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Numerous variables that affect the acceptance, expansion, and evolution of Security Assertion Markup Language (SAML) authentication define its market dynamics. The business dynamics of SAML, a commonly used standard for sharing authorization and authentication information across security domains, have changed significantly in the last several years.
First off, one of the main factors propelling the SAML authentication industry has been the growing need for safe and easy identity management solutions. Enterprises from many sectors have acknowledged the need of strong authentication procedures in safeguarding confidential information and guaranteeing safe access to software and assets. Because of this, the market for SAML authentication has expanded significantly as companies want to deploy trustworthy identity and access management systems.
Second, the dynamics of the SAML authentication industry have been significantly shaped by the changing legal environment and compliance needs. Organizations are under pressure to develop authentication techniques that comply with industry standards and regulatory requirements due to the strict data protection rules, including GDPR, HIPAA, and CCPA. The market is expanding as a result of the rising demand for SAML-based authentication solutions that provide compliance with data protection laws.
In addition, the need for SAML authentication has increased due to the growing use of cloud-based services and apps. The use of cloud computing and SaaS (Software as a Service) models by enterprises has made federated identity management and secure single sign-on (SSO) essential. Because SAML makes it easier for users to log in to different systems and apps, it has become a popular option for businesses moving to cloud settings. This has changed the dynamics of the SAML authentication industry.
The competitive environment and technical developments have also influenced the SAML authentication market dynamics. The industry is more competitive now because of the existence of well-established companies providing SAML-based identity and access management solutions as well as the rise of creative vendors and startups. This has prompted the development of price plans, technical advancements, and product diversification with the goal of gaining market share and maintaining growth.
Furthermore, the development of SAML authentication solutions has been fueled by the increased focus on simplicity and user experience. In order to increase efficiency and user happiness, businesses are putting more and more emphasis on providing smooth and intuitive authentication experiences. The market dynamics of SAML authentication have been impacted by the creation of SAML-based authentication solutions with improved user interfaces, adaptive authentication capabilities, support for mobile, and multi-factor authentication.
Covered Aspects:
| Report Attribute/Metric | Details |
|---|---|
| Segment Outlook | By Component, By Vertical |
Security Assertion Markup Language Authentication Market Highlights:
Security Assertion Markup Language (SAML) Authentication Market Synopsis
The security assertion markup language (SAML) authentication market size is expected to register an exponential CAGR 4.00% during the forecast period. SAML Authentication market to reach at USD 3.11 billion by 2030.The SAML authentication is a standardized method of authentication to prove one’s identity and enable access to all the external applications and services they desire to access. SAML is a set of standards that enables all internet users to log in using a web portal and seamless access the information or other online services without logging providing credentials multiple times.Â
Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review
SAML is an open-source XML protocol that enables the exchange of information for authentication and authorization between an identity provider and service provider (usually a cloud or a web-based application). SAML is also known with other terms such as token-based authentication, security token services, federated authentication, and identity federation. It was first released by the Organization for the Advancement of Structured Information Standards (OASIS) in 2002.
The security assertion markup language (SAML) authentication market is driven by the increase in the need for effective management of bulk identities and the rise in demand for a consistent and unified methodology to ensure the security of identities. Additionally, the increase in Internet penetration and rapid developments in the telecom industry increasing the use of the Internet over smartphones in emerging economies such as India boost the growth of the security assertion markup language (SAML) authentication market. The rising trend for BYOD is creating opportunities for SAML solutions and is expected to take the market growth to the next level. However, this market growth is hampered by the limited awareness regarding the availability of identification and authentication protocols to prevent unauthorized enterprise access.
Security Assertion Markup Language (SAML) Authentication Market Segmentation
The security assertion markup language (SAML) authentication market has been segmented based on component, deployment, vertical, and region.
- By component, the global security assertion markup language (SAML) authentication market has been divided into solution and service.
- Based on deployment, the global security assertion markup language (SAML) authentication market has been divided into cloud-based and on-premises.
- The security assertion markup language (SAML) authentication market has been analyzed for five regions—North America, Europe, Asia-Pacific, the Middle East & Africa, and South America.
