The security label market is experiencing significant trends driven by a variety of factors impacting consumer demands and industry dynamics. One notable trend is the increasing focus on counterfeit prevention and product authentication. With the rise in counterfeit products across various industries, including pharmaceuticals, electronics, and consumer goods, there's a growing demand for security labels that can effectively deter counterfeiting and ensure the authenticity of products. As a result, there's a surge in the adoption of advanced security features in labels such as holographic elements, tamper-evident seals, covert security features like UV inks and microtext, and unique serialization codes.
In September 2016, UPM Raflatac, one of the world's leading producers of self-adhesive label materials, has expanded its security label range in the European market. The security range included the labels such as two new ultra-destructible (UD) film labels. These films help to meet growing demand from the brand owners for more secure labeling solutions and pharmaceutical applications.
Another prominent trend in the security label market is the emphasis on brand protection and anti-tampering solutions. Brands are increasingly investing in security labels that not only protect their products from counterfeiting but also safeguard against tampering and unauthorized access. This trend is particularly prevalent in industries such as pharmaceuticals, where product safety and integrity are paramount. Security labels with tamper-evident features such as void labels, destructible materials, and irreversible changes upon tampering are in high demand to ensure product authenticity and consumer safety.
Furthermore, the globalization of supply chains and the rise of e-commerce are driving the adoption of track-and-trace solutions in security labels. With products moving across multiple geographies and distribution channels, there's a growing need for labels that enable real-time tracking and tracing of products throughout the supply chain. This trend is fueled by regulatory requirements, consumer demands for transparency, and the need to combat counterfeiting and diversion. Security labels incorporating track-and-trace technologies such as QR codes, RFID/NFC tags, and serialized barcodes are gaining traction as they provide visibility and control over product movement and authenticity.
Moreover, sustainability is emerging as a key trend shaping the security label market. With increasing awareness about environmental concerns and the push towards sustainable practices, brands and consumers are seeking eco-friendly labeling solutions. This trend has led to the development of security labels using recyclable materials, biodegradable substrates, and water-based adhesives. Additionally, there's a growing demand for labels that enable product recycling and support circular economy initiatives, further driving innovation in sustainable security labeling solutions.
In addition to these industry-driven trends, regulatory compliance and product authentication standards play a significant role in shaping the security label market. Governments and regulatory bodies across the globe are implementing stringent regulations and standards to combat counterfeiting, ensure product safety, and protect consumer rights. Security labels that comply with these regulations and standards while offering advanced authentication features are in high demand across various industries.
Furthermore, the COVID-19 pandemic has accelerated certain trends in the security label market, particularly in the healthcare and pharmaceutical sectors. The pandemic has highlighted the importance of supply chain resilience, product authenticity, and patient safety, leading to increased adoption of security labels with anti-counterfeiting and tamper-evident features in pharmaceutical packaging. Additionally, the shift towards online shopping and contactless delivery during the pandemic has fueled the demand for security labels that enable e-commerce authentication and track-and-trace capabilities.
Security Label Market Size was valued at USD 8.03 Billion in 2023. The Security Label industry is projected to grow from USD 8.59 Billion in 2024 to USD 13.79 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 6.10% during the forecast period (2024 - 2032). The growth of the food and beverage sector is supported by an increase in demand for packaged goods, which is the key market drivers enhancing the market growth.Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
Market CAGR for security label is being driven by the growing dominance of smart labels versus traditional bar code information. The smart labels are like identification slips that feature cutting-edge technology and real-time tracking. A major barrier to the expansion of the worldwide security labels market is the absence of any reliable standards. The high quality, light weight, and recyclable nature of security labels are some of the qualities that draw end-use businesses including the food and beverage, pharmaceutical, and other industries. As a result, the market for security labels is expanding due to an increase in demand for them. Security labels' added benefit of digital printing helps it draw in end-use industries and boost its market worth throughout the course of the projection period.
Additionally, the rise in manufacturing activities, the electronic and pharmaceutical industries, and the electronic sector expansion all contribute to the rise in security labels. The increased technological expenditures made by firms in the packaging sector provide as additional support for this. Security Label producers work in a cutthroat market, which forces them to continuously develop new items and enhance their current ones. The market for security labels can expand as a result of this element and the expansion of government rules to combat theft and counterfeiting.
The expanding urban population has an impact on the demand for products with self-adhesive labels, such as medicines, beverages, FMCGs (fast-moving consumer goods), and consumer durables. Growth has been spurred by the demographic shift in Asia-Pacific from rural to urban areas. By 2050, the population of Asia-Pacific is expected to be 5.1 billion, with at least 68% of those people living in cities, according to the United Nations Population Division. By 2050, there may be 2.5 billion more people living in cities due to population growth, with up to 90% of the increase occurring in Asia and Africa. As living standards rise, there will be a greater need for branded items, which will increase the demand for security labels.
For instance, in June 2021, Paragon ID announced that it had acquired Security Label, a major player in Europe and one of the biggest producers of luggage tags for the aviation sector. With the acquisition of the Security Label, Paragon ID now has the opportunity to surpass its competitors and overtake them as the leader in baggage tags used by airlines. As evidenced by the exclusive agreement signed in 2019 with Air France for the supply of RFID baggage tags to the French airline, the group will be able to accelerate its development in this field thanks to Security Label's reputation and strong relationships with the largest airlines in the world. Mergers and acquisitions by the key market players is rising. Thus, driving the Security Label market revenue.
