Retail Ready Packaging Market Trends

Retail Ready Packaging Market Overview

Retail Ready Packaging Market Size was valued at USD 74167.91 Million in 2023. The Retail Ready Packaging industry is projected to grow from USD 76783.30 Million in 2024 to USD 108471.92 Million by 2032, exhibiting a compound annual growth rate (CAGR) of 4.4% during the forecast period (2024 - 2032).

The Retail Ready packaging is also known as shelf-ready packaging for the products that are ready for display at the retail stores without further need of unpacking inner contents. The packaging gives the products a refined look and thus promotes the market revenue. The Retail Ready packaging is used in several end-user industries such as pharmaceutical, food industry, health care, personal care, beverage, hardware, dairy, meat, and eggs industries. As several end-users utilize the Retail ready packaging market revenue has never gone down in history.

The diverse promoting methods along with adding graphics on the packaging material such as embossed and other detailing on the surface of the packaging help in promoting the product and adds brand value to the product. More than 38% of the world population claimed that they are ready to pay extra for comfortable and functional packaging. This attitude of consumers has given manufacturers to focus on improving the packaging and other effective ways in presenting the products to the consumers.

Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

Retail Ready Packaging Market Competitive landscape:

The Retail Ready Packaging Market is highly competitive as there are several leading players across the world and we can expect several players to enter the market in the forecast period.

List of the major key companies in the Retail Ready Packaging Market are:

• BillerudKorsnäs AB


• Packaging Corporation of America Georgia-Pacific LLC


• DS Smith


• International Paper Company Amcor


• WestRock Company


• Weedon PSC Ltd 


• Smurfit Kappa Group, Clearwater Paper Corporation,


• Linpac


• SIG Combibloc GmbH


• Refresco Group


• Huhtamaki Group

Industry News

Delkor, a U.S. packaging solutions provider, has released an RRP tray hood case design for pet food products. The single piece of corrugated board named the ‘Cabrio Case’ is perfect for bagged and pouched products.

AvantForte WhiteTop was commercially made available as a brand-new kraftliner crafted exclusively out of virgin fiber by Stora Enso in June 2022.The white top kraftliner is tailored for high-end markets such as fresh foods, e-commerce and shelf-ready packaging where competition is intense.

At the PACK EXPO held in October 2022, ORBIS Corporation, a global leader in returnable packaging, showcased how integrated returnable packaging solutions enhance supply chain efficiency and sustainability. In terms of a sustainable and effective solution for manual shelf replenishment, XpressBulk provides an easy transfer from the truck to the store floor.

Mondi Group, in March 2023, launched a new range of RRP solutions specifically for the E-commerce market. They were designed to keep products safe during shipment and handling.

COVID 19 Analysis:

The pandemic situation has created huge ecumenic shock that has led almost every industry down in their production line, many industries have postponed their work that has in turn brought down their market rates. Similarly, the shutdown of the local retails stores and convenience departmental stores did not function throughout the lockdown and this scenario has affected the Retail Ready Packaging Market growth as the packaging industries are greatly influenced by the departmental stores and virtual stores.

The demand for luxury brands and B2B transport packaging has also seen a dip in recent years due to the lockdown. They are also linked up with the Retail Ready packaging market.

The COVID 19 has created higher demands for pharmaceuticals, health care products, groceries, and the e-commerce sector. This has stirred up the demand for a specific kind of packaging that has aided the public during an emergency.

Retail Ready Packaging Market Dynamics:

Key Market drivers:

The key market driver is their primary characteristic, recyclability. They can be recycled easily as primarily the materials are paper and paperboard. The style and detailing added to the carton enhance the value of the product and provides excellent branding promotions. retail ready packaging makes it highly desirable for consumers as they are interested in using aesthetically pleasing products.

They are not heavy and uncomfortable to handle, they are light and offer easy handling with efficient replenishment that makes the consumer more likely to use the product very often.

The growing demand for the packaged, processed foods and beverages is expected to bolster the Retain Ready packaging market growth in the forecast period.

