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Smartphone Display Market Share

ID: MRFR//0666-HCR | 110 Pages | Author: Aarti Dhapte| December 2024

The need to distinguish their displays by introducing cutting-edge technologies, such as OLED and AMOLED screens, higher refresh rates, and superior color accuracy is key among manufacturers. This differentiation not only attracts tech-savvy consumers seeking the latest features but also positions a brand as an industry leader, helping capture a significant market share.

When it comes to securing market share in the smartphone display industry, pricing tactics are essential. Certain companies target a wider range of consumers by concentrating on providing reasonably priced smartphones with good displays. Some brands market themselves as premium, offering sophisticated presentations with cutting-edge features at a premium cost. In accordance with consumer tastes and purchasing power, corporations can carve off a niche and secure a certain piece of the market by deliberately aligning pricing with specific demographics and market groups. Brands that project an image of dependability, creativity, or environmental friendliness may draw a devoted following and increase their market share. The capacity of a brand to articulate its values and USPs clearly is essential to this positioning.
Manufacturers of smartphone displays also use geographic growth as a market share positioning strategy. Through focusing on developing nations where there is an increasing need for smartphones, businesses can access new markets and enhance their market share overall. This technique relies heavily on customizing displays to meet the unique preferences of various regions, so that the presentations are relevant to local consumers and cultural quirks. Sustaining market dominance in the swiftly changing smartphone display industry requires ongoing research and development (R&D). Companies can maintain and increase their market share over time by using this strategy, which calls for a dedication to innovation and flexibility in response to changing consumer expectations.
Setting up a flexible manufacturing approach is essential for gaining market share. To satisfy demand variations and retain product quality, businesses must scale production effectively. By avoiding supply chain interruptions and maintaining a steady presence in the market, producers may react quickly to changes in the market with the help of an agile manufacturing strategy. The incorporation of environmental sustainability initiatives into market share positioning has gained significant traction. Businesses are being forced to use sustainable materials and manufacturing processes because of consumers' growing awareness of eco-friendly products. Prioritizing sustainability helps brands position themselves attractively in a market where ethical principles are a deciding factor in consumer purchases and appeal to environmentally sensitive consumers.

Covered Aspects:

Report Attribute/Metric Details
Base Year For Estimation 2022
Historical Data 2018- 2022
Forecast Period 2023-2032
Growth Rate 8.30% (2023-2032)

Global Smartphone Display Market Overview:


Smartphone Display Market Size was valued at USD 63.4 Billion in 2023. The Smartphone Display market industry is projected to grow from USD 64.5 Billion in 2024 to USD 129.3 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 8.10% during the forecast period (2024 - 2032). Human-system interaction adoption, awareness of new technology, smartphone screen advancements, and global disposable income growth are all on the rise, are the key market drivers enhancing the market growth.


Smartphone Display Market Overview


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Smartphone Display Market Trends




  • Increasing adoption of human-system interaction is driving the market growth




At the moment, the global technology market is predominantly driven by the phenomenon of human-system interaction. As a result, mobile phone vendors and manufacturers should seek for chances in the present trends. Transportation, fleet management, healthcare, smart metering, human traffic, infrastructure security systems, and other sectors employ mobile phone connectivity. Demand is rising as a result of the increased potential for human-computer interaction brought on by mobile sensors. Governments in many countries, including those in India, China, Taiwan, the United States, and others, rely more and more on delivering digital information, education, and related services. There is little doubt that this has raised demand. This will help the worldwide market thrive in the long run. For instance, Apple, Inc. promised in April 2021 to assist American innovation ambitions for the ensuing five years by investing USD 430.0 billion in the U.S. to enhance silicon engineering and 5G technologies. As a result, cumulative practises in increased usage of human-system interaction are supporting the growth of the global mobile phone business.


Numerous causes have led to both the widespread use of cellphones and the increased demand for them. Today's market has a wide selection of prototypes, making it one of the most effective forms of communication. The market for smartphone displays is very big, according to research. It has many similarities to addiction. It's also a terrific way to pass the time. People are becoming more conscious. This has also increased demand for smartphone displays. The beginning of the smartphone's history. The decision to buy a smartphone is heavily influenced by the screen. The display screen has changed since the days of black-and-white mobile phones, and technology has now developed to the point where flexible panels are practical. The increasing sales of smartphones worldwide are one of the major factors propelling the growth of the smartphone display market.


