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    South Korea AI in Social Media Market

    ID: MRFR/ICT/57170-HCR
    200 Pages
    Aarti Dhapte
    September 2025

    South Korea AI in Social Media Market Research Report By Application (Content Creation, Sentiment Analysis, Customer Engagement, Social Listening, Ad Targeting), By Deployment Mode (Cloud-Based, On-Premises, Hybrid), By End-user (Small and Medium Enterprises, Large Enterprises, Marketing Agencies, E-Commerce), and By Technology (Natural Language Processing, Machine Learning, Computer Vision, Predictive Analytics)- Forecast to 2035

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    South Korea AI in Social Media Market Research Report - Forecast to 2035 Infographic
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    Table of Contents

    South Korea AI in Social Media Market Summary

    The South Korea AI in Social Media market is projected to grow significantly from 100.2 USD Million in 2024 to 375 USD Million by 2035.

    Key Market Trends & Highlights

    South Korea AI in Social Media Key Trends and Highlights

    • The market is expected to experience a compound annual growth rate (CAGR) of 12.74% from 2025 to 2035.
    • By 2035, the market valuation is anticipated to reach 375 USD Million, indicating robust growth potential.
    • In 2024, the market is valued at 100.2 USD Million, reflecting the current investment landscape in AI technologies for social media.
    • Growing adoption of AI technologies due to increasing demand for personalized content is a major market driver.

    Market Size & Forecast

    2024 Market Size 100.2 (USD Million)
    2035 Market Size 375 (USD Million)
    CAGR (2025-2035) 12.74%

    Major Players

    Kakao, LG Electronics, SK Telecom, Samsung Electronics, Line Corporation, NCSOFT, Naver, CJ ENM, Daum Communications

    South Korea AI in Social Media Market Trends

    The application of AI in social media is drastically changing user interaction and content production in South Korea. The growing consumer need for tailored content is one of the main market drivers. Businesses are using AI algorithms to provide personalised ads and recommendations that appeal to individual interests as South Korean customers grow increasingly picky about their online experiences.

    The demand for cutting-edge tools that improve user-generated content has also increased due to the emergence of K-pop and influencer culture. These tools leverage AI-based image and video editing capabilities to improve and magnify digital storytelling.

    The development of cutting-edge AI-driven analytics solutions that can offer insights into consumer behaviour on social media platforms presents opportunities in the South Korean industry. Companies want to use AI technologies to improve brand loyalty and customer interactions.

    With South Korea's young people using digital platforms more than ever before, marketers have a plethora of opportunities to interact with consumers in a meaningful way by implementing immersive campaigns that make use of virtual reality and AI chatbots. Conversational AI is becoming more popular, as evidenced by the growing use of chatbots by platforms to enable real-time user interactions.

    Furthermore, the use of AI across a variety of industries, including social media, is encouraged by South Korea's strong emphasis on innovation and technology, which is reinforced by government programs.

    South Korea is positioned as a major player in the global AI in social media industry thanks to its emphasis on developing AI capabilities and strong internet penetration rates. It is anticipated that as businesses refine these technical developments, new tools, experiences, and marketing approaches will become available.

    South Korea AI in Social Media Market Drivers

    Market Segment Insights

    South Korea AI in Social Media Market Segment Insights

    South Korea AI in Social Media Market Segment Insights

    AI in Social Media Market Application Insights

    AI in Social Media Market Application Insights

    The Application segment of the South Korea AI in Social Media Market represents a significant portion of the market, highlighting the crucial role that AI technology plays in optimizing various social media functionalities. In South Korea, companies have increasingly turned to AI-driven solutions to enhance user interaction and engagement on social platforms.

    One of the primary focuses within this segment is Content Creation, where AI tools assist marketers in generating engaging and relevant content tailored to the preferences of South Korean audiences. This technology not only streamlines the content development process but also ensures that the material resonates with users, thereby increasing overall reach and impact.

    Sentiment Analysis also plays a pivotal role in the social media landscape, as it enables businesses to gauge public perception and customer feelings towards brands and products. In a fast-paced market like South Korea, real-time sentiment analysis aids companies in swiftly responding to customer feedback, adjusting marketing strategies, and identifying emerging trends.