Market opportunities:

The food industry is the most prominent sector of the Retail Ready Packaging market and has held about 40% in the year 2019 and is anticipated to exhibit higher growth in the forecast period.

The paper and paperboards are the key materials utilized in the production of the carton boxes, or any retail packaging hence the market growth of paper and paperboards highly influence the growth of the Retail Ready Packaging market outlook. In the year 2019, the market share of the paper industry held up to 65% and is expected to show similar trends in the upcoming years.

In the majority of growing economic countries, the disposable income rates have grown higher among the middle-class group. This acts as a key market opportunity.

Market Restraints:

The rapid rise of the e-commerce sector and easy availability of highly performing substitutes in the market are expected to hinder the market growth. Though the manufacturers seek higher revenue via Retail Ready Packaging, there are a few options that offer higher comfort for the consumers. The shutdown and reduced function of the retail stores in many countries have disturbed the market growth.

As the packages are handled by several people before they get to the hands of consumers, the packaging undergoes severe wear and tear. Consumers consider the packaging quality and stability very important, this attitude and lack of proper handling miss to fulfill the purpose of the packaging and therefore act as a key restraint.

Market challenges:

The primary costs of manufacturing a package are higher than the packaging that is not shown to the consumers. Therefore the brand owners have to face the costs differ for the package innovation.

The machinery line issues faced at the production end often hinders the growth of the market at the initial stage. The attitude of the manufacturers tends to change over time, as per a recent study many manufacturers agreed that they are skeptical about the benefits of Retail Ready packaging methodology. This attitude might act against the growth of the market.

The additional costs that the manufacturers face hinder the market growth, the costs of private labels, lack of financial support are some of the challenges faced by the Retail Ready packaging industry.

Cumulative growth analysis:

The prominent products of the Retail Ready Packaging industry are die-cut displays and corrugated boxes as the food and beverage industries use them excessively for their re-usability and convenient storage facility. Hence the demand for these products has always stayed higher in recent years and the demand for the food industries has also stayed higher. The food industry holds up to 40% of the market share and takes credit for the market growth.

The global retail ready packaging market is expected to catapult to USD 93530 Mn by the end of 2027 from USD 64900 Mn in 2019. In the same report, the global retail ready packaging market is projected to grow at a CAGR of 4.39% over the forecast period A study stated that Retail Ready Packaging is not a trend but a requirement in brick and motor retailers.

Value chain analysis:

Retail Ready Packaging industry products are essential in achieving every product branding promotion. They help in the effective optimization of stocks and sales and are considered a requirement for every industrial sector. The benefits associated with the Retail Ready Packaging enables the consumer to identify the products easily and optimize the shelf space.

The increasing demand in the paper and paperboard market, which holds up to 65% in market share in the year 2019 is more likely expected to affect the growth of the Retail Ready Packaging market. The uniqueness of the Die-cut boxes with the added graphics mostly include company logos and warnings enables the customers to find the products easily in the crowded aisle of the supermarkets. This aspect brings the customers convenience in picking the products at the initial stage.

Retail Ready Packaging Market Segment overview:

The Retail Ready Packaging market can be segmented based on the material types used for the production. Types of packages available at the market and by the end-user applications.

By Material Type:

• Paper and Paperboard


• Plastics


• Other Material Types

By Type of Package:

• Die-cut Display Containers


• Corrugated Cardboard Boxes


• Shrink Wrapped Trays


• Modified Cases


• Plastic Containers


• Other Type of Packages

By End-user Application:

• Food


• Beverage


• Household Products

Retail Ready Packaging Market Regional analysis:

North America stands in a strong financial position concerning the Retail Ready Packaging market and it enables the manufacturers to invest in researches in producing advanced solutions and technologies. The advanced techniques introduced in the market have significantly improved the growth rate of the market.

Some of the developed countries like Washington DC, the US consists of several Corrugated packaging vendors, these key vendors aid in the market growth, their attitude towards presenting the products to the end-users plays a vital role in building the market value.

Retail Ready Packaging Market Recent developments: