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RTD Protein Beverages Market Size

ID: MRFR//5751-HCR | 90 Pages | Author: Snehal Singh| November 2024

The Ready-to-Drink (RTD) Beverages market is influenced by a multitude of factors that collectively shape its dynamics and growth patterns. Consumer preferences stand out as a primary driver, with a shift towards on-the-go convenience shaping the demand for ready-to-drink options. As modern lifestyles become busier, consumers increasingly seek convenient and portable beverage solutions, fueling the growth of the RTD market. This trend is particularly prominent among urban populations and young professionals who prioritize convenience without compromising on taste or nutritional value.
Market factors in the RTD Beverages sector are also heavily influenced by health and wellness trends. As consumers become more health-conscious, there is a growing demand for beverages that offer functional benefits, such as hydration, energy boosters, or nutritional supplements. This has led to the development of a diverse range of RTD products, including functional drinks, herbal teas, and enhanced water variants. The emphasis on natural ingredients and reduced sugar content further aligns with health-conscious consumer preferences, driving innovation within the RTD market.
The global competitive landscape and market accessibility are critical factors shaping the RTD Beverages market. Advancements in manufacturing, packaging, and distribution have facilitated the availability of a wide variety of RTD options in diverse markets. The ability to adapt to regional tastes and preferences, coupled with efficient supply chains, contributes to the success of RTD beverage brands. Additionally, collaborations between beverage companies and strategic partnerships with retailers enhance market penetration and accessibility, ensuring that RTD products are readily available to consumers.
Economic factors play a crucial role in determining the pricing and affordability of RTD beverages. The disposable income of consumers directly influences their purchasing power and willingness to spend on convenience products. While some premium RTD options may cater to higher-income demographics, affordability and value for
money are essential considerations for a broader market reach. Economic stability, fluctuations in currency values, and inflation can impact production costs, influencing the final pricing of RTD beverages. As the market continues to evolve, producers may find ways to balance quality and affordability to cater to a diverse consumer base.
Technological advancements contribute significantly to the RTD Beverages market, influencing both production processes and product innovation. Advanced manufacturing technologies improve efficiency and reduce production costs, enabling producers to offer competitive pricing. Additionally, innovations in packaging, such as environmentally friendly materials and convenient, resealable designs, enhance the appeal of RTD beverages. Technology also plays a role in marketing and distribution, with e-commerce platforms and digital marketing channels providing new avenues for reaching consumers and promoting RTD products.
Consumer trends and preferences for sustainable and eco-friendly practices are increasingly shaping the RTD market. Environmental consciousness has led to a growing demand for beverages with sustainable packaging and responsible sourcing of ingredients. RTD beverage brands that prioritize environmental sustainability in their production processes and packaging materials can gain a competitive edge in the market. Consumer awareness of the ecological impact of their choices is driving companies to adopt eco-friendly practices, contributing to the overall sustainability of the RTD beverage industry.
Regulatory factors also play a significant role in the RTD Beverages market. Compliance with food safety regulations, labeling requirements, and health standards is crucial for market entry and consumer trust. Government policies related to taxation, advertising, and product claims can impact the marketing and sales strategies of RTD beverage brands. Adapting to and complying with these regulations is essential for long-term success and market sustainability.
The global cultural landscape and regional preferences contribute to the diversity of the RTD Beverages market. Cultural nuances and taste preferences influence the types of flavors, ingredients, and beverage formats that resonate with consumers in different regions. Companies that understand and cater to these cultural variations can tailor their product offerings to better meet the demands of specific markets, fostering greater acceptance and success.

Covered Aspects:

Report Attribute/Metric Details
Market Size Value In 2023 USD 31.09 Billion
Growth Rate 4.71% (2024-2032)

Global RTD Beverages Market Overview


RTD Beverages Market Size was valued at USD 31.09 Billion in 2023. The RTD beverages market industry is projected to grow from USD 32.76 Billion in 2024 to USD 47.357 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 4.71% during the forecast period (2024 - 2032). The rising popularity of selling RTD drinks as a side drink in different fast food restaurants and cafes is a factor fueling industry expansion. Another market driver boosting growth in the RTD beverage market is rising consumer demand for low sugar and diet RTD drinks as a result of more people adopting healthy lifestyles.


RTD Beverages Market


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


RTD Beverages Market Trends



  • Growing Demand for Beverages Made from Natural Ingredients Will Accelerate Market Growth


Consumers are becoming more health conscious due to the growing popularity of mindful living and wholesome eating. Customers are turning away from harmful food items as obesity-related diseases, including high blood pressure, diabetes, and heart disease, are becoming more prevalent. Additionally, consumers who lead healthy lifestyles favor organic and natural products. Ready-to-drink beverages that are sugar-free, vegan, gluten-free, and organic are now widely available and are becoming more and more well-liked. Thus, the Chicago-based coffee company Intelligentsia launched a range of totally vegan beverages in February 2021 and entered the ready-to-drink (RTD) market. As part of its RTD line introduction, Intelligentsia included Cold Brew Coffee and two oat-based lattes, the Oat Latte and the Spiced Oat Latte with vanilla, ginger, cinnamon and orange. The initial RTD line for Intelligentsia.


