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Sodium Bicarbonate Market Share

ID: MRFR//1963-CR | 128 Pages | Author: Priya Nagrale| February 2024

In the Sodium Bicarbonate market, positioning strategies play a crucial role in determining a company's market share. One common approach is differentiation, where companies focus on unique features or benefits to distinguish their products from competitors. For instance, some brands may emphasize the purity or environmentally friendly production processes of their sodium bicarbonate. By highlighting these qualities, they aim to attract consumers who prioritize such factors when making purchasing decisions.

Baking soda or sodium hydrogen carbonate are commonly known names for sodium bicarbonate. Xanthan Gum is a crystalline powder or granule that is odorless and slightly salty with a cooling effect. When dissolved in water, it becomes somewhat soluble. Baking products, detergents, and cleaning products often contain it, so it is an important ingredient.

Another strategy involves targeting specific market segments. Companies may tailor their marketing efforts towards certain demographics or industries where sodium bicarbonate has particular applications. For example, a company might focus on promoting its product for use in baking applications to appeal to home bakers, while another might emphasize its industrial-grade sodium bicarbonate for use in pharmaceutical manufacturing. By identifying and catering to niche markets, companies can carve out a substantial market share even in a competitive landscape.

Price positioning is another critical factor. Some companies may choose to compete on price, offering lower-priced sodium bicarbonate products to attract price-sensitive consumers. This strategy can be effective in gaining market share, especially in markets where cost is a significant consideration for buyers. However, companies must be cautious not to engage in price wars that erode profitability in the long run.

In contrast, premium pricing strategies involve positioning sodium bicarbonate as a high-quality or premium product and charging a higher price accordingly. This approach appeals to consumers who associate higher prices with superior quality or performance. Companies employing this strategy often invest in branding, packaging, and marketing efforts to reinforce the perception of value associated with their product. While this strategy may limit market share in terms of volume, it can lead to higher profit margins and greater overall profitability.

Distribution channels also play a crucial role in market share positioning. Companies may opt for exclusive distribution agreements with select retailers or distributors to ensure their products are available in key locations and presented in a favorable manner. By controlling distribution channels, companies can influence consumer perception and increase market share by ensuring their products are easily accessible to target customers.

Furthermore, innovation can be a powerful driver of market share growth. Companies that invest in research and development to create new formulations or applications for sodium bicarbonate can gain a competitive edge and capture market share from competitors. Whether it's developing new products with enhanced functionality or improving existing products through technological advancements, innovation can fuel growth and help companies maintain a leading position in the market.

Collaborations and partnerships with other companies can also be beneficial for market share positioning. By teaming up with complementary businesses or industry leaders, companies can leverage each other's strengths and resources to expand their market reach and capture a larger share of the sodium bicarbonate market. Strategic alliances can lead to synergies that drive growth and enhance competitiveness in the marketplace.

Covered Aspects:

Report Attribute/Metric Details
Base Year For Estimation 2023
Forecast Period 2024-2030
Growth Rate 3.95 % (2024-2030)

Global Sodium Bicarbonate Market Overview


Sodium bicarbonate Market Size was valued at USD 3,387.3 Mn in 2023. The Sodium bicarbonate industry is projected to grow from USD 3,521.1 Mn in 2024 to USD 4,800.4 Mn by 2032, exhibiting a compound annual growth rate (CAGR) of 3.95% during the forecast period (2024 - 2032). The sodium bicarbonate market is expected to be driven by its increasing use in the animal feed nutrition industry and the surging demand for sodium bicarbonate in the food & beverage industry. With increasing demand for animal produce there is a growing market of livestock industry, leading to increasing demand for animal feed globally. While sodium bicarbonate caters as a buffering and acidity regulator in the animal feed nutrition market. While the increasing global population is expected to drive growth in the food & beverage industry especially with the rising demand for ready-to-eat and packaged food in the market, and the growing bread & bakery products segment at a global level.


Sodium Bicarbonate Market Overview


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Sodium bicarbonate Market Trends




  • INCREASING USE IN ANIMAL FEED NUTRITION




With rising demand for various animal products, the agriculture industry is concentrating on increasing animal raising capacity. The need for animal feed is increasing as the dairy, chicken meat, and aquaculture sectors expand. This is increasing demand for sodium bicarbonate, which is used in animal feed. Sodium bicarbonate is used in the preparation of nutrition mixtures for poultry, cattle, and aqua products. Sodium bicarbonate is a significant source of sodium for cattle and poultry, and it adds salt to animal feed. Egg consumption is also increasing in several nations. The number of milking cows on dairy farms is growing. The aquaculture business is the main source of raw materials to the seafood industry. Quality animal feed is critical to the tremendous expansion in these businesses. Sodium bicarbonate is a significant addition for improving animal feed nutrition, which is driving growth in the sodium bicarbonate market due to rising demand for animal feed.


