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In the Sorbitol Market, numerous trends are taking place that highlight changes in consumer tastes, health and industry dynamics. One of the leading trends is the growing demand for low-calorie sweeteners and sugar substitutes caused by the increasing knowledge about the detrimental impacts of excessive use of sugar on health. Sorbitol as a sugar alcohol having lower calorie content goes along this trend as it can be used to replace traditional sugars among people who like to maintain their healthy lifestyle choices.
Another key trend is the rise in popularity of natural and organic sweeteners with Sorbitol playing a crucial role in this field. People these days usually prefer products which have minimal artificial substances but rather contain clean labels. This corresponds well to sorbitol that comes from natural resources and is known for its origin through nature. Also, when added to personal care products, especially organic or green ones, it emphasizes further expansion of its line into other areas such as cosmetics market.
The high increase in consciousness about the ill effects of man-made and processed sugars on health thereby makes a major driving force for demand of natural or organic sweeteners which is also impacting the popularity of Sorbitol as a normal intake. The search for healthier food options by people has also led to an increase in demands for low calorie foods leading to more demands for Sorbitol.
In North America, growing understanding about dietary supplements and their nutritional benefits is one of the factors that are increasingly promoting sorbitol consumption. For example, the prevalence of diabetes patients in the US drives up the demand for Sorbitol considerably in this region. Remarkably, U.S.A was expected to maintain a significant market share with continual upward trend throughout the forecast period. On the other hand, Sorbitol accounted for 32% of European market in 2018. This increasing consumer preference towards organic personal care products forms part of reasons behind growth of this region where Sorbitol acts as crucial additive used when making such items.
While North America and Europe are strong market players, Asia-Pacific seems like a promising frontier giving attractive opportunities to manufacturers of Sorbitol. In particular, there is a rising demand for Sorbitol among developing countries namely China, India, Indonesia and other emerging economies based in this region.
This increased rate can be attributed to many factors including changing patterns on eating habits, rising awareness over well-being sensitive choices and it serves as an ingredient in various types of foods as well as personal care products which have caused its great demand globally. As such, Asia Pacific presents itself as one of the most lucrative markets for Sorbitol due to changing consumers’ taste preferences and widening application area for this multi-purpose sweetening agent.
There is an upswing in demand for dietary supplements while at the same time; sorbitol has staked its claim within this category. Awareness about dietary supplements coupled with nutrition value associated with Sorbitol are reasons why it is being included in a range of supplement formulations. This is an ongoing trend, as people pursue better health overall and wellness through easy and effective means of adding good constituents to their diets.
In the pharmaceutical sector, a notable trend is that Sorbitol is used for making medicines especially those meant for diabetic patients. Since diabetes incidences have been on the rise all over the world, Sorbitol is now being included in some medications as a sugar replacement drug by pharmaceutical companies. This aligns with efforts of having healthier drugs thus catering for the unique needs of people living with chronic diseases.
The Asia-Pacific region has developed a taste for Sorbitol because it has become more conscious about its diet and also has a growing number of health-aware consumers. For example, China and India have seen their citizens demanding healthier foods as well as beverages. The many industries where sorbitol can be applied coupled with its natural origin contribute its popularity in this part of the globe.
Covered Aspects:
| Report Attribute/Metric | Details |
|---|---|
| Market Opportunities | · Sorbitol has several nutritional benefits which are boosting its sorbitol market growth |
| Market Dynamics | · Rise in the level of awareness about the bad effects of artificial and processed sugar on health |
Sorbitol Market Highlights:
Global Sorbitol Market Overview
Sorbitol Market Size was valued at USD 2.1 billion in 2023. The Sorbitol industry is projected to grow from USD 2.20752 Billion in 2024 to USD 2.978631378 billion by 2032, exhibiting a compound annual growth rate (CAGR) of 5.12% during the forecast period (2024 - 2032). The rising frequency of use in oral care products as it is metabolized slower than other sugar alcohols, preventing dental problems such as cavities and tooth decay, are the key market drivers enhancing the market growth.
Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review
Sorbitol Market Trends
- Shift in consumer preference for organic sweeteners boosts market growth
The increased awareness of the negative effects of artificial and processed sugar on health is the primary motivator of the sorbitol industry. People are increasingly turning to natural or organic sweeteners regularly. Demand for low-calorie foods is also increasing, which increases demand for Sorbitol. There has been a shift toward the use of organic and natural sweeteners. Sorbitol demand is rising due to the rising popularity of low-calorie diets.