    Customer Engagement, another vital aspect, is increasingly enhanced by AI capabilities, which enable personalized interactions that can drive customer loyalty and satisfaction. Utilizing chatbots and AI-based customer service solutions, South Korean businesses can provide tailored experiences, responding to inquiries and feedback more efficiently than traditional methods.

    Moreover, Social Listening has emerged as a critical area of development within this segment, where AI tools assess online conversations to extract valuable insights about target demographics and competitors. This proactive approach empowers brands to remain attuned to customer needs and market dynamics, helping them tailor their marketing efforts more effectively.

    Ad Targeting remains a dominant focus, as AI improves the precision with which ads are targeted to specific user groups based on their online behavior, interests, and demographics. Given South Korea's high internet penetration and social media usage, effective ad targeting via AI algorithms significantly enhances advertising ROI and helps brands cut through the noise in an overloaded digital environment.

    Overall, the Application segment is characterized by continuous advancements and innovation, driving growth across multiple industries in South Korea.This trend reflects a broader global movement towards integrating AI technologies in business practices, and the unique social media landscape in South Korea provides fertile ground for these applications to thrive, making the segment an exciting area for future development.

    Source: Primary Research, Secondary Research, Market Research Future Database and Analyst Review

    AI in Social Media Market Deployment Mode Insights

    AI in Social Media Market Deployment Mode Insights

    The South Korea AI in Social Media Market, particularly in the Deployment Mode segment, is experiencing a noteworthy transformation, characterized by a growing integration of technology to enhance user engagement and data analytics.

    Cloud-based solutions have become increasingly crucial as they allow for scalability and flexibility, enabling businesses to deploy AI-driven applications without significant upfront investments in hardware. On-Premises deployment offers enhanced data security and regulatory compliance, which is particularly appealing in a market where consumer privacy is a major concern.

    The Hybrid model is also gaining traction, balancing the advantages of both Cloud and On-Premises solutions, thus allowing companies to optimize their operations. As social media platforms evolve, the deployment modes are pivotal for real-time data processing and interaction, catering to the diverse needs of businesses and consumers alike.

    The growth of the South Korea AI in Social Media Market is further bolstered by government initiatives and technological advancements, creating ample opportunities for innovation in this segment.

    AI in Social Media Market

    AI in Social Media Market End-user Insights

    The South Korea AI in Social Media Market showcases a diverse range of End-user categories, reflecting the evolving digital landscape. Small and Medium Enterprises (SMEs) are increasingly adopting AI technologies to enhance their social media engagement, recognizing its capacity to improve customer interactions and maximize return on investment.

    Large Enterprises leverage AI for data analytics and targeted advertising, enabling them to effectively connect with their audience on various platforms. Marketing Agencies play a critical role in this ecosystem by utilizing AI tools to offer personalized services to clients, thereby driving demand for sophisticated digital marketing strategies.

    E-Commerce platforms are also pivotal in the South Korea AI in Social Media Market due to their reliance on AI for recommendations and customer service, optimizing the overall shopping experience.

    AI in Social Media Market Technology Insights

    AI in Social Media Market Technology Insights

    The South Korea AI in Social Media Market is experiencing significant growth, underpinned by advancements in various technologies, including Natural Language Processing, Machine Learning, Computer Vision, and Predictive Analytics.

    Natural Language Processing (NLP) plays a crucial role, enabling social media platforms to analyze and understand user-generated content, thus enhancing customer engagement. Machine Learning algorithms are widely adopted to personalize user experiences and improve content recommendations, driving user retention and satisfaction.

    Meanwhile, Computer Vision is increasingly important, providing tools for image recognition and content moderation, ensuring a safer online environment for users. Predictive Analytics empowers businesses to make data-driven decisions by analyzing trends and forecasting user behavior, which is vital for targeted marketing efforts.

    The synergy among these technologies not only enhances operational efficiency but also contributes to the overall growth of the South Korea AI in Social Media Market revenue.

    Get more detailed insights about South Korea AI in Social Media Market Research Report - Forecast to 2035

    Regional Insights

    Key Players and Competitive Insights

    The South Korea AI in Social Media Market is witnessing a notable surge, driven by advancements in artificial intelligence technology and a heightened focus on enhancing user engagement and personalization.