As demand for high-end smartphones grows faster than that for mid-range and low-end smartphones, the market is expected to expand. Manufacturers are equipping increasingly cheap smartphones with premium features like multi-lens front or rear cameras, bezel-less displays, and large batteries. This should have an impact on market expansion. Over the past five years, display technology has improved at an ever-increasing rate. OLED technology has become the most well-liked display technology for smartphones among a wide spectrum of display technologies, with all of the main phone manufacturers in the world producing OLED devices. For the makers in the smartphone display business, research and development will always come first. One of the most popular tactics used by players in the smartphone display market is research and development. These initiatives are focused on both developing new products and enhancing existing ones. For instance, Samsung has developed a smartphone screen that is both flexible and indestructible. The new display is made of plastic rather than glass, making it less likely to break or split. When dropped from a height of 4-6 feet, the display likewise passed the break test. Another recent advance in the field of Smartphone screens is the ability of phone manufacturers to include a fingerprint scanner within the screen. Vivo and Xiaomi were among the first to incorporate this cutting-edge technology onto their devices. AUO, a Taiwanese electronics manufacturer, produces a 5-inch AMOLED display that can be bent 1.5 million times without breaking. Phone packing is a key and crucial part of the entire procedure. Thus, driving the Smartphone Display market revenue.


Smartphone Display Market Segment Insights:


Smartphone Display Type Insights


The Smartphone Display Market segmentation, based on Type, includes Capacitive and Resistive Display Screen. Capacitive segment dominated the global market in 2022. This is explained by the growing popularity of smartphones with capacitive screens.


Smartphone Display: Display Technology Insights


The Smartphone Display Market segmentation, based on Display Technology, includes TFT-LCD, IPS-LCD, OLED, AMOLED, and Others. OLED segment dominated the global market in 2022. The range of applications in technology like TVs, smartphones, and smart wearables is growing. The use of OLED panels in smartphones has several benefits, including extremely brilliant screens, low power consumption, and a small and lightweight design factor. The construction of new OLED and LCD panel production facilities has received significant investment and government assistance, and OLED smartphone displays are becoming more and more popular.


Smartphone Display Size Insights


The Smartphone Display Market segmentation, based on Size, includes 0-4 inches, 4-5 inches, 5-6 inches, and Others. 5-6 inches segment dominated the Smartphone Display Market in 2022. The preference of consumers for greater screen sizes can be credited with this.


Smartphone Display Resolution Insights


The Smartphone Display Market segmentation, based on Resolution, includes 720 x 1280, 1920 x 1080, and Others. 1920 x 1080 segment dominated the Smartphone Display Market in 2022. This is due to the rising demand for screens with high resolution and excellent picture quality.


Figure 1: Smartphone Display Market, by Resolution, 2022 & 2032 (USD Billion)


Smartphone Display Market, by Resolution, 2022 & 2032


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Smartphone Display Regional Insights


By region, the study provides the market insights into North America, Europe, Asia-Pacific and Rest of the World. The North America Smartphone Display Market dominated this market in 2022 (45.80%). One of the more reliable markets is North America, which may provide handset repair efforts a boost. The major market players, including Apple Inc., Samsung and Huawei Device Co., Ltd., place a strong emphasis on product expansion across Canada, which has increased their market presence. Further, the U.S. Smartphone Display market held the largest market share, and the Canada Smartphone Display market was the fastest growing market in the North America region.


Further, the major countries studied in the market report are The US, Canada, German, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.


Figure 2: Smartphone Display Market SHARE BY REGION 2022 (USD Billion)


Smartphone Display Market SHARE BY REGION 2022


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Europe Smartphone Display market accounted for the healthy market share in 2022. Europe's automotive and telecom sectors are investing considerably in the production of loT-enabled goods. Accordingly, the increased use of consumer electronics in Germany, the United Kingdom, Italy, and other nations is supporting regional growth. Further, the German Smartphone Display market held the largest market share, and the U.K Smartphone Display market was the fastest growing market in the European region.


The Asia Pacific Smartphone Display market is expected to register significant growth from 2024 to 2032. It is attributable to the telecom industry's rapid development and sizable consumer base. Additionally, the region is investing more money in 5G mobile networks, the internet of things (IoT), and other technologies, which is fueling market expansion. Moreover, China’s Smartphone Display market held the largest market share and the Indian Smartphone Display market was the fastest growing market in the Asia-Pacific region.