Sorbitol is being used as a nutritional additive by many people. Sorbitol's rising popularity can be attributed to its numerous health advantages. Since more people are becoming aware of their need for organic and natural cosmetics and hygiene products, sales have skyrocketed. It's also commonly used to produce dental and oral hygiene products.
The major driving factor is the rise in awareness about the bad effects of artificial and processed sugar on health. People are shifting to natural or organic sweeteners to use regularly. The demand for low-calorie food is also increasing, increasing the demand for Sorbitol. Therefore, the condition has recently enhanced the Sorbitol market CAGR.
However, it’s also commonly used to produce dental and oral hygiene products is another factor driving the growth of the market of sorbitol revenue.
Segment Insights
Sorbitol Function Insights
Based on function, the Sorbitol market segmentation includes Sweeteners, Bulking agents, Flavoring agents, humectants, and Others. The includes Sweetener Sorbitol segment held the majority share in 2022 contribution concerning the sorbitol industry revenue. This is primarily owing to the rising prevalence of use in oral care products as it is metabolized at a slower rate than other sugar alcohols, preventing dental problems such as cavities and tooth decay.
January 2020: ADM launched a new logo with a catchy tagline for their brand, "Unlocking Nature, Enriching Life." Through this, ADM was able to attract and appeal to more consumers and expand its customer base.
September 2019: Sunar Misri announced the expansion of its operations in Andana (Turkey) to increase its sorbitol and maltitol production capacity.
Sorbitol Form Insights
Based on form, the Sorbitol market segmentation includes Liquid, Powder. The liquid segment dominated the market in 2022 and is projected to be the faster-growing segment during the forecast period, 2022-2030. This is due to the increasing preference for Liquid Sorbitol as a sugar substitute in the pharmaceutical, food, and beverage industries. The growing demand for low-calorie food caused by the growing number of health-conscious consumers and patients with obesity across the globe is expected to fuel the use of the product in these industries.
Crystal sorbitol is widely utilized as a food additive for producing frozen raw fish, shrimp balls, roasted fish fillets, dried squid thread, polydextrose (soluble dietary fiber), chewing gum, and mint tablets. It is also used in several other frozen aquatic products and sugar-free foodstuffs. The growing demand for application products, primarily in meat and frozen foods, is expected to promote market growth over the forecast period. Hence, rising applications of implants for Sorbitol positively impact the market growth.
Figure 1: Sorbitol Market, by Form,2022& 2030 (USD Billion)
Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review
Sorbitol Application Insights
The Sorbitol market data has been bifurcated by application into food and beverage, pharmaceutical & healthcare, cosmetics & personal care products, households, bakeries, confectionery & dairy, and many others. It is popularly used in producing chocolates, bakery items, chewing gums, and others in the confectionery segment. Sorbitol finds application in surfactants as detergents, dispersants, emulsifiers, and wetting and foaming agents. Biobased surfactants are witnessing increased utilization in the food processing industry. The surfactant acts as a stabilizing agent for various food products, such as bread, ice cream, and cakes. Additionally, the surfactants help maintain the viscosity and the texture of the food products and extend shelf life. As a result, the growth of the food processing industry is expected to drive the demand for biobased surfactant products over the forecast period. The Vitamin C application segment is expected to expand at the highest growth rate over the forecast period.
May 2019: Lupin and Aptissen entered a mutual agreement for selling, marketing, advertising, and distributing Aptissen's sorbitol products in Canada. This approval has further broadened the growth opportunity for the Sorbitol industry.
December 2016: Cargill Inc., a US-based organization, expanded its operations in Shanghai. The innovation center was named Cargill ONE. They produced animal protein, sweeteners, edible oils, starches, etc.
Sorbitol Regional Insights
By Region, the study provides market insights into North America, Europe, Asia-Pacific, and the Rest of the World. The North America Sorbitol market accounted for USD 1.8 billion in 2022 and is expected to exhibit a significant CAGR growth during the study period. This is attributed to Consumption in both foods as well as non-food industries. It is widely used in oral and dental care products as it helps prevent tooth decay across the Region.
Further, the major countries studied in the market report are The U.S., Canada, Germany, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.