    Companies in this region are increasingly integrating AI-driven tools and solutions to optimize content creation, improve customer interaction, and foster data-driven decision-making processes in social media platforms.

    With the rapid growth of digital connectivity and a tech-savvy population, the competitive landscape in South Korea is characterized by a blend of innovation, robust investments, and strategic partnerships that aim to set superior benchmarks in user experience and operational efficiency.

    As the market evolves, players are continuously adapting to emerging trends such as influencer marketing and real-time analytics, significantly transforming the dynamics within the social media space.

    Kakao has emerged as a prominent player in the South Korean AI in Social Media Market, capitalizing on its established platform ecosystem that includes messaging, social networking, and online content distribution.

    One of its notable strengths lies in its comprehensive user base, which allows Kakao to leverage vast amounts of data for enhancing AI algorithms, enabling improved personalization of content and advertisements.

    The company’s innovative approach to integrating AI tools in its social media offerings facilitates better engagement through features like personalized recommendations and chatbots, increasing user satisfaction.

    Furthermore, Kakao’s commitment to continuous research and development and collaborations with local tech firms enhances its competitive edge, positioning it as a leader in the integration of AI within social media in South Korea.

    LG Electronics is also a significant contender in the South Korea AI in Social Media Market, focusing on the intersection of AI technologies and social media to foster enhanced customer relationships and brand interactions. The company has invested in advanced machine learning and natural language processing capabilities to improve its social media marketing initiatives.

    LG Electronics has a vast range of products and services that integrate AI-driven features, which help create engaging and interactive social media experiences. The company’s strengths are bolstered by strategic partnerships and collaborations that enhance its presence in the market and facilitate the development of innovative solutions tailored for the local audience.

    Additionally, LG has been involved in mergers and acquisitions that complement its core competencies, allowing it to expand its technological capabilities, streamline operations, and enhance its offerings within the competitive landscape of the South Korean social media sphere.

    Key Companies in the South Korea AI in Social Media Market market include

    Industry Developments

    A number of recent advancements indicate that South Korea's social media AI integration is accelerating. Quetta AI, a platform for evaluating unstructured social media data to identify trends, sentiment shifts, and viral themes, was released by Newen AI in January 2025, demonstrating the rising demand for AI-driven insights in industry.

    In order to improve messaging with AI-generated conversation support and suggestions, OpenAI and Kakao formally partnered earlier in January 2025 to include ChatGPT-like features into KakaoTalk. OpenAI opened an office in Seoul in April 2025, highlighting the importance of the nation in the deployment of AI and teasing further cooperation with regional social apps.

    The beta release of Naver's chatbot service CLOVA X in October 2023 marked a breakthrough in AI support for Naver's search and content platforms. At or close to the May 2024 AI Seoul Summit, where Naver, Kakao, and other international tech leaders gathered to advance inclusive and safe AI innovation, several efforts were launched.

    With the help of new data protection regulations and legislative frameworks like the AI Framework Act, South Korea is methodically integrating AI into its social media ecosystem. When taken as a whole, these advancements show a conscious move away from simple AI features and towards complex, conversational, real-time, analytics-driven features in the country's social networks.

    Market Segmentation

    Outlook

    • Natural Language Processing
    • Machine Learning
    • Computer Vision
    • Predictive Analytics

    Report Scope

     
    Report Attribute/Metric Source: Details
    MARKET SIZE 2023 89.0(USD Million)
    MARKET SIZE 2024 100.25(USD Million)
    MARKET SIZE 2035 375.0(USD Million)
    COMPOUND ANNUAL GROWTH RATE (CAGR) 12.742% (2025 - 2035)
    REPORT COVERAGE Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
    BASE YEAR 2024
    MARKET FORECAST PERIOD 2025 - 2035
    HISTORICAL DATA 2019 - 2024
    MARKET FORECAST UNITS USD Million
    KEY COMPANIES PROFILED Kakao, LG Electronics, SK Telecom, Coupang, Hanjin KAL, Hana Bank, Mediacorp, Samsung Electronics, Line Corporation, NCSOFT, Sundae School, Naver, CJ ENM, Krafton, Daum Communications
    SEGMENTS COVERED Application, Deployment Mode, End User, Technology
    KEY MARKET OPPORTUNITIES Personalized content generation, Advanced sentiment analysis, AI-driven influencer marketing, Real-time customer engagement, Predictive analytics for trends
    KEY MARKET DYNAMICS increased user engagement, rising data analytics demand, personalized content delivery, regulatory compliance challenges, competitive market landscape
    COUNTRIES COVERED South Korea

