Sleep Supplements Market Research Report Information By Product Type (Mattresses & Pillows, Medications, Sleep Apnea Devices, and Sleep Monitoring Devices), By Sleep-Disorder (Insomnia, Sleep Apnea, Restless Legs Syndrome, Narcolepsy, Sleep Walking, and Other), By Distribution Channel (Supermarkets & Hypermarkets, Specialty Stores, Online, and Others), And By Region (North America, Europe, Asia-Pacific, And Rest Of The World) - Forecast Till 2034

Global Sleep Supplements Market Overview

Sleep Supplements Market size was valued at USD 79.59 Billion in 2024. The sleep supplements market industry is projected to grow from USD 84.80 Billion in 2025 to USD 150.13 Billion by 2034, exhibiting a compound annual growth rate (CAGR) of 6.6% during the forecast period (2025 - 2034). This can be attributed to the rising prevalence of unhealthy lifestyles of people, which causes major changes in sleep and diet, patterns obstructive sleep apnea (OSA) and immense work pressure. Furthermore, the increasing number of geriatric and obese people leads to growing incidences of chronic sleeplessness. Moreover, the escalating count of chronic illness, depression, and anxiety patients is causing a surge in the number of patients with sleep disorders, which would help boom in the demand of sleep promoting products. Moreover, the development of sleeping pills, sleep apnea treatment devices, and more-ergonomic mattresses and pillows would help in creating major growth opportunities in high insomnia burden areas in developing regions.

Figure 1: Sleep Supplements Market, 2021 & 2030 (USD Billion)

Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review

Sleep Supplements Market Trends

• Digital Technologies and Internet of Things for Sleep Disorders

Consumer interest in sleep has grown as people's awareness of their well-being has grown. Numerous studies have been conducted on wearable devices that monitor sleep, such as fitness bands. These devices measure sleep efficiency and analyze sleep stages to identify sleeping disorders. A few of the methods have already been commercialized and made available to customers. In recent years, there has been an upsurge in demand for digital medicines. Sleep pills are very popular among people who have trouble falling asleep at night, regardless of whether they have insomnia. Experiments have evaluated the effectiveness of a variety of audio stimuli that are now employed to induce sleep. In the era of the Internet of Things, healthcare will encompass a wide range of digital tools that assist patients, as medical facilities are linked to wearables and smartphones. These medical tools can be used for self-evaluation or self-monitoring to help people better understand their bodies and health, as well as tracking and evaluating specific behaviors to modify them. Due to growing consumer interest in health, research on sleep quality, stages of sleep, and difficulties with sleep combined with apnea is becoming more advanced. Digital therapeutics (DTx) is a modern field that uses technology to diagnose, monitor, and potentially treat health conditions like sleep disturbances. Therefore, it is anticipated that the market for sleep supplements would rise due to the increased technical advancement in sleep-promoting and -monitoring equipment.

However, the majority of sleep aids may have negative side effects that are uncomfortable or even dangerous. For example, OTC sleep pills typically contain antihistamines. When taken as prescribed medicine, they frequently cause disorientation, dry mouth, constipation, dizziness, and impaired vision. Furthermore, applying digital technology—like a smartphone—to cognitive behavioral therapy presents difficulties in terms of personalization. The attrition rate is significant because it indicates a lack of therapeutic assistance. Moreover, if the patient feels that their insomnia has not improved, there is far less need for them to seek treatment. In addition, parasomnia may result from certain prescription sleeping pills. Even if the patients are still mostly asleep, their sleep disorder may cause them to act dangerously. People who use Z-drugs in particular may eat, talk, sleepwalk, take medication, or even operate a vehicle while they are unconscious of what they are doing. These restrictions have an impact on the market's overall revenue growth for sleep supplements.

Sleep Supplements Market Segment Insights

Sleep Supplements Product Type Insights

The Sleep Supplements Market segmentation, based on product type, includes mattresses & pillows, medications, sleep apnea devices, and sleep monitoring devices. The mattresses and pillows segment held the majority share in 2021 contribution to around 42.65% in respect to the Sleep Supplements Market revenue. This is majorly due to the availability of a wide variety of mattresses and pillows developed by local as well as international manufacturers around the globe. Furthermore, these products are cost-effective, which causes their large consumption among the population. Moreover, increasing awareness of the benefits of having quality sleep and the ease of use and accessibility of a variety of products helps boost segment growth. Additionally, a number of e-commerce players, including a players marketing mattresses manufactured from plant-based foams and natural flame-retardant materials, are now offering high-quality memory-foam mattresses at lower rates than the conventional ones. This further adds to the growth of the mattress and pillow segment in the Sleep Supplements Market.

Figure 2: Sleep Supplements Market, by Product Type, 2021 & 2030 (USD Billion)

Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review

March 2022: Sleep Number Corporation launched an Artificial Intelligence (AI)-based smart bed under the brand SLEEP NUMBER 360. This product features advanced embedded sensors which help in monitoring and improving consumers’ sleep and health over time by responding to their evolving needs. This smart bed has also been devised to offer real-time insights and responses to consumers by constantly monitoring their sleep health behaviors, overall health, and chronic sleep hurdles.

February 2022: Sleep Number Corporation partnered with the American Cancer Society (ACS), a US-based non-profit organization, for conducting quality sleep research on cancer prevention and survivorship. The American Cancer Society (ACS) will perform research using Sleep Number's intellectual sleep data/information for determining the effect of quality sleep on cancer prevention and recovery for enhancing sleep outcomes for cancer patients and survivors.

Sleep Supplements Sleep-Disorder Insights

The Sleep Supplements Market segmentation, based on sleep-disorder, includes insomnia, sleep apnea, restless legs syndrome, narcolepsy, sleep walking, and other. The insomnia segment dominated the market in 2021 and is projected to be the fastest-growing segment during the forecast period, 2022-2030. Insomnia is the most common sleep disorder, that places a considerable burden on the health care system and patient populations who are most susceptible to risk. Patients with simultaneous medical and psychological illnesses, elderly patients, women going through menopause, and individuals in vulnerable patient groups are all negatively impacted by this. Moreover, insomnia is associated with increased healthcare expenditure, specifically in patients with simultaneous psychiatric or medical conditions. Owing to which it is a critical care issue and a segment, on which the current sleep supplement market study is emphasized.

Sleep Supplements Distribution Channel Insights

The Sleep Supplements Market data has been bifurcated by distribution channel into supermarkets & hypermarkets, specialty stores, online, and others. The supermarkets & hypermarkets segment dominated the market in 2021, however the online segment is projected to be the fastest-growing segment during the forecast period, 2022-2030. A supermarket & hypermarket is a sizable retail establishment where items are arranged so that customers can choose what they want. Customers always load a trolley with the thing they want from the shelf and have the counter clerk bill them. The growing benefits possessed by supermarket & hypermarket such as operation on a self-service basis, offering a variety of goods discounts available on various goods, freedom of choice to the consumers and large amount of profit is set to propel its market growth.

Sleep Supplements Regional Insights

By Region, the study segments the Sleep Supplements Market into North America, Europe, Asia-Pacific and Rest of the World. North America sleeps supplements market accounted for USD 22.79 Billion in 2021. The growing incidence of sleep disorders is expected to drive the consumption of sleep tracking devices, which help in improving the conditions, which will boost the market growth in the region. For instance, according to an article published by the American Sleep Association, as of 2021, around 50 to 70 million people in the US suffered from a sleep disorder. Furthermore, the growing use of these tracking devices improves sleep disorders along with increasing awareness among the population about sleep health. Sleep trackers help in improving sleep habits, for instance, some apps dedicated for sleep betterment help consumers in addressing sleep hygiene such as screen time limits and bedtime alarms.

Further, the major countries studied in the global market are: The US, Canada, Germany, France, UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.

Figure 3: Sleep Supplements Market Share, By Region, 2021 & 2030 (USD Billion)Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review

Europe sleep supplements market accounts for the second-largest market share due to the increasing awareness about sleep disorders and their aids among consumers. The Germany sleep supplements market held the largest market share, and the UK sleep supplements market was the fastest growing market in the European region. The British Sleep Society and Survey Sleep Research Center are increasingly raising awareness among consumers about sleep disorders and the consequences associated with them. This in turn drives the demand for sleep supplements in the region. Moreover, the demand for sleep supplements in the region is influenced by the increasing ageing population, which is a significant trend in the European region identified by Eurostat.

The Asia-Pacific sleep supplements market is expected to grow with the highest CAGR from 2022 to 2030. This is due to increasing lifestyle diseases among consumers coupled with increasing inclination towards health consciousness and growing adoption of technological products monitoring health. China sleep supplements market held the largest market share, and India sleep supplements market was the fastest growing market in the Asia-Pacific region.

China sleep supplements market is the favored by increasing per capita income and increasing awareness among consumers regarding the negative effects of sleeping problems. Moreover, the market for sleep supplements would boost owing to the increasing acceptability of consumers towards sleep promoting and sleep monitoring devices along with changing lifestyles and rising younger population in the region. Hence, Asia-Pacific region is anticipated to register the highest growth rate over the forecast period from 2022–2030.

