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A number of causes, including shifting consumer preferences, a rise in the demand for natural sweeteners, and the complex operations of rice syrup in various industries, are contributing to the market's considerable growth. The trend toward better eating practices and increased awareness of the negative health effects of added sugars is one of the main forces behind this. The allure of rice syrup, as customers look for alternatives to conventional sweeteners, is its natural source and lower glycemic index in comparison to refined sugars. As a result, rice syrup is in high demand as a cover sweetener in food and beverage goods. The need for natural, clean-mark ingredients and shifting dietary trends are factors that add to rice syrup's trendiness.
There is an increasing trend towards goods with easier-to-recognize ingredients as customers become more aware of what is in their food and beverages. Brown rice's inherent saccharinity, which provides a naturally occurring and seldom used sweetening effect, corresponds with these tastes. Rice syrup's neutral flavor makes it appropriate for a variety of applications, such as improving the flavor of various food products or potables. The fact that rice is devoid of gluten and other allergens contributes to its commercial expansion. Rice syrup appears as a versatile sweetener that satisfies these health-conscious demands as more and more people adopt gluten-free diets and search for allergen-free products.
Its hypoallergenic packaging makes it appropriate for customers who are sensitive to common allergens, which adds to its style in the food industry, where demand for allergen-free products is considerable. Because of its many uses, rice syrup is regarded as an essential ingredient in a variety of products, including infant food, bakery goods, confections, and food and beverages. It is a highly sought-after component due to its potential to improve agreeableness, function as a binding agent, and improve the texture and mouthfeel of goods. Moreover, rice's high level of saccharinity contributes to its widespread usage in the food industry because of its resistance to crystallization and stability across a variety of temperature settings.
The dynamics of the rice syrup market are influenced by the clean-mark trend and customer desire for transparency in food labeling. Manufacturers leverage rice syrup's inherent and seldom repeated qualities in their marketing techniques as customers assiduously search for items with clean-mark promises. Customers searching for healthy and transparent options are drawn to businesses that emphasize clean-mark ingredients, and the obvious labeling of rice syrup as a natural sweetener appeals to them. The abandonment of rice syrup as a sweetening alternative is influenced by consumers' growing awareness of the glycemic indicator and its effects on blood sugar levels. Rice syrup has a lower glycemic indicator than certain conventional sweeteners, which allows for a slower and more gradual release of glucose into the circulation.
This makes it a delightful option for people looking for sweeteners that may have less of an effect on blood sugar levels, particularly those who are managing medical disorders like diabetes or who are on low-glycemic diets. Market dynamics also mirror the growing popularity of vegan and factory-based cultures. Because rice is factory-derived, its saccharinity corresponds with the tastes of customers who adopt factory-based diets or look for ingredients that are suitable for vegans. Within the larger context of the factory- grounded movement, rice syrup finds applications in factory- grounded food and potables as the need for factory- grounded druthers develops. This helps rice's market expansion. The abandonment of rice syrup as an enhancing factor in vibrant cuisines and food items across many countries reflects the worldwide character of the rice syrup industry.
Rice's adaptability to many culinary traditions—from Asian cuisine to Western treats and snacks—allows it to be easily included. Global rice consumption is increasing due in part to the globalization of culinary trends and the objectification of rice's saccharinity in international styles. The rice syrup market is shaped in part by the product positioning and marketing tactics used by suppliers and manufacturers. To appeal to consumers who are health-conscious, businesses usually highlight the natural, non-GMO, and organic percentages of their rice syrup goods. Additionally, marketing sweats focuses on clearing up any misunderstandings, teaching customers about the functions and advantages of rice syrup, and highlighting how versatile it is as a sweetening agent.
Covered Aspects:
| Report Attribute/Metric | Details |
|---|---|
| Market Size Value In 2023 | USD 1.88 billion |
| Growth Rate | 4.27% (2024-2032) |
Rice Syrup Market Highlights:
Global Rice Syrup Market Overview
Rice Syrup Market Size was valued at USD 1.88 billion in 2023. The Rice Syrup industry is projected to grow from USD 1.98 Billion in 2024 to USD 2.76 billion by 2032, exhibitinga compound annual growth rate (CAGR) of 4.27% during the forecast period (2024 - 2032). Increased demand for plant-based sweeteners with natural components and organic and natural sweeteners are the key market drivers enhancing market growth.
Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review
Rice Syrup Market Trends
- Increased Demand in Cosmetic Industry is driving the market growth
In the current situation, people are more curious about natural products. This can play a crucial role in expanding the Rice Syrup market. Increasing Awareness of functional foods and dietary supplements will drive the market during forecasting. Increased Awareness about the different health benefits of various rice products has helped increase the consumption of these products due to an increase in the rice syrup market CAGR. The consumption of healthy food products and rice syrup market is currently trending worldwide. There is a huge demand in the cosmetic industry. In cosmetic grade, rice syrup is widely used by manufacturers in the production of cosmetics and personal care products on a very large scale. Therefore, the rice syrup market is expected to increase its revenue contribution during the forecast period significantly.
Additionally, Rice syrup is grain syrup or a sweetener obtained from brown rice using enzymatic fermentation to break down the natural starch into complex carbohydrates, maltose, and glucose. Rice syrup provides a mild caramel flavor to the food industry and is used to prepare foods such as cookies, cakes, pies, and puddings. Rice syrup generally produces a crunchier or harder textured effect when used with baked goods. Syrups are widely utilized in the preparation of bakery food products. Thus growing consumption of bakery food products around the globe is projected to foster the market growth of rice syrup over the forecast period.
The increasing popularity of rice products as a serious source of nutrients alongside growing consumer focus towards a healthy lifestyle will probably drive this market's growth. Growing demand for rice or rice syrup in various food products is predicted to serve major growth opportunities for the market. Moreover, the growing demand for dairy and fruit products is also expected to reinforce market growth. Increasing consumer demand for healthy and safe food products is predicted to grow the Rice Syrup market revenue.
Rice Syrup Market Segment Insights
Rice Syrup Type Insights
The Rice Syrup market segmentation, based on type, includes brown rice and white rice. The brown rice segment accounted for a larger market share, while the white rice segment is expected to register a higher CAGR during the forecast period. Brown rice syrup is also famous as rice malt syrup. The enzymatic breakdown of starches follows the fermentation of the brown rice; the substance is then reduced until it becomes a syrup-like consistency. The demand for brown rice syrup is increasing around the world owing to its nutritional properties; this type of rice syrup is used in many healthy and organic food products, including snack bars or breakfast cereal, as an alternative to artificial sweeteners, white sugar, and high- fructose corn syrup.
Figure1: Rice Syrup Market, by Rice Syrup, 2022 & 2032 (USD billion)
Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review
Rice Syrup Category Insights
The Rice Syrup market segmentation, based on category, includes organic and conventional. The organic segment accounted for a larger market share, whereas the conventional segment is expected to register a higher CAGR during the forecast period. Organic rice syrup is natural, gluten-free, non-genetically modified, and allergen-free. Organic rice syrup is produced from a plant source, so it is suitable for vegan or vegetarian foods. It also serves as a sweetener in cereals, snacks bar, tea, coffee, juice, and bakery products. Besides this, it is also taken as a healthy hypo-allergenic diet supplement that helps fight diabetes and other diseases.
Rice Syrup Application Insights
Based on Application, the Rice Syrup market segmentation includes bakery & confectionary, beverages, dessert & dairy products, poultry & seafood products, infant formula, others. The bakery and confectionary segment accounted for the largest market share. In contrast, the dessert and dairy products segment is expected to register the highest CAGR during the forecast period. The dominance of this segment is primarily attributed to the rising demand for bakery and confectionery products in emerging economies of Asia Pacific. Rice syrup is an odorless, sweet, and clear yellow viscous liquid, and it is used in bakery and confectionaries products that require a high amount of inverted sugars. Rice syrup is increasingly used in baking food items such as cookies, cakes, and muffins, as well as in preparing hard candies, pancakes, muffins, gums, and jellies. It is used to add viscosity and texture, along with stability, to bakery and confectionery items. Other than this, it is also used to decorate food items as it offers shine and lusciousness. This adds to their demand in restaurants and cafes.
Rice Syrup Regional Insights
By region, the study provides market insights into North America, Europe, Asia-Pacific, and the Rest of the World. The Europe Rice Syrup market area will dominate this market. This is due to the growing popularity of organic, natural, and healthy ingredients in the food is expected to be a potential driver for the growth of the rice syrup market in the Region during the forecast period. Further, the German Rice Syrup market held the largest market share, and the UK Rice Syrup market was the fastest-growing market in the European Region
Further, the major countries studiedin the market reportare The U.S., Canada, German, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.