Regional Analysis
The security assertion markup language (SAML) authentication market is estimated to register an exponential CAGR over the forecast period. The geographic analysis of the security assertion markup language (SAML) authentication market has been conducted for North America, Europe, Asia-Pacific, the Middle East & Africa, and South America.
North America is expected to register the largest market share mainly due to the presence of industry key players such as Ping Identity (US), Amazon Web Services, Inc. (US), Okta (US), Oracle (US), miniOrange Inc. (US), OneLogin, Inc. (US), SSO Easy (US), SAASPASS (US), Auth0 Inc. (US), BIO-key International (US), and Microsoft (US) in the region. The US is expected to lead the market in North America due to the factors such as an increase in adoption of SAML authentication solutions, growth in IoT, BYOD trend in large and small organizations, and a rise in internal and external threats.
The European market for security assertion markup language (SAML) authentication is expected to stand at the second position during the review period mainly due to the regulatory compliance requirements and rapid economic growth across countries such as the UK and Germany. Additionally, the increasing number of cloud-based services are increasing the sensitivity of the information, which, in turn, is boosting the market growth.
Asia-Pacific is expected to be the third dominating region in terms of adopting security assertion markup language (SAML) authentication across industry verticals. Several business organizations store their sensitive information over the cloud, requiring a strong authentication system to handle identity and access management. The regional market has been segmented into China, India, Japan, and the rest of the Asia-Pacific. China is the leading country-level market, while India is projected to be the fastest-growing country during the forecast period. The Chinese market is expected to report the highest market share, owing to the factors such as a large number of users in an enterprise, making them essential to implement SAML authentication solutions and services. Additionally, India is witnessing an increase in the number of IT service providers in the country.
The Middle East & Africa and South America markets are expected to report significant growth during the forecast period attributed to the digital transformation across industry sectors.
Competitive Analysis
The global security assertion markup language (SAML) authentication market is witnessing high growth due to the rising need for user authentication without multiple sign-in requirements. Major players have opted for partnerships, acquisitions, and product enhancement as their key organic growth strategies to enhance their positions in the market and cater to the demands of end users, whether it may be an employee in the organization or a customer. Additionally, the industry players are competing over the advancement of services offered, such as next-generation SAML protocol- SAML 2.0. Additionally, the providers offer Active Directory, which readily supports the Single Sign-on functionality.
Impact of COVID19
The outbreak of COVID-19 in the early months of 2020 has hampered the industry’s normal functioning. Many verticals have shifted their working environments from physical to virtual for business continuity. The adoption of digital platforms during this pandemic situation has enabled organizations to run their businesses seamlessly but has increased their data and system vulnerabilities. Since the beginning of the pandemic, the number of cybercrimes has reported a surge. This has resulted in a higher demand for security solutions, including SAML authentication, to prevent unusual circumstances.
Key Players
The key players in the global security assertion markup language (SAML) authentication market are identified based on their country of origin, presence across different regions, recent key developments, product diversification, and industry expertise. These include,Â
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Thales (France)
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Ping Identity (US)
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Amazon Web Services, Inc. (US)
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Okta (US)
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Oracle (US)
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miniOrange Inc. (US)
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Zoho Corp. (India)Â
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OneLogin, Inc. (US)
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SSO Easy (US)
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SAASPASS (US)
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Auth0 Inc. (US)
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BIO-key International (US)
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RCDevs (Luxembourg)
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Ariel Software Solutions Pvt. Ltd. (India)
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Microsoft (US)
The key strategies adopted by most of the players are partnerships, acquisitions, agreements, and collaborations.
Recent developments
February 2024:Â
Industry leaders are pushing for wider adoption of the "SAML v3" standard, offering stronger encryption and improved security features. This update helps safeguard user data better.
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January 2024:Â
Multi-factor authentication (MFA) integration through SAML is gaining traction, adding an extra layer of protection beyond passwords.
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December 2023:
New tools are emerging that simplify SAML configuration and management for businesses, making it easier to implement and use.
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November 2023:
Focus on passwordless authentication options like biometrics and security keys is increasing, offering a more seamless and secure login experience.
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