In the rapidly growing Smart Air Purifier Market, different companies have adopted various mechanisms to dominate their competitors and win the increasing number of customers. One popular method is differentiation in which firms ensure that their smart air purifiers have unique features and modern technology. By doing so, they are able to attract consumers who want effective and intelligent air purification products while at the same time creating a distinctive market identity. For instance, manufacturers may develop purifiers with advanced sensors together with Wi-Fi connectivity along with smart home integration capable of satisfying the escalating requirements for tech-savvy and automated air quality solutions.
Another important strategy that firms employ in the Smart Air Purifier Market is cost leadership. Managing an organization as a low-cost producer involves streamlining manufacturing processes, efficient sourcing of materials as well as benefiting from economies of scale. To appeal to a wider audience base especially when individuals have become more conscious about indoor air quality, it becomes prudent for them to offer affordable smart air purifiers. Nevertheless, maintaining such kind of leadership necessitates striking the right balance between ensuring that products are not diluted in terms of either quality or filtration efficiency or compromised smart functionalities.
There is a vital role that market segmentation plays in smart air purifiers’ market share positioning strategies . Products can be tailored by companies to suit varying consumer segments, room sizes and air quality concerns. For instance, there can be designs suitable for bedrooms, living rooms or offices with features meant for the unique requirements of these rooms. Targeting allows a company to enter specific market spaces at the same time grabbing a bigger part of the total market by catering for diverse customer tastes.
Smart Air Purifier Market positioning in terms of market share involves partnership and collaboration. Alliances are sometimes formed between different companies so as to expand marketing scope through smart home technology providers, air quality monitoring firms or e-commerce platforms. These collaborations may include joint marketing campaigns, product bundling, cross-promotions and more exposure among consumer populations about smart air purifiers. Besides other aspects like HVAC system manufacturers or property developers which are integrated into wider home solutions.
Report Attribute/Metric | Details |
---|---|
Market Opportunities | Launch of new products and research & development among major companies |
Market Dynamics | Growing concerns to eliminate diseases and airborne particles |
The smart air purifier market industry is projected to grow from USD 7.41 Billion in 2024 to USD 17.1 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 11.02% during the forecast period (2024 - 2032). Global Smart Air Purifier Market Size was valued at USD 6.6 Billion in 2023. The two main market drivers boosting market expansion are rising consumer demand for a better lifestyle and excessive smoke production during home cooking.
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
The market CAGR for smart air purifiers is driven by the increased demand in emerging markets. The popularity of these devices is expanding in these areas due to rapid urbanization, increased disposable incomes, and growing awareness of the health risks associated with air pollution. In areas where indoor air pollution is a major concern, consumers are increasingly looking for practical methods to address it. Consumers are increasingly embracing smart air purifiers that monitor and control air quality in real time. Manufacturers are creating reasonably priced models of smart air purifiers that are tailored to the demands and preferences of consumers in these expanding countries in order to capitalize on them. To meet the rising demand in these markets, localization of features, language support, and customisation options are employed.
In recent years, the idea of the "smart home" has also gained a lot of support, and smart air purifiers have developed into a crucial component of this ecosystem. The seamless integration of smart air purifiers with other smart home appliances like voice assistants, humidity sensors, and thermostats is a growing priority for manufacturers. Users are able to manage their air purifiers using voice commands or mobile apps due to integration with smart home ecosystems. For instance, the air purifier can automatically change its operation to ensure the best indoor air quality as the humidity level rises.
The incorporation of AI and machine learning algorithms into these devices is a major trend in the market for smart air purifiers. Smart air purifiers can offer individualized air quality management solutions thanks to the combination of AI and ML. These gadgets can remember user preferences for filter usage, operational modes, and air quality levels and provide customized purification settings in accordance. Furthermore, the market for smart air purifiers is undergoing substantial growth due to improvements in AI and machine learning, the creation of ecosystems for smart homes, and the rising demand in emerging regions. By giving customers convenient control and automation options, these devices' integration into smart home ecosystems is fueling the market for smart air purifiers. Thus, driving the smart air purifier market revenue.
The global smart air purifier market segmentation, based on type includes Dust Collectors, Fume & Smoke Collectors, and Others. The dust collectors segment dominated the market. Dust collectors are made to filter the air of airborne particles like dust and pollen. To capture even the smallest particles, these cleaners feature HEPA filters. They successfully lessen allergy and asthma symptoms.
The global smart air purifier market segmentation, based on technology, includes HEPA, Activated Carbon Filtration, and Others. The HEPA category generated the most income. High-Efficiency particular air filters may eliminate up to 99% of airborne contaminants, such as bacteria, pollen, and dust.
The global smart air purifier market segmentation, based on application, includes Residential, Commercial, and Others. The residential category generated the most income as more individuals became conscious of the dangers that indoor air pollution poses to their health.
The global smart air purifier market segmentation, based on sales channel, includes OEM and Aftermarket. The OEM category generated the most income. Because it's so convenient to shop online, they are growing in popularity. Nowadays, a large number of businesses offer their smart air purifiers online via their websites or e-commerce platforms.
Figure 1: Global Smart Air Purifier Market, by Sales Channel, 2023 & 2032 (USD Billion)
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
By region, the study provides the market insights into North America, Europe, Asia-Pacific and Rest of the World. The North American smart air purifier market area will dominate this market due to the rising usage of smart home technology and the growing consumer awareness of the negative health impacts of air pollution. Due to growing concerns about indoor air quality and the presence of reputable manufacturers selling a wide range of smart air purifier products, the United States contributes more to the North American market.
