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Smart Home Device Market Share

ID: MRFR//6571-HCR | 111 Pages | Author: Ankit Gupta| December 2024

The creation of an extensive ecosystem is one well-known system. These businesses hope to gain market share and improve customer loyalty by being the go-to source for smart home management by providing customers with a comprehensive solution. One of the most important strategies used by producers of smart home devices is differentiation through innovation. In a competitive market, introducing cutting-edge features, sophisticated functionalities, and distinctive designs can help a business stand out. For instance, businesses can prioritize developing energy-efficient gadgets or incorporating artificial intelligence (AI) to provide more intuitive user experiences. Technological innovation draws in tech enthusiasts and appeals to a wider range of customers seeking solutions and features that provide value.
Manufacturers of smart home devices frequently partner with other businesses to increase interoperability and diversify their product lines. For example, cooperation between utility companies and makers of smart home devices can result in the creation of environmentally friendly options that appeal to consumers who are concerned about the environment. Through these strategic alliances, businesses can improve their market position, access new markets, and capitalize on each other's advantages. Providing dependable products and explicitly addressing privacy and security issues are key components of building confidence. In a competitive market, maintaining and growing market share is greatly aided by having a strong brand image.
The engagement and education of consumers are essential elements of competitive positioning approaches. Manufacturers spend money on consumer education programs to explain to them the features and advantages of smart home appliances. The success of a business in a cutthroat and quickly expanding industry ultimately rests on its capacity to adjust to changing market conditions, comprehend customer demands, and keep up with technology advancements. These are the factors that determine how effective these methods are.

Covered Aspects:

Report Attribute/Metric Details
Base Year For Estimation 2022
Historical Data 2018 & 2022
Forecast Period 2023-2030
Growth Rate 10.45% (2023-2030)

Global Smart Home Device Market Overview


The  Smart Home Device Market Size was valued at USD 89.28 Billion in 2022 and is projected to grow from USD 115.87 Billion in 2023 to USD 302.02 Billion by 2030, exhibiting a compound annual growth rate (CAGR) of 10.45% during the forecast period (2023 - 2030). A smart home device is an electronic device that can be connected to the internet and is designed to be used in the home. It typically offers advanced automation and control capabilities that allow it to interact with other connected devices, enabling homeowners to control various aspects of their home, such as lighting, temperature, security, and entertainment, from a single app or device. Some examples of smart home devices include smart speakers, smart thermostats, smart locks, smart lights, and smart cameras. The goal of a smart home device is to make the home more comfortable, convenient, and secure while also increasing energy efficiency.

Global Smart Home Device Market Overview

   Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review


Smart Home Device Market Trends




  • Improving the lifestyle of people will boost the growth of the market




It is anticipated that rising income levels and shifting consumer lifestyles would fuel industry expansion. Improved consumer lifestyles, particularly in metropolitan areas, along with rising disposable money have encouraged the selling of smart home products. Because they are easier to manage and use, smart home appliances are becoming more and more popular nowadays. This pattern is anticipated to persist throughout the projection period, which will help the market for smart home devices flourish.




  • Technological advancements




Wireless communication technology developments would enable remote control of residential equipment. For instance, Wi-Fi monitoring and management of this equipment are done using smartphones and tablets. Additionally, Bluetooth technology makes it easier for two devices to communicate data. As a result, cell phones may be used to monitor and manage Bluetooth-enabled products. For monitoring smart home devices, new technologies such as ZigBee have become decent alternatives.


Smart Home Device Market Segment Insights


Smart Home Device Product Insights


The market segmentation, based on Product, includes Smart Hubs and Controllers, Smart Surveillance Cameras, Smart Locks and Security Systems, Smart HVAC, Smart Lighting, Virtual Kitchen Appliances, Other. The Smart Locks and Security System segment holds the majority share in 2022, contributing to the global Smart Home Device revenue. The growth is attributable to the increased value placed on security and the requirement to limit access to areas or safes containing priceless commodities and objects. By utilizing live feed playback, personalized PINs, fingerprint scanners, and other features, smart locks and security cameras assist in monitoring and authorizing access only to authorized personnel.


Smart Home Device Connectivity Insights


Based on Connectivity, the market segmentation includes Bluetooth, Wi-Fi, Zigbee, Other. The Wi-Fi segment dominated the market. Wi-Fi provides a convenient and reliable way to connect smart home devices to the internet, enabling homeowners to control their devices remotely and integrate them into a larger smart home ecosystem. Many popular smart home devices, such as smart speakers, smart lights, and smart thermostats, use Wi-Fi as their primary means of connectivity. The widespread availability of Wi-Fi and the growing number of internet-connected devices in the home have made Wi-Fi the dominant technology for the smart home.