The RTD beverage market's CAGR prospects can also be ascribed to the variety of well-liked and popular flavors businesses offer. The demand for flavors in various products has risen quickly and is still rising significantly as more customers experiment with food and beverages and new tastes and flavors. Additionally, a variety of beverages are offered in RTD products, satisfying customers' demands, preferences, and regional preferences from diverse locations. The addition of unusual flavors to manufacturers' product lineups will also be one of their main techniques for grabbing consumers' attention.


Furthermore, consumers are gravitating towards high-end goods that feature good, straightforward ingredients from organic and natural sources. For businesses, it opens up a huge chance to place their goods on store shelves around the world. This factor aids the rise of the market for ready-to-drink beverages worldwide. As a result, more natural ingredients-based goods are being introduced to the market. Two new ready-to-drink craft cocktails were introduced in January 2022 by Spirited Hive, which makes ready-to-drink beverages with American spirits. Premium alcohol, all-natural ingredients, and honey used to make these RTD cocktails. The company claims that the new products are made entirely of Lancaster, Pennsylvania-sourced wildflower honey that is 100% certified organic. Thus, driving the RTD beverages market revenue.


RTD Beverages Market Segment Insights


RTD Beverages Type Insights


The RTD beverages market segmentation, based on type includes alcoholic beverages and non-alcoholic beverages (tea & coffee, juices, nectars, & smoothies, carbonated soft drinks, sports & energy drinks, others). The non-alcoholic beverages segment dominated the market due to the diversity of products and options that are readily available, such as fruit juices, carbonated soft drinks, and energy drinks, which are the favorable aspects driving the segment's growth. The beverage business is seeing a significant consumer trend toward healthier options. The availability of healthy product options is consequently gradually changing for businesses.


RTD Beverages Packaging Type Insights


The RTD beverages market segmentation, based on packaging type includes bottles, cans, cartons and others. The bottles segment dominated the market since it is an accessible packaging that is used all across the world.


RTD Beverages Distribution Channel Insights


The RTD beverages market segmentation, based on distribution channel, includes store based and non-store based. The store-based category generated the most income. The popularity of supermarkets and hypermarkets among consumers, along with the accessibility of a larger selection of goods from multiple brands, will influence the segment's sales contribution. Additionally, the ongoing geographic expansion of retailers will probably fuel the segment's growth.


Figure 1: RTD Beverages Market, by Distribution Channel, 2022 & 2032 (USD Billion)


RTD Beverages Market, by Distribution Channel, 2022 & 2032


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


RTD Beverages Regional Insights


By region, the study provides the market insights into North America, Europe, Asia-Pacific and Rest of the World. The North American RTD beverages market area will dominate this market. Consumption of ready-to-drink beverages has increased as a result of changes in eating and drinking habits brought on by health and cosmetic concerns. In order to maintain their health, weight, and digestive systems, Americans favor diet, low-calorie beverages, and beverages with prebiotics. An increase in coffee consumption is driving the market for ready-to-drink beverages as a result of changing lifestyles and urbanization.


Further, the major countries studied in the market report are The US, Canada, German, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.


Figure 2: RTD BEVERAGES MARKET SHARE BY REGION 2022 (USD Billion)


RTD BEVERAGES MARKET SHARE BY REGION 2022


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Europe RTD beverages market accounts for the second-largest market share. RTD beverage demand is projected to increase in the region as a result of environmental sustainability worries combined with plant-based diet practices. Therefore, market participants are increasing their presence in the RTD beverage market for plant-based products. Further, the German RTD beverages market held the largest market share, and the UK RTD beverages market was the fastest growing market in the European region


The Asia-Pacific RTD beverages Market is expected to grow at the fastest CAGR from 2023 to 2032 due to rising consumer income levels and an increase in the number of working women throughout Asian nations, including China, India, Indonesia, and Japan, which will fuel market expansion. Ready-to-drink beverage sales in the area are positively impacted by consumer trends towards healthier lifestyles and adults' preferences to try out novel beverage items. Moreover, China’s RTD beverages market held the largest market share, and the Indian RTD beverages market was the fastest growing market in the Asia-Pacific region.


RTD Beverages Key Market Players & Competitive Insights


Leading market players are investing heavily in research and development in order to expand their product lines, which will help the RTD beverages market, grow even more. Market participants are also undertaking a variety of strategic activities to expand their footprint, with important market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. To expand and survive in a more competitive and rising market climate, RTD beverages industry must offer cost-effective items.