Sleep Supplements Key Market Players & Competitive Insights

Major market players are spending a lot of money on R&D to increase their product lines, which will help the sleep supplements market grow even more. Market participants are also taking a range of strategic initiatives to grow their worldwide footprint, including new product launches, contractual agreements, mergers and acquisitions, increased investments, and collaboration with other organizations. Competitors in the sleep supplements industry must offer cost-effective items to expand and survive in an increasingly competitive and rising market environment.

One of the primary business strategies adopted by manufacturers in the global sleep supplements industry to benefit clients and expand the sleep supplements market sector is to manufacture locally to reduce operating costs. In recent years, sleep supplements have provided products with some of the most significant benefits.

Key Companies in the Sleep Supplements Market includes

• Beddit (Apple Inc.) (Finland)


• Casper Sleep Inc. (US)


• Cadwell Industries Inc. (US)


• Compumedics Limited (Australia)


• Drive DeVilbiss Healthcare Inc. (UK)


• Koninklijke Philips N.V. (Netherlands)


• Merck & Co. Inc. (US)


• Natus Medical Inc. (US)


• Takeda Pharmaceutical Company Limited (Japan)


• SleepMed Inc. (US)

Sleep supplements Industry Developments

December 2019 Eisai Co., Ltd. announced that the USFDA permitted a new drug developed and domestic discovered by the company called DAYVIGOTM (Lemborexant). DAYVIGOTM is an antagonist of orexin receptor. DAYVIGOTM was permitted for treating insomnia with problems such as sleep maintenance or sleep beginning in adults.

April 2019 Casper Sleep Inc. launched hybrid mattress. These mattresses offer comparatively more airflow than conventional products and cool while snoozing.

February 2019 Apple Inc. launched a sleep tracking feature for future versions of its smartwatch. This strategy helped the company in expanding its offerings in the sleep tracking technology market.

July 2018 GSK signed a contract for influencing genomic insights for the new medication development.

April 2017 Koninklijke Philips announced the inauguration of its new project Dream Station Go. It is one of the smallest and most positive airline pressure (PAP) devices meant to shorten transportability for patients with OSA.

Sleep Supplements Market Segmentation

Sleep Supplements Product Type Outlook

• Mattresses & Pillows


• Medications


• Sleep Apnea Devices


• Sleep Monitoring Devices

Sleep Supplements Sleep-Disorder Outlook

• Insomnia


• Sleep Apnea


• Restless Legs Syndrome


• Narcolepsy


• Sleep Walking


• Others

Sleep Supplements Distribution Channel Outlook

• Supermarkets & Hypermarkets


• Specialty Stores


• Online


• Others

Sleep Supplements Regional Outlook

• North America
  
  
  
  • US
  
  
  • Canada
  
  
  • Mexico
  
  
  
  


• Europe
  
  
  
  • Germany
  
  
  • France
  
  
  • UK
  
  
  • Italy
  
  
  • Spain
  
  
  • Rest of Europe
  
  
  
  


• Asia-Pacific
  
  
  
  • China
  
  
  • Japan
  
  
  • India
  
  
  • Australia & New Zealand
  
  
  • Rest of Asia-Pacific
  
  
  
  


• Rest of the World
  
  
  
  • South America
  
  
  • Middle East
  
  
  • Africa
  
  
  
  

Report Attribute/Metric	Details
Market Size 2024	USD 79.59 billion
Market Size 2025	USD 84.80 billion
Market Size 2034	USD 150.13 billion
Compound Annual Growth Rate (CAGR)	6.6% (2025-2034)
Base Year	2024
Market Forecast Period	2025-2034
Historical Data	2023
Market Forecast Units	Value (USD Billion)
Report Coverage	Revenue Forecast, Market Competitive Landscape, Growth Factors, and Trends
Segments Covered	By Product Type, Sleep-Disorder, Distribution Channel And By Region
Geographies Covered	North America, Europe, Asia Pacific, and the Rest of the World
Countries Covered	The U.S, Canada, Germany, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil
Key Companies Profiled	Beddit (Apple Inc.) (Finland), Casper Sleep Inc. (US), Cadwell Industries Inc. (US), Compumedics Limited (Australia), Drive DeVilbiss Healthcare Inc. (UK), Koninklijke Philips N.V. (Netherlands), Merck & Co. Inc. (US), Natus Medical Inc. (US), Takeda Pharmaceutical Company Limited (Japan), SleepMed Inc. (US)
Key Market Opportunities	Increasing Work-life Imbalance, Poor eating habits causing sleep disorders
Key Market Dynamics	Increasing occurrence of periodic sleep-related disorders