SEA Robotic Process Automation Market Overview:
Southeast Asia Robotic Process Automation Market Size was valued at USD 0.08 Billion in 2022. The Robotic Process Automation market industry is projected to grow from USD 0.11 Billion in 2023 to USD 1.80 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 41.20% during the forecast period (2024 – 2032) .The rising need for digital transformation, the expanding uptake of automation solutions, and the progress made in artificial intelligence (AI) and machine learning (ML) technologies are the main market drivers anticipated to propel the Robotic Process Automation market in Southeast Asia.
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
SEA Robotic Process Automation Market Trends
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Increasing demand for automation in various industries and advancements in technology, such as artificial intelligence and machine learning, are driving the market growth
The surging demand for automating business operations stands as a significant catalyst driving the increased adoption of the Robotic Process Automation (RPA) market CAGR. In Indonesia, a substantial 71% of companies express intentions to boost investment in digital technologies in 2021, with big data analytics and AI ranking among the top three technologies slated for investment over the next 2-4 years.
As per researchers from Universitas Padjadjaran in Indonesia, RPA automated processes exhibit an impressive speed, completing tasks 8.47 times faster than manual methods and with zero errors. In a specific study, the invoice-to-payment process for a telecommunications company was automated using UiPath, a leading RPA provider, yielding remarkable outcomes. The average transaction time per process was slashed to just 19 seconds, compared to the manual process's 2 minutes and 41 seconds.
Businesses increasingly seek RPA solutions equipped with advanced features, often integrated with cutting-edge technologies like AI. Collaboration among companies in the robotic process automation space aims to enhance RPA offerings and seize market opportunities. For instance, in March 2021, Google joined forces with Automation Anywhere to bring the Automation Anywhere platform to the Google Cloud, fostering the mutual development of AI and RPA-powered solutions. Such partnerships contribute to the availability of superior RPA solutions, fostering broader adoption in the market. Furthermore, the cognitive robotic process automation market enables the automation of processes involving unstructured data sources. Cognitive RPA integrates AI-driven bots capable of understanding complex data intricacies, facilitating analytics-driven process automation. Thus, driving the Southeast Asia Robotic Process Automation market revenue.
SEA Robotic Process Automation Market Segment Insights:
Robotic Process Automation Type Insights
The Southeast Asia Robotic Process Automation market segmentation, based on type, includes Software, Service, Consulting, Implementing, and Training. The service segment dominated the market. The service sector encompasses consulting, implementation, and training offerings. Heightened competition among enterprises has prompted RPAA service providers to bolster their service portfolios. Ongoing enhancements in automation services, facilitating high scalability and cost reduction, have fueled the demand for RPA as a service. The adoption of RPA as a service aids organizations in pinpointing optimization opportunities for automation, crafting business cases, and selecting appropriate vendors for pilot project deployment.
Robotic Process Automation Deployment Insights
The Southeast Asia Robotic Process Automation market segmentation, based on Deployment, includes Cloud and on-premise. The on-premise category generated the most income. Deploying RPA on-premise allows businesses to align RPA access policies with internal protocols effectively. It also facilitates governance over customer RPA systems as per specific requirements. Moreover, concerns among large-scale enterprises regarding the disclosure of internal data have fueled the widespread adoption of on-premise deployment for RPA systems.
Figure 1: Southeast Asia Robotic Process Automation Market, by Deployment, 2023 & 2032 (USD Billion)
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
Robotic Process Automation Organization Insights
The Southeast Asia Robotic Process Automation market segmentation, based on Organization, includes Large Enterprises, and Small & Medium Enterprises. The large enterprises category generated the most income. Large enterprises are implementing RPA to cut down on time spent on traditional tasks, thereby freeing up time for strategic decision-making. Furthermore, RPA aids in reducing human error, enhancing workflow efficiency, and lowering overhead costs for these enterprises. RPA vendors have extended licensing periods at no extra charge for existing clients during the COVID-19 pandemic, enabling them to leverage RPA even amidst the crisis.
Robotic Process Automation Operations Insights
The Southeast Asia Robotic Process Automation market segmentation, based on Operations, includes Rule-Based, and Knowledge-Based. The knowledge-based category generated the most income. Knowledge-driven RPA solutions offer heightened precision and efficiency, empowering businesses to make well-informed decisions. Leveraging artificial intelligence (AI) technologies, these solutions analyze and interpret data, enabling informed decision-making based on such analysis. Consequently, knowledge-driven RPA is employed to automate intricate tasks involving unstructured data, including document processing, customer service, and fraud detection. Thus, the capability of knowledge-driven RPA to manage complex business processes and deliver accuracy is fueling the expansion of the robotic process automation market.
Robotic Process Automation Application Insights
The Southeast Asia Robotic Process Automation market segmentation, based on Application, includes BFSI, Pharma & Healthcare, Retail & Consumer Goods, Information Technology (IT) & Telecom, Communication and Media & Education, Manufacturing, Logistics and Energy & Utilities, and Others. The BFSI category generated the most income. Utilizing trends in the robotic process automation market within the financial industry enables banks and other financial institutions to streamline various business processes, including loan approvals, account openings, and deposits.
This implementation of RPA not only enhances efficiency and accelerates workflow but also presents opportunities for integrating RPA with AI, which is crucial for the BFSI sector in shaping new policies and services. The availability of RPA solutions tailored specifically for the BFSI sector from various companies in the robotic process automation market has further facilitated the segment's growth from 2023 to 2030. For instance, UiPath provides an RPA solution designed for the BFSI sector, boasting an 80% faster reconciliation time and double the transaction processing capacity.
