Setting Spray Market Research Report Information By Type (Oil-control Setting Spray, Hydrating Setting Spray, Matte Setting Spray, Radiant/Dewy Setting Spray, Waterproof Setting Spray, and Others), By End-use (Professional and Personal), By Distribution Channel (Specialty Retail Stores, Supermarket and Hypermarkets, Pharmacy & Drugstore, Online, and Others), And By Region (North America, Europe, Asia-Pacific, And Rest Of The World) –Market Forecast Till 2032

Global Setting Spray Market Overview

Setting Spray Market Size was valued at USD 0.8 Billion in 2023. The setting spray market industry is projected to grow from USD 0.9 Billion in 2024 to USD 1.5 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 7.00% during the forecast period (2024 - 2032). The rising need for long-lasting and water-resistant makeup products, the popularity of makeup artistry, and the emergence of social media platforms that promote a variety of makeup styles are major market drivers that have contributed to the significant growth of the worldwide setting spray market in recent years.

Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

Setting Spray Market Trends

• Growing need for cosmetic products is driving the market growth

The growing need for cosmetic products that last is one of the main factors behind the growth of the setting spray market CAGR. These days, consumers in established and emerging economies alike are looking for goods that can prolong the use of their makeup. Setting sprays is really important for this since they help seal and set makeup so that it doesn't smudge, fade, or transfer during the day. Those who want to look perfect, especially in the age of social media and continuous recording, are more likely to purchase makeup items with long wear times. Setting sprays is now an essential part of any makeup routine, whether it's for big events or daily wear, as beauty standards change. In response to this need, the industry has launched a range of setting spray formulas to suit various skin tones and preferences. This tendency is more noticeable in areas where harsh weather, including high temperatures or high humidity, might compromise makeup's longevity. The Setting Spray Market is expected to rise steadily as consumers look for products that can resist a range of outdoor conditions.

The demand for setting spray has significantly increased due to the rise in popularity of professional makeup use for social media, photography, and special events. Makeup artists and beauty influencers often utilize setting sprays to ensure their makeup looks remain flawless and intact throughout events or photo shoots. Setting sprays are becoming more popular in the professional makeup industry because makeup needs to stay on for long periods under harsh lighting, during strenuous activities, or through multiple outfit changes. Moreover, the growth of beauty influencers on social media platforms has led to an increase in consumers' knowledge and curiosity about cosmetic products. Setting sprays are now seen as an essential tool for achieving a flawless, enduring look as consumers aspire to recreate the styles they admire on the internet. The demand for setting sprays has increased due to this trend, leading manufacturers to focus on creating formulas that cater to both hobbyists and professional makeup artists' specific needs.

The setting spray industry is closely connected to the expanding beauty and cosmetics market globally. The demand for setting spray has risen significantly due to higher disposable incomes and increased consumer expenditure on beauty and personal care products. The setting spray market is booming due to the growth of the beauty and cosmetics industry, driven by urbanization, evolving lifestyles, and the impact of beauty trends on social media. Setting sprays are gaining popularity, with cosmetic companies of all kinds incorporating them into their product offerings. The market becomes more apparent and attractive with strategic partnerships, collaborative projects, and endorsements from celebrities. Changes in skincare routines, makeup fashions, and consumer choices significantly influence the sales of setting sprays, highlighting their essential role in the long-term prosperity of the beauty industry. Thus, driving the setting spray market revenue.

Setting Spray Market Segment Insights

Setting Spray Type Insights

The Setting Spray Market segmentation, based on type, includes Oil-control Setting Spray, Hydrating Setting Spray, Matte Setting Spray, Radiant/Dewy Setting Spray, Waterproof Setting Spray, and Others. In 2023, the matte setting spray segment dominated the market. Matte setting spray is popular because it controls shine and extra oil on the skin, giving the appearance of a matte finish that is appealing to people with oily skin in particular. It also sets makeup well, prolonging its wear time and avoiding smearing. Innovative businesses like Amorus USA are present in the market, introducing appealing items like their Mist & Lock setting spray with a cucumber aroma. This creates a competitive environment and increases consumer demand.

Setting Spray End-use Insights

The Setting Spray Market segmentation, based on end-use, includes Professional and Personal. The professional category generated the most income in 2023. Makeup needs to be resistant to thorough examination in industries like photography, film, and television, where high-definition cameras and harsh lighting are commonplace. Even in these difficult circumstances, professional setting sprays ensure perfect makeup. They lessen the requirement for frequent touch-ups as well. Because these goods can appear well for a longer period, industry professionals use them.

Figure 1: Setting Spray Market, by End-use, 2023 & 2032 (USD Billion)

Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

Setting Spray Distribution Channel Insights

The Setting Spray Market segmentation, based on distribution channel, includes Specialty Retail Stores, Supermarket and Hypermarkets, Pharmacy & Drugstore, Online, and Others. The online category generated the most income in 2023. The availability of a wide range of products on a single platform, huge savings, and doorstep service are just a few advantages of the online distribution channel that have drastically changed consumer buying habits. The need for shopping apps and rising internet usage have also prompted significant players in the business to develop e-commerce websites quickly. Segment expansion will result from this.

Setting Spray Regional Insights

By region, the study provides the market insights into North America, Europe, Asia-Pacific and the Rest of the World. The North American setting spray market area will dominate this market. The market for setting spray in North America is expanding due to several factors, including the growing inclination of younger generations towards makeup, the increasing need for natural and organic beauty products, and the advent of multitasking beauty products that not only set makeup but also provide extra skincare benefits. Moreover, social media plays a significant role in the beauty market, and this is also the case in North America. Influencers on social media sites like YouTube and Instagram advertise beauty items like setting sprays, which raises demand for these items locally and aids in regional development.

