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The ready-to-drink market or (RTD) industry is witnessing dramatic developments as a result of changing consumer habits, efficiency choices, as well as popularity of on the move beverage choices. Another notable development includes the increasing acceptance for practical and health-conscious RTD drinks. As customers emphasize health and look for easy methods for integrating health advantages throughout their everyday lives, the marketplace has noticed a rise within RTD beverages supplemented in nutrients such as vitamins along with minerals, antioxidants, and various other useful components. Multifunctional drinks, such as smoothies, shakes containing protein, and fitness shots, continue to gain popularity as customers seek accessible and nutrient-packed replacements to regular drinks.
The desire for environmentally friendly and clean-label goods is driving growth in the ready to drink market or business. People increasingly scrutinize ingredients in order to prevent synthetic ingredients, additives, and high levels of sugar. RTD makers have responded by reorganizing their beverages with sugar from plants, fresh fruit liquids, and organic components. The clean labelling phenomenon coincides within a larger shift regarding more thoughtful and open diets, as well as encouraging the creation and promotion products related to RTD drinks with simple and identifiable component profiles.
Problems with sustainability have been central to marketing developments throughout the ready to drinks market or RTD business, highlighting customers' growing understanding of the impacts they have upon the environment.
Companies are using environmentally friendly packaging supplies, looking into composting or recycling alternatives, and applying ethical purchasing methods. To meet the ecologically sound demands of ecologically concerned customers, the marketplace has put more importance upon lowering emissions including decreasing waste from packaging. Green procedures have grown as a major differentiation among RTD companies in an increasingly competitive marketplace.
The industry is seeing an increase in organic along with alternate RTD drinks, attributed to a growing acceptance of diets consisting of plants and changes in behavior. Milk made from plant replacements, including as walnuts, almonds oatmeal, soy protein, and milk from coconuts are commonly used in RTD drinks. Furthermore, protein from plants shakes, cold-brewed espresso containing milk that is made from plants, including vegetable-infused drinks appeal to customers looking for derived from plants options to conventional ready-to-drink offerings. This development is consistent along with the larger movement favoring a plant-based diet as well as the need for various and ecological choices for beverages.
Deliciousness as well as formula development remains an essential factor within the ready-to-drink market or industry, as producers introduce new and unusual taste sensations. Ready-to-drink are being made using unique materials, herb extracts, and inventive taste mixes. The tropical fruits, plants, and flavours are making an appearance inside ready-to-drink goods, enticing customers with experimental tastes along with a quest for new flavor experiences. The variety of taste options is critical to maintaining the ready to drink market or industry alive and entertaining for customers.
The influence of online shopping has altered the transportation as well as accessibility of ready to drink drinks. Websites allow users to place orders for a wide range about items at the ease of their own homes. The accessibility of services that are subscription-based, handcrafted packages, and direct-to-consumer arrangements via online shops enables ready to drink company or firms to cater to wider demographics and provide a more diversified choice of goods.
The internet market promotes the emergence of niche and specialized RTD drinks, encouraging creativity and appealing to particular customer tastes.
Ready-to-drink espresso and tea drinks are witnessing rapid expansion in the ready to drink sector. Cold-brewed coffee, icy tea, and other types of caffeine ready to drink choices are becoming more common as customers seek for handy replacements for conventional hot drinks. The ready to drink market has witnessed the emergence of luxury as well as handmade tea and coffee ready to drink goods, offering to customers with discriminating tastes who value the quality and workmanship tied to specialized espresso and tea-based goods.
Alcohol-infused & alcohol-free ready to drink drinks have grown popular in the marketplace, leveraging upon the need for accessible and tasty drink alternatives for gatherings with friends. Already prepared drinks, spritzers, as well as beverages are all part of ready to drink market, which offers customers ready-made alternatives to suit alcohol along with alcohol-free tastes. This development reflects the need for convenient and refined drink options, especially for social situations and during outdoor pursuits.
To summarize, the ready to drink market continues to grow via response to customer tastes for operational as well as health-focused selections, ethical services, ecological responsibility variables, substitutes made from plants, flavor inventiveness, the implications of online purchasing, the explosion of espresso and tea-based beverages, along with the introduction of with alcohol as well as non-alcoholic ready to drink liquids.
While the ready to drink market or industry grows, producers respond to the aforementioned changes by delivering a diversified choice of accessible drinks that appeal to people' evolving habits along with tastes throughout the world.
Ready To Drink Market Highlights:
Global Ready To Drink Market Overview
Ready To Drink Market Size was valued at USD 1.1 billion in 2023. The ready to drink industry is projected to grow from USD 1.22 Billion in 2024 to USD 2.57 billion by 2032, exhibiting a compound annual growth rate (CAGR) of 11.20% during the forecast period (2024 - 2032). One market driver influencing the growth of the market is the rising popularity of ready-to-drink (RTD) beverages being offered as a side drink at different fast-food restaurants and cafés.