    Market Highlights

    Author
    Aarti Dhapte
    Team Lead - Research

    She holds an experience of about 6+ years in Market Research and Business Consulting, working under the spectrum of Information Communication Technology, Telecommunications and Semiconductor domains. Aarti conceptualizes and implements a scalable business strategy and provides strategic leadership to the clients. Her expertise lies in market estimation, competitive intelligence, pipeline analysis, customer assessment, etc.

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    FAQs

    What is the projected market size of the South Korea AI in Social Media Market in 2024?

    The South Korea AI in Social Media Market is projected to be valued at 100.25 million USD in 2024.

    What will be the expected market size of the South Korea AI in Social Media Market by 2035?

    By 2035, the South Korea AI in Social Media Market is expected to reach a value of 375.0 million USD.

    What is the expected CAGR for the South Korea AI in Social Media Market from 2025 to 2035?

    The expected CAGR for the South Korea AI in Social Media Market from 2025 to 2035 is 12.742%.

    Which application segment will have the highest market value in 2035 within the South Korea AI in Social Media Market?

    In 2035, the Content Creation segment is expected to have the highest market value at 95.0 million USD.

    How much is the Sentiment Analysis application segment valued at in the South Korea AI in Social Media Market for 2024?

    The Sentiment Analysis application segment is valued at 20.0 million USD in the year 2024.

    Which companies are considered major players in the South Korea AI in Social Media Market?

    Major players in the South Korea AI in Social Media Market include Kakao, LG Electronics, SK Telecom, and Samsung Electronics.

    What is the market value for Customer Engagement in 2035 within the South Korea AI in Social Media Market?

    The Customer Engagement segment is projected to reach a market value of 63.75 million USD by 2035.

    What impact can be expected from emerging trends in the South Korea AI in Social Media Market?

    Emerging trends in the market are expected to drive innovation and growth significantly across various application segments.

    What will the market size for Ad Targeting be in 2035 within the South Korea AI in Social Media Market?

    By 2035, the Ad Targeting segment is projected to have a market size of 69.25 million USD.

    What is the forecasted growth rate of the Social Listening segment in the South Korea AI in Social Media Market from 2024 to 2035?

    The Social Listening segment is expected to grow significantly, reaching a value of 68.25 million USD by 2035.

