RTD Protein Beverages Market Analysis

Global RTD Beverages Market Overview

RTD Beverages Market Size was valued at USD 31.09 Billion in 2023. The RTD beverages market industry is projected to grow from USD 32.76 Billion in 2024 to USD 47.357 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 4.71% during the forecast period (2024 - 2032). The rising popularity of selling RTD drinks as a side drink in different fast food restaurants and cafes is a factor fueling industry expansion. Another market driver boosting growth in the RTD beverage market is rising consumer demand for low sugar and diet RTD drinks as a result of more people adopting healthy lifestyles.

Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

RTD Beverages Market Trends

• Growing Demand for Beverages Made from Natural Ingredients Will Accelerate Market Growth

Consumers are becoming more health conscious due to the growing popularity of mindful living and wholesome eating. Customers are turning away from harmful food items as obesity-related diseases, including high blood pressure, diabetes, and heart disease, are becoming more prevalent. Additionally, consumers who lead healthy lifestyles favor organic and natural products. Ready-to-drink beverages that are sugar-free, vegan, gluten-free, and organic are now widely available and are becoming more and more well-liked. Thus, the Chicago-based coffee company Intelligentsia launched a range of totally vegan beverages in February 2021 and entered the ready-to-drink (RTD) market. As part of its RTD line introduction, Intelligentsia included Cold Brew Coffee and two oat-based lattes, the Oat Latte and the Spiced Oat Latte with vanilla, ginger, cinnamon and orange. The initial RTD line for Intelligentsia.

The RTD beverage market's CAGR prospects can also be ascribed to the variety of well-liked and popular flavors businesses offer. The demand for flavors in various products has risen quickly and is still rising significantly as more customers experiment with food and beverages and new tastes and flavors. Additionally, a variety of beverages are offered in RTD products, satisfying customers' demands, preferences, and regional preferences from diverse locations. The addition of unusual flavors to manufacturers' product lineups will also be one of their main techniques for grabbing consumers' attention.

Furthermore, consumers are gravitating towards high-end goods that feature good, straightforward ingredients from organic and natural sources. For businesses, it opens up a huge chance to place their goods on store shelves around the world. This factor aids the rise of the market for ready-to-drink beverages worldwide. As a result, more natural ingredients-based goods are being introduced to the market. Two new ready-to-drink craft cocktails were introduced in January 2022 by Spirited Hive, which makes ready-to-drink beverages with American spirits. Premium alcohol, all-natural ingredients, and honey used to make these RTD cocktails. The company claims that the new products are made entirely of Lancaster, Pennsylvania-sourced wildflower honey that is 100% certified organic. Thus, driving the RTD beverages market revenue.

RTD Beverages Market Segment Insights

RTD Beverages Type Insights

The RTD beverages market segmentation, based on type includes alcoholic beverages and non-alcoholic beverages (tea & coffee, juices, nectars, & smoothies, carbonated soft drinks, sports & energy drinks, others). The non-alcoholic beverages segment dominated the market due to the diversity of products and options that are readily available, such as fruit juices, carbonated soft drinks, and energy drinks, which are the favorable aspects driving the segment's growth. The beverage business is seeing a significant consumer trend toward healthier options. The availability of healthy product options is consequently gradually changing for businesses.

RTD Beverages Packaging Type Insights

The RTD beverages market segmentation, based on packaging type includes bottles, cans, cartons and others. The bottles segment dominated the market since it is an accessible packaging that is used all across the world.

RTD Beverages Distribution Channel Insights

The RTD beverages market segmentation, based on distribution channel, includes store based and non-store based. The store-based category generated the most income. The popularity of supermarkets and hypermarkets among consumers, along with the accessibility of a larger selection of goods from multiple brands, will influence the segment's sales contribution. Additionally, the ongoing geographic expansion of retailers will probably fuel the segment's growth.

Figure 1: RTD Beverages Market, by Distribution Channel, 2022 & 2032 (USD Billion)

Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

RTD Beverages Regional Insights

By region, the study provides the market insights into North America, Europe, Asia-Pacific and Rest of the World. The North American RTD beverages market area will dominate this market. Consumption of ready-to-drink beverages has increased as a result of changes in eating and drinking habits brought on by health and cosmetic concerns. In order to maintain their health, weight, and digestive systems, Americans favor diet, low-calorie beverages, and beverages with prebiotics. An increase in coffee consumption is driving the market for ready-to-drink beverages as a result of changing lifestyles and urbanization.

Further, the major countries studied in the market report are The US, Canada, German, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.

Figure 2: RTD BEVERAGES MARKET SHARE BY REGION 2022 (USD Billion)

Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

Europe RTD beverages market accounts for the second-largest market share. RTD beverage demand is projected to increase in the region as a result of environmental sustainability worries combined with plant-based diet practices. Therefore, market participants are increasing their presence in the RTD beverage market for plant-based products. Further, the German RTD beverages market held the largest market share, and the UK RTD beverages market was the fastest growing market in the European region

The Asia-Pacific RTD beverages Market is expected to grow at the fastest CAGR from 2023 to 2032 due to rising consumer income levels and an increase in the number of working women throughout Asian nations, including China, India, Indonesia, and Japan, which will fuel market expansion. Ready-to-drink beverage sales in the area are positively impacted by consumer trends towards healthier lifestyles and adults' preferences to try out novel beverage items. Moreover, China’s RTD beverages market held the largest market share, and the Indian RTD beverages market was the fastest growing market in the Asia-Pacific region.