Robotic Process Automation Country Insights
The rising adoption of RPA solutions within the retail industry, aimed at enhancing operational efficiency and productivity, is propelling the growth of the robotic process automation market. Indonesia's Making Indonesia 4.0 strategy, to position the country as a global Top 10 economy by 2030, has identified key technologies, including the Internet of Things (IoT), automation, robotics, artificial intelligence, and sensor technology as fundamental components.
With Indonesia's population comprising 52 percent of Gen Z and millennial consumers, companies are adapting to digital transformations to cater to this demographic, thus stimulating demand for automation and industrial control equipment and technologies. RPA solutions play a vital role in automating various supply chain operations, such as inventory management, order processing, and supplier management. Furthermore, RPA is utilized to automate customer-facing tasks like customer service, online ordering, and delivery tracking, thereby enhancing the overall customer experience.
Figure 2: SOUTHEAST ASIA ROBOTIC PROCESS AUTOMATION MARKET SHARE BY REGION 2023 & 2032 (USD BILLION)
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
SEA Robotic Process Automation Key Market Players & Competitive Insights
Leading market players are investing heavily in research and development to expand their product lines, which will help the Robotic Process Automation market, grow even more. Market participants are also undertaking a variety of strategic activities to expand their footprint, with important market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. To expand and survive in a more competitive and rising market climate, the Robotic Process Automation industry must offer cost-effective items.
Major players in the Robotic Process Automation market are attempting to increase market demand by investing in research and development operations including Automation Anywhere, Blue Prism Limited (Acquired by SS&C Technologies Holdings, Inc.), BlackLine Inc., EdgeVerve Systems Ltd. (Acquired by Infosys), FPT Software, KOFAX, Inc., Microsoft, NICE, NTT Advanced Technology Corp., OnviSource, Inc., UiPath.
Key Companies in the Robotic Process Automation market include
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Automation Anywhere
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Blue Prism Limited (Acquired by SS&C Technologies Holdings, Inc.)
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BlackLine Inc.
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EdgeVerve Systems Ltd. (Acquired by Infosys)
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FPT Software
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KOFAX, Inc.
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Microsoft
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NICE
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NTT Advanced Technology Corp.
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OnviSource, Inc.
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UiPath
SEA Robotic Process Automation Industry Developments
April 2023: Kofax, Inc. announced the relaunch of the Kofax, Inc. Marketplace, serving as a digital hub comprising connectors, tools, and applications designed to facilitate advanced integration of automation software with leading businesses. The revamped Kofax, Inc. Marketplace provides access to comprehensive learning resources and pre-built assets, allowing seamless connectivity with key platform elements, including RPA and Kofax TotalAgility, among others.
January 2023: UiPath announced its acquisition of Cloud Elements, a leader in API integration and management. This strategic move by UiPath is geared towards broadening its capabilities in cloud automation and enhancing its AI-powered automation platform. The acquisition also positions UiPath to offer seamless integration with popular cloud applications such as Salesforce, HubSpot, and Shopify.
SEA Robotic Process Automation Market Segmentation:
Robotic Process Automation Type Outlook
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Software
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Service
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Consulting
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Implementing
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Training
Robotic Process Automation Deployment Outlook
Robotic Process Automation Organization Outlook
Robotic Process Automation Operations Outlook
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Rule Based
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Knowledge-Based
Robotic Process Automation Applications Outlook
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BFSI
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Pharma & Healthcare
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Retail & Consumer Goods
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Information Technology (IT) & Telecom
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Communication and Media & Education
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Manufacturing
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Logistics and Energy & Utilities
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Others
Robotic Process Automation Regional Outlook
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Indonesia
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Thailand
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Vietnam
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Rest of Southeast Asia
| Report Attribute/Metric |
Details |
| Market Size 2022 |
USD 0.08 Billion |
| Market Size 2023 |
USD 0.11 Billion |
| Market Size 2032 |
USD 1.80 Billion |
| Compound Annual Growth Rate (CAGR) |
41.20% (2024-2032) |
| Base Year |
2023 |
| Market Forecast Period |
2024-2032 |
| Historical Data |
2019-2022 |
| Market Forecast Units |
Value (USD Billion) |
| Report Coverage |
Revenue Forecast, Market Competitive Landscape, Growth Factors, and Trends |
| Segments Covered |
Type, Deployment, Organization, Operations, Application, and Region |
| Region Covered |
Southeast Asia |
| Countries Covered |
Indonesia, Thailand, Vietnam, and Rest of Southeast Asia |
| Key Companies Profiled |
Automation Anywhere, Blue Prism Limited (Acquired by SS&C Technologies Holdings, Inc.), BlackLine Inc., EdgeVerve Systems Ltd. (Acquired by Infosys), FPT Software, KOFAX, Inc., Microsoft, NICE, NTT Advanced Technology Corp., OnviSource, Inc., UiPath |
| Key Market Opportunities |
Integration of Artificial Intelligence (AI) technology into RPA solutions |
| Key Market Dynamics |
Increasing demand for automation of business processes Growing adoption of RPA solutions in the retail industry |
Frequently Asked Questions (FAQ) :
The Southeast Asia Robotic Process Automation market size was valued at USD 0.11 Billion in 2023.
The market is projected to grow at a CAGR of 41.20% during the forecast period, 2024-2032.
The key players in the market are Automation Anywhere, Blue Prism Limited (Acquired by SS&C Technologies Holdings, Inc.), BlackLine Inc., EdgeVerve Systems Ltd. (Acquired by Infosys), FPT Software, KOFAX, Inc., Microsoft, NICE, NTT Advanced Technology Corp., OnviSource, Inc., UiPath.
The Service category dominated the market in 2023.
The BFSI category had the largest share of the market.