    1. EXECUTIVE
    2. SUMMARY
    3. Market Overview
    4. Key Findings
    5. Market Segmentation
    6. Competitive Landscape
    7. Challenges and Opportunities
    8. Future Outlook
    9. MARKET INTRODUCTION
    10. Definition
    11. Scope of the study
    12. Research Objective
    13. Assumption
    14. Limitations
    15. RESEARCH
    16. METHODOLOGY
    17. Overview
    18. Data
    19. Mining
    20. Secondary Research
    21. Primary
    22. Research
    23. Primary Interviews and Information Gathering
    24. Process
    25. Breakdown of Primary Respondents
    26. Forecasting
    27. Model
    28. Market Size Estimation
    29. Bottom-Up
    30. Approach
    31. Top-Down Approach
    32. Data
    33. Triangulation
    34. Validation
    35. MARKET
    36. DYNAMICS
    37. Overview
    38. Drivers
    39. Restraints
    40. Opportunities
    41. MARKET FACTOR ANALYSIS
    42. Value chain Analysis
    43. Porter's
    44. Five Forces Analysis
    45. Bargaining Power of Suppliers
    46. Bargaining
    47. Power of Buyers
    48. Threat of New Entrants
    49. Threat
    50. of Substitutes
    51. Intensity of Rivalry
    52. COVID-19
    53. Impact Analysis
    54. Market Impact Analysis
    55. Regional
    56. Impact
    57. Opportunity and Threat Analysis
    58. South
    59. Korea AI in Social Media Market, BY Application (USD Million)
    60. Content
    61. Creation
    62. Sentiment Analysis
    63. Customer
    64. Engagement
    65. Social Listening
    66. Ad
    67. Targeting
    68. South Korea AI in
    69. Social Media Market, BY Deployment Mode (USD Million)
    70. Cloud-Based
    71. On-Premises
    72. Hybrid
    73. South
    74. Korea AI in Social Media Market, BY End User (USD Million)
    75. Small
    76. and Medium Enterprises
    77. Large Enterprises
    78. Marketing
    79. Agencies
    80. E-Commerce
    81. South
    82. Korea AI in Social Media Market, BY Technology (USD Million)
    83. Natural
    84. Language Processing
    85. Machine Learning
    86. Computer
    87. Vision
    88. Predictive Analytics
    89. Competitive Landscape
    90. Overview
    91. Competitive
    92. Analysis
    93. Market share Analysis
    94. Major
    95. Growth Strategy in the AI in Social Media Market
    96. Competitive
    97. Benchmarking
    98. Leading Players in Terms of Number of Developments
    99. in the AI in Social Media Market
    100. Key developments and
    101. growth strategies
    102. New Product Launch/Service Deployment
    103. Merger
    104. & Acquisitions
    105. Joint Ventures
    106. Major
    107. Players Financial Matrix
    108. Sales and Operating Income
    109. Major
    110. Players R&D Expenditure. 2023
    111. Company
    112. Profiles
    113. Kakao
    114. Financial
    115. Overview
    116. Products Offered
    117. Key
    118. Developments
    119. SWOT Analysis
    120. Key
    121. Strategies
    122. LG Electronics
    123. Financial
    124. Overview
    125. Products Offered
    126. Key
    127. Developments
    128. SWOT Analysis
    129. Key
    130. Strategies
    131. SK Telecom
    132. Financial
    133. Overview
    134. Products Offered
    135. Key
    136. Developments
    137. SWOT Analysis
    138. Key
    139. Strategies
    140. Coupang
    141. Financial
    142. Overview
    143. Products Offered
    144. Key
    145. Developments
    146. SWOT Analysis
    147. Key
    148. Strategies
    149. Hanjin KAL
    150. Financial
    151. Overview
    152. Products Offered
    153. Key
    154. Developments
    155. SWOT Analysis
    156. Key
    157. Strategies
    158. Hana Bank
    159. Financial
    160. Overview
    161. Products Offered
    162. Key
    163. Developments
    164. SWOT Analysis
    165. Key
    166. Strategies
    167. Mediacorp
    168. Financial
    169. Overview
    170. Products Offered
    171. Key
    172. Developments
    173. SWOT Analysis
    174. Key
    175. Strategies
    176. Samsung Electronics
    177. Financial
    178. Overview
    179. Products Offered
    180. Key
    181. Developments
    182. SWOT Analysis
    183. Key
    184. Strategies
    185. Line Corporation
    186. Financial
