Social and Emotional Learning SEL Market Trends

Social and Emotional Learning Market Overview

Social and Emotional Learning Market Size was valued at USD 1,488.70 Million in 2022. The Social and Emotional Learning market industry is projected to grow from USD 1,713.80 Million in 2023 to USD 6,914.30 Million by 2032, exhibiting a compound annual growth rate (CAGR) of 16.8% during the forecast period (2024 - 2032). The Social and Emotional Learning Market is expected to grow significantly over the forecast period due to several factors. The growth of the Social and Emotional Learning Market is expected to be driven by key factors such as proliferation of technology in the k-12 sector and increasing number of educators focusing on social and emotional learning. However, factors such as absence of appropriate infrastructure in developing and underdeveloped economies are expected to restrict market growth. On the other hand, emergence of AI, AR, and VR learning trends and growing emphasis on distant learning pose lucrative opportunities for the Global market.

Figure 1: Social and Emotional Learning Market, 2018 - 2032 (USD Billion)

Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review

Social and Emotional Learning Market Opportunity

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  Proliferation Of Technology In The K-12 Sector

  
  

An expansion in distant education options has improved the social and emotional learning industry because the majority of courses for programmes in social and emotional learning are provided online or digitally. As of June 2020, 123 nationwide closures were still having an impact on 1.1 billion students, or almost 62% of the entire enrollment, according to figures from the UNESCO Institute for Statistics (UNESCO 2020c). While schools were shuttered because of COVID-19, the majority of governments developed and executed widespread remote learning programmes. The majority of nations have used multimodal learning strategies that are meant to reach all kids. To reach the greatest number of students, the social and emotional learning providers also sought to offer the programme online. SEL sessions were formerly provided in the classroom with the assistance of the teachers. Due to the accessibility of the courses at any time and from any location, parents at home are also participating in their children's education in addition to the schools. Thus, this factor is driving the market CAGR.

Traditional classrooms have given way to "smart classrooms," which incorporate cutting-edge technology like cloud computing, analytics, next-generation collaboration tools, and IoT. Remote students are reached in today's classrooms via interactive whiteboards and displays. Using collaborative platforms like Zoom, Microsoft Teams, Adobe Connect, GoToMeeting, ClassIn, Teachmint, Kahoot, educators can teach the SEL curriculum to a number of students from a central location. K–12 educational institutions frequently use cloud computing to provide SEL curricula. Students would learn SEL skills more effectively if technology like videoconferencing, cloud, and analytics were integrated into the classroom. These collaborative tools highlight the value of teamwork among the students.

Social and Emotional Learning Market Component Segment Insights

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  Social and Emotional Learning Component Insights

  
  

Based on component, the Social and Emotional Learning Market segmentation includes Solution, and Services. The solution segment held the majority share in 2022, contributing around ~75.7% to the market revenue. Platforms, software or tools created to assist and support social and emotional learning programs are commonly referred to as social and emotional learning solutions. Educators can benefit from a variety of features and functionality provided by these solutions. Curriculum, interactive learning, data analytics, and others are some of the examples of social and emotional learning solutions. There are various market players which offer social and emotional learning curriculum to learners or students. For instance, Committee for Children offers ‘Second Step Elementary’, a research-based SEL curriculum for students in Kindergarten–Grade 5. The program offers two options: the web-based second step elementary digital program and print-based Second step elementary classroom kits. Committee for Children also provides SEL solutions for early learners, middle school students and adults. 23, 24, 26, 28, 29.

However, Social and emotional learning services include several kinds of professional assistance and expertise offered by entities including consulting firms, training organizations, and other specialized service providers. These services are designed to support schools, districts, and organizations to implement and sustain effective social and emotional learning initiatives. Social and emotional learning services include consulting, training, coaching, and other services.

