Red Wine Market Trends

Global Red Wine Market Overview

Red Wine Market Size was valued at USD 161.42 billion in 2023. The Red Wine industry is projected to grow from USD 173.36 Billion in 2024 to USD 285.75 billion by 2032, exhibiting a compound annual growth rate (CAGR) of 6.45% during the forecast period (2024 - 2032). Increased health concerns and challenges have led to more expensive operations, and more bariatric procedures are the key market drivers enhancing the market growth.

Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

Red Wine Market Trends

• Rising awareness for health and the growing popularity of organic goods drive market growth

Going forward, the red wine industry is anticipated to rise due to consumers' rising health consciousness. The majority of customers now want foods and drinks to adhere to increasingly complex standards for sustainability, ethics, and healthy eating. Red wine contains potent plant chemicals linked to several health advantages, such as decreased inflammation, a decreased risk of cancer, and a longer life span. Alcohol and antioxidants included in red wine help to prevent coronary artery disease. For instance, 54% of consumers and 63% of consumers over the age of 50 are worried about the healthfulness of their food and beverages, according to the International Food Information Council 2020 Food and Health Survey. As a result, rising consumer health consciousness fuels the red wine expansion. Thus, this factor is driving the market CAGR.

One significant trend gaining traction in the red wine market is the rising popularity of organic goods. A product that has received official certification as organic is wine. Strict guidelines addressing everything from pesticide use to land management to storage and preservation must be followed in producing organic wine. For instance, Spanish producer Gary Barlow debuted his Gary Barlow Organic brand of organic wine in October 2021. The Gary Barlow Organic line includes a red and white wine made with grapes grown on ancient, low-yielding bush vines that are dry-farmed in Castilla in certified organic areas.

Product premiumization is one of the key elements predicted to drive the fortified wine market's growth in the next years. Top market participants focus on creating new flavored fortified wines to meet shifting customer expectations. Wines that include marijuana are becoming increasingly popular, especially in countries like the US. It may be the most important trend affecting the worldwide market for alcoholic beverages. Consumers have been moving away from lower-value items in markets worldwide, particularly across various categories. In established economies like the United States, this trend is widespread. Thus, this aspect is anticipated to accelerate coffee market revenue globally.

Segment Insights

Red Wine Type Insights

The Red Wine market segmentation, based on type includes Sparkling Red Wine and Still Red Wine. The Still Red Wine segment dominated the market, accounting for 35% of market revenue. The most common type of wine served worldwide is still wine, which is enjoyed as a table wine in European nations. Still, wines have become more popular because of their versatility as a beverage and meal accompaniment, making them suitable for use in cocktails. Additionally, the market demand for it is raised by its genuine flavor.

Red Wine Packaging Type Insights

Based on Packaging Type, the Red Wine market segmentation includes Bottles and Cans. The bottles category generated the most income. Due to the simplicity of its packaging type, the bottle sector dominates the market. Bottle types dominate the market for wine packaging. Most wines get better in quality while being stored in bottles. Bottles may be customized with a wide range of labels and embellishments and come in any shape, size, and color.

Figure 1:  Red Wine Market, by Distribution channel, 2022 & 2032 (USD billion)

Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

Red Wine Distribution Channel Insights

Based on Distribution Channel, the Red Wine industry has been segmented into Food Service and Retail. Food Service held the largest segment share in 2022. The growth of celebration and party culture among young people throughout the world may be attributed to this industry. In addition, consumers will be encouraged to drink red wine and other alcoholic drinks once the restaurants, hotels, and bars reopen after the lockdown. The demand for the sub-segment and the entire red wine sector may increase due to these variables.

Red Wine Regional Insights

By Region, the study provides market insights into North America, Europe, Asia-Pacific and the Rest of the World. The North America Red Wine market accounted for USD 68.83 billion in 2022 and is expected to exhibit a significant CAGR growth during the study period. High disposable incomes and the leading top-tier corporations fuel the broad expansion of the market of red wine in North America. In addition, emerging trends in the Region’s rich wine culture in the US, Canada, and other nations contribute to market expansion. These variables will eventually drive the demand for red wine in the Region.

Further, the major countries studied in the market report are The U.S., Canada, German, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.