Currently, sodium bicarbonate is a significant component of animal diet. Sodium Bicarbonate NaHCO3 or Baking Soda is a chemical molecule having several applications in animal and poultry nutrition. Baking soda is regarded as a safe component for cattle and poultry food in the United States, and it is also authorised by the FDA. While sodium bicarbonate has a weak alkali characteristic, it has a proper buffering function and may maintain alkali and acid balance in animals' bodies by preventing rapid pH fluctuations. The use of buffering agents in animal feed is required to limit the detrimental effects of diet acidification, and as a result, buffering chemicals such as sodium bicarbonate are widely used in the feeding of cattle and poultry. In situations of acidosis, metabolic acidosis in cattle, the alkali property of sodium bicarbonate causes alkali and acid balance in the animal, and it can compensate for bicarbonate ion loss and decrease. The buffering property of pure and natural feed grade sodium bicarbonate, which is mostly utilised as a dairy cow feed additive, helps regulate rumen pH by lowering acidic conditions. In poultry feeds, sodium bicarbonate is often used as a partial substitute for salt. Sodium bicarbonate can replace one-third of the salt in chicken diets during the warm seasons. Grill operations have discovered that sodium bicarbonate is an alternate salt supply that aids in litter reduction by delivering drier litter and a healthier living habitat. Baking soda is now utilised in most chicken farms across the world, with an effective dosage of 2 to 3 kg per tonne. In the feed of dairy cattle, bovine baking soda is used as a supply of bicarbonate, and baking soda is utilised as a source of salt without chloride.


This December 2023 will witness a great increase in the prices of Sodium Bicarbonate in Europe as it is used as an essential ingredient across many industries especially baking. The demand for Sodium Bicarbonate usually soars due to massive baking activities before the festive season, which extends up to January during celebrations like New Year and Epiphany.


Sodium bicarbonate Market Segment Insights


Sodium bicarbonate by Grade Insights


The Sodium bicarbonate Market segmentation, based on grade has been segmented as Feed, Food, Technical, Pharmaceutical, and Others. Among these, the food is projected to dominate the Sodium bicarbonate Market revenue through the projected period.


Sodium bicarbonate by End-Use Insights


Based on End-Use, the Sodium bicarbonate Market is segmented as Animal Feed, Food & Beverage, Flue Gas Treatment, Personal Care & Pharmaceuticals, Detergents & Cleaning Agents, Haemodialysis, Agriculture, Chemicals, Textile, and Others. Out of which the Automobiles segment dominated base year market and is also projected to be holding a dominating share in the forecasted period as well.


Sodium bicarbonate is widely used in a variety of end use sectors, including animal feed, food & beverages, flue gas treatment, personal care & pharmaceuticals, detergents & cleaning agents, agriculture, hemodialysis, chemicals, textiles and others. Because of its varied properties, sodium bicarbonate is used in manufacturing such as bread & bakery products, toothpaste, skin care products, hair care products, toothpaste, deodorants, cleaning agents, antacids, first-line treatment medications, animal feeds and more.  Some of the sodium bicarbonate-based end use industry players are LUSH, Elmex, Novafeed SA, Lotus Botanicals LLP, and Arm & Hammer. Although end users may not directly contribute to the value of the sodium bicarbonate market, they have a significant effect on market dynamics. They have an impact on market demand, as well as trends and technical breakthroughs in the sodium bicarbonate industry. Market participants that use innovation to acquire a competitive edge and expand their presence will boost market revenue growth even further.In December 2023, Solvay partnered with NEOM’s energy and water company, ENOWA, to establish the first-ever carbon-neutral soda ash plant in Saudi Arabia’s NEOM.


Sodium bicarbonate Regional Insights


Sodium bicarbonate Regional Insights


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


By Region, the study segments the Sodium bicarbonate market into North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa. The Asia-Pacific market accounted for a comparatively significant revenue share in 2022. This is due to the quick uptake of carbon pricing, rising popularity of sustainability and renewable energy, and tightening regulations for effective waste management. The federal government of Canada has established a goal of achieving net-zero carbon emissions by the year 2050 and is trying to enhance the use of renewable energy sources like wind and solar power while also moving away from fossil fuels. The administration in the United States has pledged to reduce emissions by 40%–50% below 2005 levels by 2030, which includes making investments in renewable energy sources, establishing a clean electricity standard, and raising fuel efficiency standards.


