Sexual Wellness Market Trends

Global Sexual Wellness Market Overview

The Sexual Wellness Market size was valued at USD 113.74 billion in 2022 and is projected to grow from USD 125.97 Billion in 2023 to USD 247.3 billion by 2032, exhibiting a compound annual growth rate (CAGR) of 8.71% during the forecast period (2024 - 2032). The rising prevalence of the sexually transmitted disease is driving the market growth.

Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

In July 2024, Reckitt Benckiser announced the expansion of its sexual wellness product line with a new range of intimate hygiene products under the Durex brand. The new products are designed to cater to evolving consumer preferences for organic and sensitive skin-friendly options.

Sexual Wellness Market Trends

• Rising prevalence of sexually transmitted diseases boosts the growth of the market.

Sexually Transmitted Diseases (STDs) are generally transmitted from one person to another during sexual intercourse. The bacteria, viruses, or parasites that cause sexually transmitted infections are passed from person to person by blood, semen, vaginal discharge, and other bodily fluids. According to the World Health Organization (WHO), more than 1 million Sexually Transmitted Infections (STIs) are acquired every day worldwide, the majority of which remain asymptomatic. Each year there are an estimated 374 million new infections with 1 of 4 curable STIs such as chlamydia, gonorrhea, syphilis, and trichomoniasis. The rising prevalence of STDs such as genital herpes, Human Immunodeficiency Virus/Acquired Immunodeficiency Syndrome (HIV/AIDS), genital warts, hepatitis B, chlamydia, syphilis, gonorrhea, vaginitis, trichomoniasis, and others demand sexual wellness products such as a condom to prevent STDs, including HIV. For instance, according to World Health Organization (WHO) figures, in 2022, more than 500 million people aged between 15 to 49 years old are estimated to have a genital infection with Herpes Simplex Virus (HSV). Similarly, as per the WHO, in 2021, approximately 38.4 million people were living with HIV across the globe.

Sexual Wellness Market Segment Insights

Sexual Wellness Product Type Insights

The Sexual Wellness Market Segments based on product type, includes sex toys, condom and contraceptives, sexual enhancement supplements, lubricants, ointments, and others. The sex toys segment is to hold the majority share in 2022 in the Sexual Wellness Market revenue. This is due to the increasing purchase and usage of sex toys. Furthermore, using sex toys for sexual pleasure and orgasm can help improve pain, sleep, stress levels, immunity, and cognitive function.

June 2020: Trojan, a brand of Church & Dwight Co., Inc., launched Tantrix, a male masturbation sleeve. Tantrix is a first-sex toy for men from Trojan.

Sexual Wellness Gender Insights

The Sexual Wellness Market segmentation is based on gender that includes, male, female, and others. The female segment has dominated the market in 2022 and is projected to be the faster-growing segment during the forecast period, 2024-2032. This is due to the female condoms, diaphragms & caps, contraceptive sponges, vaginal rings, sub-dermal contraceptive implants, intra-uterine contraceptive devices (IUCDs) and others are products available in the market of sexual health for female. The others segment includes LQBTQ community.

Figure 2: SEXUAL WELLNESS MARKET, BY GENDER, 2023 & 2032 (USD BILLION)

Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review

Sexual Wellness Distribution Channel Insights

The Market segmentation of Sexual Wellness is based on distribution channel that includes hospital pharmacy, hypermarkets & supermarkets, retail pharmacy, online pharmacy, and others. The online pharmacy segment has dominated the market in 2022 and is projected to be the fastest-growing segment during the forecast period, 2024-2032. This is due to the increases the expertise and capability of online pharmacy in providing more nuanced product recommendations to customers, thereby increasing sales, and driving market growth. Additionally, reluctance to purchase sexual health products in-store is further driving the online pharmacy segment.

December 2019: Doc Johnson Enterprises has formed a manufacturing partnership with a start-up company, Come Play. This partnership allows Doc Johnson to give material support in prototyping and manufacturing in exchange for an equity stake in Come Play.