Smart Home Device Platform Insights


Based on Platform, the market segmentation includes Amazon Alexa, Google Assistant, Apple Siri, Samsung Bixby, Other. The Google Assistant segment is projected to be the faster-growing segment during the forecast period, 2023-2030. It's integrated into a range of smart home devices, including smart speakers, smart displays, and smart home hubs, and it allows users to control and manage their connected devices through voice commands. With its integration into Google's larger ecosystem, including Google Home and Google Nest, Google Assistant has become a popular choice for consumers looking to automate and control their homes. Additionally, Google's focus on privacy and security has helped to establish trust among users, making it a dominant player in the market.


Figure 2:  Smart Home Device Market, by Platform, 2022 & 2030 (USD Million)


Smart Home Device Market, by Platform, 2022 & 2030


Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review


Smart Home Device Regional Insights


By region, the study provides market insights into North America, Europe, Asia-Pacific, and the Rest of the World. North America has been a major contributor to the growth of the market. The region has a high adoption rate of smart home devices, driven by factors such as a high disposable income, increasing awareness of the benefits of smart home technology, and growing demand for connected and energy-efficient homes. The region is home to many leading technology companies and startups that are developing innovative smart home devices and solutions, further fueling the growth of the market. Additionally, supportive government regulations and incentives for energy-efficient homes have also helped to drive the growth of the smart home device market in North America.


Figure 3:  SMART HOME DEVICE MARKET SHARE BY REGION 2022 (%)


SMART HOME DEVICE MARKET SHARE BY REGION 2022


Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review


Smart Home Device Key Market Players & Competitive Insights


Major market players are spending a lot of money on R&D to increase their product lines, which will help the market grow even more. Market participants are also taking various strategic initiatives to grow their worldwide footprint, with key market developments such as new product launches, contractual agreements, mergers and acquisitions, increased investments, and collaboration with other organizations. Competitors in the Smart Home Device industry must offer cost-effective items to expand and survive in an increasingly competitive and rising market environment.


Manufacturing locally to cut operating costs is one of the main business tactics manufacturers use in the global Smart Home Device industry to benefit customers and expand the market sector. Major market players, including ADT Inc, Amazon.com, Cree Inc, Honeywell International Inc, Google, Apple Inc, and others, are attempting to increase market demand by funding R&D initiatives.


ADT offers security, interactive, and smart home solutions for consumers, small businesses, and businesses. It specializes in the marketing, setup, upkeep, and maintenance of integrated security, interactive, and automation systems, mobile security and home health solutions, and fire detection and suppression systems, among other services in a similar field. The business also develops and deploys solar power systems, energy storage options, and other related products and services.


Amazon runs a marketplace for buyers, sellers, and content producers. It provides both items and materials supplied by third-party merchants as well as those obtained from vendors for resale. Authors, singers, filmmakers, app developers, and other content producers can publish and sell their work on the company's branded websites. Additionally, Amazon offers Kindle Direct Publishing, a web-based tool that enables independent writers and publishers to upload their books for sale in the Kindle Store. The business also produces and distributes electronic gadgets, provides developers and businesses with access to Amazon Web Services and offers co-branded credit card agreements and advertising services.


Key Companies in the Smart Home Device market include



  • SkyBell Technologies Inc

  • ADT Inc

  • com

  • SimpliSafe Inc

  • Robert Bosch

  • PHILIPS LTG

  • Cree Inc

  • Honeywell International Inc

  • Google

  • Apple Inc

  • Samsung Electronics Co., Ltd.


Smart Home Device Industry Developments


September 2022: Amazon.com announced the launch of the Ring Spotlight Cam Pro, Ring Spotlight Cam Plus, and 2nd Gen Ring Alarm Panic Button, which use radar and 3D motion detection for security and access management.


January 2022: Samsung Electronics Co., Ltd. announced a partnership with the Home Connectivity Alliance to stimulate the development of smart home technology. This partnership aims to provide new and valuable features in the product offerings.


Smart Home Device Market Segmentation


Smart Home Device Product Outlook



  • Smart Hubs and Controllers

  • Smart Surveillance Cameras

  • Smart Locks and Security System

  • Smart HVAC

  • Smart Lighting

  • Smart Kitchen Appliances

  • other


Smart Home Device Connectivity Outlook



  • Bluetooth

  • Wi-Fi

  • Zigbee

  • Other


Smart Home Device Platform Outlook



  • Amazon Alexa

  • Google Assistant

  • Apple Siri

  • Samsung Bixby

  • Other


Smart Home Device Regional Outlook



  • North America

    • US

    • Canada



  • Europe

    • Germany

    • France

    • UK

    • Italy

    • Spain

    • Rest of Europe



  • Asia-Pacific

    • China

    • Japan

    • India

    • Australia

    • South Korea

    • Australia

    • Rest of Asia-Pacific



  • Rest of the World

    • Middle East

    • Africa

    • Latin America





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