Figure 2:  RED WINE MARKET SHARE BY REGION 2022 (%)

Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

The greatest CAGR is anticipated for the Asia-Pacific Red Wine market area due to its growing disposable income and ability to spend more on leisure activities. Additionally, the expansion of the red wine industry is anticipated to be boosted by a rise in the Region'sRegion's youth population. However, because of its developing food service industry and rising disposable income, the remainder of the world's market is anticipated to expand steadily. Moreover, the China red wine Industry held the largest market share, and the India Red Wine was the fastest-growing market in the Asia-Pacific region.

Europe red wine market was the second highest throughout the anticipated timeframe. As more individuals choose to drink wine with their meals at home, the demand for wine in European nations grows yearly. Wine consumption gradually recovers to its pre-COVID-19 levels as the on-trade eventually reopens. The demand for wine is also increased by its health advantages, premiumization of wine goods, flavor advancements, and more sophisticated distribution networks. Further, the Germany Red Wine held the largest market share, and the UK market of red wine was the fastest-growing market in the European Region.

Red Wine Key Market Players & Competitive Insights

Leading industry companies are making significant R&D investments to broaden their product offerings, which will spur further expansion of the market for Red Wine products. Important market developments include new product releases, contractual agreements, mergers and acquisitions, greater investments, and collaboration with other organizations. Market participants also engage in several strategic actions to increase their worldwide presence. The Red Wine industry must offer reasonably priced products to grow and thrive in a more competitive, cutthroat environment.

One of the primary business strategies employed by manufacturers in the worldwide Red Wine industry to benefit customers and expand the market sector is local manufacturing to reduce operating costs. The Red Wine industry has recently provided some of medicine's most important benefits. Major players in the Red Wine market, including CA Technologies (US), Source Gear LLC (US), IBM (US), Logical DOC (US), Microsoft (US), CollabNet (US), Canonical Ltd (UK), Codice Software (Spain), Amazon (US), Atlassian (Australia), and others, are attempting to increase market demand by investing in research and development operations.

A worldwide wine company called Accolade Wines has corporate offices in Melbourne and its headquarters in South Australia. Since 2018, the American private equity firm Carlyle Group has controlled it. Rolf Binder Wines of Barossa Valley in northeast Adelaide, Australia, was purchased by Australia-based Accolade Wines in March 2021 for an unknown fee. Rolf Binder Wines, founded in 1955, uses fruit from its vineyards to create a variety of well-regarded premium Barossa wines.

Winery and distributor E & J Gallo Winery is based in Modesto, California. It was established in 1933 by Ernest and Julio Gallo and is the main California wine exporter. The largest family-run winery in the US is E & J Gallo Winery. E. & J. Gallo Winery stated in January 2021 that it had acquired more than 30 wine brands from Constellation Brands, Inc. The Federal Trade Commission consented for Gallo and Constellation to finalize their deal on December 23, 2020.

Key Companies in the Red Wine market include

• Accolade Wines (Australia)


• Amvyx SA (Greece)


• Bacardi Limited (Bermuda)


• Gruppo Campari (Italy)


• Castel Group (France)


• Compagnia Del Vino SRL (Italy)


• Treasury Wine Estates (Australia)


• Pernod Ricard (France)


• The Wine Group (US)


• Constellation Brands (US)


• Caviro (Italy)


• Vina Concha y Toro S.A. (Chile)


• E & J Gallo Winery (US)


• Grupo Penaflor S.A. (Argentina)


• Diageo plc (UK)

Red Wine Industry Developments

• January 2022: The largest retailer in the U.K., Laithwates, has introduced the W/O (without) Frrapato, an organic red wine from Sicily packaged in 100% recyclable bottles.


• February 2020: The largest wine brand in India, Sula Vineyards, has introduced the first wine in cans. The business offers Dia's red and white wine in cans for sale around the nation.

Red Wine Market Segmentation

Red Wine Type Outlook

• Sparkling Red Wine


• Still Red Wine

Red Wine Packaging Type Outlook

• Bottles


• Cans

Red Wine Distribution Channel Outlook

• Food Service


• Retail

Red Wine Regional Outlook

• North America
  
  
  
  • US
  
  
  • Canada
  
  
  
  


• Europe
  
  
  
  • Germany
  
  
  • France
  
  
  • UK
  
  
  • Italy
  
  
  • Spain
  
  
  • Rest of Europe
  
  
  
  


• Asia-Pacific
  
  
  
  • China
  
  
  • Japan
  
  
  • India
  
  
  • Australia
  
  
  • South Korea
  
  
  • Australia
  
  
  • Rest of Asia-Pacific
  
  
  
  

• Rest of the World
  
  
  
  • Middle East
  
  
  • Africa
  
  
  • Latin America