Sodium bicarbonate Key Market Players & Competitive Insights


The Sodium bicarbonate Market is characterized by the presence of many global, regional, and local vendors. The market is highly competitive with all the players competing to gain maximum market share. Rapid advancements in processes, manufacturing and the growing application of Sodium bicarbonate in end-use industries are the key factors that affect global market growth. The vendors compete based on cost, product quality, availability, and reliability of the products. The vendors must provide cost-effective and high-quality Sodium bicarbonate to compete in the market. The competitive scenario is fragmented between tier-1 and tier-2 companies.


The growth of the vendors is dependent on market conditions, government support, and industrial development. Thus, the vendors should focus on expanding their presence and improving their services. Solvay, Tata Chemicals Ltd, CIECH Group, ÅžiÅŸecam and AGC Inc.are some of the key players operating in the global market. These companies compete in terms of availability, quality, price, and technology. They consider product development as their key strategy in the Sodium bicarbonate Market.


Additionally, the companies are following both organic and inorganic strategies to strengthen their presence in the global market. They are focusing on product development and expansion to expand their product portfolio and enhance their customer relationship. Additionally, companies are also investing in the development of new and advanced systems with more safety measurements.


Solvay: Solvay focuses on innovation. It is seeking to be customer-centric by implementing growth strategies such as expansion, technology transfer, and product launches. Its recent upgradation in the portfolio is the first step toward innovation. The concept of progress has been at the heart of Solvay since its inception more than 150 years ago, driving the business to many of its defining successes. Bonding is the vital force that drives progress in an organization. Solvay's humanistic and scientific ethos has always been guided by such core ideals.


Tata Chemicals: The mission of Tata Chemicals Limited is to serve society through science. The company's aim is to be a leading sustainable chemical solutions company, supplying customers with differentiated, creative, science-led products and solutions. The company's goal is to use the benefits of science for purposes other than profit. The key values of the company are safety, passion, integrity, care, and excellence.


Key Companies in the Sodium bicarbonate Market includes.



  • Solvay

  • Tata Chemicals Ltd

  • CIECH Group

  • ÅžiÅŸecam

  • AGC Inc


Sodium bicarbonate Industry Developments


June 2022: Solvay and Sisecam Unveil Sodium Bicarbonate Plant in Bulgaria. At the Devnya facility in Bulgaria, Solvay Sodi, a joint venture between Solvay and Sisecam, announced the outcome of another significant investment project. This development project boosts capacity for the production of sodium bicarbonate – a derivative of soda ash – at the facility by 200,000 tons..


June 2022, Solvay Sodi unveils one of the largest sodium bicarbonate plants in the world. Solvay Sodi, a joint-venture between Solvay and Sisecam, unveiled the result of another large-scale investment project at the Devnya plant in Bulgaria. This growth project increases capacity for the production of sodium bicarbonate – a derivative of soda ash – at the plant by 200,000 tons.


In June 2023, the US exported about 541,000 tons of sodium carbonate, indicating a -12.2% decrease compared to the previous month. Nonetheless, exports have been relatively steady, showing some slight fluctuations; it recorded the highest growth rate in May 2023, when there was a rise of 37% month-on-month, reaching its climax at 616,000 tons and then sliding back down again over the next month. In total value terms, June 2023 had the least export volumes, standing at $180 million.


Sodium bicarbonate Market Segmentation


Sodium bicarbonate Grade Outlook



  • Feed

  • Food

  • Technical

  • Pharmaceutical


Sodium bicarbonate End-Use Outlook



  • Animal Feed

  • Food & Beverage

  • Flue Gas Treatment

  • Personal Care & Pharmaceuticals

  • Detergents & Cleaning Agents

  • Haemodialysis

  • Agriculture

  • Chemicals

  • Textile

  • Others


Sodium bicarbonate Regional Outlook



  • North America

    • US

    • Canada

    • Mexico



  • Europe

    • Germany

    • France

    • UK

    • Italy

    • Spain

    • Rest of Europe



  • Asia-Pacific

    • China

    • India

    • Japan

    • South Korea

    • Rest of Asia-Pacific



  • Middle East & Africa

    • Saudi Arabia

    • UAE

    • South Africa

    • Rest of Middle East & Africa



  • Latin America

    • Brazil

    • Mexico

    • Argentina

    • Rest of Latin America



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