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
Ready To Drink Market Trends
- Increasing demand for beverages made of natural ingredients to boost market growth
Due to growing consumer knowledge of mindful living and wholesome eating, shoppers are becoming more health conscious. The prevalence of obesity-related diseases like diabetes, hypertension, and heart disease has led consumers to avoid purchasing unhealthy food items. Moreover, customers that desire to lead healthy lifestyles favor organic and natural products. Ready-to-drink beverages that are sugar-free, vegan, gluten-free, and organic are now widely accessible, and their popularity is rising. Thus, with a line of completely vegan beverages, Chicago-based coffee brand Intelligentsia entered the ready-to-drink (RTD) industry in February 2021. When Intelligentsia first introduced their RTD line, it included Cold Brew Coffee and two oat-based lattes (Oat Latte and Spiced Oat Latte with vanilla, ginger, cinnamon, and orange). The first RTD line from Intelligentsia.
Furthermore, the market for ready to drink is driven by a number of phenomenal growth factors. Because of rising consumer interest & awareness, the rate of sales is increasing daily. A healthy lifestyle, ready-to-drink protein shakes, a shortage of time, and convenience are some other growth reasons that propel the market. The market for ready to drink is expanding as a result of rising health consciousness, which will have an impact on the market for ready-to-drink coffee over the forecast period of 2022–2030. Consumers are now more aware of what is healthy for them and what is not. Therefore, this factor has enhanced the ready to drink market CAGR across the globe in the recent years.
Additionally, the RTD beverage market's growth prospects can also be ascribed to the wide variety of well-liked and popular flavors that businesses offer. The demand for flavors in various products has risen quickly and is now rising at a significant rate as more customers experiment with food and beverages as well as novel tastes and flavors. Additionally, a variety of beverages are offered in RTD products, satisfying the demands, preferences, and regional preferences of customers from diverse locations. The addition of unusual flavors to manufacturers' product lineups will also be one of their main techniques for grabbing consumers' attention. Thus, driving the growth of the ready to drink industry revenue.
Segment Insights
Ready To Drink Type Insights
The ready to drink market segmentation, based on type, includes Probiotic Drinks, Sports Drinks, Energy Drinks, Fruit & Vegetable Juices and Others. The probiotic drink segment held the majority share in 2021 in respect to the ready to drink industry revenue because of growing health awareness. Customers have a tremendous appetite for the various flavors that are now on the market.
Ready To Drink Distribution Channel Insights
The ready to drink market segmentation, based on distribution channel, includes Store-Based and Non-Store-Based. The store-based segment dominated the market in 2021 and is projected to be the faster-growing segment during the forecast period, 2022-2030 due to their enormous popularity, particularly in Asian nations. The high level of customer reliance on retail outlets for food purchases is anticipated to have a substantial impact on the development of RTD. Hence, it positively impacts the market growth.
Figure 2: Ready To Drink Market, by Distribution Channel, 2021 & 2030 (USD Billion)
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
Ready To Drink Regional Insights
By region, the study provides the market insights into North America, Europe, Asia-Pacific and Rest of the World. Europe ready to drink market accounted for USD 0.51 billion in 2021 and is expected to exhibit a significant CAGR growth due to changing consumer tastes for on-the-go items and rising consumer demand for a variety of flavors. These cocktails' low alcohol level and affordable price are increasing demand among people throughout the nation.
Further, the major countries studied in the market report are: The U.S, Canada, Germany, France, UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.
Figure 3: READY TO DRINK MARKET SHARE BY REGION 2021 (%)
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
North America ready to drink market accounts for the second-largest market share. Changes in consumption habits, weight reduction trends, ready-to-drink coffee brands, a growing pub culture, and an increase in disposable income are the primary growth or driving drivers for the sector. Further, the US ready to drink industry held the largest market share, and the Canada market of ready to drink was the fastest growing market in the European region.
Asia Pacific America ready to drink Market is expected to grow at the fastest CAGR from 2022 to 2030. Increasing disposable income and shifting consumer habits are two key factors driving RTD demand in the area. One of the largest markets for RTD in the region is the emerging economies, which include China and India among others. Moreover, India market of ready to drink held the largest market share, and the China ready to drink industry was the fastest growing market in the North American region.
Ready To Drink Key Market Players & Competitive Insights
Major market players are spending a lot of money on R&D to increase their product lines, which will help the ready to drink market grow even more. Market participants are also taking a range of strategic initiatives to grow their worldwide footprint, with key market developments such as new product launches, contractual agreements, mergers and acquisitions, increased investments, and collaboration with other organizations. Competitors in the ready to drink industry must offer cost-effective items to expand and survive in an increasingly competitive and rising market environment.
