Shiitake Mushroom Market Trends

Shiitake Mushroom Market Overview

Shiitake Mushroom Market Size was valued at USD 0.74 billion in 2023. The shiitake mushroom market industry is projected to grow from USD 0.788 Billion in 2024 to USD 1.2 billion by 2032, exhibiting a compound annual growth rate (CAGR) of 5.39% during the forecast period (2024 - 2032). Many aesthetic applications, as well as a high nutritional and therapeutic value are the key market drivers enhancing market growth.

Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

Shiitake Mushroom Market Trends

• Mushrooms' high nutritional value propels market growth.

Shiitake mushroom market CAGR is driven by strong nutritional properties of mushrooms. Mushrooms are considered a superfood because they contain a high concentration of beneficial elements. Mushrooms have more vitamin B2, B3, B5, zinc, and antioxidants than potatoes, carrots, onions, and broccoli. They are perfect for people concerned about their health and fitness because they are low in calories and almost fat-free. Rising consumer health consciousness has contributed to a remarkable increase in protein-rich diet consumption in recent years. With increasingly hurried schedules, consumers are unable to consume a nutritionally full diet on a daily basis, forcing them to seek nutrients from packaged food products. As a result, makers of packaged foods are adding healthy ingredients like mushroom powder or extract to their goods in order to attract customers.

Moreover, consumer awareness of the potential negative effects of synthetic cosmetics has contributed greatly to the recent spike in demand for natural and organic skincare products around the world. Customers are paying closer attention to labels and seeking products made with natural ingredients.

Cosmetics with transparent ingredient lists that employ only natural plant extracts and no synthetics such as parabens or phthalates are seeing rapid market expansion. Mushrooms include a high concentration of vitamins, antioxidants, essential oils and oils, hydrocolloids, proteins, terpenoids, and other bioactive components. They contain a lot of antioxidants, so cosmetic businesses can use them to manufacture moisturizers. Mushroom supplements are anticipated to grow more popular in skincare products as a result of their many attractive features.

Shiitake Mushroom Market Segment Insights

Shiitake Mushroom Type Insights

The shiitake mushroom market segmentation, based on type includes button mushrooms, shiitake mushrooms, oyster mushrooms and others. In 2022, the button mushrooms category dominated the market, accounting for the highest volume share of 61.8%. Over the projection period, the segment is expected to grow at an 8.9% revenue based CAGR. They are commonly cultivated around the world due to their numerous nutritional benefits and shorter incubation period for their spores. Furthermore, their reduced costs in comparison to their competitors is likely to drive the market over the projection period. Shiitake products are popular around the world, owing to their rich savoury flavour and several health advantages. These mushrooms can be consumed fresh or in processed forms such as dried form; however, dried shiitake mushrooms are more popular due to their umami flavour.

Shiitake Mushroom Form Insights

The shiitake mushroom market segmentation, based on form, includes fresh mushrooms, processed mushrooms. In 2022, fresh mushrooms held an 89.5% revenue share of the mushroom market. Fresh mushrooms have seen a significant growth in demand in recent years, owing to an increased number of consumers focused on organic and unprocessed food intake to maximize the health advantages of the product. Fresh form distribution is difficult for producers or distributors because of their limited shelf life. However, rising technological improvements, such as the use of modified environment packaging, have mitigated the constraints associated with mushrooms' low shelf life, hence favouring segment expansion.

Figure1: Shiitake Mushroom Market, by Form, 2023 & 2032 (USD billion)

Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

Shiitake Mushroom Distribution Channel Insights

Based on distribution channel, the shiitake mushroom market is divided into hypermarkets and supermarkets, convenience stores, specialty stores, and online sales. Supermarkets and hypermarkets account for 38.3% of revenue in 2022. Supermarkets and hypermarkets dominated as distribution channels in 2022 due to the availability of a wide variety of this product in a single location and the ease of purchasing. Increased competition from online grocers selling low-cost mushrooms, combined with altering consumer behaviour, has stifled the growth of supermarkets and hypermarkets.

Shiitake Mushroom End-User Insights

The shiitake mushroom market segmentation, based on end-user, includes residential, commercial and industrial. During the projected period, the commercial segment is expected to increase at the fastest rate of 10.4%. Commercial mushroom cultivation begins with the creation of a spawn starting culture in a laboratory. A tiny portion of a selected mushroom is placed on a sterile agar growing medium, where fine filaments known as mycelia emerge. Mycelia threads are put to sterilized cereal grain jars. They quickly spread their fuzzy white growths across the grain, generating spawn. This is blended into steam-pasteurized compost before being placed on trays or bags. These are placed in temperature and humidity-controlled rooms, and mushrooms appear two to three weeks later.

Shiitake Mushroom Regional Insights

By Region, the study provides market insights into North America, Europe, Asia-Pacific and the Rest of the World. North America dominates the shiitake mushroom cultivation market due to stronger market penetration in the region's developed economies, such as the United States and Canada. Furthermore, the growing desire for a vegan diet is likely to boost demand for meat substitutes such as mushrooms from the food and dietary supplement industries over the forecast period.

Further, the major countries studied in the market report are The U.S., Canada, German, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.