Further, the major countries studied in the market report are The US, Canada, German, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.
Figure 2: Global Smart Air Purifier Market Share By Region 2022 (USD Billion)
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
Europe smart air purifier market accounts for the second-largest market share because of the increased attention being paid to improving indoor air quality, which is being driven by strict government restrictions and growing consumer awareness. The European market is distinguished by significant companies and technological breakthroughs in air purification. Further, the German smart air purifier market held the largest market share, and the UK smart air purifier market was the fastest growing market in the European region
The Asia-Pacific Smart air purifier Market is expected to grow at the fastest CAGR from 2024 to 2032. Because of rising disposable income and shifting lifestyles in the area, the market is expanding. Moreover, China’s smart air purifier market held the largest market share, and the Indian smart air purifier market was the fastest growing market in the Asia-Pacific region.
Leading market players are investing heavily in research and development in order to expand their product lines, which will help the smart air purifier market, grow even more. Market participants are also undertaking a variety of strategic activities to expand their global footprint, with important market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. To expand and survive in a more competitive and rising market climate, smart air purifier industry must offer cost-effective items.
Manufacturing locally to minimize operational costs is one of the key business tactics used by manufacturers in the global smart air purifier industry to benefit clients and increase the market sector. In recent years, the smart air purifier industry has offered some of the most significant advantages to market. Major players in the smart air purifier market attempting to increase market demand by investing in research and development operations include Honeywell International Inc. (US), Xiaomi (China), LG Electronics (South Korea), Blueair (Romania), and COWAYCO.LTD. (South Korea), Koninklijke Philips N.V (Netherlands), Sunbeam Products Inc. (US), Sharp Electronics Corporation (US), Alencorp (US), Whirlpool Corporation (US), and others.
A South Korean multinational manufacturing business, Samsung Group, also known as Samsung, was established in 1938 and is based in Samsung Town, Seoul, South Korea. The eighth-highest worldwide brand value belongs to it. It is the biggest South Korean corporation and includes many companies that operate under the Samsung name. Samsung, a South Korean electronics company, will introduce its most recent line of loT-enabled air purifiers in India in November 2022. On Samsung.com and at Samsung-only retailers, the air purifiers from Samsung models AX46 and AX32 will come in Beige and Grey colors. The latest air purifiers, the AX46 and AX32, are made to eliminate 99.97% of bacteria, allergies, ultrafine dust, and nanoparticles. The new air purifiers from Samsung have the ability to eliminate formaldehyde and other potentially harmful volatile organic compounds.
The American manufacturer, marketer, and distributor of home appliances and restaurant equipment in the United States and Canada, Hamilton Beach Brands Holding Company was established in April 1910 and is based in Glen Allen, Virginia. Products designed, marketed, and distributed by the company include slow cookers, mixers, blenders, air purifiers, and many others. As part of the multiyear trademark licensing deal with The Clorox Company, Hamilton Beach Brands, Inc., a wholly-owned subsidiary of Hamilton Beach Brands Holding Company, introduced the products in a new line of high-end air purifiers under the Clorox® brand name in April 2022.
November 2023
Qubo, a brand owned by Hero Electronix, has just unveiled a new range of smart air purifiers in India. This comes on the heels of the recent introduction of dashcams and GPS trackers via the company. All three models, the Q200, the Q400, and the Q500, are designed to accommodate a wide range of residential spaces, such as bedrooms, home offices, and spacious living areas.
These air purifiers include a revolutionary four-layer purification technology that includes a nano-silver antimicrobial coating and a high-efficiency particulate air (HEPA) H13 filter. Dust, pollen, pet dander, and mold are just some of the pollutants that are eliminated by these devices, which are capable of successfully capturing particles as tiny as 0.03 microns.
Qubo has included intelligent features that make operation simple and makes it possible to operate it remotely using the Qubo app. Additionally, the app offers information on the quality of the air outside and in the surrounding environment.
Qubo's unique artificial intelligence technology, known as QSensAI, improves the devices by altering their performance according on the levels of PM2.5 in the surrounding environment and by learning the preferences of the user over time. These one-of-a-kind characteristics not only guarantee that the air is pure, but they also help keep the filter's lifetime longer and add to energy savings.
In response to the launch, Nikhil Rajpal, the Chief Executive Officer of Hero Electronix, stated:
Our mission at Qubo is to revolutionize the way people live by incorporating cutting-edge technology into ordinary items to improve their usefulness. Conventional air purifiers often fail to properly tackle the issue of air pollution, which has unfortunately become a sad reality for most big cities.
The launch of Smart Air Purifiers is our most recent technical advancement, and it is presented to you today. These units have been designed and manufactured to accomplish the uncomplicated objective of ensuring that each day is a breath of fresh air inside your house.
April 2022: In order to expand its retail presence in India, the Israeli company Aura Air introduced clever air purifiers. Aura Air is expanding into the Indian market, especially now that consumers understand the advantages of purchasing an all-inclusive air filtering system. It has introduced smart air purifiers with Internet of Things (IoT) capabilities that can offer real-time data on the air quality in both indoor and outdoor regions.
November 2021: Aeris Cleantech AG, a rapidly expanding producer of high-end air purifiers, was acquired by iRobot Corp., a global leader in robotics.
© 2024 Market Research Future ® (Part of WantStats Reasearch And Media Pvt. Ltd.)