Figure 2: Social and Emotional Learning Market, by Component, 2022 & 2032 (USD Billion)

Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review

Social and Emotional Learning Market Type Segment Insights

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  Social and Emotional Learning Type Insights

  
  

Based on Type, the Social and Emotional Learning Market segmentation includes Web-Based and Apps. The Web - Based segment held the majority share in 2022 contributing around ~69.4% to the market revenue. Social and emotional learning web-based platforms are online apps that can be accessible via web browsers on laptops, desktop computers, and other internet-connected devices. These platforms provide an extensive range of features and functionalities that assist in the implementation of social and emotional learning. Social and emotional learning programs provide web-based materials to assist students or working professionals in providing chances for social and emotional learning. Manuals, activities, fact sheets, films, and webpages are some of the examples of resources.

Social and emotional learning apps are mobile software applications built for smartphones and tablets. These apps enable instructors and students to engage with social and emotional learning content anywhere by providing access to social and emotional learning resources, exercises, and other activities. There are various social and emotional learning apps are available in market which includes Smiling Mind, Mood Meter, SuperBetter, Touch & Learn among others.

Social and Emotional Learning Market Core Competencies Segment Insights

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  Social and Emotional Learning Core Competencies Insights

  
  

Based on the Core Competencies, the Social and Emotional Learning Market segmentation includes Self-Awareness  , Self-Management, Social Awareness, Relationship Skills and Responsible Decision-Making. By Core Competencies, Self-Management segment hold the majority market share in 2022 contributing 32.8% of the market share. Self-management is a vital ability that assists individuals in developing adaptability, coping with adversities, and successfully navigating social situations. It enables people to understand and regulate their own activities, resulting in enhanced individual well-being and achievement in a variety of areas. Self-management helps students and learners, mindfully regulating and articulating a student’s feelings, demonstrating endurance and tenacity in the face of adversity, keeping healthy limits, identifying and implementing stress-reduction measures, setting personal and group objectives, using organizational and planning abilities, and personal and societal agency must be demonstrated. Further, some of the abilities like class appearance, paying attention, follow directions, allow others to express themselves without interruption, and work independently with focus are driving the self-management demand among the students and learners up to different grade levels. For example, self-control in youngsters as young as 5 years old can predict major life outcomes like high school graduation, physical health, wealth, single parenting, substance abuse, and criminal participation. In addition, according to the Transforming Education Organization study found that children with greater self-management at age 4 were nearly 40% more likely to complete college by age 25.

Social and Emotional Learning Market End User Segment Insights

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  Social and Emotional Learning End User Insights

  
  

Based on the End User, the Social and Emotional Learning Market segmentation includes Pre-K, Elementary Schools and Middle And High Schools. By End User, Middle And High Schools segment hold the majority market share in 2022 contributing 45.2% of the market share. The need for SEL (Social and Emotional Learning) in middle and high schools (grade 6-12th) is increasing significantly in recent years. Recognizing the value of holistic education and the necessity of focusing on students' emotional and social wellness, teachers, and administrators are incorporating SEL into middle and high school courses. During teenage years, kids in middle and high school go through considerable physical, emotional, and social changes. SEL programs assist them in navigating such changes by developing abilities like self-awareness, self-regulation, empathy, and decision-making responsibility.

Adult SEL is the abilities and mindsets that adults require in order to successfully express, teach, and coach SEL for children, as well as the overall welfare and mental well-being of adults in educational environments. Adults' social and emotional competence can be improved by focusing on their social and emotional competence, creating pleasant work environments, increasing feelings of competence and self-efficacy, assisting adults in modelling skills for students, and building and supporting educators' resilience. Districts and schools creating professional development opportunities for staff members by supporting adult SEL to know and grasp the role of this program in day-to-day functioning.