Figure2: SHIITAKE MUSHROOM MARKET SHARE BY REGION 2023 (%)

Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

Europe shiitake mushroom market accounts for the second-largest market share because of the region's growing desire for nutritious foods. Further, the German shiitake mushroom market held the largest market share, and the UK shiitake mushroom market was the fastest-growing market in the European region.

The Asia-Pacific Shiitake Mushroom Market is expected to grow at the fastest CAGR from 2023 to 2032. This is because of the region's growing vegan population and increased per capita consumption. Moreover, China’s shiitake mushroom market held the largest market share, and the Indian shiitake mushroom market was the fastest-growing market in the Asia-Pacific region.

Shiitake Mushroom Key Market Players & Competitive Insights

Leading market players are investing heavily in R&D in order to expand their product lines, which will help the shiitake mushroom market grow even more. Market participants are also undertaking a variety of strategic activities to expand their footprint, with important market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. To expand and survive in a more competitive and rising market climate, the shiitake mushroom industry must offer cost-effective items.

Manufacturing locally to minimize operational costs is one of the key business tactics used by manufacturers in the shiitake mushroom industry to benefit clients and increase the market sector. In recent years, the shiitake mushroom industry has offered some of the most significant advantages to medicine. Major players in the shiitake mushroom market, including Modern Mushroom Farms INC. (U.S.). White Mountain Mushrooms, LLC. (The U.S.). Mitoku Company Ltd. (Japan), Mycopolitan Mushroom Company (U.S.).and others, are attempting to increase market demand by investing in R&D operations.

Bonduelle is a French firm that manufactures processed vegetables. Louis Bonduelle-Dalle (23 October 1802 - 13 November 1880) and Louis Lesaffre-Roussel (1802-1869) created a grain and juniper berry distillery in Marquette-lez-Lille in 1853. They expanded to a property near Renescure on June 17, 1862, and converted it into a grain alcohol distillery. The company sought to enhance its exports in the mid 1960s and began freezing vegetables in 1968. Several European subsidiaries were established, including those in Germany in 1969, Italy in 1972, and England in 1973. Exports accounted for nearly half of the company's revenue by 1973. In November 2021, Bonduelle SA, one of the growing corporations in the Shiitake Mushroom Market, emerged as the primary accountant for the supermarket and hypermarket goods, accounting for around 32% of the total market share. This resulted in significant market levelopment, which aided in the increase of economic and value.

South Mill Champs is a premier vertically integrated compost producer, grower, and supplier of fresh mushrooms and beneficial mushroom meals grown in North America. South Mill Champs, headquartered in Kennett Square, Pennsylvania, is a premier innovative and customer-focused provider. It provides full-service logistics and storage for mushrooms and other items, and it has a reputation for exceptional quality and consistent delivery.  In September 2019, Champ’s Fresh Farm Inc., one of Western North America's premier premium-quality mushroom producers, was acquired by South Mill Mushrooms Sales. This aided the company in becoming one of North America's largest mushroom growers.

Key Companies in the shiitake mushroom market include

• Bonduelle SA (France)


• Oyster Island Mushrooms LLC (U.S.)


• Banken Champignons (Netherlands)


• Monterey Mushrooms, Inc. (U.S.)


• Brewer's Mushrooms (U.S.)


• Rocky Bottom Mushrooms LLC (U.S.)


• Modern Mushroom Farms INC. (US.)


• White Mountain Mushrooms, LLC (the U.S.)


• Mitoku Company, Ltd. (Japan)


• Mycopolitan Mushroom Company (U.S.)


• Highveld Mushrooms (South Africa)


• Hirano Mushroom LUO (Republic of Kosovo)


• Rain Forest Mushrooms (U.S.)


• Agro Dutch Industries Ltd. (India)


• Meadow Mushrooms Ltd (New Zealand)

Shiitake Mushroom Industry Developments

In February 2022, Monterey Mushrooms launched a new product line that includes organic full spectrum and Mycelium Plus mushroom powders for use as ingredients in food and supplement manufacturing.

In December 2020, Eat the Change, a plant-based start-up, debuted Jerky, an organic mushroom made from organic shiitake mushrooms.

In August 2019, High line mushrooms announced a USD 20 million investment in the creation of a second cross-field mushroom.

Shiitake Mushroom Market Segmentation

Shiitake Mushroom Market by Type Outlook

• Button Mushrooms


• Shiitake Mushrooms


• Oyster Mushrooms


• Others

Shiitake Mushroom Market by Form Outlook

• Fresh Mushrooms


• Processed Mushrooms

Shiitake Mushroom Market by Distribution Channel Outlook

• Hypermarkets & Supermarkets


• Convenience Store


• Specialty Stores


• Online Sales

 Shiitake Mushroom Market by End-User Outlook

• Residential


• Commercial


• Industrial

Shiitake Mushroom Regional Outlook

• North America


• US


• Canada


• Europe


• Germany


• France


• UK


• Italy


• Spain


• Rest of Europe


• Asia-Pacific


• China


• Japan


• India


• Australia


• South Korea


• Australia


• Rest of Asia-Pacific


• Rest of the World


• Middle East


• Africa


• Latin America