like easier digestion and heart health. Moreover, it strengthens the water flavor stronger and promotes excellent sparkling water growth. As per the data cited in the sparkling water companies 2022-21 published by the sparkling water producer Association in July 2022, Singapore is ranked in 2nd position, Japan at 3rd, India at 10th, South Korea at 14th, and China at 33rd out of the top 46 international wood vinegar production destinations. Hence, Asia-Pacific is anticipated to register the highest growth rate over the forecast period from 2022–2030.
Major market players are spending a lot of money on R&D to increase their product lines, which will help the sparkling water market grow even more. Market participants are also taking various strategic initiatives to grow their worldwide footprint, with key market developments such as new product launches, contractual agreements, mergers and acquisitions, increased investments, and collaboration with other organizations. Competitors in the sparkling water industry must offer cost-effective items to expand and survive in an increasingly competitive and rising market environment.
One of the primary business strategies manufacturers adopt in the global sparkling water industry to benefit clients and expand the market sector is to manufacture locally to reduce operating costs. The sparkling water industry has provided flavors with some of the most significant benefit in recent years. The sparkling water market major players such as GEROLSTEINER BRUNNEN GmbH & Co. KG (Germany), Reignwood Group (China), Nestle S.A. (Switzerland), PepsiCo Inc. (US), The Coca-Cola Company (US), and others are working on expanding the market demand by investing in research and development activities.
The Coca-Cola Company (Us) Dr. John Pemberton delivered the first Coca-Cola to a customer on May 8, 1886, at Jacobs' Pharmacy in Atlanta, Georgia. We have transformed into a full-service beverage firm from that one renowned drink. The Smithsonian’s National Museum of African American History and Culture (NMAAHC) is getting a $1 million boost from The Coca-Cola Company.
Also, Nestlé was formed in 1905 by the merger of the “Anglo-Swiss Milk Company, which was established in 1866 by brothers George and Charles Page, and “Farine Lactée Henri Nestlé” founded in 1867 by Henri Nestlé. In Dec 2022, Nestlé invested over CHF 100 million by 2030 in low-carbon logistics for its three international water brands – S. Pellegrino, Acqua Panna, and Perrier.
Sparkling Water Industry Developments
April 2021: PepsiCo, Inc., an American food and beverage company that is one of the largest in the world, with products available in more than 200 countries. It took its name in 1965 when the Pepsi-Cola Company merged with Frito-Lay, Inc. The company’s headquarters are in New York.
Sep 2020: Finistere Ventures, a global agrifood investment leader, OurCrowd, Israel’s most active venture investor. Tnuva food manufacturer, and Tempo Beverages, the leading Israeli beverage company,
Sparkling Water Type Outlook
Sparkling Water Distribution Channel Outlook
Sparkling Water Regional Outlook
North America
Europe
Asia-Pacific
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