Social and Emotional Learning Regional Insights

By Region, the study provides market insights into North America, Europe, Asia-Pacific, Middle East & Africa, and South America. In terms of revenue, Europe held the largest share of 36.7% in the Social and Emotional Learning market in 2022 and is expected to maintain its dominance during the forecast period. The Social and emotional learning (SEL) market in Europe is experiencing growth as schools recognize the importance of holistic development. SEL programs promote emotional intelligence, self-awareness, and relationship skills. Implementation varies across countries, with some integrating SEL into curriculum and others focusing on teacher training. Research institutions contribute to evidence-based practices. Multilingual resources cater to Europe's linguistic diversity. Government support and funding further encourage SEL initiatives. Some European countries have shown support for SEL initiatives through government policies, guidelines, and funding opportunities. Government support can play a crucial role in promoting the growth and implementation of SEL programs in schools.

Figure 3: SOCIAL AND EMOTIONAL LEARNING MARKET SIZE BY REGION 2022&2032

Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review

Further, the major countries studied in the market report are the U.S., Canada, Germany, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.

The Social and emotional learning market in North America has been experiencing significant growth in recent years. Factors such as increased awareness of the importance of social and emotional skills, recognition of their impact on academic performance and overall well-being, and the integration of SEL into educational policies and initiatives have contributed to the market's expansion. SEL programs have gained traction in schools and educational institutions across North America. Many states and districts have started incorporating SEL into their curriculum, teacher training, and school policies. This widespread adoption has resulted in a higher demand for SEL resources and services.

Various organizations, both for-profit and nonprofit, are actively involved in the SEL market. This includes educational publishers, technology providers, research institutions, and nonprofit organizations specializing in SEL. Collaborations and partnerships among these stakeholders have helped drive innovation and expand the market reach.

The Asia Pacific region consists of diverse markets with varying levels of economic development and educational systems. Countries like Singapore, Australia, and New Zealand are known for their advanced education systems that emphasize SEL. Emerging markets such as India, China, and Southeast Asian countries are also witnessing a rising interest in SEL. Several countries in the region have implemented government-led initiatives to promote SEL in schools. These initiatives include the integration of SEL into curriculum frameworks, teacher training programs, and policy guidelines.

Educators, policymakers, and parents in the MEA region are increasingly recognizing the importance of SEL in promoting students' holistic development. There is a growing awareness of the need to address social and emotional skills alongside academic learning. The emphasis on students' well-being, mental health, and character development is driving the demand for SEL programs in the MEA region. SEL is seen as a means to support students' emotional well-being and resilience.

Social and Emotional Learning Key Market Players & Competitive Insights

With a strong presence across different End Users and geographies, the Social and Emotional Learning market is highly competitive and dominated by established, pure-play vendors. Over 30 vendors cater to this market, and they continually innovate their solutions to meet the evolving needs of businesses by adopting new technologies to make business more effective. These vendors have a robust geographic footprint and partner ecosystem to cater to diverse customer segments. The Social and Emotional Learning market is highly competitive, with many vendors offering similar products and services.

The major players in the market include Committee for Children, EVERFI, Inc., Growing Leaders, Illuminate Education, 7 Mindsets, Move This World, Nearpod, Newsela, Ori Learning, Panorama Education, PATHS PROGRAM HOLDING LLC., PEEKAPAK, Playworks, Aperture Education, BASE Education, Positive Action, Inc., Weld North, Rethink, The Conover Company, and Wings for Kids, and Others. Committee for Children collaborate with specialists in the field to share experiences and advance the cause of whole-child education, campaigning for policies and laws that prioritize safe and supportive learning environments. The company has a dedicated team that provides various promotional activities such as free counseling to the students.

EVERFI, Inc. is committed to maximizing every child’s potential by personalizing their educational experience, delivering quality education to students, and supporting its customers to improve academic outcomes. The company heavily invests in creating and deploying a next-generation curriculum and learning platform, developing new instructional approaches to increase student and parental engagement, improving the effectiveness of the school workforce, and enhancing the systems and security architecture. Furthermore, it has invested in strategic acquisitions to expand its current product portfolio.