One of the primary business strategies adopted by manufacturers in the ready to drink industry to benefit clients and expand the market sector is to manufacture locally to reduce operating costs. In recent years, ready to drink industry has provided medicine with some of the most significant benefits. The ready to drink market major player such as PepsiCo (U.S.), Fuze Beverage (U.S.), Coca-Cola (U.S.), Nestlé (Switzerland), Kraft Foods (U.S.), Campbell Soup Company (U.S.) and Ocean Spray (U.S.).
The corporate headquarters of the American food, snack, and beverage giant PepsiCo, Inc. are in the hamlet of Purchase in Harrison, New York. The business of PepsiCo includes every facet of the food and beverage industry. It is in charge of its products' production, marketing, and distribution. In February 2022, in the U.S. market, PepsiCo introduced Nitro Pepsi, its first cola with nitrogen infusion. The company used widget technology, which is frequently used in the production of coffee or beer products, and applied it to the cola category to give Nitro Pepsi its foamy, frothy, smooth texture.
Also, the Coca-Cola Company is a American beverage company that was established in 1892 and is best known for being the maker of Coca-Cola. The Coca-Cola Company also produces, sells, and markets alcoholic beverages as well as other non-alcoholic beverage concentrates and syrups. In January 2022, with Constellation Brands Inc., The Coca-Cola Company has entered into a brand authorization agreement in order to introduce FRESCA Mixed, a line of fully flavored, spirit-based ready-to-drink (RTD) cocktails, in the United States. The FRESCA brands are designed to bridge the gap between flavorful bar cocktails and refreshing hard seltzers by appealing to people wanting fuller-flavored experiences and higher-quality RTD beverages.
Key Companies in the ready to drink market includes
- PepsiCo (U.S.)
- Fuze Beverage (U.S.)
- Coca-Cola (U.S.)
- Nestlé (Switzerland)
- Kraft Foods (U.S.)
- Campbell Soup Company (U.S.)
- Ocean Spray (U.S.)
Ready To Drink Industry Developments
“Be Amazing,” Beam’s health and wellness brand, introduced “Greens On The Go” in March 2024 – a ready-to-drink nutritional beverage containing 10 organic vegetables and fruits to fit the taste of modern healthy people.
In February 2024, Salud, a beverage startup, announced they were eyeing the introduction of an RTD product called “Salud Viking.” This drink would combine pure honey with natural ingredients into a sparkling wine-in-a pint format that would exclusively be sold in India at first in Goa and Kerala.
Coca-Cola started testing a line-up of alcoholic RTDs in India in December 2023, which is consistent with its overall strategy for development and growth into emerging opportunities.
On November 2023, Coke entered India’s ready-to-drink tea space through its subsidiary Honest Tea using the brand name Honest. This allows customers to have more options when it comes to beverages because the company has plans to launch other flavors like the Mango as well as Lemon-Tulsi Iced Green tea into the market soon.
PepsiCo Inc. unveiled Nitro Pepsi™ on February 23rd, 2022 – A nitrogenized cola that isn’t your traditional soda but has that smooth cream cascading down thousands of tiny bubbles ending with that frothy foam head prized by aficionados. In particular, this marks the first example of widget technology (commonly associated with beer and coffee products) being deployed within colas, whereby Nitro Pepsi is endowed with a frothy, foamy and creamy texture.
Nestle SA and Starbucks Corporation said they would join hands on July 26th 2021, to take Starbucks Ready-to-Drink (RTD) coffee drinks to selected markets across Southeast Asia, Oceania and Latin America. By expanding into this area, Nestle can build on its worldwide leadership in coffee while benefiting from new growth opportunities brought about by dynamic change among consumers who are also becoming younger.
On November 1 2021, Coca-Cola Company announced that it has purchased the remaining shares of BODYARMOR, a new line of hydration and sports performance drinks, which are additional to the company’s portfolio and have high potential for growth in the long run.
Ready To Drink Market Segmentation
Ready To Drink Type Outlook (USD Billion, 2018-2030)
- Probiotic Drinks
- Sports Drinks
- Energy Drinks
- Fruit & Vegetable Juices
- Others
Ready To Drink Distribution Channel Outlook (USD Billion, 2018-2030)
- Store-Based
- Non-Store-Based
Ready To Drink Regional Outlook (USD Billion, 2018-2030)
- North America
- US
- Canada
- Europe
- Germany
- France
- UK
- Italy
- Spain
- Rest of Europe
- Asia-Pacific
- China
- Japan
- India
- Australia
- South Korea
- Australia
- Rest of Asia-Pacific
- Rest of the World
- Middle East
- Africa
- Latin America
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