Sexual Wellness Regional Insights

By Region, the study segments the market into North America, Europe, Asia-Pacific, and Rest of the World.

The North America sexual wellness market segmented into US, Canada. North America is expected to account for USD 46.53billion in 2022 and is expected to exhibit an 8.12% CAGR during the study period. This is attributed to the rising number of patients suffering from spinal disorders. For instance, in June 2021, Trojan (UAE), a brand of Church & Dwight Co., Inc., (US) launched a new product line of condoms called Ultra Fit. Ultra-fit is uniquely shaped condoms designed with a relaxed fit for sensual and smooth pleasure.

Sexual wellness product providers in Europe are investigating the advantages of using technology to improve the capabilities of sex toys. Manufacturers' approaches to promote and improve the performance of their sexual health products include the increasing use of motors and batteries, a preference for touch-based interfaces, virtual reality and artificial intelligence for response and control, and a focus on the development of stretchable skins. Market participants are actively bringing new technologies to the region and spreading awareness about them.

The Asia-Pacific sexual wellness market is sub-segmented into six major countries namely China, India, Japan, South Korea, Korea, Australia, and Rest of Asia-Pacific. The factors contributing to the market growth of the sexual wellness in this region are the increasing awareness of sexually transmitted diseases & infections, growing technological advancements, rising development of research studies, increasing concern about personal hygiene, and others. Moreover, the increasing adoption of online and e-commerce channels supports the market growth of the sexual health in the region.

The Rest of the World is segmented into the Middle East, Africa, and Latin America. The market for sexual wellness in the above-mentioned regions is likely to witness growth due to improving healthcare facilities, supportive government regulations and increasing incidence of sexually transmitted diseases (STDs) and HIV infection in the region. Moreover, initiatives taken by the government and NGOs to promote the use of contraceptives pills are expected to propel the sexual wellness market growth in the region.

Further, the major countries studied are the U.S., Canada, Germany, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil

Figure 3: SEXUAL WELLNESS MARKET SHARE (%) BY REGION 2023

Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review

Europe sexual wellness market is expected to account for the second-largest market share due to the advantages of using technology to improve the capabilities of sex toys. Additionally, improve the performance of their sexual health products including the increasing use of motors and batteries, a preference for touch-based interfaces, virtual reality and artificial intelligence for response and control, and a focus on the development of stretchable skins drive the market growth of the sexual wellness in Europe. Further, the Germany market of sexual wellness is expected to hold a first place for the market share as well as fastest growing in market of sexual wellness, and which is in the 2nd place in the European region. Furthermore, Spain market of Sexual health will hold the 5th place for the market share.

The Asia-Pacific sexual wellness market is expected to grow at a CAGR of 9.99% from 2024 to 2032. This is due to increasing awareness of sexually transmitted diseases & infections, growing technological advancements, rising development of research studies, increasing concern about personal hygiene, and others. Moreover, the increasing adoption of online and e-commerce channels supports the market growth of the sexual wellness in the region. Moreover, China market of sexual wellness is expected to hold the largest market share, and India market of sexual wellness is expected fastest-growing market in the Asia-Pacific region.

For instance, India sexual wellness environment has been a significant transformation. Businesses engaged in sexual wellness have a greater need to be aware of the fast-changing environment in order to benefit from the expansion, creating growth opportunities in the market for the sexual wellness.

The Rest of the World includes the Middle East, and Africa. Nevertheless, due to an improving healthcare facility, supportive government regulations and increasing incidence of Sexually Transmitted Diseases (STDs) and HIV infection, the region held the smallest proportion of the Market.

Sexual Wellness Key Market Players & Competitive Insights

The market of Sexual Wellness is distinguished by the presence of numerous global, regional, and local players catering to the rising prevalence of sexually transmitted diseases and the increase in the number of sexual wellness initiatives by government & private organizations to create awareness about sexual health. However, the lack of sex-positive education and awareness in developing countries may hamper the market growth of the Sexual Wellness. The major players have adopted a strategy of obtaining regulatory approval from government agencies for their products, services, and agreements to broaden their reach and reduce operational costs.