Manufacturing locally to minimize operational costs is one of the key business tactics used by manufacturers in the RTD beverages industry to benefit clients and increase the market sector. In recent years, the RTD beverages industry has offered some of the most significant advantages to market. Major players in the RTD beverages market attempting to increase market demand by investing in research and development operations include Coca-Cola Company (U.S.), Tata Beverages Limited (India), PepsiCo, Inc. (U.S.), Suntory Holdings Limited (Japan), The Brown-Forman Corporation (U.S.), Red Bull GmbH (Austria), Heineken N.V. (the Netherlands), Anheuser-Busch InBev SA/NV (Belgium), Mark Anthony Group of Companies, Diageo PLC, Nestlé S.A. (Switzerland), Starbucks Corporation (U.S.), Danone S.A. (France), Welch Foods Inc. (U.S.), Bolthouse Farms, Inc. (U.S.), Keurig Dr. Pepper (U.S.), and Bacardi Limited (Bermuda).


PepsiCo, Inc. is a worldwide food, snack, and beverage company headquartered in Purchase, a hamlet in Harrison, New York. PepsiCo's operations cover all facets of the food and beverage market. It is in charge of producing, selling, and marketing its goods. In 1965, the Pepsi-Cola Company and Frito-Lay, Inc. merged to create PepsiCo. Since then, PepsiCo has grown from its namesake product, Pepsi Cola, to include a hugely diverse variety of food and beverage companies. In 2022, the Rockstar Energy line of PepsiCo debuted a hemp beverage. It is an energy drink infused with hemp seed oil, B vitamins, spearmint, and lemon balm. The beverage contains 80 milligrammes of caffeine. The sugar- and calorie-free hemp-infused beverage will be available in three flavours: blueberry, passionfruit, and raspberry cucumber.


Starbucks Corp. sells gourmet coffee. Specialty coffee is roasted, sold, and distributed by it. Through its retail locations, the company sells a variety of coffee blends, artisan beverages, goods, and other products. Starbucks also provides ready-made drinks, pastries, whole bean and ground coffee, as well as other drinks and beverages. Among its brands are Teavana, Princi, Starbucks Reserve, and Ethos. In 2021, launching Starbucks ready-to-drink coffee products throughout Oceania, Southeast Asia, and Latin America was made possible through a partnership between Nestlé and Starbucks Corporation. RTD coffee sales helped Starbucks make about CHF 2.7 billion (or roughly US$ 2.98 billion). Nestlé will remain the industry leader in coffee thanks to this strategic cooperation.


Key Companies in the RTD beverages market include



  • Coca-Cola Company (U.S.)

  • Tata Beverages Limited (India)

  • PepsiCo, Inc. (U.S.)

  • Suntory Holdings Limited (Japan)

  • The Brown-Forman Corporation (U.S.)

  • Red Bull GmbH (Austria)

  • Heineken N.V. (the Netherlands)

  • Anheuser-Busch InBev SA/NV (Belgium)

  • Mark Anthony Group of Companies

  • Diageo PLC

  • Nestlé S.A. (Switzerland)

  • Starbucks Corporation (U.S.)

  • Danone S.A. (France)

  • Welch Foods Inc. (U.S.)

  • Bolthouse Farms, Inc. (U.S.)

  • Keurig Dr. Pepper (U.S.)

  • Bacardi Limited (Bermuda)


RTD Beverages Industry Developments


November 2022: A canning facility for Jameson Ginger & Lime RTDs was built in Arkansas, United States, thanks to an investment of almost USD 22 million from French multinational Pernod Ricard.


September 2022: Three products, Coconut Kefir, Coconut Yoghurt, and Coconut Niubiks, were introduced in Australia by Kokonut Pacific Solomon Islands Limited (KOSI), a firm that produces goods based on coconut. Probiotic microorganisms and coconut water are combined to create coconut kefir.


RTD Beverages Market Segmentation


RTD Beverages Type Outlook (USD Billion, 2018-2032)



  • Alcoholic Beverages

  • Non-Alcoholic Beverages 


    • Tea & Coffee

    • Juices, Nectars, & Smoothies

    • Carbonated Soft Drinks

    • Sports & Energy Drinks

    • Others



RTD Beverages Packaging Type Outlook (USD Billion, 2018-2032)



  • Bottles

  • Cans

  • Cartons 

  • Others


RTD Beverages Distribution Channel Outlook (USD Billion, 2018-2032)



  • Store-based

  • Non-Store-based


RTD Beverages Regional Outlook (USD Billion, 2018-2032)



  • North America

  • US

  • Canada

  • Europe

  • Germany

  • France

  • UK

  • Italy

  • Spain

  • Rest of Europe

  • Asia-Pacific

    • China

    • Japan

    • India

    • Australia

    • South Korea

    • Australia

    • Rest of Asia-Pacific



  • Rest of the World

    • Middle East

    • Africa

    • Latin America



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