Further, the major countries studied in the market report are the US, Canada, Germany, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.

Figure 2: SETTING SPRAY MARKET SHARE BY REGION 2023 (USD Billion)

Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

Europe setting spray market accounts for the second-largest market share. The growth of the industry in Europe has been facilitated by consumers' increasing average annual spending on cosmetics and personal care products. The region's well-known beauty, cosmetic, and personal care businesses, as well as the well-established and growing makeup industry, have also stimulated product innovation in this area. Further, the German setting spray market held the largest market share, and the UK setting spray market was the fastest-growing market in the European region.

The Asia-Pacific Setting Spray Market is expected to grow at the fastest CAGR from 2024 to 2032. As a result of rising consumer expenditure on cosmetics and personal hygiene items, as well as celebrity support for high-end cosmetic businesses, the industry is growing faster than expected. This phenomenon is known as commercialization. Rising per capita earnings in emerging economies like South Korea, Singapore, India, and Japan also help the growing manufacturing sector by boosting sales. Moreover, China’s setting spray market held the largest market share, and the Indian setting spray market was the fastest growing market in the Asia-Pacific region.

Setting Spray Key Market Players & Competitive Insights

Leading market players are investing heavily in research and development in order to expand their product lines, which will help the setting spray market, grow even more. Market participants are also undertaking a variety of strategic activities to expand their global footprint, with important market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. To expand and survive in a more competitive and rising market climate, the setting spray industry must offer cost-effective items.

Manufacturing locally to minimize operational costs is one of the key business tactics used by manufacturers in the global setting spray industry to benefit clients and increase the market sector. In recent years, the setting spray industry has offered some of the most significant advantages to the makeup industry. Major players in the setting spray market are attempting to increase market demand by investing in research and development operations includes Rare Beauty, Sugar Cosmetics, e.l.f Cosmetics, Inc., Lakme Cosmetics (Unilever), L'Oréal, Urban Decay, Swiss Beauty, Charlotte Tilbury Cosmetics, Faces Canada, and Anastasia Beverly Hills.

A clean, cruelty-free, vegan, and multi-brand manufacturer of cosmetics and beauty products is called e.l.f. Beauty Inc. (e.l.f.). Ear, face, lip, and eye cosmetics are among its product portfolio, along with brushes and skincare goods. Cosmetic brushes, tools, and accessories are also sold there. The company’s products are marketed under the labels e.l.f., Well People, Keys Soulcare, e.l.f. Cosmetics, and e.l.f. Skin. The company markets and ships its goods to consumers in the United States and other countries through retail clients, e.l.f. shops, drugstores, mass and specialty retail channels, and e-commerce platforms. In January 2021, an Indian consumer technology platform called Nykaa and E.L.F Cosmetics worked together. Enhancing and expanding E.L.F Cosmetics' market share in India is the goal of this partnership.

L'Oreal SA (L'Oreal) is a company that sells personal hygiene goods. The company makes and sells skincare, coloring, sun protection, and hair care products in addition to cosmetics. The company sells its goods in a range of establishments, such as mass-market retailers, department stores, pharmacies, drugstores, hair salons, branded retail, and travel retail. The company sells its products online via e-commerce channels in addition to traditional storefronts. In July 2022, L'Oréal partnered with Nasscom, a charity that represents the IT-BPM industry in India. The creation and application of technology for L'Oréal's corporate operations is the main focus of the partnership. The partnership would help L'Oréal in a number of ways, including product development, customization, and customer feedback.

• Rare Beauty


• Sugar Cosmetics


• l.f Cosmetics, Inc.


• Lakme Cosmetics (Unilever)


• L'Oréal


• Urban Decay


• Swiss Beauty


• Charlotte Tilbury Cosmetics


• Faces Canada


• Anastasia Beverly Hills

Setting Spray Industry Developments

September 2022: French fashion designer Balmain joined with The Estée Lauder Companies (ELC). The goal of the partnership is to develop a cosmetics range for Balmain. Furthermore, ELC aspires to transform the luxury and couture industry with its exceptional design and unique craftsmanship.

June 2022: L'Oréal joined together with Hotel Shilla and Anchor Equity Partners. Anchor Equity is a Hong Kong-based private equity firm. Hotel Shilla is a company in the hospitality industry with its headquarters in South Korea. The agreement combines L'Oréal's vast knowledge and experience in the beauty sector with Shilla's network of upscale retailers and Anchor's strong financial and commercial base to establish a new premium beauty brand.

Setting Spray Market Segmentation

Setting Spray Type Outlook

• Oil-control Setting Spray


• Hydrating Setting Spray


• Matte Setting Spray


• Radiant/Dewy Setting Spray


• Waterproof Setting Spray


• Others

Setting Spray End-use Outlook

• Professional


• Personal

Setting Spray Distribution Channel Outlook

• Specialty Retail Stores


• Supermarket and Hypermarkets


• Pharmacy & Drugstore


• Online


• Others

Setting Spray Regional Outlook

• North America
  
  
  
  • US
  
  
  • Canada
  
  
  
  


• Europe
  
  
  
  • Germany
  
  
  • France
  
  
  • UK
  
  
  • Italy
  
  
  • Spain
  
  
  • Rest of Europe
  
  
  
  


• Asia-Pacific
  
  
  
  • China
  
  
  • Japan
  
  
  • India
  
  
  • Australia
  
  
  • South Korea
  
  
  • Rest of Asia-Pacific
  
  
  
  


• Rest of the World
  
  
  
  • Middle East
  
  
  • Africa
  
  
  • Latin America