Figure 2: SORBITOLMARKET SHARE BY REGION 2022 (%)
Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review
Europe's Sorbitol market accounts for the Third-largest market share due to the This is due to the extensive research and development projects relating to using Sorbitol and its ill effects in the long run, as people are readily shifting from artificial sweeteners to organic products. Further, the Germany sorbitol industry held the largest market share, and the UK Sorbitol was the fastest-growing market in the European Region.
The Asia-Pacific Sorbitol Market is expected to grow at the fastest CAGR from 2022 to 2030. This is due to It is growing tremendously throughout the forecasted period. This is due to the high consumption levels of Sorbitol in China, which is used in producing vitamin C. The Indonesian sorbitol provides a good customer base for organic and natural-based cosmetic products that use key ingredients. Moreover, the China sorbitol industry held the largest market share, and the India market for sorbitol was the fastest-growing market in the Asia-Pacific region.
Hence, Asia-Pacific is anticipated to register the highest growth rate over the forecast period from 2022–2030.
Sorbitol Key Market Players & Competitive Insights
Major market players are spending a lot of money on R&D to increase their product lines, which will help the Sorbitol market grow even more. Market participants are also taking various strategic initiatives to grow their worldwide footprint, with key market developments such as new product launches, contractual agreements, mergers and acquisitions, increased investments, and collaboration with other organizations. Competitors in the Sorbitol industry must offer cost-effective items to expand and survive in an increasingly competitive and rising market environment.
Manufacturing locally to reduce operating costs is one of the primary business strategies manufacturers adopt in the Sorbitol industry to benefit clients and expand the market sector. The Sorbitol industry has provided medicine with some of the most significant benefits in recent years. The Sorbitol market major player such as Archer Daniels Midland Company (US), Cargill Incorporated (US), Roquette Freres (France), Ingredion Incorporated (US), Tereos Starch & Sweeteners (Brazil), Ecogreen Oleochemicals Pte Ltd (Singapore), Gulshan Polyols Ltd. (India), Merck Group (Germany), SPI Pharma Inc. (UK), and others are working on expanding the market demand by investing in research and development activities.
The Archer-Daniels-Midland Company, commonly known as ADM, is an American multinational food processing and commodities trading corporation founded in 1902 and headquartered in Chicago, Illinois. ADM launched a new logo with a catchy tagline for their brand, “Unlocking Nature, Enriching Life." Through this, ADM was able to attract and appeal to more consumers and expand its customer base.
Lupin Limited is an Indian multinational pharmaceutical company based in Mumbai. It is one of the largest generic pharmaceutical companies by revenue ly. The company's key focus areas include pediatrics, cardiovascular, anti-infectives, diabetology, asthma, and anti-tuberculosis.
Lupin and Aptissen entered a mutual agreement for selling, marketing, advertising, and distributing Aptissen's sorbitol products in Canada. This approval has further broadened the growth opportunity for the Sorbitol industry.
Key Companies in the Sorbitol market include
- Archer Daniels Midland Company (US)
- Cargill Incorporated (US)
- Roquette Freres (France)
- Ingredion Incorporated (US)
- Tereos Starch & Sweeteners (Brazil)
- Ecogreen Oleochemicals Pte Ltd (Singapore)
- Gulshan Polyols Ltd. (India)
- Merck Group (Germany)
- SPI Pharma Inc. (UK)
Sorbitol Industry Developments
December 2016: Cargill Inc., a US-based organization, expanded its operations in Shanghai. The innovation center was named Cargill ONE. They produced animal protein, sweeteners, edible oils, starches, etc.
January 2020: ADM launched a new logo with a catchy tagline for their brand, "Unlocking Nature, Enriching Life." Through this, ADM was able to attract and appeal to more consumers and expand its customer base.
Sorbitol Market Segmentation
Sorbitol Function Outlook
- Sweetener
- Bulking Agent
- Flavoring Agent
- Humectant
- Others
Sorbitol Form Outlook
- Liquid
- Powder
Sorbitol Application Outlook
- Food & Beverages
- Personal care
- Pharmaceuticals
- Others
Sorbitol Regional Outlook
- North America
- US
- Canada
- Europe
- Germany
- France
- UK
- Italy
- Spain
- Rest of Europe
- Asia-Pacific
- China
- Japan
- India
- Australia
- South Korea
- Australia
- Rest of Asia-Pacific
- Rest of the World
- Middle East
- Africa
- Latin America
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