Figure2: RICE SYRUP MARKET SHARE BY REGION 2022 (%)
Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review
North America accounts for the second-largest market share due to the low cost of bariatric surgery and the rise in the number of diabetes people. This is due to the growing consumption of snacks and baked products as convenience food.
The Asia-Pacific Rice Syrup Market is expected to grow at the fastest CAGR from 2023 to 2032. This is due to Growing Awareness about the benefits of healthy meals through several promotional campaigns by market players, further boosting the regional market growth. Moreover, China’s Rice Syrup market held the largest market share, and the Indian Rice Syrup market was the fastest-growing market in the Asia-Pacific region.
Rice Syrup Key Market Players & Competitive Insights
Leading market players are investing heavily in research and development to expand their product lines, which will help the rice syrup market grow even more. Market participants are also undertaking various strategic activities to expand their footprint, with important market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. The rice syrup industry must offer cost-effective items to expand and survive in a more competitive and rising market climate.
Manufacturing locally to minimize operational costs is one of the key business tactics manufacturers use in the Rice Syrup industry to benefit clients and increase the market sector. In recent years, the Rice Syrup industry has offered some of the most significant advantages to medicine. Major players in the Rice Syrup market, including Wuhu Deli Foods Co. Ltd (China), Axiom Foods Inc. (US), Wuhu Haoyikuai Food Co. Ltd (China), California Natural Products Inc. (US), Cargill Incorporated (US), Associated British Foods Plc (UK), Bharat Glucose Pvt. Ltd (India), ShafiGluco Chem (Pvt) Ltd (Pakistan), Matco Foods Limited (Pakistan), Om Foods Inc. (Canada), and others are attempting to increase market demand by investing in research and development operations.
Ciranda supplies businesses in the natural products industry with high-quality, certified organic, non-GMO, and fair-trade ingredients. Areas of expertise include syrups and sweeteners; starches and flours; cocoa and chocolates; oils and fats; coconut products, and lecithin. The employee-owned company operates from headquarters in Hudson, Wisconsin, with warehouses across North America for fast, responsive service. Ciranda Inc., a organic, non-GMO, and fair trade ingredient supplier, collaborated with a Pakistan-based rice exporter, Matco Foods Ltd., to produce two varieties of sweeteners, viz., organic clarified rice syrup and organic rice syrup. Both these products are prepared from brown rice.
Wuhu DELI FOODS has been a professional food & beverage manufacturer & exporter in China for over 20 years; Deli has committed itself fully to providing high-quality natural honey and bee products, syrup products, rice protein, and tomato products. Quality and service have the highest priority for all Deli products. Deli's mission is to help customers succeed through products and services. Wuhu Deli Foods Co., Ltd. participated in the international food expo - IFT18 (Institute of Food Technologists), which brings more than 20,000 food professionals and other market participants, such as distributors and suppliers, together to promote mutual business collaborations.
Key Companies in the rice syrup market include
- Wuhu Deli Foods Co. Ltd (China)
- Axiom Foods Inc. (US)
- Wuhu Haoyikuai Food Co. Ltd (China)
- California Natural Products Inc. (US)
- Cargill Incorporated (US)
- Associated British Foods Plc (UK)
- Bharat Glucose Pvt. Ltd (India)
- ShafiGluco Chem (Pvt) Ltd (Pakistan)
- Matco Foods Limited (Pakistan)
- Om Foods Inc. (Canada)
Rice Syrup Industry Developments
July 2018: Wuhu Deli Foods Co., Ltd. participated in the international food expo - IFT18 (Institute of Food Technologists), which brings more than 20,000 food professionals and other market participants such as distributors and suppliers together to promote mutual business collaborations.
November 2018: the company presented a report titled 'Plant Protein Innovation and Industry Forecasting,' which provides forecast data for up to 5 years and helps food formulators understand the importance and demand of plant-derived proteins in food and beverage products to attract more industrial consumers.
Rice Syrup Market Segmentation
Rice syrup Type Outlook
- Brown Rice
- White Rice
Rice syrup Category Outlook
- Organic
- Conventional
Rice Syrup Application Outlook
- Bakery & Confectionary
- Beverages
- Dessert & Dairy Products
- Poultry & Seafood Products
- Infant Formula
- Others
Rice Syrup Regional Outlook
- North America
- US
- Canada
- Europe
- Germany
- France
- UK
- Italy
- Spain
- Rest of Europe
- Asia-Pacific
- China
- Japan
- India
- Australia
- South Korea
- Australia
- Rest of Asia-Pacific
- Rest of the World
- Middle East
- Africa
- Latin Americ
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