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Roofing Materials Market Share

ID: MRFR//2433-HCR | 145 Pages | Author: Pradeep Nandi| November 2024

The worldwide increase in housing, construction as well as human population is one of the key contributing factors towards the market growth. It is these as well as the growing income of individuals that play the determining role in the creation of the roofing materials market. These days, clever roofing materials, which make an appearance, can be heard, and are not harmful to the environment, are becoming more popular.

With the popularity of the roofing materials for waterproofing purpose and green spaces which are constructed in residential and commercial buildings growing rapidly, the market is experiencing a substantial expansion. Becoming cheap, these materials are greatly desirable in fixing the temporary leaks in the damaged roofs. Besides, the thermal resistance of some roofing materials is high which sometimes make a certain area demand for these special materials. Therefore, we anticipate the future implementation of roofing materials with solar panels will add to the healthy competition and prospective business opportunities in the market.

Within the highly competitive market of roofing materials, companies use various types of market share positioning strategies to occupy the prime place in the industry. The differentiation approach is very common among companies that are trying to provide exceptional and innovative roofing products to be unique in the market. For instance, manufacturers could roll out different materials, designs or technologies that address unique customers’ needs and tastes. Distinctive characteristics of a product being the primary aspect, companies try to earn a competitive benefit and to satisfy the target audience that is willing to pay for the unique offer.

Another strategic pricing approach utilized in the roofing materials market is the positioning of prices. Certain companies are geared towards being cost leaders thereby stocking products with prices lower than that of their competitors. The strategy is focused on rallying the price-conscious segments of the market and building a customer base that is rather big. High on one hand, premium pricing strategies comprise the positioning of the products as quality products along with charging a premium price for those qualities. By targeting such customers, this strategy attempts to charge higher prices for excellent quality, durability, and advanced functionality.

Market segmentation is considered as the prerequisite for the effective market share positioning. Frequently company breaks the market into homogeneous groups such as birth cohorts, regions, particular needs, and so on. This focusing on each segment’s specific needs makes it possible for companies to tailor their products and marketing approach to connect better with the target group. This means that resources will be channels into specific market segments where opportunities are higher leading to a higher success rate in the same segments.

Covered Aspects:

Report Attribute/Metric Details
Base Year For Estimation 2023
Forecast Period 2024-2032
Growth Rate 3.58% (2024-2032)

Global Roofing Materials Market Overview


Roofing Materials Market Size was valued at USD 89.32 billion in 2023. The Roofing Materials industry is projected to grow from USD 92.98 Billion in 2024 to USD 123.18 billion by 2032, exhibiting a compound annual growth rate (CAGR) of 3.58% during the forecast period (2024 - 2032). Increased demand from residential and non-residential, the fastest growth in the construction industry, and the increased popularity of such systems are the key market drivers enhancing the market growth.


Roofing Materials Market


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Roofing Materials Market Trends




  • Increasing demand for bituminous roofing is driving the market growth




Bituminous is very affordable and among the most common roofing materials. In bituminous, shingles & plates are commonly used. Bituminous shingles are a cost-effective roofing alternative and provide excellent protection. Available in a vast array of colors and designs, it is easy to find a choice to complement the design of the building and improve its appeal. The bituminous shingles are coated with asphalt and then covered with colored mineral granules that help protect the shingles from the elements. Available in different thicknesses or grades, bituminous shingle roofing will normally last from 25 to 30 years, depending on the local climate and how well it is maintained. Bituminous is a durable building material that can easily adapt to almost any environmental condition and withstand even the harshest weather conditions without wear and tear easy to succumb to. Shingles made from bituminous can withstand strong winds. This factor drives the market CAGR.


Additionally, the rise in housing and construction activities with the rising human population are the major factors driving the market growth. This, along with the rising disposable income of people, plays a crucial role in developing the roofing materials market. Nowadays, smart roofing materials that are visually attractive, have sound properties and are eco-friendly are witnessing huge demand. The increasing popularity of roofing materials for waterproofing and the creation of green spaces in residential and commercial buildings is helping the market to expand significantly. These inexpensive materials are highly preferred for the temporary repair of damaged roofs.


Moreover, the heat insulation properties of some roofing materials generate their special demand in different regions. Furthermore, the advancements in roofing technology, like roofing materials with solar collectors, will likely create better market prospects. Thus, driving the Roofing Materials market revenue.


Roofing Materials Market Segment Insights


Roofing Materials Product Insights


Based on Product, the Roofing Materials market segmentation includes Tile Roofs, Metal Roofs, and Plastic Roofs. The tile roof segment dominated the market because tile roofs are a popular choice for residential and commercial applications due to their durability, longevity, and aesthetic appeal. Tile roofs are a popular choice for residential and commercial applications. Tile roofs are durable and can last for many years. Tile roofs are aesthetically appealing and can add value to a property.