The Social and Emotional Learning Market is a consolidated market due to increasing competition, acquisitions, mergers, and other strategic market developments and decisions to improve operational effectiveness.

Key Companies in the Social and Emotional Learning market include

• Committee for Children


• EVERFI, Inc.


• Growing Leaders


• Illuminate Education


• 7 Mindsets


• Move This World


• Nearpod


• Newsela


• Ori Learning


• Panorama Education


• PATHS PROGRAM HOLDING LLC.


• PEEKAPAK


• Playworks


• Aperture Education


• BASE Education


• Positive Action, Inc.


• Weld North


• Rethink


• The Conover Company


• Wings for Kids.

Social and Emotional Learning Industry Developments

January 2023-7 Mindsets, a company that offers educational programs on SEL, purchased xSEL Labs, whose aim is to develop scalable systems designed to address and access children’s socio-emotional needs. It will help the former strengthen its position, broaden its offerings, and provide more extensive resources for schools and districts in America.

May 2021: Aperture Education acquired Ascend as part of plans to expand the scope of high school social-emotional learning programs. The new platform’s DESSA-Student Self-Report gives students a chance to assess their own social-emotional competencies and goal-based SEL strategies. This marks an extraordinary growth period for Aperture, which already serves nearly 1 million children and over 42,000 educators across approximately 500 school districts.

August 2021: Nearpod Inc. launched an interactive video platform alongside its initial video content, thereby increasing opportunities for active and engaged learning anywhere. By doing so, teachers can include in videos the interactive elements Nearpod is known to have; they would thus be able to meet the changing needs of students and educators all over the country.

By January 2023, xSEL Labs was bought by 7 Mindsets [which is] aimed at creating scalable frameworks that address or measure the feelings of children. So, it will help the latter firm extend the territory from which it operates and increase options available to schools and districts in America.

In March 2023, Rethink Ed announced an expanded partnership with New York City Public Schools (NYCPS), the largest public school system in the country. The relationship was established in order to reach out to autistic kids with advanced evidence-based targeted support.

Sep-2021: A partnership agreement between the New Mexico Public Education Department (PED) and seven mindsets was signed by both parties. The aim of this collaboration was to achieve free SEL resources through a new online state portal. This portal would give parents, students, and educators free access to 7 Mindset’s SEL courses and curriculums, teacher professional development, and leadership training.

Aug-2021: A four-year contract was signed between the Kansas State Department of Education (KSDE) and Illuminate Education. The agreement aimed to improve access by districts in Kansas to Illuminate’s FastBridge universal screening, progress monitoring, and skills analysis tools for academics and social-emotional behavior (SEB).

Social and Emotional Learning Market Segmentation

Social and Emotional Learning Component Outlook

• Solution


• Services 

Social and Emotional Learning Type Outlook

• Web-Based


• Apps

Social and Emotional Learning Core Competencies Outlook

• Self-Awareness


• Self-Management


• Social Awareness


• Relationship Skills


• Responsible Decision-Making

Social and Emotional Learning End User Outlook

• Pre-K


• Elementary Schools


• Middle And High Schools


• Others

Social and Emotional Learning Regional Outlook

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  North America

  
  
  
  
  • US
  
  
  • Canada
  
  
  • Mexico
  
  
  • Europe
  
  
  
  


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  UK

  
  
  
  
  • Germany
  
  
  • France
  
  
  • Italy
  
  
  • Spain
  
  
  • Rest of Europe
  
  
  
  


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  Asia-Pacific

  
  
  
  
  • China
  
  
  • Japan
  
  
  • India
  
  
  • Australia
  
  
  • South Korea
  
  
  • Rest of Asia Pacific
  
  
  
  


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  Middle East & Africa

  
  
  
  
  • GCC Countries
  
  
  • Argentina
  
  
  • Rest of Middle East & Africa
  
  
  
  


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  South America

  
  
  
  
  • Brazil
  
  
  • Rest of South America