The Security Label market segmentation, based on identification method, includes barcode, RFID, and hologram. Barcode segment accounted for largest market share during the forecast period. (9.5 billion). The ubiquity of connected packaging goods on the market and rising consumer demand for smart packaging both contribute to higher barcode sales. The bar code is widely used to keep track of all of their items and identify leaving shipments of both equipment and goods in a number of industries, including consumer goods, pharmaceuticals, transportation and logistics, and retail. In addition, due to challenges with product identification and the growing demand for product security, RFID is the technology that is expanding the fastest.
The Security Label market segmentation, based on product form, includes sheet and roll. Sheet security anticipated to hold highest market share in the coming years. The expanding use of sheets by customers. However, because of the increasing demand for rolls for a new product, the roll category experienced the largest growth rate.
Figure 1: Security Label Market, By Identification Method, 2022 & 2032 (USD Billion)
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
The Security Label market segmentation, based on vertical, includes food & beverages, consumer goods & retail, and pharmaceuticals. Food & beverages segment dominated the market share during the forecast period due to rising consumer awareness of product authenticity and rising demand for packaged and branded goods. Because security labels give excellent brand positioning, visual appeal, and great durability, beverage producers frequently put them on bottles.
By region, the study provides the market insights into North America, Europe, Asia-Pacific and Rest of the World. The North America Security Label market anticipated to dominate the market due to the size of its manufacturing sector. The need for labels used for packaging is being fueled by the US's expanding e-commerce market. Additionally, it is projected that an increase in disposable income would increase consumer demand, which will support this market's expansion. Due to the busy lives of the working people, there has been an increase in demand for consumables, ready-to-eat food, packaged food, and beverages. Market development in this area will be aided by the high demand for removable adhesive labels from end-use industries including food and beverage, packaging, e-commerce, pharmaceuticals, and others.
Further, the major countries studied in the market report are The US, Canada, German, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.
Figure 2: SECURITY LABEL MARKET SHARE BY REGION 2022 (USD Billion)
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
Asia-Pacific Security Label market accounts for the second-largest market share due to raw materials are easily accessible, and demand is rising across a range of end-use industries, which could lead to a larger consumer base. Manufacturing operations in China and India are projected to develop as a result of the inexpensive accessibility of raw materials like adhesives, paper, plastic films, and others, which would likely speed up regional market growth. The demand for consumer goods including FMCG, food and beverage items, healthcare, and medical products will be fueled by the densely populated nations of the Asia-Pacific, including India, China, Indonesia, Bangladesh, Japan, and Pakistan. Further, the Chinese Security Label market held the largest market share, and the India Security Label market was the fastest growing market in the European region
The Europe Security Label Market is expected to grow at the fastest CAGR from 2023 to 2032 due to the region's expanding economies, rising populations, and disposable income. In addition, increasing concern related to the food and pharmaceutical products anticipated to propel the market growth. Moreover, German Security Label market held the largest market share, and the UK Security Label market was the fastest growing market in the region.
Leading market players are investing heavily in research and development in order to expand their product lines, which will help the Security Label market, grow even more. Market participants are also undertaking a variety of strategic activities to expand their footprint, with important market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. To expand and survive in a more competitive and rising market climate, Security Label industry must offer cost-effective items.
The government and private businesses are making significant investments in R&D for technological advancements in the Security Label industry to benefit clients and increase the market sector. In recent years, the Security Label industry has advantages such as the expanding usage of security labels across a range of end-use sectors, including food and beverage, electronics, healthcare, and automobiles. Major players in the Security Label market, including tesa SE-A Beiersdorf Company, OpSec, Brady Worldwide, Inc., Holosafe Security Labels, Star Label Products, Watson Label Products, DATA LABEL, Covectra, Inc., MEGA FORTRIS GROUP, Label Lock, All4Labels Smart + Secure GmbH, Smartrac Technology GmbH, Invengo Technology Pte. Ltd, CILS International, and Tamperguard, and others are attempting to increase market demand by investing in research and development operations.
Brady creates goods that improve the safety and intelligence of the world. The company is leader in the world for compliance, identity, and safety solutions for a variety of workplaces. Brady is trusted by businesses all over the world because to our in-depth expertise and understanding in a variety of industries and applications, supported by our top-notch manufacturing capabilities. The company has more than 675 patents and 5,700 workers. By utilising the most recent technical developments, we are designing the future of RFID, safety, identification, printing, materials, and other areas. keeping individuals secure to promote greater productivity. In March 2022, Brady announced agreement of multi-year deal to licence Honeywell International Inc.'s patented technology for the use of its worldwide shutter technology in barcode scanning equipment.
Since its founding in 2008, Holosafe Security Labels has offered brand protection and anti-counterfeiting solutions. Holosafe is a firm believer in continuous innovation when it comes to creating security printing methods to not only thwart counterfeiting but also improve the appearance of the label through attractive styling. It produces a whole line of holograms, mono cartons, and printed paper labels. According to the expanding demands of the domestic and foreign markets, Holosafe continuously updates its technical approaches. Holosafe is currently one of the top brands in the security label sector in India and exports to many different nations because to its customer-centric business culture, years of business expertise, unwavering commitment to product quality, and testimonies from hundreds of satisfied customers.
April 2023: Zacco, a renowned intellectual property (IP) management company, has been acquired by OpSec Security, a world authority on brand protection solutions. Some of the most well-known brands in the world will be able to benefit from the merged company's complete lifecycle IP and brand optimisation, monetization, and protection solutions. Since its beginnings in the verification of physical goods, online brand identity, reputation, and content have all been protected by operations security.
February 2021: The next iteration of StellaGuard, a smart label and mobile authentication system from Covectra, a pioneer in track-and-trace solutions, will allow brand managers and customers. For the first time, genuine products can be more quickly and precisely identified, tracked, and authenticated, helping to combat counterfeiting.
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