    187. Overview
    188. Products Offered
    189. Key
    190. Developments
    191. SWOT Analysis
    192. Key
    193. Strategies
    194. NCSOFT
    195. Financial
    196. Overview
    197. Products Offered
    198. Key
    199. Developments
    200. SWOT Analysis
    201. Key
    202. Strategies
    203. Sundae School
    204. Financial
    205. Overview
    206. Products Offered
    207. Key
    208. Developments
    209. SWOT Analysis
    210. Key
    211. Strategies
    212. Naver
    213. Financial
    214. Overview
    215. Products Offered
    216. Key
    217. Developments
    218. SWOT Analysis
    219. Key
    220. Strategies
    221. CJ ENM
    222. Financial
    223. Overview
    224. Products Offered
    225. Key
    226. Developments
    227. SWOT Analysis
    228. Key
    229. Strategies
    230. Krafton
    231. Financial
    232. Overview
    233. Products Offered
    234. Key
    235. Developments
    236. SWOT Analysis
    237. Key
    238. Strategies
    239. Daum Communications
    240. Financial
    241. Overview
    242. Products Offered
    243. Key
    244. Developments
    245. SWOT Analysis
    246. Key
    247. Strategies
    248. References
    249. Related
    250. Reports
    251. LIST
    252. OF ASSUMPTIONS
    253. South Korea AI in Social Media Market
    254. SIZE ESTIMATES & FORECAST, BY APPLICATION, 2019-2035 (USD Billions)
    255. South
    256. Korea AI in Social Media Market SIZE ESTIMATES & FORECAST, BY DEPLOYMENT MODE,
    257. 2035 (USD Billions)
    258. South Korea AI in Social Media
    259. Market SIZE ESTIMATES & FORECAST, BY END USER, 2019-2035 (USD Billions)
    260. South
    261. Korea AI in Social Media Market SIZE ESTIMATES & FORECAST, BY TECHNOLOGY, 2019-2035
    262. (USD Billions)
    263. PRODUCT LAUNCH/PRODUCT DEVELOPMENT/APPROVAL
    264. ACQUISITION/PARTNERSHIP
    265. LIST
    266. Of figures
    267. MARKET SYNOPSIS
    268. SOUTH
    269. KOREA AI IN SOCIAL MEDIA MARKET ANALYSIS BY APPLICATION
    270. SOUTH
    271. KOREA AI IN SOCIAL MEDIA MARKET ANALYSIS BY DEPLOYMENT MODE
    272. SOUTH
    273. KOREA AI IN SOCIAL MEDIA MARKET ANALYSIS BY END USER
    274. SOUTH
    275. KOREA AI IN SOCIAL MEDIA MARKET ANALYSIS BY TECHNOLOGY
    276. KEY
    277. BUYING CRITERIA OF AI IN SOCIAL MEDIA MARKET
    278. RESEARCH
    279. PROCESS OF MRFR
    280. DRO ANALYSIS OF AI IN SOCIAL MEDIA MARKET
    281. DRIVERS
    282. IMPACT ANALYSIS: AI IN SOCIAL MEDIA MARKET
    283. RESTRAINTS
    284. IMPACT ANALYSIS: AI IN SOCIAL MEDIA MARKET
    285. SUPPLY / VALUE
    286. CHAIN: AI IN SOCIAL MEDIA MARKET
    287. AI IN SOCIAL MEDIA MARKET,
    288. BY APPLICATION, 2025 (% SHARE)
    289. AI IN SOCIAL MEDIA MARKET,
    290. BY APPLICATION, 2019 TO 2035 (USD Billions)
    291. AI IN SOCIAL
    292. MEDIA MARKET, BY DEPLOYMENT MODE, 2025 (% SHARE)
    293. AI IN
    294. SOCIAL MEDIA MARKET, BY DEPLOYMENT MODE, 2019 TO 2035 (USD Billions)
    295. AI
    296. IN SOCIAL MEDIA MARKET, BY END USER, 2025 (% SHARE)
    297. AI
    298. IN SOCIAL MEDIA MARKET, BY END USER, 2019 TO 2035 (USD Billions)
    299. AI
    300. IN SOCIAL MEDIA MARKET, BY TECHNOLOGY, 2025 (% SHARE)
    301. AI
    302. IN SOCIAL MEDIA MARKET, BY TECHNOLOGY, 2019 TO 2035 (USD Billions)
    303. BENCHMARKING
    304. OF MAJOR COMPETITORS

    South Korea AI in Social Media Market Segmentation

    • AI in Social Media Market By Application (USD Million, 2019-2035)

      • Content Creation
      • Sentiment Analysis
      • Customer Engagement
      • Social Listening
      • Ad Targeting

     

    • AI in Social Media Market By Deployment Mode (USD Million, 2019-2035)

      • Cloud-Based
      • On-Premises
      • Hybrid

     

    • AI in Social Media Market By End User (USD Million, 2019-2035)

      • Small and Medium Enterprises
      • Large Enterprises
      • Marketing Agencies
      • E-Commerce

     

    • AI in Social Media Market By Technology (USD Million, 2019-2035)

      • Natural Language Processing
      • Machine Learning
      • Computer Vision
      • Predictive Analytics

     

     

     

     

     

     

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