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Service Packaging Market Share

ID: MRFR//1145-HCR | 119 Pages | Author: Snehal Singh| November 2024

The Service Packaging Industry, a challenging and competitive market, hinges a major part of its growth on innovative market share demonstration strategies to survive currently, and its future prospects. The primary strategies that are used by the companies are in the form of differentiation, where companies endeavor to keep their service packaging not only integrated but also away from their competitors. It can be done in a number of ways: groundbreaking design, sustainability in terms of materials utilisation or user centred approach that comes to satisfy consumer expectations. Through differentiation companies will undoubtedly be noticed by their audience and customer loyalty will be achieved through the brand identity.

The next strategic framework element is called cost leadership and it denotes a service provision that seeks to maintain a high quality while offering lower prices as compared to the competitors. This alternative satisfies the customers with low price and results in higher competitiveness. Pressing efficiency, designing productive technologies, and rationalizing sourcing are the usual strategy of the companies that intend to cut costs and improve their profits. The latter one favors "Hit the price sensitive" in markets where the price sensitivity is one of the significant factors consumers use during purchases.

Besides, if that benefits the most to a niche market, it is similar to that in the market share positioning strategy. The area of service packaging solutions could offer companies a means to tailor offerings to benefit industries like pharmaceuticals, electronics or luxury goods. Through researching the distinctive features of niche markets, businesses may acquire a distinct positioning of themselves as specialists and, as a result, will get up to speed within those segments of the market. This strategy which is usually all aimed at a higher goal of customer loyalty and enhanced profit margins often results in this.

Collaboration and partnerships with different players are also one of the important points that would help in shaping the market shares in Service Packaging industry. By developing strategic relationships with most of the suppliers, goods' distributors or even similar service companies would be advantageous for all parties. Through this cooperation approach it is not only the existence of the value proposition which is improved but also allows innovation towards newer markets and customers.

Moreover, addition of customer-centricity to the list of reproducing practices will soon become one of the leading trends in the Service Package Market. Organizations are paying a close attention to the behavior patterns of the customers to determine their preferences, needs, and the issues they are facing. In parallel with matching customers' preferences in regards to packaging solutions, businesses will reinforce relationships with their customers contributing to brand loyalty and, as result, earn a bigger market share. Efficient role of this method may mean costing on the targeted market research, customers’ feedback as well as adaptations of the package design forms.

Service Packaging Market Overview


Service packaging market size was valued at USD 135.7 billion in 2023. The Service packaging industry is projected to grow from USD 143.6 billion in 2024 to USD 233.2 billion by 2032, exhibiting a compound annual growth rate (CAGR) of 6.25% during the forecast period (2024 - 2032).


Service packaging focuses on offering convenience to the end use customers by providing them a durable, convenient service packaging. Service packaging is majorly used across several applications such as consumer goods, beverages, and foods. The global market for service packaging has registered enormous growth in recent times. The market's growth is mainly credited to the massive development in the packaged food industries. Furthermore, the rapid growth in the e-commerce sector has also played a vital part in the market's growth in the last few years. Online shopping offers several beneficial features, such as free shipping, quicker delivery, attractive discounts & offers, and easier return policies, which are making customers shift towards online shopping platforms. Moreover, the growing pharmaceutical industry across the globe is also anticipated to boost the market's growth in the coming years. on the other hand, the volatility of prices of packaging raw materials is projected to impede the market's growth.


Service Packaging Market Overview


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review 


Prominent Players


List of the key prominent companies in the service packaging include


Amcor Ltd., Mondi Group, Smurfit Kappa Group, Bemis Company Inc., Georgia-Pacific Corporation, ITC Ltd., Cascades Inc., International Paper, Graphic Packaging International Inc., DS Smith Plc, Crown Holdings, Inc, AptarGroup Inc., Sonoco Products Company, and Nippon Paper Industries Co. Ltd.


Segmentation: Global Service Packaging Market


 Service Packaging Market


The market is segmented based on material, product, and application. On the basis of the product, the market is segmented into boxes, bags, pouches, and others. The pouches is the major product segment of the market. It is available in several types of stand-up pouches, pillow pouches, and retort pouches. The stand-up pouches are showing higher growth rate due to great barrier properties against moisture and oxygen along with low material usage and cost-effectiveness.


On the basis of the materials, the market is segmented into paper & paperboard, plastic, and others. Plastic dominates the material segment of the global market. It is extensively used materials for packaging across numerous end-use industries. Plastic in the form of PVC, PE, PP, PET, and others are used broadly in the packaging segment. This material provides a high barrier, cost-effectiveness, temperature resistance, and durable packaging options. The paper-based packaging is a versatile, environment-friendly and cost-effective method to transport, protect and preserve an extensive array of items.


On the basis of the application, the market is segmented into food & beverages, consumer goods, pharmaceutical, and others. The food and beverages segment dominates the market. High demand for processed and packed food across the globe driving the growth of the market. Service packaging is mainly used by the food industry for the packing of fruits, vegetables, poultry, meat, fish in addition to prepared meals, and storage products. Moreover, growing population along with increasing disposable income among the consumers also has the positive influence on the growth of the market.


Recent Development



  • March 2022- a leader in flexible packaging and material science, ProAmpac, has announced that it has made its fresh food-to-go HandRap™ products available for onlinepurchase from quantities as low as 500 with available options for full-scale production.

  • March 2022- a reputed producer of cleaning, maintenance, and personal protection products, The Tranzonic Companies, has announced the expansion of its ability to offer contract converting services for dry and presaturated perforated rolls within the nonwoven wipes category.

  • February 2022- The United States Postal Service, in a proposal to capture more packages for next-day delivery, has launched a new, cheaper parcel service named "USPS Connect Local." The service will allow shippers to get next-day, first-class service on document packages weighing up to 13 ounces for USD2.95.


Industry News


In March 2017, Hotpack Packaging Industries has declared an investment of USD 61 million (GBP 50 million) to set up a facility in the U.K. The facility will be furnished with the latest packaging and manufacturing technologies. This facility will be established as the U.K & European head office and manufacturing facility and will create 250 jobs in the region.


In July 2016, Orlando Products, Inc. one of the largest providers of packaging supplies ranging from padded mailers, bubble wrap, and flexible sheet foams, completed the acquisition of Absolute Packaging, LLC. This acquisition provides Orlando Products with additional manufacturing capacity and expands the company's presence in the Northern Virginia market.

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