The Sexual Wellness Market is extremely competitive, with players competing, partnering, and investing heavily in research and development to gain a significant market share. The market is moderately fragmented with rising competition, product launches, increasing collaborative partnerships, and other strategic decisions to achieve operational efficiency. For instance, in June 2021, Trojan (UAE), a brand of Church & Dwight Co., Inc (US), launched a new product line of condoms called Ultra Fit. Ultra-Fit are uniquely shaped condoms designed with a relaxed fit for sensual and smooth pleasure. Additionally, in December 2019, Doc Johnson Enterprises formed a manufacturing partnership with a startup company, Come Play. This partnership allows Doc Johnson to give material support for prototyping and manufacturing in exchange for an equity stake in Come Play.

Key Companies in the market of Sexual Wellness Include.

• Reckitt Benckiser Group plc. (UK)


• Lelo (Sweden)


• BMS Factory (US)


• Lovehoney Group (UK)


• Church & Dwight Co., Inc. (US)


• Doc Johnson Enterprises (US)


• Lifestyles (India)


• Mankind Pharma (India)


• FUN FACTORY GmbH (Germany)


• Karex Berhad (Malaysia)

Sexual Wellness Industry Developments

November 2023Lovehoney Group PLC, a leading manufacturer and retailer of sexual wellness products, announces the acquisition of Womanizer, a German company known for its innovative clitoral vibrators. The acquisition will expand Lovehoney's product portfolio and strengthen its position in the European sexual wellness market.LELO, a Swedish company known for its premium sex toys, announces the launch of its new SONA 2 massager. The SONA 2 is designed to provide users with more intense and targeted vibrations than its predecessor, the SONA.Dame Products, a British company known for its innovative sexual wellness products for women, announces the launch of its new Vibease device. The Vibease is a wearable vibrator that can be controlled with a smartphone app.

September 2023Several companies announce new partnerships to develop and commercialize new sexual wellness products and services. These partnerships aim to develop products and services that are more effective, more affordable, and more accessible to a wider range of consumers.A new study published in the journal Sex and Relationships Therapy finds that sexual wellness therapy can be an effective treatment for a variety of sexual health problems, including erectile dysfunction, premature ejaculation, and low sexual desire. The study found that sexual wellness therapy can help couples improve their communication, intimacy, and sexual satisfaction.Another study published in the journal Sexual Health finds that sexual wellness apps can be an effective way for people to learn about their sexual health and improve their sexual experiences. The study found that sexual wellness apps can provide users with information about different sexual topics, connect them with sexual health experts, and help them track their sexual activity.

Sexual Wellness Market Segmentation

Sexual Wellness Product Type Outlook

• Sex Toys
  
  
  
  • Vibrators
  
  
  • Penis Rings
  
  
  • Wands
  
  
  • Dildos
  
  
  • Others
  
  
  
  


• Condom and Contraceptives


• Sexual Enhancement Supplements


• Lubricants


• Ointments


• Others

Sexual Wellness Gender Outlook

• Male


• Female


• Others

Sexual Wellness Distribution Channel Outlook

• Hospital Pharmacy


• Hypermarkets & Supermarkets


• Retail Pharmacy


• Online Pharmacy


• Others

Sexual Wellness Regional Outlook

• North America
  
  
  
  • US
  
  
  • Canada
  
  
  
  


• Europe
  
  
  
  • Germany
  
  
  • France
  
  
  • UK
  
  
  • Italy
  
  
  • Spain
  
  
  • Rest of Europe
  
  
  
  


• Asia-Pacific
  
  
  
  • China
  
  
  • Japan
  
  
  • India
  
  
  • Australia
  
  
  • South Korea
  
  
  • Rest of Asia-Pacific
  
  
  
  


• Middle East and Africa
  
  
  
  • Middle East
  
  
  • Africa