Smartphone Display Key Market Players & Competitive Insights


Leading market players are investing heavily in research and development in order to expand their product lines, which will help the Smartphone Display market, grow even more. Market participants are also undertaking a variety of strategic activities to expand their global footprint, with important market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. To expand and survive in a more competitive and rising market climate, Smartphone Display industry must offer cost-effective items.


Manufacturing locally to minimize operational costs is one of the key business tactics used by manufacturers in the global Smartphone Display industry to benefit clients and increase the market sector. In recent years, the Smartphone Display industry has offered some of the most significant advantages to medicine. Major players in the Smartphone Display market, including SAMSUNG, Japan Display Inc., Toshiba Corporation, LG Electronics Inc., Sharp Corporation, Fujitsu Ltd., Sony Corporation, Apple Inc., Motorola Inc., and Mitsubishi Electric Corporation, are attempting to increase market demand by investing in research and development Types.


Huawei Technologies Co Ltd (Huawei), a branch of Huawei Investment & Holding Co Ltd, provides the infrastructure for ICT and smart devices. The company's product portfolio also includes tablets, wearable electronics, headphones, enterprise wireless goods, enterprise optical transmission and access devices, networking gear, cloud computing solutions, and more. Additionally, it offers carrier network software and services as well as smart services for enterprises. Transportation, banking, healthcare, manufacturing, oil and gas, public safety, retail, and smart cities and grids are just a few of the industries that Huawei serves. In addition to the Asia-Pacific region, the corporation also operates in the Americas, Africa, and Europe. Huawei's corporate headquarters are in Shenzhen, Guangdong, China. Huawei Device Co., Ltd. announced in November 2021 that the business is going to release mobile devices across Canada in order to provide customers with improved services. The automotive and telecom industries in Europe are making significant investments in the creation of loT-enabled products.


Samsung Electronics Co. Ltd. (Samsung), a division of the Samsung Group, manufactures consumer electronics, information technology, mobile communications, and device solutions. The company's product line includes digital cameras, printers, monitors, computers, network systems, refrigerators, washing machines, air conditioners, medical equipment and TVs. It also manufactures LCD and LED panels, mobile phones, tablets, smartphones, and other accessories. The government, healthcare, financial, educational, retail, hotel, and transportation industries can all profit from Samsung's solutions. The company also has operations in the Americas, Europe, Africa, and the Middle East in addition to Asia-Pacific. Samsung's headquarters are in Seoul, South Korea. In July 2020, Samsung worked with the German Federal Office for Information Security (BSI), Deutsche Telekom Security GmbH, and Bundesdruckerei (bdr) to develop a hardware-based security architecture. The locals can use it to securely preserve their National ID as an elD on their phone. This cooperation helps the nation's eGovernment initiative.


Key Companies in the Smartphone Display market include




  • SAMSUNG




  • Japan Display Inc.




  • Toshiba Corporation




  • LG Electronics Inc.




  • Sharp Corporation




  • Fujitsu Ltd.




  • Sony Corporation




  • Apple Inc.




  • Motorola Inc.




  • Mitsubishi Electric Corporation




Smartphone Display Industry Developments


January 2022: 'V23 and V23 Pro' were introduced by Vivo Mobile Communication Co., Ltd. in India. These are the first color-changing smartphones made in India. When exposed to both natural and artificial UV rays, its back panel changes colour.


Smartphone Display Market Segmentation:


Smartphone Display Type Outlook




  • Capacitive




  • Resistive Display Screen




Smartphone Display: Display Technology Outlook




  • TFT-LCD




  • IPS-LCD




  • OLED




  • AMOLED




  • Others




Smartphone Display Size Outlook




  • 0-4 inches




  • 4-5 inches




  • 5-6 inches




  • Others




Smartphone Display Resolution Outlook




  • 720 x 1280




  • 1920 x 1080




  • Others




Smartphone Display Regional Outlook




  • North America






  • U.S.




  • Canada






  • Europe




    • Germany




    • France




    • UK




    • Italy




    • Spain




    • Rest of Europe






  • Asia-Pacific




    • China




    • Japan




    • India




    • Australia




    • South Korea




    • Australia




    • Rest of Asia-Pacific






  • Rest of the World




    • Middle East




    • Africa




    • Latin America





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