Roofing Materials Application Insights


The Roofing Materials market segmentation, based on Application, includes Residential, Non-Residential. The residential segment dominated the market, owing to the rise in residential construction with the increasing population. The rapid economic growth in developing countries and rising urbanization are also helping the segment to expand. The inexpensive roofing materials are most favored as waterproofing in residential buildings to have more green space.


Figure1: Global Roofing Materials Market, by Application, 2022&2032(USD billion)


Global Roofing Materials Market, by Application, 2022&2032


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review 


Roofing Materials Regional Insights


By Region, the study provides market insights into North America, Europe, Asia-Pacific and the Rest of the World. The North American Roofing Materials market will dominate this market; owing to high investment in housing construction and roofing are positive factors for the growth of the roofing materials market in this Region.


Further, the major countries studied in the market report are The U.S., Canada, German, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.


Figure2: GLOBAL ROOFING MATERIALS MARKET SHARE BY REGION 2022 (%)


GLOBAL ROOFING MATERIALS MARKET SHARE BY REGION 2022


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Europe's Roofing Materials market accounts for the second-largest market share due to the use of roofing materials to protect against weather elements and to preserve the Region's architectural heritage is on the rise. Clay roofing tiles are in huge demand in this Region. Further, the German Roofing Materials market held the largest market share, and the UK Roofing Materials market was the fastest-growing market in the European Region


The Asia-Pacific Roofing Materials Market is expected to grow at the fastest CAGR from 2023 to 2032. This is due to the massive surge in residential and commercial building construction activities in this Region. Moreover, China’s Roofing Materials market held the largest market share, and the Indian Roofing Materials market was the fastest-growing market in the Asia-Pacific region.October 2023: saw advancements in roofing materials with the introduction of new technologies. These included self-healing materials that can repair minor damage automatically, and cool roofing materials that reflect sunlight and heat, reducing energy consumption for cooling buildings.


Roofing Materials Key Market Players & Competitive Insights


Leading market players are investing heavily in research and development to expand their product lines, which will help the Roofing Materials market, grow even more. Market participants are also undertaking various strategic activities to expand their footprint, with important market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. The Roofing Materials products industry must offer cost-effective items to expand and survive in a more competitive and rising market climate.


Manufacturing locally to minimize operational costs is one of the key business tactics manufacturer’s use in the Roofing Materials industry to benefit clients and increase the market sector. In recent years, the Roofing Materials industry has offered some of the most significant advantages to medicine. Major players in the Roofing Materials market, including Materials Corporation (U.S.), Atlas Roofing Corporation (U.S.), CertainTeed Corporation (U.S.), Owens Corning Corp. (U.S.), Braas Monier Building Group S.A. (Europe), Etex (Belgium), Fletcher Building Limited (New Zealand), TAMKO Building Products, Inc. (U.S.), Icopal Holding Aps (Denmark)., and others, are attempting to increase market demand by investing in research and development operations.


Johns Manville is an American company based in Denver, Colorado that manufactures insulation, roofing materials and engineered products. Johns Manville, a Berkshire Hathaway company, announced two new products for bituminous roofing systems to help improve productivity on the roof.


Carlisle Companies Incorporated is an American diversified company that designs, manufactures, and markets a wide range of products that serve a broad range of niche markets to customers worldwide. Carlisle Companies Incorporated acquired MBTechnology, Inc. (MBT). This acquisition will expand CWT's modified bitumen roofing offerings and provide additional capacity for roofing underlayment.


Key Companies in the Roofing Materials market include



  • GAF Materials Corporation (U.S.)

  • Atlas Roofing Corporation (U.S.)

  • CertainTeed Corporation (U.S.)

  • Owens Corning Corp. (U.S.)

  • Braas Monier Building Group S.A. (Europe)

  • Etex (Belgium)

  • Fletcher Building Limited (New Zealand)

  • TAMKO Building Products, Inc. (U.S.)

  • Icopal Holding Aps (Denmark)

  • North American Roofing (U.S.) 


Roofing Materials Industry Developments


February 2022: Johns Manville, a Berkshire Hathaway company, announced two new products for bituminous roofing systems to help improve productivity on the roof.


February 2022: Carlisle Companies Incorporated acquired MBTechnology, Inc. (MBT). This acquisition will expand CWT's modified bitumen roofing offerings and provide additional capacity for roofing underlayment.


Roofing Materials Market Segmentation


Roofing Materials Product Outlook



  • Tile Roof

  • Metal Roof

  • Plastic Roof


Roofing Materials Application Outlook



  • Residential

  • Non-Residential


Roofing Materials Regional Outlook



  • North America

    • US

    • Canada



  • Europe

    • Germany

    • France

    • UK

    • Italy

    • Spain

    • Rest of Europe



  • Asia-Pacific

    • China

    • Japan

    • India

    • Australia

    • South Korea

    • Australia

    • Rest of Asia-Pacific



  • Rest of the World

    • Middle East

    • Africa

    • Latin America



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