RTD Beverages Key Market Players & Competitive Insights

Leading market players are investing heavily in research and development in order to expand their product lines, which will help the RTD beverages market, grow even more. Market participants are also undertaking a variety of strategic activities to expand their footprint, with important market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. To expand and survive in a more competitive and rising market climate, RTD beverages industry must offer cost-effective items.

Manufacturing locally to minimize operational costs is one of the key business tactics used by manufacturers in the RTD beverages industry to benefit clients and increase the market sector. In recent years, the RTD beverages industry has offered some of the most significant advantages to market. Major players in the RTD beverages market attempting to increase market demand by investing in research and development operations include Coca-Cola Company (U.S.), Tata Beverages Limited (India), PepsiCo, Inc. (U.S.), Suntory Holdings Limited (Japan), The Brown-Forman Corporation (U.S.), Red Bull GmbH (Austria), Heineken N.V. (the Netherlands), Anheuser-Busch InBev SA/NV (Belgium), Mark Anthony Group of Companies, Diageo PLC, Nestlé S.A. (Switzerland), Starbucks Corporation (U.S.), Danone S.A. (France), Welch Foods Inc. (U.S.), Bolthouse Farms, Inc. (U.S.), Keurig Dr. Pepper (U.S.), and Bacardi Limited (Bermuda).

PepsiCo, Inc. is a worldwide food, snack, and beverage company headquartered in Purchase, a hamlet in Harrison, New York. PepsiCo's operations cover all facets of the food and beverage market. It is in charge of producing, selling, and marketing its goods. In 1965, the Pepsi-Cola Company and Frito-Lay, Inc. merged to create PepsiCo. Since then, PepsiCo has grown from its namesake product, Pepsi Cola, to include a hugely diverse variety of food and beverage companies. In 2022, the Rockstar Energy line of PepsiCo debuted a hemp beverage. It is an energy drink infused with hemp seed oil, B vitamins, spearmint, and lemon balm. The beverage contains 80 milligrammes of caffeine. The sugar- and calorie-free hemp-infused beverage will be available in three flavours: blueberry, passionfruit, and raspberry cucumber.

Starbucks Corp. sells gourmet coffee. Specialty coffee is roasted, sold, and distributed by it. Through its retail locations, the company sells a variety of coffee blends, artisan beverages, goods, and other products. Starbucks also provides ready-made drinks, pastries, whole bean and ground coffee, as well as other drinks and beverages. Among its brands are Teavana, Princi, Starbucks Reserve, and Ethos. In 2021, launching Starbucks ready-to-drink coffee products throughout Oceania, Southeast Asia, and Latin America was made possible through a partnership between Nestlé and Starbucks Corporation. RTD coffee sales helped Starbucks make about CHF 2.7 billion (or roughly US$ 2.98 billion). Nestlé will remain the industry leader in coffee thanks to this strategic cooperation.

Key Companies in the RTD beverages market include

• Coca-Cola Company (U.S.)


• Tata Beverages Limited (India)


• PepsiCo, Inc. (U.S.)


• Suntory Holdings Limited (Japan)


• The Brown-Forman Corporation (U.S.)


• Red Bull GmbH (Austria)


• Heineken N.V. (the Netherlands)


• Anheuser-Busch InBev SA/NV (Belgium)


• Mark Anthony Group of Companies


• Diageo PLC


• Nestlé S.A. (Switzerland)


• Starbucks Corporation (U.S.)


• Danone S.A. (France)


• Welch Foods Inc. (U.S.)


• Bolthouse Farms, Inc. (U.S.)


• Keurig Dr. Pepper (U.S.)


• Bacardi Limited (Bermuda)

RTD Beverages Industry Developments

November 2022: A canning facility for Jameson Ginger & Lime RTDs was built in Arkansas, United States, thanks to an investment of almost USD 22 million from French multinational Pernod Ricard.

September 2022: Three products, Coconut Kefir, Coconut Yoghurt, and Coconut Niubiks, were introduced in Australia by Kokonut Pacific Solomon Islands Limited (KOSI), a firm that produces goods based on coconut. Probiotic microorganisms and coconut water are combined to create coconut kefir.

RTD Beverages Market Segmentation

RTD Beverages Type Outlook (USD Billion, 2018-2032)

• Alcoholic Beverages


• Non-Alcoholic Beverages 




• Tea & Coffee


• Juices, Nectars, & Smoothies


• Carbonated Soft Drinks


• Sports & Energy Drinks


• Others

RTD Beverages Packaging Type Outlook (USD Billion, 2018-2032)

• Bottles


• Cans


• Cartons 


• Others

RTD Beverages Distribution Channel Outlook (USD Billion, 2018-2032)

• Store-based


• Non-Store-based

RTD Beverages Regional Outlook (USD Billion, 2018-2032)

• North America


• US


• Canada


• Europe


• Germany


• France


• UK


• Italy


• Spain


• Rest of Europe


• Asia-Pacific
  
  
  
  • China
  
  
  • Japan
  
  
  • India
  
  
  • Australia
  
  
  • South Korea
  
  
  • Australia
  
  
  • Rest of Asia-Pacific
  
  
  
  


• Rest of the World
  
  
  
  • Middle East
  
  
  • Africa
  
  
  • Latin America